PROJECT REPORT ON

SOCIAL MARKETING

by

ROSHAN KUMAR SINGH

AA9049

For partial fulfillment of the requirements of final year MBA curriculum of

Two years Full time MBA (Industry Integrated) Programme.

Submitted to:

Through

1
 STUDENT’S DECLARATION

I hereby solemnly affirm, declare and state that report titled “SOCIAL

MARKETING” was done by me with due diligence and sincerity and this

report based on that study is a bonafied work by me and submitted to

ANNAMALAI UNIVERSITY through RAMAIAH INSTITUTE OF

MANAGEMENT SCIENCES under the guidance and supervision of

TVS SRENIVAS, Faculty RIMS is my original work and not submitted

for the award of any other degree, diploma, fellowship or other similar

title or prizes.

PLACE: BANGALORE Signature:

DATE: AA9049

CERTIFICATE FROM THE GUIDE

2
This is to certify that the project report titled “ SOCIAL MARKETING”

by Student Name, Enrollment no: carried out in partial fulfillment for the

award of degree of MBA (Industry Integrated) programme of Annamalai

University at RIMS, Bangalore under my guidance and direction. This

study report is an original work and not submitted earlier to any

University/Institute.

PLACE: BANGALORE Signature:

DATE: TVS

SRENIVAS

3
 CONTENT

 Acknowledgement

 Declaration

 Executive summary

 About social marketing

 Introduction

 Icici web trade ltd

a. Investing in mutual fund

 Mission

 Bord of director of icici securities

 Methdology

 Sources of data

 Sampling

 Questionnaire

 Limitation of study

 Suggestion

 Conclusion

 Bibiliography

4
 ACKNOWLEDGEMENT

We are grateful to Annamalai University ,Mr. Raja Ram (Dean RIMS

Bangalore) and our beloved Director Dr. M.R. Pattabhiram for giving this

opportunity to do a Internship Project and expand our knowledge.

My project in ICICI SECURITIES is an experience worth sharing.

The internship project has enhanced my managerial skills and made me

apt to face all the hurdles in my future.

The vast knowledge that I have gained in these three months in

ICICI Securities, I have tried to put them down in this project report. I

am really thankful to cluster Head, and ICICI SECURITIES Bangalore.

For constantly mentoring my efforts and guiding me for making this

project a success.

My deep sense of gratitude to Mr. Ram Kumar Tllam, (Center

mgr.) Last but not the least I consider myself proud to be a part of RIMS

BANGALORE and specially would like to thanks for helping me with my

internship placement.I would like to thanks my training guide Mr.T.V.S.

SRENIVAS for content valuable suggestions

EXECUTIVE SYNOPSIS

5
STUDENT NAME : ROSHAN KUMAR SINGH

ORGANISATION : ICICI SECURITIES

ADRESS : 1ST FLOOR, NO. 50, LITTLE PLAZA

CUNNINGHAM ROAD BANGALOR

52

REPORTING OFFICER : Mr. RAM KUMAR TALLAM

CENTRE MANAGER

FACULTY GUIDE : TVS SRENIVAS

PROJECT TITLE : SOCIAL MARKETING

METHODOLOGY : CUSTOMER MEETING, TELECALLING

AND DISGUISED QUESTIONNAIRE

METHODS

SAMPLE SIZE : 287 RESPONDENTS IN

BANGALORE CITY

ABOUT SOCIAL MARKETING

6
Social marketing is the systematic application of marketing, along with

other concepts and techniques, to achieve specific behavioral goals for

a social good.  Social marketing can be applied to promote merit goods,

or to make a society avoid demerit goods and thus to promote society's

well being as a whole. For example, this may include asking people not

to smoke in public areas, asking them to use seat belts, or prompting to

make them follow speed limits.

Although "social marketing" is sometimes seen only as using standard

commercial marketing practices to achieve non-commercial goals, this is

an over-simplification.

The primary aim of social marketing is "social good", while in

"commercial marketing" the aim is primarily "financial". This does not

mean that commercial marketers can not contribute to achievement of

social good.

Increasingly, social marketing is being described as having "two

parents"—a "social parent" = social sciences and social policy, and a

"marketing parent" = commercial and public sector marketing

approaches.

Beginning in the 1970s, it has in the last decade matured into a much

more integrative and inclusive discipline that draws on the full range of

social sciences and social policy approaches as well as marketing.

Social marketing must not be confused with social media marketing.

7
INTRODUCTION

1.1 GENERAL INTRODUCTION

PHYSICAL CERTIFICATES - THE TRADITIONAL WAY

The Indian capital market has seen an unprecedented boom in its

activity in the last decade. We can now boast of a very large investor

population and substantial volumes of trade. However, this surge in

activity has brought with it, numerous problems that threaten the very

survival of the Capital market in the long run. A closer inspection of the

problems would reveal that most of them arise due to the intrinsic

nature of paper based trading and settlement.

This century-old system of trading and settlement requires handling of

huge volumes ofpaper leading to increased costs and inefficiencies.

Simultaneously, they expose the investors to greater risks putting them

at a disadvantage. Some of these areas are:

 Unwarranted delay in transfer of shares. It takes 30 to 60 days for

the investors to get

the shares lodged in their name;

8
 Possibility of forgery on various documents leading to bad

deliveries, legal disputes

etc;

 Theft of shares leading to defective title in shares purchased and

subsequent

litigation;

 Prevalence of fake certificates in the market;

 Mutilation or loss of share certificates in transit;

 Increased transaction costs due to stamp duty, fake shares,

rejection by registrars, etc.

This has made the investors, both retail and institutional, wary of

entering the Indian capital market. In this scenario, it was felt that the

getting up of a depository and the introduction of scrip less trading and

settlement is imperative for the efficient functioning of the market.

The Indian capital market has witnessed numerous changes in the

recent

past. Historically stock market booms have always resulted in a number

of problems for

9
the lay investor. Sometimes, the problem may magnify them and

threatens to engulf the entire capital market. A close introspection of

these problems will reveal that most of them are due to intrinsic nature

of paper based trading and settlement. All this may have driven away

many potential investors and Foreign Institutional Investors.

Dematerialization of shares is looked upon as the remedy for the ‘paper’

based problems.

With effect from august 19, 1998 SEBI has granted certificate of

registration of

Central Depository Services (I) Ltd. (CDSL).

Yet even with demat, from the point of view of investors there

are numerous problems . Here Wallet Watch introduces you to setting

up of a demat account and introduction of scrip less trading and

settlement. There are numerous benefits of this scrip less trading and

settlement, which Wallet Watch has discussed in detail.

Providing and enabling environment to foster growth and learning for

our employees

Company’s mission:

10
To judged by their sales and earnings growth rates than on the absolute

value of their sales and earnings. Look for companies that consistently

grow faster than there peers.

Investors prefer companies that increase profit margins -- the

percentage of sales that they keep -- every year. This is accomplished

either by lowering expenses or raising prices. Look for companies that

consistently find ways to squeeze more profits out of sales than their

peers.

The financial health of a company is dependent on a combination

of profitability, short-term liquidity and long term liquidity. Companies,

which are profitable, but have poor short term or long term liquidity

measures, do not survive the troughs of the trade cycle

2.5 Major Player of the Industry

S. S. Kantilal Ishwarlal Securities Pvt. Ltd. (sharekhan.com ):

Sharekhan, India's leading stockbroker is the retail arm of SSKI, and

offers you depository services and trade execution facilities for equities,

derivatives and commodities backed with investment advice tempered

by decades of broking experience. A research and analysis team is

constantly working to track performance and trends. That's why

Sharekhan has the trading products, which are having one of the

11
highest success rates in the industry. Sharekhan is having 240 share

shops in 110cities; the largest chain of retail share shops in India is of

Sharekhan.

In future, Sharekhan is planning to enter in Mutual funds, Insurance

sector and banking sector to expand beyond the market currently

covered by it. And it has started MF(Mutual Funds) on priority basis but

wants to grow in it.

ICICI WEB TRADE LTD. (lCICIdirect.com):

ICICIdirect.com was the first entrant into e-broking.

ICICdirect.com

provides the 3-in-l to the users which ties in their saving bank account

and their Demat account to their brokerage account electronically. This

integration ensures that money is transferredto/from their bank account

and the shares are transferred from/to their Demat account

automatically without writing any cheques or transfer instructions while

carrying out their trades in shares.

ICICldirect.com has the option of trading in shares in cash, margin or

spot segments. An investor can also invest in 14 Mutual Funds

(Prudential ICICI MF, Franklin Templeton India MF, Alliance Capital MF,

12
 1M MF, Birla Sun Life MF, Sundaram MF, IL&FS MF, Principal MF,

HDFC MF, Standard Chartered MF, Reliance Capital MF, Kotak

TRADE IN DERIVATIVES:

FUTURES

1.Through ICICI direct.com, you can now trade in index and stock futures

on the NSE. In futures trading, you take buy/sell positions in index or

stock(s)contracts having a longer contract period of up to 3 months.

2.Trading in FUTURES is simple! If, during the course of the contract life,

the price moves in your favor (i.e. rises in case you have a buy position

or falls incase you have a sell position), you make a profit.

3.Presently only selected stocks, which meet the criteria on liquidity and

volume, have been enabled for futures trading.

OPTIONS

1.An option is a contract, which gives the buyer the right to buy or sell

shares at a specific price, on or before a specific date. For this, the

buyer has to pay to the seller some money, which is called premium.

13
 There is no obligation on the buy erto complete the transaction if the

price is not favorable to him.

2.To take the buy/sell position on index/stock options, you have to place

certain of order value as margin. With options trading, you can leverage

on your trading limit by taking buy/sell positions much more than what

you could have taken in cash segment.

3.The Buyer of a Call Option has the Right but not the Obligation to

Purchase the Underlying Asset at the specified strike price by paying a

premium whereas the Seller of the Call has the obligation of selling the

Underlying Asset at the specified Strike price.

4.The Buyer of a Put Option has the Right but not the Obligation to Sell the

Underlying Asset at the specified strike price by paying a premium

whereas the Seller of the Put has the obligation of Buying the

Underlying Asset at the specified Strike price.

By paying lesser amount of premium, you can create positions under

OPTIONS and take

advantage of more trading opportunities

14
Investing in Mutual funds:

ICICldirect.com brings you the same convenience while investing in

Mutual funds also -

Hassle free and Paperless Investing.

With the inclusion of Fidelity MF, you can now invest on-line in 19

mutual Funds through ICICI direct.com. Prudential ICICI MF, JM MF,

Alliance MF, Franklin Templeton MF, Sundaram MF, Birla Sun Life MF,

HDFC MF, Principal MF, UTI MF, Reliance MF, Kotak MF, Tata MF,

DSP Merrill Lynch MF, ING MF, CHOLA MF,Deutsche MF, HSBC MF

and Standard Chartered MF are the Mutual Funds available for

investment.

You can invest in mutual funds without the hassles of filling application

forms or any

other paperwork. You need no signatures or proof of identity for

investing.

Once you place a request for investing in a particular fund, there are no

manual processes involved. Your bank funds are automatically debited

or credited while simultaneously crediting or debiting your unit holdings.

15
You also get control over your investments with online order

confirmations and order status tracking. Get to know the performance of

your investments through online updation of MF portfolio with current

NA V.

ICICldirect.com offers you various options while investing in Mutual

Funds:

Purchase: You may invest/purchase Prudential ICICI MF, JM MF,

Alliance MF,

Franklin Templeton MF, Sundaram MF, Birla Sun Life MF, HDFC MF,

Principal MF,UTI MF, Standard Chartered MF, Reliance MF, Kotak MF,

Tata MF, DSP Merrilllynch MF, ING MF, CHOLA MF, Deutsche MF,

HSBC MF and Fidelity MF without the hassles of filling application

forms.

Redemption: In addition to giving hassle-free paperless redemption,

ICICldirect.com

offers faster liquidity. You can redeem the mutual fund units through

ICICIdirect.com. The money will be credited to your bank account

automatically 3 days after the order placement date.

Switch: To suit your changing needs you may wish to shift monies

between

16
different schemes. You can switch your monies online from one scheme

to another

in the same fund family without any hassles.

Systematic Investment plans (SIP): SIP allows you to invest a certain

sum of money over a period of time periodically. Just fill in the

investment amount, the period of investment and the frequency of

investing and submit. ICICIdirect.com will do the rest for you

automatically investing periodically for you.

Systematic withdrawal plan: This allows you to withdraw a certain sum

of money

over a period of time periodically.

Transfer-in: You can convert your existing Mutual funds into electronic

mode through

a transfer-in request.

IPOs and Bonds Online:

You could also invest in Initial Public Offers (IPOs) and Bonds online

without going

through the hassles of filling ANY application form! paperwork.

17
Get in-depth analyses of new IPOs issues (Initial Public Offerings),

which are about to hit the market and analysis on these. IPO calendar,

recent IPO listings, prospectus/offer documents, and IPO analysis are

few of the features, which help you, keep on top of the IPO markets.

Schemes offered for opening Demate account

ICICI direct.com allows 3 in I account scheme for opening Demate

account. In which

3 types of account will be opened.

1. Demate account

2. Trading account

3.Savings account in ICICI bank

List A: - Pan card (compulsory)

List B: - bank pass book (nationalized bank only permitted),bank letter

in case of icici bank account holder ,pass port, electricity bill, telephone

bill.

List C: - voter id / driving licenece

List D: - mobile bill/ LIC premium receipts

18
If customer not able to present any kind of documents from list B then

he/she has to present list C + list D (both of combination)

Following documents attached with Demate account form: -

1. Annexure form

2. Declaration form

3. Scheme form

4. Pan card

5.Resident proof from list B or list C + list D

6.Cheques of 1 Rs or 250or 975 or 125 R

1.Convenience: the 3-in-l accounts integrate your banking, broking and

demat accounts. This enables you to trade in shares without going

through the hassles of tracking settlement cycles, writing cheques and

Transfer Instructions, chasing your broker for cheques or Transfer

Instructions etc.

2.Speed: You can now get the latest quotes of scripts on

ICICIdirect.com and place an order almost instantly.

19
3.Control: You can be assured that you have in fact placed an order at

the price you always wanted to, but may not have been able to do so till

now. Thereby giving you control over your own trades.

4.Independence: Instead of transferring monies to a broker's pool or

towards deposits, you can manage your own demat and bank accounts

when you trade through ICICIdirect.com. Brokerage structure of

ICICIdirect.com The account opening charges for Idirect account is Rs.

975. ICICIdirect.com provides savings account, trading account, demat

account. In which savings account has zero balance facility. And

company also provides Debit card for annual charges of Rs. 99 per

card. Following are the brokerage structure for different.

SERVICE TRANSACTION TAX (STT)

STT at the rate of 0.125% of the turnover will be charged in addition to

the brokerage on all delivery trades.

STT at the rate of 0.025% of the turnover will be charged in addition to

the brokerage on non- delivery trades.

STT at the rate of 0.017% of the turnover will be charged in addition to

the brokerage on sell trades.

20
2. Low customer base

Opportunities

1. UFSL has initiated development of products for diesel application.

This will provide

tremendous scope for diversification and growth

2. Acquisition of AMTEC to provide opportunities to access global

OEMs

3. Opportunity to support AMTECs operations by supplying products

from India

4. The introduction of new emission norms will provide UFSL

opportunity to develop injection systems and thereby upgrade the status

of the company from product to system supplier.

Threats, Risks & Concerns

1. Constant pressure to be cost competitive to meet customer

expectations

2. Relentless pressure to maintain profitability due to rising input/raw

material prices

21
3. Increasing popularity of alternative fuel vehicles, such as Hybrid,

Hydrogen powered,

CNG and LPG vehicles poses new challenges for the company

.3.4FUTURE PROSPECTS AND PLANS OF THE ORGANIZATION

For ICICI the past half has been a trying period more so because of the

adverse environmental conditions such as the depressed equity

markets and the volatile currency markets. However, its retail thrust and

a perceptible shift in financing from manufacturing projects to corporate

finance will put it in good stead for the quarters to come. Its growing

importance in the telecom and infrastructural sectors, which have huge

potential, will be a key driver of growth for the future

22
BOARD OF DIRECTORS OF ICICI SECURITIES LIMITED

ICICI SECURITIES PRIMARY DEALERSHIP LIMITED

 Mr.S.Mukherji,chairman

 Nitin Jain,Managining irectore & CEO

 Ms.Vishakha Mulye

 Mr.A.Murugappam

 Mr.Subir Saha

 Mr.Uday Chitale

ICICI SECURITIES LIMITED

 Mr.K.V. Kmath, Chairman

 Mr.S. Mukherji, Managinig Directore & CEO

 Ms. Kalpana Morparia

 Mr.V. Vaidyanathan

 Mr.Nitin Jain

 Mr.Paresh Shah

 Mr.Uday Chitale

ICICI Securities Holdings,Inc.

 Mr.Gopakumar P.

 Mr.Nitin Jain

23
 Mr.Subir Saha

 Mr.A.Murugappan

ICICI Securities INC.

 Mr.Gopakumar P.,Presiddent

 Mr.Nitin Jain

 Mr.Subir Saha

 Mr.A.Murugappan

 Mr.Anup Bagchi

What is all about ICICI securities limited?

General Information

Name

:ICICI SECURITIES LIMITED

HEAD OFFICE

:ICICI SECURITIES LTD.

2ndFLOOR,STANROSE HOUSE

24
APPASAHEB MARATHE MARG

PRABHADEVI MUMBAI-400025

TYPE OF BUSINESS

:LIMITED COMPANY

PHONE NO

:+91 22 6651 1200

FAX NO

:+91 22 6651 1451

WEB SITE

:  www. icicisecurities. co m

www.icicidirect.com

BRAND NAME FOR ONLINE TRADING

25
RESEARCH DESIGN OF THE STUDY
The study is based on survey technique. The study consists of analysis

about customer’s awareness and satisfaction of ICICI Capital Ltd. For

the purpose of the studycustomers100 are picked up and their views

solicited on different parameters. The methodology adopted includes

 Questionnaire

 Random sample survey of customers

 Discussions with the concerned

Personal interviews and informal discussions were held with ICICI

Capital Ltd. customers to ascertain the awareness and satisfaction level.

Further applying simple statistical techniques has processed the data

collected.

SOURCES OF DATA :

 Primary data: Questionnaire

 Secondary data: are published materials such as periodicals,

journals,

news papers, and website.

SAMPLING PLAN:

26
 Sampling since segment wise investors in ICICI Capital Ltd. are

not available for the

overall customers was considered for the study. 100% coverage was

difficult within the limited period of time. Hence sampling survey method

was adopted for the purpose of the study.

 Population: (universe) customers of ICICI Capital services Ltd.

 Sampling size: A sample of hundred was chosen for the purpose

of the study. Sample

considers of small investor, large investors and traders of ICICI Capital

Ltd.

  Sampling Methods: Probability sampling requires complete

knowledge about all

sampling units in the universe. Since due to time constraint non-

probability sampling

was chosen for the study.

 Sampling procedure: From large number of customers of ICICI

Ltd. were randomly

picked up.

 Field Study: directly approached respondents.

27
4.4 DATA COLLECTION INSTRUMENT

COLLECTION OF DATA THROUGH QUESTIONNAIRES:

The data collected for the study purpose is through questionnaires.

Hundred customers ofICICIdirect.com have been selected randomly for

the study purpose and then the information revealed from the customers

is analyzed and interpreted in the study.

ORGANISATION OF FIELD WORK

Initial field work has done for pre testing tools for data

collection. The data is collected through the direct interaction with the

ICICI’s customers through questionnaires answered by them .hundred

customers of ICICI were randomly chosen for the purpose of the study

in .

4.5 LIMITATION OF STUDY

 Since sample size is only 100, which is not a true representative

of the population as a

28
whole.

 Since segment wise investors is not available in ICICI Capital Ltd.

Overall concept is

taken for the study.

 Information is partly based on secondary data and hence the

authentic of the study

can be visualized and is measurable.

 Level of accuracy of the results of research is restricted to the

accuracy level with which the customers have given their answers and

the accuracy level of the answers cannot be predicted.

 ICICIdirect.com customers are more satisfied with the quality

services.

Holding securities in electronic form gives some far-reaching

advantages to the investors.

 ICICIdirect.com offers a wide choice of products for investing in the

stock

29
market. It allows to invest in shares, mutual funds and other financial

products .With ICICIdirect.com one can manage own de-mat and bank

accounts directly and independently.

 The depository participant will allow an investor to trade through

any broker of

his choice registered with the stock exchanges connected with National

Securities Depository Ltd, what will have to provide the details of

investor’s account with Depository Participant.

 Investor can click to get online information on their open orders

and traders i.e. orders that are routed to exchange are waiting in the

queue to be executed can be viewed for their status.

 Transaction details for the traders done in the last month are

available online.

 Printed account statements too are available for earlier.

DATA ANALYSIS AND INTERPRETATION

Table No. 5.1 Customers’ preference over other depository services in

ICICI

30
Direct.com

ATRRIBUTE NO. OF PERSON PERCENTAGE

QUALITY 50 50
SAFTY 20 20
REACH 12 12
VAST VARITY OF 4 4

SERVICES
NOTHING IN 14 14

PERTICULER

Chart No. 5.1 Percentage of customers’ preference over other depository

services in

ICICI Direct.com

31
 PAI CHART

QUALITY SERVICES
SAFTY
REACH
VAST VERITY OF
SERVICE
NOTHING IN
PERTICULAR

From the above showing statistics it is observed that in the survey 50%
customers justify

that ICICI capital Ltd. providing quality services as compare to other depository
service

Table No. 5.2 Different types of investors having ICICI Direct.com

SMAL INVESTOR LONG TERM INVESTOR TRADER
58 32 10

SMALL INVESTOR
LONG TERM
INVESTOR
TRADER

Table No. 5.2 Different types of investors having ICICI Direct.com.

32
Small Investors 58
Long term investors 32
Traders 10

Chart No. 5.2 Percentage of investors having ICICI Direct.com.

The above table shows that out of 100 customers, 58 customers are small
investors and
32 customers are long term investors

Table No. 5.3 Number of availed of the services in ICICI Direct.com.

SCHEEM NO OF PERSON PERCENTAGE

ICICI DIRECT.COM 32 32
SETTELMENT 9 9
TRANSMISSION OF 23 23
SECURITIES
SELL IN CASH 5 31
MUTUAL FUND 5 31

Chart No. 5.3 Percentage of availed of the services in. ICICI Direct.com

ICICI DIRECT.COM
SETTLEMENT
TRANSMISSION OF
SECURITIES
SELL IN CASH
MUTUAL FUND

33
 NO OF PERSON PERCENTAGE
ICICI DIRECT.COM 100 70
SETTELEMENT 70 70
TRANSMISSIONOFSERVECES 64 64
SELL IN CASH 56 56
MUTUAL FUND 18 36
LONE AGAINST SHARE 24 48

.6.2 SUGGESTIONS
 Some customers feel that they are trained for ICICI Direct.Com

demo. Many customers feel that batch of 15 are good for ICICI

Direct.Com training.

 Survey reveals that most of the customers are not aware of the

service of the Mutual Fund. ICICI Capital Services Ltd. and the normal

tendency of the customer are both investing in shares and in Mutual

Funds are one and the same. So for this ICICI Capital Services Ltd.,

should create an awareness of what exactly mean by Mutual Funds and

all other services of ICICI Capital Services Ltd.

 After getting the printouts of the holding statement, dispatch of the

same should be taken place with no delay and this can be cross

verified with the sender (dispatch section).

Customers are facing over crowding, non-availability of telephone lines,

so proper measures should be taken to overcome these problems.

34
 The ICICI official should conduct regular training demo classes for

the new account holders.

6.3 CONCLUSION

Icici direct.com is performing very well in the field of online share trading

business and having very good administration also.

Each departments doing their job very well comparing to the standard

performance fixed by the management and it leads to overall good

performance of the company.

There existing a good relationship between employees and

management

The management taking keen interest for finding their weakness and try

their level best

35
3.3SWOT ANALYSIS OF THE COMPANY:

Strengths

1. Management philosophy and commitment to maximize shareholders returns

2. Upgraded product design and development facilities to develop new products

and aid diversification

3. Ongoing activities to support up gradation of operational performance and

rise in

productivity

4. Team of talented and committed professionals available to improve

companies

performance Weakness

1. Competition from cheap imports

2. Low customer base

Threats, Risks & Concerns

1. Constant pressure to be cost competitive to meet customer expectations

2. Relentless pressure to maintain profitability due to rising input/raw material

prices

3. Increasing popularity of alternative fuel vehicles, such as Hybrid, Hydrogen .

BIBLIOGRAPHY

36
Books and journals:-

ICICIdirect.com broachers and leaflets

Periodical published by ICICI Capital Ltd.

Journals published by ICICI Capital Ltd.

Websites:-

www.hinduonnet.com/businessline/iw/2001/05/27/stories/07276053.htm

www.cdslindia.com/FAQ/demat.htm

www.nsdl.co.in/services/demat.php

www.sebi.gov.in/faq/faqdemat.html

37