EDUTECH

INDIA LIMITED
* On the Verge of Innovation *
BIODATA
BIODATA OF ENTREPRENEUR:

Mr. Rakesh Singh , Marketing & communications head

Mr. Rakesh has 10 years of marketing & communication experience. He has worked for
two Multinational companies in Mumbai & has experience in public relations, sales,
interactive communications & tech marketing. He has ample of knowledge regarding
interactive web management, project management, customer need analysis & building
strategic interpersonal relationships. He has a Bachelor’s degree in Communications&
Master’s in Business Administration & Human Resources (HR).

Mr. GovindBiswas,Personal Advisor of the organization

Mr. Govind has 8 years of experience in business & technology regarding system
integration. He has worked for 3 companies. Has a Bachelor’s Degree in Business
Administration under Management science & computer information systems from
University of Mumbai. Also has Master’s degree in Financial administration.

Mr. SwastikKhedekar, Chief Technical Officer/Web Development

Mr. Swastik has an experience of over 12 years in engineering, programming & sales
division. Has worked on projects of developing a website & has been successful in
the industry with his innovative work. He made an online intermediary for the
automation industry. He has a bachelor’s degree in Computer engineering & a
Master’s in Information Technology from University of Mumbai.
 PROFILE

COMPANY PROFILE :
The idea of starting EDU-TECH, an online education providing company came up
because; For millions of people around the world, the choice is not between attending
traditional university & online courses, between hearing a person in lecture in-person
& watching one online. As Princeton professor Mitch Dunier said in a recent op-ed
on chronicle of Higher Education, for many students, the choice is between online
education and no education at all.

As Internet access improves globally, online education is becoming a very real

solution for students who might not have the prior experience needed to entroll in
local colleges, who can’t afford tuition, whose lifestyle does not permit them the
leisure to attend classes in person, or who can’t commute to schools far away from
home. According to an international Telecommunications Union report, on third of
the world’s population is online. Over the last five years, developing countries have
increased their share of the world’s total number of Internet users from 4% in 2006 to
62% in 2011.

As online education has rapidly developed in recent months, some have argued that
merely opening up access to higher education classes doesn’t translate into tangible
benefits for students – especially if students aren’t receiving official university credit
for courses taken, But giving some opportunity to take courses taught by top-tier
universities and professors strikes at the core of what learning is all about -- fostering
personal growth, creating career oppurtunities, spreading knowledge of important
topics, and developing bonda with other students.

There is some controversy regarding the extent to which online instruction is as

effective as face-to-face instruction. In September 201.0, the department of Education
issues a detailed report that conducts a meta-analysis of 4 published studies that
compare online and face-to-face learning. This analysis demonstrates convincingly
that online learning method are, on average, at least effective as face-to-face
learning. Further, hybrid methods, which involve both method of instruction, & is
being offered by our partner universities to many of their on-campus students using
our platform, are considerably more effective than either method alone.
LOCATION
&
CONTACT
DETAILS
NAME : EDUTECH INDIA LIMITED

ADDRESS : 9, St John Baptist Road, Bandra

(West) Mumbai – 400050

CONTACT NO. : 022 65275577 / 022 66680911

FAX : +91-22-26862868

E-MAIL : [Link]
PRODUCT/SERVICE
DESCRIPTION

PRODUCT/SERVICE DESCRIPTION
We are a social entrepreneurship company that partners with the top universities in
the country to offer courses online for anyone to take. We envision a future where the
top universities are educating not only thousands of students, but millions. Our
technology enables to widen the reach of education.
Through this, we hope to give everyone access to the world-class education that has
so far been available only to a select few. We want to empower people with
education that will improve their lives, the lives of their families, and the
communities they live in.

The major sources of revenue :

 Certification :The student pays a fees for certification of comp-letion or
adequate performance in the course which are available on the site.
 Sale of information to potential employers : For a fee, and with student
permission, access to a database containing information about students and
courses they have taken is sold to enterprises.
 Ads : Link-ups with various websites for advertising.

Services Offered :
 Certificate courses
 Free online lectures
 Platform for Industry Institute interaction A(i.e. internships, industry sponsored
projects)

Certificate Courses :
Certificate courses on Engineering topics of specific duration will be made available
on the site. These courses will be conducted by faculty from reputed institutes.
When a student enrolls for one of the course. He/she can watch lectures taught by
experienced professors, learn at his/her own place, test his/her knowledge. &
reinforce concepts through interactive exercises.
The course will resemble a real time semester that a student undertakes in his/her
college or university. There will be weekly homeworks& tutorials that have to be
submitted before the specified deadline. Multiple attempts will be allowed so that
onereally attempts to solve the problems by oneself without fear of losing marks.
Also a Mid semester test & End semester test will be conducted to assist long term
retention. Discussion forums will be formed where the students can post their doubt’s
to get instant feedback from fellow students or even their respective faculties. Based
on the homework, tutorials, Mid semester& End semester the student’s progress will
be monitored.
Certificates will be awarded to the participants on the successful completion of
course.
The certificates will bear the stamp of the college/university whose faculty was
assigned to teach the course. The students will be charged for the certificates
Delivery etc.

Free Online Lectures :

The certificate course material will be made available as free lectures on the site after
completion of the course. This will help those who are looking for only a particular
topic to resolve their doubt’s or those who just want to brush up their skills on certain
topics.
The lectures will be classified first according to the branch under which they (e.g.
electronics) & secondly as per the subject (e.g. Digital techniques) so that they can be
easily accessed by students.
In addition to the course material some other lectures will also be added to the
category.

Industry Institute Interaction :

Under this topic, we aim to provide a platform to develop & increase interaction
between the students & the industry. Today there is a huge gap between the
theoretical knowledge of the students & the actual practice required by the industry.
As a result of which the industries have to spend huge amounts on training the
students before actually assigning them with their job tasks. Our site aims to bridge
this gap.
For bridging trhe gap, we plan to have tie-ups with companies so that they can post
about available internships & their requirments. Also they can even post about
projects that they are interested in sponsoring so that interested students can apply.
This will serve as an useful resource to the students who otherwise don’t have any
idea as to how to proceed in the industry& also give the real time practical
experience.
 MARKETING
STRATEGIES

DEMAND :

Today, most of the people use internet because, internet is a huge source of
information database. At the university as well as school levels, people are giving
priority to e-learning over the orthodox type of education methods. There are several
reasons for it.
Many a times people don’t have time to go to the university and study. They want to
attend lectures from the p-lace they are i.e. home, workplace, etc.
Also many a time, people have to travel far to reach the university. So it is tiresome
as well as time consuming for them.
Also if students get allotted for the university in another city, they have to look for
accomodation. Thus they have to get into the hostel or find some other place which
eventually is expensive.
Hence people are finding alternatives for this orthodox method of education. They
want to sit in front of the computer and learn the topics which they are going to learn
in class-room. Hence, we are giving them a viable alternative for the same.

SUPPLY :

 EDX - [Link]
 Founder : AnantAgarwal from MIT in April 2012
 Funding : $60 Million in pledges from Harvard & MIT
 Enrollment : 100,000 in the first course
 Format short videos, problem sets, forum, wiki.
  Cost : Free, but certification costs are included.
 Sample course : MIT 6\.002x, communications &measurements,circuits

 Udacity – [Link]
 Founder : Sebastian Thrun of Google && Peter Norvig in Jan ‘12
 Funding : $5 million from Charles River Ventures
 Enrollment : 100,000 in the first course
 Format : Quizzes, forum, live course manager, problem sets.
 Cost : Free at present
 Sample course : Artificial intelligence for robotics, probability, Algebra.

Minerva – [Link]

 Founder :Ben Nelson, former CEO of Snapfish in April 2012

 Funding : $25 million from Benchmark Capital
 Enrollment : N/A
 Format : Pre-recorded video lectures and live video chat.
 Cost : Upto$20,000 a year for tution
 Sample course : Review of scientific literature on obesity.

ADVERTISING :

Initially we start from colleges. We will publicize our websites in colleges &
companies, Once students like it & are satisfied by our service, goodwill & word of
mouth will be used for publicizing.
Method to be used,
a) Participating in college Festivals to publicize among college students.

b) A professional page about website on leading Socialnetworking websites like

facebook, twitter, linkedin etc.

c) Having Direct Interactive Sessions with college students located in Mumbai.

d) Will have articles about the site published in leading newspapers to gain
publicity.

e) Maintain an active Blog about the products.

f) Setting up student volunteers in colleges to promote the use of our site.

g) To increase industrial contacts, we will give presentations in companies.

h) Mail potential industrial clients briefing them about our website and the
advantages of tying up with us.

SALES PROMOTION :

Another important term in marketing in sales promotion. These are techniques that
involve making the service more accessible or affordable, or simply adding value.
CONTESTS –Hold contests in colleges and offer discount on courses to winners.

GROUP OR REFERREL DISCOUNTS–Offer discounts to students registering in

a group or for reffering others.

SAMPLE FREE LECTURES--The students will be given free access to some free
lectures so that they get attracted to the concept of online learning.

FREE MERCHANDISE – Merchandise like pens, notebooks, letterpads bearing

the company logo will be distributed during promotional seminars. As a result
customers will be always reminded of our brand whenever they use these products.
 CUSTOMER
RELATIONSHIP
MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

Customer relationship management is also an important part of marketing strategy.
Whenever we provide any service, it is our duty to understand whether the user is
happy with the service or not.

Online feedback form will be available for every user after registering on the site so
that they can voice their suggestions. Weekly surveys will be conducted among the
registered users so that we understand the areas that need to be worked upon.

E-mail alerts will be provided to the registered users so as to inform them about new
courses, internships orprojects. While alerting their previous interests will be taken
into consideration.

Periodic meetings and discussions will be held with the colleges and companies to
inform them about the rising demand in courses on particular subjects and to discuss
the current and upcoming trends so as to alter our policies accordingly.
PRODUCTION
PROCESS

PRODUCTION PROCESS/SERVICE DELIVERY

TIME:

1) WEBSITE CODING, DESIGNING AND MAINTAINANCE

 This includes building the core platform i.e. the main website that powers our
courses. The engineers will be required to build high quality web applications
that bring online courses to the students. As part of our small and agile team of
software engineers, they will be responsible for architecting and implementing
the front-end designs, and working with other members on the team to
integrate the application into our platform.
It will also include managing bug life cycles, writing tests for the JavaScript
heavy applications, and making sure our site accessibility equirements, and
also catching security vulnerablilities.
The designing team will solve design problems, understand user needs, and
help keep online learning simple. They will play a key role in shaping how
users interact with our courses, by designing delightful, intuitive flows, along
with beautiful graphics that bring them to life.

2) STRUCTURING, SOURCING AND INTEGRTION OF LECTURES

The lectures are intended to be organized into 10 to 20 minute segments,

linked thematically. Questions will be embedded in between the video lectures
that will lend them an element of interaction that provides students with
immediate feedback on their resources give students the option to work
through materials at their own pace.
The instructors will be allowed to attach resources to their video lectures,
including lecture slides and transcripts, videos to download, and subtitles.
These resources give students the option to work through materials at their
own place.

Exercises and assessments are central to our platform because they allow
students to practice concepts and test their knowledge, often with nearly
immediate feedback.
They will assist in grading of the students,

We currently plan to have four kinds of assessments :

 Standalone quizzes
 In-video quizzes
 Weekly homework and tutorials
 Mid-semester and End semester tests.

The respective faculty will be responsible for all course content, including
lecture materials, supplementary materials, and quizzes and tests. They will,
however, get assistance with video production. Course videos are typically 10-
20 minutes in length, but the number and frequency of the videos are up to the
faculty instructor. Faculty will have a videographer available to tape and edit
the content, upload the videos to the site, and help troubleshoot technical
issues. The format and location for each class are negotiable and will be
determined in consultation with the faculty.

The enterprise will sign a memorandum of understanding with the colleges.

The following will be the key points covered :

A. The college will register as an institute on the site.

B. The college will ask the undergraduate and graduate level students
pursuing engineering in any field to get registered on the portal and put
up the projects as individuals or group.
C. The college will allow using their logo for promotion of academic
projects on site.
D. The college will provide the link to our site on their portal.
E. The college will provide their stamp on the certificates issues to the
students.
 FINANCIAL
COSIDERATIONS
 Sources of Funds :
  Rs. in Crore
Owner's Capital 12.00
Financial Instituion Loan 2.00
Bank Term Loan 4.00
Working Capital Loan 2.00
Total 20.00

Owner's Capital :
  Rs. in Crore
Promotor's Equity 5.00
Share Holder's Equity
through IPO (Initial Public
Offering) 7.00
Total 12.00

Utilization of Funds :
  Rs. in Crore
Building 5.000
Furniture and Fixture 1.000
Machinery 0.600
Opening Stock 0.005
Total 6.605
 Balancesheet at the beginning
Source of Funds Utilization of Funds
Equity   Fixed Assests  
Owner's Capital 120,000,000.00 Land 0
Long Term Loans   Building 50,000,000.00
Financial Inst. Loan 20,000,000.00 Machinery 6,000,000.00
Bank Term Loan 40,000,000.00 Furniture & Fixtures 10,000,000.00
Other Long Term
Loan   Loans & Advances  
Debtors and Other Current
Short Term Loans   Assets 0.00
Bank W.C. Loan 20,000,000.00 Advance Paid 0.00
Other Short Term
Loan   Opening Stock 50,000.00
Current Liabilities   Cash & Bank  
Other Current
Liabilities 0.00 Cash & Bank Balance 133,950,000.00
       
Total 200000000.00 Total 200000000.00
 Profit and Loss Account
Financial Year 1st Year 2nd Year 3rd Year 4th Year 5th Year
Trading Account          
           
Sales 300,000,000.00 325,000,000.00 375,000,000.00 450,000,000.00 500,000,000.00
Other Income          
Closing Stock 100,000.00 150,000.00 200,000.00 250,000.00 300,000.00
           
Opening Stock 50,000.00 100,000.00 150,000.00 200,000.00 250,000.00
Purchase Raw Material 6,050,000.00 9,800,000.00 15,050,000.00 22,550,000.00 25,050,000.00
Labour 75,000,000.00 81,250,000.00 112,500,000.00 135,000,000.00 175,000,000.00
Electric Power 4,500,000.00 6,500,000.00 7,500,000.00 11,250,000.00 12,500,000.00
Other Variable Cost 6,000,000.00 9,750,000.00 15,000,000.00 20,250,000.00 25,000,000.00
           
Gross Profit 208,500,000.00 217,750,000.00 225,000,000.00 261,000,000.00 262,500,000.00
Profit and Loss Account          
Sales & Admn. Expeses 1,000,000.00 1,200,000.00 1,500,000.00 1,700,000.00 2,000,000.00
Financial Expenses 11,200,000.00 9,800,000.00 7,420,000.00 3,220,000.00 0.00
Misc. Fixed Expenses 400,000.00 800,000.00 1,200,000.00 1,500,000.00 2,000,000.00
           
PBDT 195,900,000.00 205,950,000.00 214,880,000.00 254,580,000.00 258,500,000.00
Depriciation of Building 5,000,000.00 4,500,000.00 9,050,000.00 9,145,000.00 12,230,500.00
Depriciation of Machinery &
Fix. 2,400,000.00 5,580,000.00 8,106,000.00 8,074,200.00 12,251,940.00
PBT 188,500,000.00 195,870,000.00 197,724,000.00 237,360,800.00 234,017,560.00
Deduction(Short Term Loss) 0.00 0.00 0.00 0.00 0.00
Tax 47,125,000.00 19,587,000.00 19,772,400.00 23,736,080.00 23,401,756.00
           
PAT 141,375,000.00 176,283,000.00 177,951,600.00 213,624,720.00 210,615,804.00
 Projected Balance Sheet
Sources of Funds 1st Year 2nd Year 3rd Year 4th Year 5th Year
           
Equity          
120,000,000.0 120,000,000.0 120,000,000.0
Owners Capital 0 0 120,000,000.00 0 120,000,000.00
131,375,000.0 287,658,000.0 579,234,320.0
Reserves 0 0 425,609,600.00 0 709,850,124.00
Accrued Depriciation 7,400,000.00 17,480,000.00 34,636,000.00 51,855,200.00 76,337,640.00
Loan          
Long Term Loans 0.00 0.00 0.00 0.00 0.00
Bank Term Loans 35,500,000.00 27,500,000.00 12,000,000.00 0.00 0.00
Financial Inst. Term Loan 17,500,000.00 13,000,000.00 5,500,000.00 0.00 0.00
Working Capital Loan 17,000,000.00 12,500,000.00 5,500,000.00 0.00 0.00
Current Liabilities          
Short Term Loans 0.00 0.00 0.00 0.00 0.00
Sundry Creditors 1,004,166.67 3,258,333.33 6,260,416.67 10,700,000.00 12,512,500.00
Other Creditors 6,741,666.67 7,479,166.67 10,225,000.00 12,454,166.67 15,958,333.33
Other Current Liabilities 0.00 0.00 0.00 0.00 0.00
336,520,833.3 488,875,500.0 774,243,686.6
Total 4 0 619,731,016.67 7 934,658,597.33
Utilization of Funds          
           
Fixed Assets          
Land 0.00 0.00 0.00 50,000,000.00 100,000,000.00
110,000,000.0
Building 50,000,000.00 50,000,000.00 100,000,000.00 0 150,000,000.00
Machinery 8,000,000.00 11,000,000.00 15,000,000.00 23,000,000.00 35,000,000.00
Furniture & Fixtures 10,000,000.00 10,000,000.00 20,000,000.00 20,000,000.00 30,000,000.00
Debtor & Other Cur. Assets 0.00 0.00 0.00 0.00 0.00
Current Assets          
Stock 100,000.00 150,000.00 200,000.00 250,000.00 300,000.00
Sundry Debtors 25,000,000.00 13,541,666.67 15,625,000.00 18,750,000.00 20,833,333.33
Short Term Loans & Advances 0.00 0.00 0.00 0.00 0.00
243,420,833.3 404,183,833.3 552,243,686.6
Cash & Bank Balance 3 3 468,906,016.67 7 598,525,264.00
336,520,833.3 488,875,500.0 774,243,686.6
TOTAL 3 0 619,731,016.67 7 934,658,597.33
 HUMAN
RESOURCE
CONSIDERATIONS
HUMAN RESOURCE CONSIDERATIONS :
The strength of a management team stems from the combined expertise of both
management and technical areas. Additional staff is required to propeeerly support
marketing, sales, research, and support functions.

Personnel Plan
The enterprise will have a staff of five :
 Website development team (2 coders, 1 web designer)
 Marketing (1)
 Processing staff (1)

The enterprise will utilize current college students to fill position in the areas of
regional campus marketing, local advertisement sales, administration, customer
support and other non-critical operational positions. These positions will be full-
time, part-time and intern positions depending on the local market. Using current
college students,will enable the enterprise to receive inexpensive local
employment and valuable market feedback from target market, while also
providing real world work experience to college students.

The enterprise will utilize consultants and contractors during website

enchancements and development efforts.

 Personnel plan

Year 1 Year 2
Coder (2) Rs.12,00,000 Rs.15,00,000
Web Designer (8) Rs.4,00,000 Rs.6,00,000
Marketing (10) Rs.15,00,000 Rs.20,00,000
Miscellaneous Staff (5) Rs.8,00,000 Rs.10,00,000
Total People 25 25
Total Payroll Rs.12,20,000 Rs,15,30,000
 SOCIO-ECONOMIC
CONSIDERATIONS

SOCIO-ECONOMIC ANALYSIS :
The main advantage of our site is that it will help to spread education breaking
geographical boundaries.

Online courses are less expensive than traditional courses and our site can help
students particularly if one is not financially or otherwise ready to pursue a full
degree program.

One can save money on travel, books, and possibly even food by living at home and
continuing your current lifestyle instead of paying extra to move to a campus or to
drive to one.

Also it will help students to interact with and learn from faculties at top level
colleges where they fail to secure admission because of cut-throat competition.

The free online lectures will serve as a boon to those seeking help on a particular
topic without having to pay anything. Also since the lectures are online they can be
accessed anytime, anywhere.

The lectures and courses will help those who are looking to study something
additional other than their regular course at college, might would not have taken
them up, unless they had been charged.

The internships and sponsored projects posted on the site will provide a direction to
the students for gaining practical knowledge in the industry who otherwise have no
idea about whom to approach.
 FUTURE
PROSPECTS

FUTURE PLANS :

1. MORE UNIVERSITY TIE-UPS :

 Tie-ups with some major schools of research and centres of excellence will be
a great benefit for us. If we start our business with 2 or 3 universities by
providing service to them, we can expand our business. We can tie-up with
more universities to increase the contacts and profits. We can add more
streams and can increase number of courses to enhance the access. Thus we
maximize oppurtunities for all learners by providing flexible and accessible
education. So the courses can be developed. We can help the universities to
increase international registrations also. Thus we can have strong relationships
with external organisations. In the same way new courses also can be
developed.

2. INTERACTIVE LECTURES :

After some time we can introduce interactive lectures to learners. Thus they
can solve their problems and queries under such professional guidance. In this
way they will be able to be in touch with us. And our contacts will get
increased. We will obviously charge this lectures, resulting in more profits for
us. So with consistent students satisfaction can be maintained. We can also
make improvement in other areas. Thus innovative and professionally based
programs will ensure quality of learning.

3. TIE-UPS WITH PLACEMENT CELLS :

We can have tie-ups with many different companies and their placement cells.
In this, we will establish contact with different universities and companies to
provide placements i.e. our enterprise will serve as a link between the
companies and the colleges. It will help companies to choose their employees.

4. MORE FACILITIES :

Future direction call, for relocation to a larger building in order to provide

better public access. Also we can buy new devices and equipments for our
business.