Project Proposal No.

_______________
(To be assigned by the School) MBA

School of Management Studies INDIRA GANDHI NATIONAL OPEN

UNIVERSITY Proforma for Approval of Project Proposal (MS-100)

Enrolment No. : 199285355 Study Centre Code : 0769

Regional Centre Code : Delhi 2
Name of the Student : Neha Dixit
Address of the Student :

E-mail Address : nehadixit081@[Link]

Title of the Project : STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES

ADOPTED BY PARAM DAIRY LIMITED.

Subject Area : Operations Management

Name of the Guide : Mr. Pramod kumar shaw

Address of the Guide : 111- Mayur vihar ext, Delhi-110091

Is the Guide an Academic Counsellor of Management Programme of IGNOU? No

If Yes, Name and Code of :
Study _________________________________________________________
Centre, the courses s/he is __________________________________________________________
counselling, and period __________________________________________________________

No. of Students currently working : 3

under the guide for MS-100

Signature of Student Signature of Guide

Date: Date :

Please do not forget to enclose the Project Proposal and signed Bio-data of the guide.

For Office Use only

Proposal Guide
(SIGNATURE OF MANAGEMENT FACULTY)
Approved Approved
Date ..........................................
Not Approved Not Approved
 PROJECT SYNOPSIS

STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES

ADOPTED BY PARAM DAIRY LIMITED

Submitted By:

Neha Dixit

Enrollment No:

Under The Guidance Of:

Mr. Pramod Kumar Shaw

Submitted To:

INDIRA Gandhi National Open University

In partial fulfillment for the award of the Master’s Degree in Business

Administration (Operation)
 INTRODUCTION

Today Consumers have higher expectations than ever before. They want
products to match these expectations. They also want accurate, up-to-date and useful
information about what they buy and above all they need Quality.

According to the project work done by the management students Swati Kiran & Kriti
Tiwari, the growth rate of dairy foods due to better supply chain management
practices and strong distribution network in India is steady but is increasing in the
future.

India is the largest milk producer in the world, yet only around 15 per cent of the milk
is processed. The organized liquid milk business is in its infancy and also has large
long-term growth potential.

In commerce, supply chain management (SCM), the management of the flow of goods
and services, involves the movement and storage of raw materials, of work-in-
process inventory, and of finished goods from point of origin to point of
consumption. Interconnected or interlinked networks, channels and node businesses
combine in the provision of products and services required by end customers in a
supply chain.

The topic supply chain management is basically concerned with the following
process of supply chain management and operations, like

 Procurement and Production: Activities related to obtaining products and

materials from outside suppliers involve resource planning, supply sourcing,
 negotiation, order placement, inbound transportation, storage, handling, and
quality assurance, many of which include the responsibility to coordinate with
suppliers on matters of scheduling, supply continuity (inventory), hedging, and
research into new sources or programs. Procurement has recently been
recognized as a core source of value, driven largely by the increasing trends to
outsource products and services, and the changes in the global ecosystem
requiring stronger relationships between buyers and sellers.

The manufacturing process produces and supplies products to the distribution

channels based on past forecasts. Manufacturing processes must be flexible in
order to respond to market changes and must accommodate mass customization.
Orders are processes operating on a just-in-time (JIT) basis in minimum lot sizes.

 Packaging: The packaging industry is evolving. We now know that packaging no

longer refers to a box or a carton, but rather to a coordinated system of preparing
goods for safe, cost-effective, and efficient movement throughout the whole
supply chain that eventually leads to maximizing consumer value, sales and hence
profits. This means packaging also plays an integral role in supply chain
management. It protects products from damage, allows for their efficient
distribution, communicates to the consumers, and is one of the major product
promoters in a competitive marketplace.

 Distribution: This concerns the movement of a finished product or service to

customers. In physical distribution, the customer is the final destination of a
marketing channel, and the availability of the product or service is a vital part of
each channel participant's marketing effort. It is also through the physical
distribution process that the time and space of customer service become an
integral part of marketing.
 Introduction of the organization

PARAM

Param Tower, 11/5 B, Pusa Road

New Delhi – 110005

A trusted name, Param Dairy Limited is one of the reputed manufacturers and
exporters of milk and milk products like Skimmed Milk Powder, Full Cream Milk
Powder, Dairy Whitener, Milk Fat, Paneer, Liquid Milk and Desi Ghee. We supply our
products under the brand name of “Param Premium”.

PARAM INDIA LIMITED, the marketing and distribution company of dairy products
under the brand name of “PARAM” is known as one of the leading private traders of
Dairy Products in India and abroad.

The Company employs a large workforce, mainly in marketing and manufacturing of

dairy products. The team comprises of well-qualified, experienced and dedicated
dairy professionals. This large network ensures that the production is smooth, timely
and efficient.

PLANT PROCESS

Param has a fully automatic processing plant located in Khurja, U.P. in terms with the
International Standards. The unit processes 10 Lakhs liters of milk every day which is
sub-processed into Poly Pack Milk, Desi Ghee, Milk Powder, Paneer and various other
dairy products.

For quality control, the plant has a high-tech laboratory equipped with the most
modern, state-of-art computerized equipment, which is manned by a team of
professionals and Dairy Technocrats.
PLANT ADDRESS

Param Nagar, G.T. Road, Khurja, Bulandshahr, (U.P.) – 203131 India

The company has secured recognition by the Government of India through ISO
22000:2005 Certification along with Agmark and HALAL Certification for trade of
products in India and abroad.

Products:

 Desi Ghee (Anhydrous Milk Fat)

 Skimmed Milk Powder
 Whole Milk Powder
 Dahi (Curd)
 Light Dahi (Curd)
 ButterMilk
 Masala Buttermilk
 Dairy Whitener
 Dairy Mix
 Full Cream Milk
 Toned Milk
 Double Toned Milk
 Skimmed Milk
 Paneer
 Flavoured Milk (Vanilla, Coffee, Strawberry, Butterscotch, Kesar & Elaichi)
 RATIONALE OF THE STUDY

Dairy industry is a vertically integrated industry with both parts of the supply chain
(farm and manufacture) dependent on each other to ensure safe food

The dairy chain starts at raw milk production and ends when other processors,
institutions and consumers utilize products that were created in the value chain.

Supply chain network has ventures to get a good or service from the supplier to the
client. Supply chain network management is an essential part for organizations, and
numerous organizations endeavour to have the most enhanced supply chain network
on the grounds that it normally means lower expenses for the organization. Supply
chain network incorporates various organizations, for example, suppliers, makers,
and the retailers.

Majority of the Market is still unorganized.

Only 5 per cent of the milk is sold through retail chains and 65 - 70 per cent is
delivered to the homes by milk agents. Carton milk or packaged milk has been
growing at 24 per cent annually

The project is an attempt to know the supply chain management practices adopted by
Param dairy. Despite of having the large production and distribution base unable to
gain high market share due to competitors like Mother dairy, Amul, Metro dairy, Red
Cow and others. For this purpose a research is to undertaken to find out the
challenges faced by supply chain of Param dairy.
 PROBLEM STATEMENT

Analytical study of supply chain management practices at Param dairy

limited to understand benefits and challenges of supply chain
management at Param dairy limited.
 OBJECTIVES OF THE STUDY

 To understand benefits and challenges of supply chain management at

Param dairy.
 To get the feedback of employees about various aspects of SCM.

 To study milk procurement process at Param dairy.

 To study the distribution channel in the retail chain of Param dairy.

 To focus on product distribution process.

 To study transport management system.


 RESEARCH METHODOLOGY
The appropriate research design formulated id detailed below. Interviews with
the managers and workers will be carried out and the final conclusion will be
drawn out of it. Secondly, a questionnaire is to be created for evaluating the
objectives and trends out of it.
NATURE OF DATA: In research methodology data must be collected. And there
are two sources of collection of data i.e.

 PRIMARY DATA:
OBSERVATIONS - It is the methods of nothing and recording information without
asking specific question from the respondents.
PERSONAL INTERVIEWS - In this method I asks the question from the performa in
the order questions are listed and record the replies.

 SECONDARY DATA: Secondary data is that data which is already available and
published. It could be internal and external source of data.

INTERNAL SOURCE OF DATA: It originates from the specific field of study like
published brochures, official reports, etc.

EXTERNAL SOURCE OF DATA: It originates outside the field of study like books,
periodicals, journals, newspapers and internet.

 SAMPLE DESIGN:
SAMPLING UNIT: Respondents of Param dairy
SAMPLE SIZE: Approx 30 (may vary during actual study)
RESEARCH LOCATION: Delhi, NCR
RESEARCH PERIOD: Up to 1 months
SAMPLING PROCEDURE: Random sampling
 LIMITATIONS OF THE STUDY

Efforts will be made to make the study as accurate as possible, 100%

accuracy cannot be claimed because of the following reasons:

 Time constraint of study

 Sample size constraint, which will be approx. 30.

 The study covers only Param dairy, National capital region.

 Bio-Data of Guide

Name: Pramod kumar shaw

Phone: +91-8377981837

E-mail: pramod.shaw01@[Link]

Father’s Name: Mr. Gopal shaw

Date of Birth: 03rd Sep 1991
Address: 111 Mayur vihar ext,, New Delhi- 110091

Working experience:

Designation Organisation Duration

Sr. Procurement Rockwell automation,
April 2015 – till now
analyst (Operations) C11 site 4 Sahibabad, UP - 201010
Genpact India
Supply chain analyst Jun 2013 – Mar 2015
Sector 31, Silokhera, Gurgaon- 122022

Educational Qualifications:
YEAR OF
Percen
INSTITUTION COMPLETIO
t
PROGRAM N
Delhi Business School Affiliated to Punjab Technical
MBA (Operations) 62 2013
University (Mathura Road, Badarpur Delhi)
Budge Budge Institute of Technology
[Link] (Elec.) 85 2011
(Budge Budge, Kolkata- 700137)

____________________

Pramod kumar shaw