ANALYSIS AND DATA COLLECTED
Q1. Educational qualifications:
OPTION NO. OF PERCENTAGE
RESPONDENT
Attended school 15 30%
Std 12 5 10%
Attended college 10 20%
Graduate 5 10%
Post graduate 15 30%
Total 50 100
16
14
12
10
0
ATTENDED STD 12 ATTENDED GRADUATE POST GRADUATE
SCHOOL COLLEGE
NO. OF RESPONDENT
INTERPRETATION: The above table showing the educational qualification of the
mufti customer those who participated in the survey and their percentage wise analysis.
ANALYSIS: The majority of customer participated in the survey were students who
attended school with 30% and the least were students who graduate with 10%.
Q2. OCCUPATION:
OPTIONS NO. OF PERCENTAGE
RESPONDENT
STUDENT 13 26%
HOUSE WIFE 12 24%
INDUSTRIALISTS 7 14%
BUSINESSMAN 8 16%
PROFESSIONAL 10 20%
TOTAL 50 100
NO. OF RESPONDENT
14
12
10
0
STUDENT HOUSE WIFE INDUSTRIALIST BUSINESS MAN PROFESSINAL
NO. OF RESPONDENT
Interpretation: The above table showing the occupation categories of mufti customers who
participated in the survey.
Analysis: The majority of the mufti customer participated in the survey were students with 26% and
the least were from industialist with 14%.
Q3. Do you buy only branded products?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes always 19 38%
Never 6 12%
Only when quality is 14 28%
important
Rarely 11 22%
Total 50 100
20
18
16
14
12
10
0
yes always never only when quality rarely
is impotant
NO. OF RESPONDENT
INTERPRETATION: The above table showing the product purchase of the mufti
customer those who participated in the survey and their percentage wise analysis.
ANALYSIS: The majority of the mufti customers participated in the survey were for yes
always with 19% and the least were for never with 6%.
Q4. Are you a loyal customer for the product you buy?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes always 30 60%
Never 18 36%
Only for quality product 2 4%
Total 50 100
30
25
20
15
10
0
YES ALWAYS NEVER ONLY FOR QUALITY
PRODUCT
NO. OF RESPONDENT
INTERPRETATION: The above table showing the loyalty of the customers towards
their respective company of those who participated in the survey and their percentage wise
analysis.
ANALYSIS: The statistic reveals that the product profile presented by the mufti company
is trust worthy with majority of 60% of respondent showing loyalty towards products.
Q5. Are you a price sensitive customer?
OPTION NO. OF PERCENTAGE
RESPONDEDNT
Yes 46 92%
No 4 8%
Total 50 100
YES NO
Interpretation: The above table showing the price sensitivity of the customer those who
participated in the survey and their percentage wise analysis.
Analysis: The majority of the mufti customers participated in the survey were yes with 92%
and the least were with 8%.
Q6. Which of the following, according to you, help to build a good brand
image?
OPTION NO. OF PERCENTAGE
RESPONDENT
Quality 28 56%
Competitive pricing 12 24%
Good value-added services 8 16%
Free trials and discount 2 4%
Total 50 100
30
25
20
15
10
0
QUALITY COMPETITIVE PRICING GOOD VALUE ADDED FREE TRIAL AND
SERVIES DISCOUNT
NO. OF RESPONDENT
Interpretation: The above table showing the good brand image of the mufti customer
those who participated in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey were based on quality brand
image with 56% and the least were free trial and discount with 4%.
Q7. Do you use product because they are most available?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes 25 50%
No 15 30%
Mostly 10 20%
TOTAL 50 100
NO. OF RESPONDEDNT
30
2525
20
15 15
10 10
5 4.5
0
YES NO MOSTLY
Interpretation: The above table showing the product that are most available of the mufti
customer those who participated in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey were yes with 50% and the
least were no with 20%.
Q8. What do you think about ranking our products?
OPTION NO. OF PERCENTAGE
RESPONDENT
They are biased and 8 16%
influenced
They are fair and give a 35 70%
true picture
They are not fully 5 10%
reliable
Can’t say 2 4%
Total 50 100
THEY ARE BIASED AND INFLUENCED THEY ARE FAIR AND GIVE A TRUE PICTURE
THEY ARE NOT FULLY RELIABLE CAN'T SAY
Interpretation: The above table showing the ranking of products by the mufti customer
those who participated in the survey and their percentage wise analysis
Analysis: The majority of customer participated in the survey selected fair and true picture
with 70% and the least were 4%.
Q9. How much do you care about using mufti brand?
OPTION NO. OF PERCENTAGE
RESPONDENT
SLIGHTLY 15 30%
STRONGLY 25 50%
NOT MUCH 6 12%
NEVER 4 8%
TOTAL 50 100
25
20
15
10
0
SLIGHTLY STRONGLY NOT MUCH NEVER
NO. OF RESPONDENT
Interpretation: The above table showing the care about using the brands of the mufti
customer those who participate in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey were strongly caring about
mufti brand with 50% and the least with 8%.
Q10. Do you trust mufti products?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes 35 70%
No 10 20%
Can’t say 5 10%
Total 50 100
40
3535
30
25
20
15
10 10
5 5 4.5
0
YES NO CAN'T SAY
NO. OF RESPONDENT
Interpretation: The above table showing the trust of the mufti products to the customer
those who participate in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey were yes with 70% and the
least were 10%.
Q11. Do you think our product get good word of mouth publicity?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes 40 80%
No 6 12%
Don’t know 4 8%
Total 50 100
45
40
35
30
25
20
15
10
0
YES NO DON'T KNOW
NO. OF RESPONDENT
Interpretation: The above table showing the good word of mouth publicity of the mufti
customer those who participated in the survey and their percentage wise analysis.
Analysis: the majority of customer participated in the survey agree to yes for good word of
mouth publicity with 80% and the last with 8%.
Q12. Do our product provide a self esteem to you?
OPTION NO. OF PERCENTAGE
RESPONDENT
Yes 30 60%
No 10 20%
May be 5 10%
Can’t say 5 10%
Total 50 100
YES
NO
MAY BE
CAN'T SAY
Interpretation: The above table showing the sense of self esteem of the mufti customer
those who participated in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey who get a sense of self
-esteem were yes with 60% and the least with 8%.
Q13. What are the sources of our brand products?
OPTION NO. OF PERCENTAGE
RESPONDENT
Family members 10 20%
TV adds 10 20%
Website 25 50%
Newspaper 5 10%
Total 50 100
25
20
15
10
0
FAMILY MEMBER TV ADDS WEBSITE NEWSPAPER
Interpretation: The above table showing the source of brand products if the mufti
customer those who participated in the survey and their percentage wise analysis.
Analysis: The majority of the customer participated in the survey were website with 50%
and the least were newspaper with 10%.
Q14. To what extent has the product been successful to meet your needs?
OPTION NO. OF PERCENTAGE
RESPONDENT
To the full extent 25 50%
More than 80% 14 28%
50-60% 6 12%
Less than 50% 3 6%
Can’t say 2 4%
Total 50 100
TO THE FULL EXTENT MORE THAN 80% 50-60%
LESS THAN 50% CAN'T SAY
Interpretation: The above table showing the extent of product been successful to meet the
need of mufti customer who participated in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey give full extent to the product
been successful to meet their need with 50% and the least were 4%.
Q15. Rank the packaging and product information of the product with 1 being
the least and 5 being the highest?
OPTION NO. OF PERCENTAGE
RESPONDENT
1 2 4%
2 4 8%
3 6 12%
4 8 16%
5 30 60%
TOTAL 50 100
30
25
20
15
10
0
1 2 3 4 5
NO. OF RESPONDEDNT
Interpretation: The above data showing the packaging and the product information of the
mufti customer those who participated in the survey and their percentage wise analysis.
Analysis: The majority of customer participated in the survey were 5 with 60% and the
least were 4%.
