Built for living. Engineered to last.

Product
Development
USC
BSBA-MM

Doromal, MF Moceno, EM Gervacio, C Jovita, J Cale, J Mercado, M Bugas, E Amistad, Z

The Philippines bad Prices of motorcycles
Price hikes on fuel
traffic condition rise as demand increases
 This product will particularly address the following:
UNMET NEEDS

A cheaper electric alternative to gas-based

This Product is intended for the existing
motorcycles
market that contains different varieties of
A lack of technologically integrated
motorcycle drivers ranging from app-based
motorcycles in the market
delivery drivers to students looking for a An additional means of traversing the narrow
means to quickly commute around the city. roads of the current target market
 Speed
Efficiency
Affordability
Innovation

Available colors:
Persian green
Cerulean blue
Crimson red
Black
Lightweight, compact and
sleek design
AUGMENTED CHARACTERISTICS

8-inch OLED NO engine,

display screen instead relying on
Yields high power TWO independent
output supply and motors on the
with free charger wheel axles
included
Trouble-free to
connected to a
large battery BLITZ-BIKE
drive component Built for living. Engineered to last.
 P

ITS KEYLESS A C C E L E R A T E U S I N G H A N D L E S O L A R P O W E R E D C H A R G E R
F

Y O U C A N A D J U S T T H E S P E E D A U T O G E N E R A T E S T O Y O U R
S
F U E L F R E E
L I M I T O N T H E V E H I C L E ' S
H E A D E D L O C A T I O N

T A B L E T
PROTOTYPE
Blitz-Bike

SPEED
TESTER
GPS

CHARGING TIME

KEYLESS SETTINGS
RECHARGING STATION
 H
S T A R T B U T T O N

BLITZ BIKE INNOVATES WITH TODAY'S MODERN WORLD WITH ITS START BUTTON AND ITS
KEYLESS. KEY IS PROVIDED ONLY FOR THE MOTORCYCLE'S LOCK AND UNLOCK OPTION.
O
A C C E L E R A T E U S I N G T H E H A N D L E
W
THE BLITZ BIKE STILL USES THE SAME FEATURES AS THE OLD AND TRADITIONAL BIKES
WHEREIN IT USES THE HANDLE IN ORDER FOR IT TO ACCELERATE.

S O L A R P O W E R E D C H A R G E R
T
THE BLITZ BIKE WILL NOW HAVE A CHARGING PORT WHICH WILL BE AT THE REAR OF THE
VEHICLE. IT WILL BE MUCH EASIER TO CHARGE THE MOTORCYCLE BY HAVING THE O
CHARGING PORT AT THE BACK. ALSO, THIS SOLAR POWERED CHARGER WILL HELP
CHARGE THE MOTORCYCLE IN A MORE CONVENIENT WAY SPECIALLY FOR THE RURAL
AREAS.

A D J U S T T H E S P E E D L I M I T O N T A B L E T
U
THE BLITZ BIKE WILL HAVE A NEW FEATURE WHEREIN YOU CAN ADJUST THE SPEED
LIMIT ON YOUR TABLET. SO IF EVER SOMEONE BORROWS YOUR MOTORCYCLE, ITS SPEED S
LIMIT CAN BE ADJUSTED THROUGH YOUR TABLET IN ORDER FOR THEM NOT TO BE
RECKLESS WHEN DRIVING YOUR MOTORCYCLE. ALSO, YOU CAN USE THIS FEATURE IN
ORDER TO SAVE MORE BATTERY FOR YOUR MOTORCYCLE.
E
 TARGET
SEGMENT
 Buying Behvior: Purpose of buying
Motorcycle Drivers - DUE TO HEAVY TRAFFIC OF THE COUNTRY, PEOPLE

avioding heavy PURCHASE MOTORCYCLE FOR CONVENIENCE.

- PRICE HIKE OF FUEL, ELECTRIC-BASED MOTORCYCLE IS
traffic CHEAPER.
- CAN GET TO THE DESTINATION ANYTIME AND ANYWHERE.

Demographic: Buying Behavior: Preference

AGE: 18 – ABOVE
GENDER: MALE/FEMALE
STATUS: WORKING CLASS / STUDENT
ETHNICITY: FILIPINO - BUYER PREFER FASTER ENGINE.
INCOME: DEPENDENT (FOR STUDENTS)
11,000 – 55,000 PHP
- BUILT TO PASS THROUGH NARROW ROADS
MONTHLY
- CAN SAVE COST FROM FUEL

Geographic:
LOCATION: PHILIPPINES/ MORE ON
THE CITIES IN THE PHILIPPINES
POPULATION TYPE: URBAN
 Buying Behavior: Purpose of Buying
- delivery drivers can cater to more customers since
App-based drivers can get to the destination quicker
Deliver Drivers - delivery drivers may earn more because they won't
have to spend for the gas since the bike is electric-
powered
Psychographic:
- people whose source of income is Buying Behavior: Preference
delivering goods from one place to
another
- people nowadays prefer to go for the cheaper
- people who perefers to go for the
cheaper alternative wherein they alternvative of whatever they are using to save money
won't have to spend money for gas
- not only can the drivers save money from gas, but
Behavioral:
- Consumers will surely opt to use the can also arrive at the pick-up and drop-off location
product as it does not only have the capacity faster which makes it convenient for them
to address to the user's mobility needs but is
also a cheaper alternative to gas-based bikes
 Our intended market segment are delivery
drivers who drive motorbikes as means to
transport goods and services from destination to
destination.

Provide more sustainable equipment for delivery

drivers for them to safely use motorbikes at its
maximum potential. Since the designed vehicle is
electric powered it could save more money for
Currently, app-based delivery drivers have been increasing as delivery drivers for the benefit of not spending extra
the market mainly uses services such as Angkas, Grab-Food, money for gas leading to lesser daily expenses.
Foodpanda, Maxim, and Lalamove. A noticeable aspect of the
drivers is that they tend to shift their focus between their
phones and vehicle. Our product aims to streamline the process
of switching focus in-between these factors by integrating the
android operating system into a small console situated in the
vehicle itself.
According to Artisan Electric, the future of motorcycles will be hybrids or electric motorcycles
because "the motoring world is moving towards a greener, more environmentally friendly way of
working."
With anthropogenic global warming causing concern and natural fuel resources running low, transitioning to
an electronic age makes sense. As a result, by 2040, the sale of new petrol and diesel-powered motorcycles
will be prohibited (with the exception of hybrids).

This means that in about 20 years, you will be unable to purchase a petrol diesel motorcycle. There will
only be electric and hybrid bikes available." Eventually, all motorcycle drivers will have to abandon
traditional gas motorcycles in favor of electric motorcycles, and there will be no problem because there
are far more positive benefits than negatives.

"Electric motorcycles will provide the user with instant torque and power," according to Artisan Electric.
Electric motorcycles have incredible power and are extremely fast. With 100 percent instant torque, the
user will experience rapid acceleration that a fuel-powered bike will not be able to match. There is less
enhancement. An electric bike has only one moving part. It lacks oil, spark plugs, air filters, and timing
belts, and some electric bikes lack a gearbox or clutch. Unlike a gasoline motorcycle, which has many
moving parts, you won't have to spend time cleaning and oiling things like the chain. The only maintenance
required is on the tires, brake pads, and hydraulic fluid, which will all last longer because the electric
motor does the majority of the braking. Ideal for riding in the city. Most vehicles are unsuitable for city
riding, but electric bikes are. This is due to the fact that the regenerative braking associated with city
riding actually recharges the battery, retaining the power in your machine for a longer period of time."

Finally, the best advantage of hybrid motorcycles is that they are constantly produced.
Smart Technologies Vehicular Components
Vietnamese motorcycle company Vinfast with their experience in
A partnership with Filipino Vinfast is an existing company that the Electric Motorcycle industry
smartphone company Cherry specializes in the creation of electric could prove as catalysts for the
motorcycles in Vietnam. Despite growth of the product by securing
Mobile will bring the goal of
being potential competitors, they some form of deal wherein they
seamless smart-technology could serve as partners in a similar could supply us with the
integration with the vehicle way wherein Samsung once served components used that comprise
as the manufacturers of Apple’s the vehicle aspect of the
into fruition.
processors. motorcycle.
since the vehicle is electric powered as an alternative
to gas-based motorcycles, it is cheaper and could save
money

an additional mean of transversing the narrow roads

as it can surpass through traffic congestion with its
build

the product is environmentally friendly since one of its

major component is made from a recycled 3d printed
plastic and does not produce carbon emissions
POSITIVE IMPLICATIONS:

THE PRODUCT WILL BE

ENVIRONMENTALLY FRIENDLY
CONSIDERING TWO FACTORS:
THE FRAME WILL BE MADE OF
RECYCLED 3D PRINTED PLASTIC
THE PRODUCT WILL NOT BE
PRODUCING ANY CARBON
EMISSIONS DUE TO IT BEING
ELECTRIC.
Positioning Map
High Quality
BLITZ-BIKE

Low Price High Price

Low Quality
The Blitz Bike is designed to be equipped to withstand the intensity
weather conditions and is projected to be purchased at a very affordable
suggest retail price that suits the budget of every Filipino consumers and
has the capacity to address to their every mobility needs. Blitz-Bike is
all about providing a more sustainable equipment for delivery drivers for
them to safely use motorbikes at its maximum potential. The experience
that the consumers gets to have will surely guarantee their loyalty and
will surely recommend it to others.
Place Blitz-Bike’s main office is located at
Cebu Business Park since it is considered as
a central location for preferred businesses
and lifestyle destinations. To make it more
accessible for all, Blitz-Bike will also be
available through online means to cater to
other places aside from the City of Cebu.
With this, we offer delivery for our
motorcycle vehicles through our partnered
shipping courier, ClickTrans.
 Selective Distribution will be implemented. Where the products will be distributed
widely but not intensely. as this can make the products have fair distribution and for
customers to access it anywhere. this also makes a healthy market for retailers where
they have enough distances from each other.

MANUFACTURER DISTRIBUTOR RETAILER

CONSUMER
TO GIVE MORE EXPOSURE FOR OUR
PRODUCT, BLITZ BIKE WILL JOIN IN
DIFFERENT CONSUMER SHOWS,
VIRTUAL EVENTS AND EXHIBITIONS.
FURTHERMORE, PROMOTING OUR
PRODUCT ONLINE COULD HELP DRIVE
MORE TRAFFIC SPECIFICALLY, DISPLAY
ADVERTISEMENTS THROUGH
DIFFERENT WEBSITES AND NICHE
MARKETING WHERE WE REACH OUT TO
INFLUENCERS/CONTENT CREATORS
WHO ARE INTO MOTORCYCLES.
 Penetration Pricing
Since our product is unusual and new to the people and
potential consumers, we opt to go for this pricing strategy
where we start with low prices than the competitors and
then gradually increase as the product gains support and
positive feedbacks from customers.