QUESTIONNAIRE
Questionnaire-1
Dear respondent,
A questionnaire is a formalized set of questions for obtaining information from
respondents.i am the student of department of management studies dhanjayrao
gadgil institute of co-operative management, nagpur. and presently doing a project
on “study of customer satisfaction level of hero honda motors in nagpur city”. i
request you to kindly fill the questionnaire below and assure you that the data
generated shall be kept confidential.
This is a study carried out in Nagpur city to understand the various factors which
influence the choice of Hero Honda two wheelers among customers. We wish to
get insights about customer satisfaction level to know your buying and usage
behaviour irrespective of whether you own/use two wheelers presently or not.
Hence, we request your honest assessment for questions below which is extremely
valuable for us.
1. Educational Qualification
10th or below 10+2 or below Graduate
Post Graduate and above Others(please specify)
1.Do you own a two wheeler? * If YES Please go to Q 2, else go to Q 4.
• YES
• NO
2.Which type of two wheeler do you own currently?
• Geared motorbike
• Geared scooter
• Gearless (eg.Honda Activa,TVS Scooty etc.)
3.Average distance travelled by you in a month is around? Please go to
question 6
• 0-100kms
• 101-200
• 201-300
• 301-400
• More than 400
• I don't keep track
4.Why do you not own a two wheeler? (You can tick more than one)
• No real need
• Financial constraints
• Two wheelers in the market do not meet my requirements
• Do not know how to drive/Afraid of driving
• I am satisfied with alternate mode of transportation like
bus,rickshaws,etc
• I borrow from friends when required
• Other:
5.Which kind of two wheelers would you buy in future? (Please choose
one option)
• Motor bike
• Scooter
• Electric bike
• Cant's Say
• I don't want to buy one
6.Which price bracket does/would your vehicle fall? *
• Less than Rs. 30,000
• 30,000-40,000
• 40,001-50,000
• 50,001-60,000
• 60,001-70,000
• I don't know
7.What is/would be the engine capacity (CC) of your two wheeler? *
• Less than 100 cc
• 100cc to 125cc
• 126cc to 150cc
• 151cc to 180cc
• Above 180 cc
• I don't know
8.Kindly rate each of the following based on the importance you give
while purchasing a two wheeler * ( 1=Least
important to 5=Most important)
1 2 3 4 5
Price of Vehicle
Looks and Shape (Design
and Styling)
Maximum Speed (km/hr)
Mileage per liter
promised by the company
Pick up of the vehicle
Sound of the vehicle
Maintenance cost of the
vehicle
A wide range of colors to
choose from
Availability of Self-start
(or button start)
Weight of the vehicle
1 2 3 4 5
Proximity of the service
station
Engine capacity of the
vehicle (cc of the vehicle)
Resale value of the
vehicle
Cost of alternate modes of
transportation like
Bus,Rickshaw etc.
Convenience of alternate
modes of transportation
like Bus,Rickshaw etc.
Quality of after sales
services by the dealer
Driving comfort
Storage space for
common articles
(Helmet,vehicle
documents,books,bags
etc.
1 2 3 4 5
Safety while driving
Brand image of the
vehicle consdired
Advertisement of the
vehicle in the media
Recommendation of
Parents
Recommendation of
Peers/Friends
Recommendation of
Dealer/Salesperson
Celebrity
appeal/endorsement for
the Brand you consider to
buy
Recommendation/analysis
by auto magazines, auto
shows on TV
Road conditions of the
city
1 2 3 4 5
Distance of the most
frequently visited place(s)
(ex: hotels, shopping
areas) from the place
where you stay
Toughness/strength of the
vehicle
Reserve tank capacity
9. Rate the following parameters: * (1=Strongly
Disagree,2=Disagree,3=Neither Agree nor
Disagree,4=Agree,5=Strongly Agree)
1 2 3 4 5
I am passionate about
racing
I like to do non-
conventional things
I like to go on long
drives frequently
My surroundings
should be lively and
full of activity
1 2 3 4 5
I like to use flashy &
colourful articles
I don’t mind
experimenting with
my options
I take risks without
worrying too much
about consequences
I love to explore new
places
I like to meet new
people
I enjoy calmness and
serenity around me
I always tend to
compare anything I
buy with what others
have
I take great care of my
personal belongings
I like to accept
challenges
I like to modify the
looks of my vehicle
Uncertainties make
my life more exciting
1 2 3 4 5
I would love to
overtake every other
vehicle on the road
My vehicle is/will be a
matter of pride for me
I like people to notice
my vehicle
Two wheeler is an
essential part of my
life
My vehicle speaks a
lot about my
personality
I keep myself updated
about two wheelers
industry
I make sure that my
vehicle is in excellent
condition all the time
10.Name
11. Gender: *
• Male
• Female
12. How much work experience do you have? *
• No work-ex
• Less than 12 months
• 12months to 24 months
• More than 24 months
13. Annual family income: *
• Upto Rs 2,00,000
• Rs. 2, 00,001 – 4, 00,000
• Rs4,00,001 – 6,00,000
• More than Rs. 6,00,000
14. Are you satisfied of giving your motorcycle for free service from the
showroom?
a. Yes � b. No �
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