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This Study Resource Was: Yasmine Abdelkarim

Classical conditioning can influence consumers on websites through avatars. An avatar resembling Albert Einstein could elicit feelings of wanting to learn and be comfortable. Instrumental conditioning also applies when consumers are rewarded for their avatar's purchases, making similar purchases more likely. Consumers build associative networks from their avatar's experiences, but these are likely separate networks from those relating to real-world brands, as avatars allow for different experiences than reality.

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Jazzie Albarico
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40 views2 pages

This Study Resource Was: Yasmine Abdelkarim

Classical conditioning can influence consumers on websites through avatars. An avatar resembling Albert Einstein could elicit feelings of wanting to learn and be comfortable. Instrumental conditioning also applies when consumers are rewarded for their avatar's purchases, making similar purchases more likely. Consumers build associative networks from their avatar's experiences, but these are likely separate networks from those relating to real-world brands, as avatars allow for different experiences than reality.

Uploaded by

Jazzie Albarico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

YASMINE ABDELKARIM

1. How might classical conditioning operate for a consumer who visits a


new tutoring Web site and is greeted by the Web site's avatar who
resembles Albert Einstein?

Classical conditioning is a triggered response from stimuli such as


Albert Einstein.
Albert Einstein is an historical figure, a savant, as well as known for

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his intelligence, brilliance along his scientific journey.

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Albert Einstein as an avatar would elicit a reaction of wanting to

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learn along Letting the consumer feel more comfortable while

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navigating into the website increasing the consumers’ satisfaction
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within the website.
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2. How might a consumer who purchases a new outfit for his avatar on a
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virtual world be influenced by instrumental conditioning?


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Instrumental conditioning occurs when the consumer learns to


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perform behavior that produces positive outcomes and to avoid those


that yield negative outcomes.
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If this consumer’s avatar gets compliments after wearing the outfit,


they’re more likely to make a similar purchase because the desired
effect was reached and will affect the consumer in real life and vice
sh

versa.

This study source was downloaded by 100000823810541 from [Link] on 10-04-2021 [Link] GMT -05:00

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3. Do consumers build associative networks from their avatar’s
experience? Do you think this network is part of the consumer’s overall
associative network for that brand or is it a separate network ?

An associative network is a place where new incoming information is


stored with similar past information.
Every consumer has this organized system of concepts that relate to
brands and products stored in our memories
Yes, the consumers build associative networks from their avatar’s
experiences.

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er as
The contents of consumer’s associative networks depend on his own

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unique experiences, that’s why I can’t see that the networks that

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associate with a consumer’s avatar are part of the consumer’s overall
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associative network for that brand and it is a separate network
As some consumers uses their second life avatar to overcome fears or
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wants in the virtual world that they know they could never actually get
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vi y re

in the real world, giving the consumers and their avatars two different
sets of experiences.
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ar stu
is
Th
sh

This study source was downloaded by 100000823810541 from [Link] on 10-04-2021 [Link] GMT -05:00

[Link]
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