MULTIDISCIPLINARY ACTION PROJECT REPORT
On
“TO STUY & PROVIDE SUGGESTION REGARDING EXISTING PRODUCT &
SERVICE FOR TRUPTI SNACKS”
AT
TRUPTI SNACKS, GANDEVI.
SUBMITTE TO
Institute Code: 750
Institute Name: S.R. Luthra Institute of Management
Under the Guidance of
Mrs.
(Assistant Professor)
In partial Fulfilment of the Requirement of the award of the degree of
Master of Business Administration (MBA)
Offered By
Gujarat Technological University
Ahmedabad
PREPARE BY:
Aniket Desai 197500592007
Raj Jariwal 197500592043
Jinal Patel 197500592089
MBA (semester – III)
Month & Year: NOVEMBR 2020
STUDENTS’ DECLARATION
I hereby declare that the Multidisciplinary Action Project titled “TO STUDY AND
PROVIDE SUGGESION REGARDING EXISTING PRODUCT AND
SERVICES” undertaken at TRUPTI SANCKS , GANDEVI is a result of our own work
and our indebtedness to other work publications, references, if any, have been duly
acknowledged. If we are found guilty of copying from any other report or published
information and showing as our original work, or extending plagiarism limit, we understand
that we shall be liable and punishable by the university, which may include being declared
„Fail‟ in the MAP examination or any other punishment which the university may decide.
Enrollment nos. Names Signature
197500592007 Aniket Desai
197500592043 Raj Jariwala
197500592089 Jinal Patel
Place: Surat Date:……...
COMPANY CERTIFICATE
PLAGARISM REPORT
INSTITUTE CERTIFICATE
ACKNOWLEDGEMENT
Acknowledgements are due to many, without whose co-operation, support,
encouragement and guidance the study could not have been carried out. First of all, we
would like to take this opportunity to thank to GUJARAT TECHNOLOGICAL
UNIVERSITY for offering this project, we are very grateful to S. R. Luthra Institute of
Management, which has given us the opportunity to do this project by enhancing our
skills and knowledge during our studies.
At the outset, we are thankful to God for having blessed us with the opportunity to
undertake the project and to successfully complete the same. It is known to all of us
that next to parents, the guru takes equivalent place of God. We are indeed happy to
have worked under such a learned person who has a vast experience and has been
associated for more than nine years in academics. No words can express our deep sense
of gratitude to our MAP Guide, Mrs. Jayshree Mandviya (Assistant Professor, S.R.
Luthra Institute of Management) for sharing her knowledge & ideas and for providing
valuable guidance throughout the project work, which helped us to deeper insights in
the area of Hospitality considering the niche i.e. Cafes and to present it with a holistic
view.
We also wish to extent our heart-felt thanks and appreciation to Dr. Jimmy Kapadia,
Director, S. R. Luthra Institute of Management for his constant cooperation and
support.
We would like to express our gratitude towards our parents, Asutosh Patel, Owner of
Trupti Snacks Restaurant & all members of Trupti Snacks Restaurant for their kind co-
operation and encouragement which help us in completion of this project.
EXECUTIVE SUMMARY
The projection "TO STUDY WHICH PROBLEM FACED BY RESTAURANT DURING
PANDEMIC AND GIVEW THEM SUGGESION REGARDING HOW TO SOLVE THEM
"gives detail data about cordiality industry which incorporates the specialty for example
bistro. It will give the detail data about the Trupti Snacks bistro.
The MAP Group individuals visited the bistro and after the detail conversation with the
proprietor, the supervisor and staff subsidiary it was recognized the bistro has absence of
advancement. The assistants have seen that their mindfulness about Trupti Snacks item and
administrations. By examining we realize that the owner needs youthful group in the bistro to
provide good service to their customer. Subsequently, the target of the study is to find of
threads which are responsible to improve their sales of food/beverages during pandemic
situation.
The understudies deals with improvement with the help of upgrading list's with various added
products and provided a suggested development of online media by normal updating of vario
us new items to take youth into account.
Direct feedback from the consumer to understand the customer's need & satisfaction level of
new as well as new customers.
TABLE OF CONTENTS
Student’s Declaration
Company’s Certificate
Institute’s Certificate
Acknowledgement
Executive Summary
SR. PARTICULARS PAGE
NO. NO.
1 Introduction
.
2 Industry Profile of restaurant industry
.
2.1 The varied field of food service
2.2 The Restaurant Industry — A Global Perspective
2.3 The Restaurant Industry — A National Perspective
2.4 The Restaurant Industry — A state Perspective
2.5 PESTEL
2.6 SWOT
2.7 Restaurant industry trends.
3 Company Profile of Trupti Snacks
4 Problem identified of Trupti Snacks
.
5
.
6
.
7 Bibliography
.
Ch: - 1
INTRODUCTION
INTRODUCTION
It is an extremely challenging circumstance for an advertiser to draw in fresh and keep the old
customer in the present environment where the customer has a power to select brands. The
advertiser uses different forms of advertising processes to locate their item in the client's
mindset.
Deals advancement has become a necessary portion of the advancement plans of the two
makers and retailers of solid just as non-tough customer merchandise. It devours a huge part
of the special costs of advertisers. In a portion of the created nation’s assignment of
advancement financial plan to deals advancement has far surpassed spending on commercial.
Brand administrators are currently depending intensely on deals advancement since its effect
on deals is more straightforward, prompt, and quantifiable as analyzed to advertisement.
Advertisers utilize both cost and non-value advancements either autonomously or in
relationship with one another. Value advancements permit purchasers to make a few reserve
funds of cash where as non-value advancements like premium increase the value of the offer.
Purpose of-Purchase advancements like component commercials and presentations lead to
motivation purchasing. The dynamic idea of deals advancement has enlivened numerous
analysts to direct their concentration toward study the different issues identified with this
component of advancement blend.
Deals advancements can be aimed at the client, deals staff, or circulation channel individuals,
(for example, retailers). Deals advancements focused at the purchaser are called shopper
deals advancements. Deals advancements focused at retailers and discount are called
exchange deals advancements. Some deal advancements, especially ones with unordinary
techniques, are viewed as contrivances by many.
Ex-The espresso market in India has been becoming because of the interest for Ready to
drink espresso and has become a piece of a person's day by day utilization bushel. Because of
evolving societies, shoppers are getting mindful of home grown and unfamiliar brands, which
are boosting the utilization levels.
The Indian market has seen a consistent development of espresso sources and tea bars, both
in the mass and class portion. URTEA bistros are one more encouraging idea as purchasers
search better places to hang out.
With an expanding liking for informal mingling, Indian purchasers are pushing interest for
more hang-out alternatives where they can unwind and relax and invest quality energy with
loved ones. Ordinarily intended for a more modest impression inside a tolerably lower
catchment territory, the bistro fragment has been trying different things with creative ideas as
far as arrangement, size, menu offering, and area.
Bistros are chiefly food administration designs, with refreshments, for example, espresso, tea,
juice, and so on, with backups. In light of the area, brand, and offer of the bistro the normal
expense per individual reaches between Rs 60 to Rs 250. With countless customers scaling
up the worth chain, new sections with fresher item contributions are arising. The Trupti
Snacks bistro's development has offered ascend to more up to date bistro designs like in
which individuals love to spend a serene and commendable quality time, which turnaround
the idea of bistros by offering assortments of espresso alongside correlative refreshment
things. Elements like an incentive for cash, sterile arrangements, quality help and
experimentation in foods have been kept up according to their image picture on the lookout.
Ch: - 2
INDUSTRY PROFILE
OF RESTAURANT
INDUSTRY
Industry profile - Restaurant industry
Eatery organizations are basically retailers of arranged nourishments, and their working
exhibition is impacted by numerous individuals of the very factors that influence
conventional retail locations. Generally, eateries have plans of action that are moderately
straightforward, and the cluster on the Value Line page is equivalent to that of a standard
mechanical organization. In any case, there are various one of kind variables to consider
when settling on speculation choices with respect to this huge and sectioned industry.
Rivalry between cafés, restaurant is extreme, since eating choices proliferate. What's more,
while there are surely prevailing parts in this industry.
2.1 The varied field of food service
The word restaurant covers a broad range of foodservice operations. The term comes from
the French word café, signifying "restorer of energy." The term was used as early as the
mid1700s to describe public places that offer soup and bread. Today, any public place that
specializes in the sale of prepared food for consumption on-or off-premise can be depicted as
an eatery. Food administration is commonly used to represent the broader term, which
encompasses all sorts of public and private locations that provide food for sale.
Americans currently go through around 48 percent of their food spending plan (or food
dollar) on food away from home.
The greater part of that sum is spent in business cafés, as depicted previously. All things
considered, generally a large portion of the populace eats in a café at any rate once at
whatever month. By and large, Americans eat out almost one out of each four suppers and
bites.
Food away from home may purchase a variety of locations. This wide availability speaks to
the size and scope of the foodservice industry, which includes employee cafe-eateries,
convenience stores, traditional restaurants, hotel facilities, casinos, and taverns, among
others.
Indeed, even grocery stores understand this reality, and numerous rural markets presently
incorporate an eating region. A large portion of these fragments are encountering positive
development – a pattern that has been continued for more than forty years.
2.2 The Restaurant Industry — A Global Perspective
A Look at the Leading Markets of EU, US, and Asia The general market point has
been insightfully hopeful for the most recent relatively few years, and this has
reflected in the café business around the globe. The more noteworthy business
sectors of the United States, Europe, and Asia have all indicated persevering positive
improvement from 2015 to 2017 and checks propose that this model will proceed for
2018 also.
1.U.S.
Near the fruition of 2017 compensation made by the eatery business in the US was
surveyed at 799 billion dollars. The bistro business utilizes more than 14.7 million
individuals (10% of the overall US labor force) and addresses nearly 4% of the US
GDP. Evaluating industry progression by deals, 2016 to 2017 showed improvement
of around 4.3%. Americans are before long spending practically 48 percent of their
food spending plans eating out instead of at home.
Despite the way that the headway might not have all the reserves of being solid, as
appeared by the NRA, over the previous decade the business has indicated a 3.7%
accumulate yearly improvement rate. A figure that is superior to most experiences in
the US.
An examination delivered by Deloitte indicated that there are eventually in excess of
620 000 eating and drinking foundations transitionally over America (with eateries
making at a movement of twofold the individuals), different checks put the figure at
more than 1 million of each 2017.
2. Europe
In 2017, the market an inspiring power for purchaser foodservice arrived at 508
billion dollars. Warmth is one of the guideline associations in Europe and can be a
critical driver for work creation, figures from 2000 to 2010 show that the measure of
jobs in the EU made by 7.1%, separated and the 29% improvement in occupations in
the neighborliness division.
Driving nations, for example, the United Kingdom, France, Netherlands, and
Germany have demonstrated obvious improvement post-2014. In 2017 the bistro
business in France was worth 50 billion euros, Germany 40 billion Euros, and 19
billion Euros in the Netherlands. In the UK the market an inspiration for purchaser
foodservices arrived at 73.6 billion Euros.
3. Joined Kingdom
In the UK the market a rousing power for customer foodservices arrived at 73.6
billion euros in 2017. In 2016 there were around 83,635 affiliations working in the
bistro and conservative foodservice industry in the UK, a number that has been
broadening consistently since 2009.
4. Netherlands
In the Netherlands, the café business is 19 billion Euros reliably, and this is relied on
to make to more than 20 billion Euros in 2018. The measure of burger joints in the
Netherlands keeps making year on year. Some spot in the extent of 2015 and 2017,
750 bistros opened in the Netherlands (to an aggregate of 14900) which is obvious
with the business volume headway which is around 5 to 6% reliably.
The solid headway as of late has made the lodgings and bistros part logically basic
for the Dutch economy. Its through and through worth thought in the GDP rose to
1.8 percent in 2015 (up from 1.7 percent in 2007.) There are 374 000 individuals
utilized in the bistro zone, for the most part 4.3% of the pre-owned masses which is
basically underneath the EU run of the mill of 4.8 percent.
5. Asia
The Asia-Pacific territory, which joins Asia and Oceania had foodservice deals in
2014 that added up to 1.1 trillion dollars with an improvement movement of near
10% yearly, making this market a superior than normal open gateway for foodservice
chiefs.
6. China
As exhibited by an appraisal by Damping and Maiduan, China burned-through 507
billion dollars on eating out in 2016. Add this to the most recent encounters from
China's cafe industry which indicated a 9.7% augmentation from 2013 to 2014 to
land at 445.5 billion dollars as shown by China Cuisine Association (CCA); and the
improvement possible results for the nation look enabling.
2.3 The Restaurant Industry — A National Perspective
While India has constantly been a food with respect to country with every zone having its
own stand-out remarkable food, Indians have never been amped ready for eating out.
Regardless, all that is making now. The bistro business in India has been making at a quick
movement over the scope of the latest decade or something like that and the improvement
story is set to continue for the going with not very far-eliminated.
There were straightforwardly around 22 lakh housing and restaurant establishments in India
in 2002. The food affiliation or bistro industry supported an inconceivable Rs. 43,000 crores
in 2010 and making at a sound movement of 15-20 percent dependably.
The improvement of the bistro business related with the improvement of the astounding
Indian work area zone class, which was the result of progress. Quick urbanization, making
knowledge of Western lifestyles, more women joining the labour force, and higher additional
money were a part of the sections that extra to the movement of the bistro business.
Regardless, the guaranteed clear ideal position was the entry of American unassuming
formed way of life McDonalds into India in the year 1996. Indians, who had confined
preamble to American food up to that point, lapped it up and offered rise to a monster
upsurge in the adroit assistance bistro (QSR) industry. The following years saw the
establishment of various all around humble normal ways of life, for instance, Dominos, Pizza
Hut, KFC, etc.
Regardless, the real certain bit of breathing room was the region of American humble normal
way of life McDonalds into India in the year 1996. Indians, who had obliged introduction to
American food up to that point, lapped it up and offered move to a colossal upsurge in the
splendid help bistro (QSR) industry. The following years saw the establishment of various
generally reasonable ordinary ways of life, for instance, Dominos, Pizza Hut and KFC, etc.
Furthermore, reviewing that the QSR business was thriving, Indians discovered five star
food, as well. The satisfaction with respect to experiential eating was new to the Indian buyer,
who was so far reluctant to burn through broad degrees of money on eating out. In any case,
powerfully discernible imparted trademark to overall cooking styles and gourmet food
likewise as the key a raised eating experience drove them to all around surprising quality
bistros. Today, the chain fine dining experience show in India has around 50 players with
150-200 sources spread dynamically over various metropolitan frameworks and is worth Rs.
500 crores.
Another intriguing improvement for the bistro business was the climbing of solidarity bistros
serving unequivocal types of food and perceiving characteristics. Quality bistros like Oh!
Calcutta, Pind Baluchi, and Zambar made advances into the Indian market.
As India encountered another trap – that of the strip mall culture – Indians were respected to
get a thoroughly amazing thought of eating. Food courts made their snare into India and
gratefulness to their quick assistance, regard for money with respect to, and good atmosphere,
had in a brief timeframe got the innovative character of the Indian customer.
The bistro business encountered a mechanical contrast in sorts over the latest couple of years
with the movement of the online food referring to affiliation. The model offered rise to
various experts who began food referring to new affiliations like TastyKhana, TinyOwl, and
Food Panda. Referring to phenomenal food was before long possible with the press of a catch
and the Indian customer couldn't be logically enthusiastic.
While the bistro business in India faces various issues like high responsibilities and food cost
creating, it remains a basic engine of progress for the country's economy contributing all
around to its GDP, paying crores of rupees in charges, and offering work to a broad number
of people. The future looks connecting with for the Indian food affiliation industry.
2.4 The Restaurant Industry — A state Perspective
Gujarat: This is one of simply a pack modestly relatively few on an essential level veggie
dear states in India. The food of this state has been made transcendent by the astounding
Gujarati thali that consolidates dishes like daal, kadhi, sabzi, papad, and chaas (buttermilk)
gave rice and roti. What limits Gujarati dishes from others is the simultaneous use of sweet,
pungent, and impacting flavors. Express Government's 'Khushboo Gujarat Ki' mission to help
increment business.
The industry anticipates associated in habitants during this shredder season in Gujarat with
their thought more on nuclear family guests than untouchables. The in habitants degree at
star-approach lodgings is relied upon to see a sharp move from 60-62 percent at present to
around 70-75 percent during the four months of good occasions during October-January.
Money-related defencelessness in Europe and the US has raised anxieties of a possible fall in
traveller footfalls from those nations. Regardless, travellers from Japan, Australia, and South
Korea are clearly going to visit the state during the glad months.
"Inns are doing dazzling and we expect around 10-15 percent improvement in business longer
than a year sooner. Regardless, this time an unyieldingly crucial degree of nuclear family
guests are standard than untouchables as the US and Europe have the entirety of the stores of
being not exceptionally extraordinary. Gujarat has higher musical development rehearses
clubbed with mind-blowing the headway business progress, which is seen to pull in more
visitors this season," said S P Jain, past pioneer of Hotel and Restaurant Association (Western
India) and MD, Pride Hotels.
Gujarat government's obliged time crusade under, 'Khushboo Gujarati Ki', is seen to pull in a
momentous number of explorers from different pieces of the nation. "Around 5-7 percent of
an extra advancement in visitor appearances is relied upon an essential level considering the
express government's obliged time crusade. We expect private visitors visiting places like
voyagers and various spots of interest this happy season," said Narendra Somani, boss, and
controlling force, Bhagwati Banquets and Hotels.
Released up visitor inflow is seen to obtain room habitancies degree up in the state in like
way making more business for lodgings.
"Room in habitants degree at the star-portrayal lodgings will see sharp advancement from
60% at present to more than 75 percent during bubbly months," said Somani, who is in like
the way the pioneer of Gujarat Hotels and Restaurants Association Regardless, the
transparency of inn foundation in the state is undeniably pushing weight on the room
evaluates along these lines making the test fiercer.
"Additional forefront limit augmentation in the star-class lodgings is making obligation battle
between inns. Room charges have beginning late fallen by around 10% against a year back.
Continuing, there could be more weight on obligations with new limits winding up being
operational inside a year," said Ashwin Gandhi, the authority of Express Hotels at Vadodara.
A metropolitan locale like Ahmadabad, Surat, and Vadodara are clearly going to get a
colossal number of new room limits during the current cash related.
In like way, the sprightly season is other than observed as an occasion to pass on most
conspicuous conceivable business as from one year from now onwards, the in habitancies
degree is seen to fall in setting on extended room limits
2.5 PESTLE Analysis for a Restaurant
Political:
A few things that could influence your restaurant are charge changes and prosperity rules, the
two of which fall under the umbrella of political influence. At the point when you've chosen
the charges or prosperity rules that can impact your business, you can pick how best to react.
For example, if the prosperity checking on the structure in your city is changing, you'll need
to guarantee your restaurant is up to code to get the most vital rating.
Economic:
There are various external financial factors that can impact your business: the most reduced
compensation allowed by law and the quality of the economy are two that could significantly
influence your bistro. You can't control these external segments, yet it's basic to assess them
and react to them in like way. If the least compensation allowed by law goes up, you'll need
to choose what number of delegates you can reasonably oversee.
Social:
Which social and social components may influence your bistro? There's an extended care in
secretly raised, normal sustenance that may choose your menu. A more imperative
affirmation of transsexual customers may impact your washroom methodology. These are
only two examples of the various social and social factors that can influence a diner.
Technological:
Innovation is constantly advancing, and these advances influence how you keep up your
business. Possibly you can never again rely upon pen and paper for workers, anyway need to
complete another PC structure. Maybe you'll decide to recognize portion through PDAs.
Legal:
Enactment can a portion of the time incredibly influence the bistro business. Is there new
drafting rule not very far away in your area? Shouldn't something be said about changes in
liquor approving for your state? Moreover, legal disputes that incorporate diners can make
you change the way where you cooperate. Taking everything into account, basically every
total coffee cup in America as of now has the CAUTION: HOT warming engraved on it.
Environmental:
Nature around your diner can impact your business in a grouping of ways. New interstates
can improve or dampen traffic stream near your structure. A startling combination of forceful
restaurants can adversely influence the truth. Review your bistro's condition can be critical
for advancing decisions
2.6 Swot Analysis for a Restaurant
Your bistro may serve the most delectable food or give the best table help with your overall
locale. By and by, on the off chance that you haven't the faintest thought regarding the
qualities and shortcomings of your business or the potentials for success and hazards having
up to your business, your business may endure. As you plan to play out your SWOT
evaluation, welcome your bistro manager likewise as your gourmet master and accomplice
chiefs to get included so you get data from various perspectives.
Assessment of Strengths
The attributes of your bistro lie in what you surpass desires at, offering little appreciation to
whether it's serving brilliant food, offering quality assistance at the table or giving elaborate
arrangement that makes the fulfilment in eating at your burger joint a basic encounter.
Different qualities may include your evaluating structure, for example, offering a lower-
regarded menu than essentially indistinguishable cafes in your overall district.
In the event that you straightforwardly produce traffic during moderate occasions by
offering excellent types of progress, for example, "purchase two dinners, get one free before
5 p.m." to get allies in the entryway, that is a quality. Different qualities may combine
serving a particular sort of ethnic food not served somewhere else in the region.
Examination of Weaknesses
Shortcomings give you a thought of things to improve in your bistro. For example, your hold
up staff may make a soft spot for your bistro, since you're reliant upon them for the
individual help they with accommodating each table.
Another shortcoming may exist on the off chance that you don't give great representative
preparing, for example, exhibiting hold up staff how they should manage tables or
uncovering to culinary work power how you need food organized and appeared. Different
insufficiencies may intertwine not getting strong supplies that bring about menu things not
being open.
Dependent upon an outdated inspiration driving offer framework or utilizing paper to screen
referencing and loading is an insufficiency, thinking about the route that there are better
methods for deciding your stockroom, requesting and money related requirements.
Assessment of Opportunities
Journey for conditions that help your café increment its focal points, for example, creating or
giving various kinds of food and refreshments. Mishandling plans identified with eating
dynamically ideal may mean highlighting logically typical dishes or servings of mixed
greens on your menu. Discovering approaches to manage produce more traffic during
moderate occasions, for example, near the night, may address an open portal for
development.
Selling a piece of your coffee shop things, for example, serving of mixed greens dressings or
orchestrated things, for individuals to purchase and get back addresses a chance. Offering
transport associations and take-out or setting up a drive-through to address the issues of
individuals in a surge tends to another likely chance.
Assessment of Threats
Battling bistros found near to deliver a danger to your business, particularly on the off
chance that you sell equivalent kinds of food or have comparable eating encounters. New
cafés opening in your overall area moreover address a risk, since space bistros have more
choices on where to spend their eating up dollars.
Different dangers contain the possible expanding cost of unequivocal sustenance's. For
example, on the off chance that you make fish dishes and something negative effects the
shrimp show off, a danger exists on the off chance that you have to raise costs or find new
providers, since you may lose business.
2.7 Restaurant industry trends.
Seven trends that should be at the heart of an innovation strategy.
Company profile of Trupti Snacks
Trupti Snacks is a one of the oldest and of the most popular Dinning restaurant in Gandevi. It
is very popular amongst all age people of Gandevi.
This Restaurant is very famous for its fast foods and Punjabi dishes.
Name of Restaurant Trupti Snacks
Year of Establishment 1992
Staff Member 24
Address Ground Floor, Maruti Chambers, Opp Petrol
Pump, Gandevi (Navasari) Gujarat
THE MENU
Fresh & superior quality ingredients are used to create dishes and beverages that taste & look
distinctive and incite fascination. The Trupti snacks known for its vast range of food items &
their presentations.
S
K
R
E
N
W
O
THE AMBIENCE
We are constantly focused on creating a space that every customer feels welcome to. With
over outlet, we ensure to design an ambiance that not only resonates with the people, it also
makes the branch one of a kind. From the lighting to the curated music, from free-walk
spaces to the seating, we formulate an aesthetic as a whole so the final picture at the end is
nothing short of marvellous!
Organization Structure
Ch: - 4
Problem identified of
Trupti Restaurant:
Problem identified of Trupti Restaurant:
To identified Problem we use following Three Methods.
1. Personal Interview of Owner and Staff
2. We take 50 responses of customers through questioner
3. Problem Identification Through our Observation and Examination
1 Problem Identification Through Personal Interview of Owner and
Staff
From Personal Interview of Mr. Asutosh Patel (Owner) and Other Staff Members we
Found that During Pandemic The Revenue from Sells are Decreasing around 60%,
and then when we try to find reason for this we found that People feel unsafe for
eating outside food during lockdown. Then we found that Home delivery system is
only available in 3 K.M. areas around gandevi. So it is very challenging Situation for
them.
Our Suggestions:
Gandevi Town is very small town so we suggest them to divide their staff in such a
way that delivers food to customers on their doors as soon as possible. They already
have excess Staff so we suggest them that excessive staff members can do delivery
process
Food delivered to customer’s door with maintaining all precautions advised by
government.
Implementation
They already have excess staff members so they started door to door
delivery.
2 Problem Identification Through Customer Feedback From
We take 50 responses of customers through questioner and get following responses
Food quality
frequency
30
25
20
frequency
15
10
0
Very good Good Average Poor Very poor
From this we can say that most of customers say that they serve good quality food to them
so this restaurant done good in this
Menu variety
frequency
30
25
20
frequency
15
10
0
Very good Good Average Poor Very poor
They provide sufficient Varity of food to their customers so their customers get different
type of taste in all categories.
Service
frequency
25
20
15 frequency
10
0
Very good Good Average Poor Very poor
Although they are serve food during pandemic situation their service is Average
according to customers there must be some thread in their service. So they might be
doing some focus on that.
Cleanliness
frequency
30
25
20
frequency
15
10
0
Very good Good Average Poor Very poor
Despite they provide average service they provided clean environment to their customers
and provide untouched food delivery to their customers.
Value of money
frequency
35
30
25
20 frequency
15
10
0
Very good Good Average Poor Very poor
Most of customers are happy with food quality so they agree that they good return of
their spent money.
Occupation
frequency
student salaried self employed
house wife retired
4%
8%
22% 46%
20%
From this we can say that most of student, self employed and salaried persons are
order food from this restaurant.
Problem-
From this we find that main problem is arise in service because they are not working
on digital platform so their delivery of door to door is not working as expected
because their excessive staffs has pressure to reach at destination in time.
Suggestion-
We suggested them to get cop up with some popular companies like swiggy and
zomato. So they can handle this pressure and their might be chance of enhancement of
their business because they get order on digital platform.
Implementation-
They think to expand their business on digital platform by doing partnership with
swiggy and zomato.
3. Problem Identification through our Observation and Examination
As we visited that place we find that their infrastructure is not good enough for dining of
large number of people as government of India is provide guidelines for restaurant to
provide dining at proper distance.
Here we see that only very few people can enjoy their meal because of guideline of
government of social distancing. Clearly they need more dinning arrangement.
Suggestion-
So we suggest them to change their infrastructure and use their all available space.
Implementation-
They convert their free storage room into dining so that they serve delicious food to their
customers.
