Chapter 2

Brief Study of the Organization

Chairman’s profile

Reliance Communication Limited found by the late Shri. Dhirubhai H Ambani (1932-
2002) is the flagship company of the Reliance Anil Dhirubhai Ambani group. It is
Indi’s foremost truly integrated telecommunications service provider. With a
customer base of over 36 million including close to one million individual overseas
retail customers, Reliance Communication ranks among the top ten Asian Telecom
companies. Its corporate clientele includes 600 Indian, 250 multinational
corporation and over 200 global carries and owns and operates the world’s largest
next generation, IP enabled connectivity infrastructure, comprising over 150,000
kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the
Asia Pacific. Regarded as one of the foremost corporate leaders of contemporary
India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance
ADA Group, namely, reliance Communication, reliance Capital, Reliance Energy and
Reliance Natural Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and

Communication Technology, Gandhinagar.

An MBA from the waharton School of the University of Pennsylvania, Shri Ambani is
credited with pioneering several financial innovations in the Indian capital markets.
He spearheaded the country’s first forays into overseas capital market with
international public offerings of global depositary receipts, convertibles and bonds.

Under his chairmanship, the constituent companies of the Reliance ADA group have
raised nearly US$ 3 billion from global financial markets in a period of less than 15
months. Shri Ambani has been associated with a number of prestigious academic
institutions in India and abroad.

He is currently a member of:

• Wharton Board of Overseers, The Wharton School, USA

• Board of Governors, Indian Institute of Management (IIM), Ahmadabad
• Board of Governors, Indian Institute of Technology (IIT), Kanpur
• Executive Board, Indian School of Business (ISB), Hyderabad
In June 2004, Shri Ambani was elected as an Independent member of the Rajya
Sabha- Upper House, Parliament of India, a position he chose to resign voluntarily
on March 25, 2006.
Select Awards and Achievements

• Voted ‘the Businessman of the Year’ in a poll conducted by The times of India-
TNS, December 2006
• Voted the ‘Best role model’ among business leaders in the biannual Mood of the
Nation poll conducted by India today magazine, August 2006
• Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards
• Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management
Association, October 2002
• Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance
as a global leader in many of its business areas, December 2001
• Selected by Asia week magazine for its list of ‘Leaders of the millennium in
Business and Finance’ and was introduced as the only ‘new hero’ in Business
and Finance from India, June 1999.

Achiever’s Pride

• Undertook financial restructuring of Reliance Communication

• To spend Rs 16,000 crore to expand and strengthen network coverage
• After expansion, reliance Communication will have the single largest wireless
Network in the world
• Launched the lowest-cost classic brand handset at Rs 777
• Subscriber base grew to over 28 mn during last fiscal, registering 60% growth
• Total Revenue shot up to Rs 14,468 crore, an increase of 34%
• Net Profit rises to Rs 3,163 crore, an increase of over 600%
• Revenues of the wireless business increased by 46% to Rs 10,728 crore
• Broadband achieved revenue growth of 123% to Rs 1,144 crore
• Market capitalization crossed Rs 100,000 crore
• Will add 23,000 more towers
• Telecom services will be available in over 23,000 towns and 600,000 villages
• Next generation DTH network Big TV launched last year.
 VISION

There is significant difference between vision and mission. Mission is a short tem
goal, which may be achieved in a shorter span of time. Whereas vision is a long
term or lifetime goal, which is one’s life time goal. In the same way Reliance ADAG
too has its Vision, which is as follows:

• To build a global enterprise for all our stakeholders, and

• A great future for our country,
• To give millions of young Indians the power to shape their destiny,
• The means to realize their full potential…

Mission

Reliance Communications envisions a digital revolution that will bring about a New Way of
Life.A Digital Way of Life for a New India. The mission of the Co. is achieved through the
following sub missions:

With mobile devices, netways and broadband systems linked to powerful digital networks,
Reliance Communications will usher fundamental changes in the social and economic
landscape of India.
Reliance Communications will help men and women connect and communicate with each other.
It will enable citizens to reach out to their work place, home and interests, while on the move. It
will enable people to work, shop, educate and entertain themselves round the clock, both in the
virtual world and in the physical world. It will make available television programmes, movies and
news capsules on demand. It will unfurl new simulated virtual worlds with exhilarating
experiences behind the screens of computers and televisions.

Users of Reliance Communication’s full range of services would no longer need audiotapes and
CDs to listen to music. Videotapes and DVDs would not be necessary to see movies. Books
and CD ROMs would not be needed to get educated. Newspapers and magazines would not be
required to keep abreast of events. Vehicles and wallets will become unnecessary for shopping.

Reliance Communications will disseminate information at a low cost. "Make a telephone call
cheaper than a post card". These prophetic words of Dhirubhai Ambani will be a metaphor of
profound significance for Reliance Communications. Reliance Communications will regularly
unfold new applications. Continually adapt new digital technologies. Create new customer
experiences. Constantly strive to be ahead of the world.

Reliance Communications will transform thousands of villages and hundreds of towns and cities
across the country.

Above all, Reliance Communications will pave the way to make India a global leader in the
knowledge age.

ORGANIZATIONAL SET UP

Reliance Communication Limited

CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT

(PRESONAL (ENTERPRISES (HOME

BUSINESS) BUSINESS) BUSINESS)

SENIOUR

V.P

V.P

GM

DGM

AGM

SENIOUR

MANAGER
 MANAGER

DUPTY

MANAGER

ASST.

MANAGER

MANAGEMENT

TRAINING