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Case Study Ola Electric

Ola Electric sold scooters worth ₹600 crore within 24 hours of opening sales for its S1 and S1 Pro electric scooters. It sold four units every second, exceeding expectations. The high demand signals huge pent-up demand and potential for electric two-wheelers in India's domestic market. Ola Electric has also set up over 100,000 charging points across 400 cities to support its scooter customers.

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jacob jayden
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2K views1 page

Case Study Ola Electric

Ola Electric sold scooters worth ₹600 crore within 24 hours of opening sales for its S1 and S1 Pro electric scooters. It sold four units every second, exceeding expectations. The high demand signals huge pent-up demand and potential for electric two-wheelers in India's domestic market. Ola Electric has also set up over 100,000 charging points across 400 cities to support its scooter customers.

Uploaded by

jacob jayden
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Ola Electric Scooter Sales: Discusses Ola Electric's achievement in selling scooters worth ₹600 crore in 24 hours, highlighting market potential, consumer response, and future strategies.

Ola Electric sells scooters worth ₹600 cr in 24 hours

Four units of its ever, consumers can still con- manufacturing facility Ola
tinue to reserve a spot in Ola’s Futurefactory and make it an
flagship 2-wheeler purchase queue. entirely women-run shop-
offerings sold When it opened registra- floor. Located in Hosur, Tamil
tions for the scooters on July Nadu, Ola Futurefactory is a
every second 15, the company had said it 500-acre manufacturing unit
had got over a lakh bookings set up for the production of
OUR BUREAU within 24 hours. A euphoric Ola’s two-wheeler EVs. The
Bengaluru, September 16 Aggarwal, seeing the boom- manufacturing facility will
India is embracing electric ing sales of the much-anticip- have the capacity to produce
two-wheelers and how! On ated scooters, said in his blog The company has set up more 10 million electric scooters
Wednesday and Thursday, post, “That’s more, in value than 100,000 charging points per year.
customers were beating a terms, than what the entire across 400 cities
path to Ola Electric’s sales 2W industry sells in a day. Charging points
window. The mobility giant’s Make no mistake, the age of that India has huge pent-up Along with the manufactur-
electric vehicle arm reported EVs is here. This response is demand and is a massive do- ing plans, Ola Electric also has
sales worth ₹600 crore beyond our expectations.” mestic market for two plans to set up a charging net-
within 24 hours of opening wheeler EVs. “India is com- work called Ola Hypercharger
the purchase window for its Booming domestic market mitting to EVs and rejecting Network. The company says it
S1 and S1 Pro scooters on The Ola S1 Electric scooter is petrol,” noted Aggarwal. “We has set up more than 100,000
September 15. It said it sold priced at ₹99,999, while the S1 must leverage this to drive in- charging points across 400
four units of the vehicles Pro costs ₹1,29,999. The novation, a robust local EV cities. However, these char-
every second. former has a 2.98kWh battery ecosystem and make India ging points would only be ac-
The company had kept a pack, while the latter has a lar- not only a big EV market, but cessible to Ola e-scooters.
very short window of sales ger 3.97kWh battery pack. also a global EV manufactur- Led by the rise in fuel prices
open. CEO Bhavish Aggarwal Both are available in a choice ing hub,” he added. and revised FAME II incent-
had noted in a company blog of colours. Ola Electric recently com- ives, two-wheeler EV compan-
that midnight of September The company sees the high mitted to employing 10,000 ies have recorded tremend-
16, sales would close. How- consumer demand as a sign women at the company’s ous growth this year.

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