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English
Quarter 2 – Module 5:
PRINT & BROADCAST MEDIA
Subject Area – Grade 7
Self-Learning Module (SLM)
Quarter 1 – Module 5: Print and Broadcast Media
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over.

Development Team of the Module

Writer: Rone Cantones
Editor: Raleigh J. Ojanola
Reviewers: Evelyn C. Frusa PhD, Delia B. Mabalot, Rolex H. Lotilla, and Arvin M. Tejada
Illustrator:
Layout Artist: Sharon D. Lamorena
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven Jr, CESE - Schools Division Superintendent
Roberto J. Montero, EdD, CESE- Asst. Schools Div. Superintendent
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gerardo O. Magno – REPS, Subject Area Supervisor
Belen L. Fajemolin PhD - CID Chief
Evelyn C. Frus PhD - Division EPS In Charge of LRMS
Bernardita M. Villano - ADM Coordinator
Delia B. Mabalot –EPS, Subject Area Supervisor

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@[Link]
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English
Quarter 2 – Module 5:
Print and Broadcast Media
Introductory Message

For the facilitator:

Welcome to the English 7 Self-Learning Module (SLM) on Print and Broadcast Media)!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the (English-7) Self-Learning Module (SLM) on Print and Broadcast

Media!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Print and Broadcast Media. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module focuses on:

 Lesson 1 – Print and Broadcast Media

After going through this module, you are expected to:

 define print media and broadcast media;
 give specific examples of print and broadcast media; and
 explain the similarities and differences of print and broadcast media.

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 What I Know

Let us find out how much you know about the things you encounter in your ordinary
days.

PRE-TEST

Match column A with column B. Write your answer on the space provided.

Column A Column B

_______1. Zuckerberg A. Rappler

_______2. Philippine Star B. GMA

_______3. Maria Resa C. Facebook

_______4. Mike Enriquez D. Newspaper

_______5. International Network E. World wide web

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 Lesson
Print and Broadcast Media
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In today’s ever-changing world, fast and reliable pieces of information are very
important. Information sources are also necessary to get that information you need
to know.

These sources are vital for you to carry out your everyday life not just as a student
but also as an individual citizen.

What’s In

With the development of technology today, people are more engaged in media
especially social and broadcast.

We have here two of the most common media from which we can get information.

Image 1 Image 2

Answer the questions based on your real experience.

[Link] often do you watch a television?

__________________________________________________________________

[Link] often do you read a newspaper?

____________________________________________________________________

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[Link] do you watch TV? And why do you read newspapers?

___________________________________________________________________

___________________________________________________________________

Notes to the Teacher

Let the students answer the questions truthfully and process
their responses.

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 What’s New

Can you identify the following items?

Image 3 Image 4

Image 5 Image 6

Identify the following items and say something about them briefly.

1____________________________________________________________________________

2____________________________________________________________________________

3____________________________________________________________________________

4____________________________________________________________________________

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 What is It

Now that the world is rapidly and widely developing, it is important that we can cope
up with the changes it brings.

For us to cope with these changes, it is highly important that we are well-informed.
And for us to be well-informed and updated at the same time, we need different forms
of media which are now available to us through the advancement of technologies.

What is print media?

A print media is a news organization such as newspapers and magazines that
produce news and stories that are meant to be read.

What is broadcast media?

A broadcast media on the other hand is a news organization that supplies people
with news in a format that can be heard or viewed.

A Brief History of Print Media

Advertising, and media itself, would not exist without print media. In the beginning,
all media was print. Before then, we all just communicated. When we learned how to
print and distribute information, and when the printing press was able to standardize
printed material, the world was forever changed.

It all began in China with the invention of paper by Ts’ai Lun in A.D. 105. Just 40
years later, Pi Sheng would invent the first moveable type. And, then, hundreds of
years later, in 1276, printing finally came to Europe.

Another 200 hundred years would pass before Johannes Gutenburg would
revolutionize printing with his famous printing press. Years would pass before
refinements to the basic printing press were developed. And, it was Nicolas Jensen
who gave up readable “Roman” typefaces which looked neater and were easier to read
than Gutenburg’s original font.

But, the developments wouldn’t stop. You see, even with the invention of the press,
you still could only print text – no images. That all changed in 1880 when halftone
was introduced. Now, printing presses could be used to turn out pages with multiple
shades, black and white, grey and everything in-between.

Lord Stanhope’s cast-iron version of the printing press also dramatically reduced
manual labour costs as well as increased the size of paper that could be used in the
press.

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Of course, this motivated people to start publishing some of the first tabloids and
gave birth to the modern “celebrity.” Tabloids, like the New York Daily News, and the
New York Daily Mirror would routinely publish photo spreads of stars like Rudolph
Valentino.

Art Nouveau, which began in 1890, was popularized by companies like Liberty & Co
(Liberty of London). Joseph Pulitzer and William Randolph Hearst made names for
themselves as journalists and advertisers.

By 1935, the printing press was showing its age, and there was a silent revolution
brewing in the invention of the first electric typewriter.

Today, we have an almost unlimited number of print options, but this is thanks to
companies like IBM, who spearheaded the computer revolution. Apple and Microsoft
both contributed to computers as well, specifically in software development.

But, it was Steve Jobs, and his company Apple, that made great headway in refining
fonts and typefaces for Apple computers.
Printers, which are modern-day versions of Gutenburg’s original press, have freed
practically everyone from the restraints of large media companies.
And, the market is huge. Companies, like Stinky Ink sell replacement ink cartridges,
companies like HP and Dell, Epson and Lexmark, sell the hardware.

Indeed, today, almost everyone who has a computer owns a printer. They’ve almost
become throw-away hardware devices. And, it’s only getting better.
With the popularity of cloud computing growing, more and more companies are
realising that they can reduce their reliance even on printers and printer
manufacturers and “go paperless.”
The Internet is an almost unlimited resource of print, video, and image content, with
publication costs so low, almost anyone alive today, regardless of their financial
status, can become a printer – a “blogger.”

COMMON EXAMPLES OF PRINT AND BROADCAST MEDIA

PRINT BROADCAST

* Books * Television
* Newspapers * Radio

* Magazines * Online Streaming

* Brochures
* Posters

* Billboards

* Banners
* Flyers

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SOME SIMILARITIES AND DIFFERENCES OF PRINT AND BROADCAST
MEDIA

PRINT MEDIA BROADCAST MEDIA

Gives reliable information Gives more updated information

Attracts people with colorful and Attracts people with colorful and
attractive photos attractive photos and videos

Less expensive but can be costly if you TV and radio can give us information for
use regularly free

Portable and can be read anywhere and More accessible to more people
anytime

Less appealing to people especially young More appealing to most people with
people and people who don’t like reading sounds and videos

Magazines and newspapers are now TV’s and cellphones are usually
becoming less popular expensive

Most people now have TV’s and

smartphones

Newspapers usually focus on news Focuses both on news and entertainment

events while magazines are on
entertainment

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 What’s More

Activity 1

Give examples of specific news agency for both formats of media. Answers can be
local, national, or international.

PRINT MEDIA BROADCAST MEDIA

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

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Activity 2

Let us test your understanding of facts by answering these items.

1. Which of the following is NOT an important function of books?

a. Transmission of culture.
b. Diffusion of ideas and knowledge.
c. Marketing.
d. Entertainment.

2. The advent of the printing press in Europe in 1455 was important because

a. It showed that Europeans had finally caught up with Chinese printing

technology skills.
b. It opened a trade route between Europe and China that was used for
many other goods.
c. It helped disseminate religious and other texts much more easily and
helped play a role in the Renaissance.
d. It made books easier to carry than when they were written as scrolls.
e. All of the above.

3. For the past twenty years, book sales

a. have steadily risen a percentage or two each year

b. have fallen dramatically
c. have occasionally risen a percentage or two and then dropped in a
subsequent year
d. none of the above

4. Newspapers primarily serve which functions?

a. Surveillance
b. Information
c. Entertainment
d. All of the above
e. None of the above

5. What was the most important contribution of Gutenburg’s printing press to the
ordinary people?

a. It made newspapers more affordable to the mass public.

b. It added various innovations to how news was gathered, written, and
produced.
c. It garnered a new way for newspapers to make money through more
reliance on advertising revenues.
d. None of the above.
e. All of the above.

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Activity 3

Answer this True or False Quiz.

1. The printing press was first invented by Gutenberg in Europe.

a. True

b. False

2. Despite conventional wisdom, people are reading more books and newspapers
today than they ever have.
a. True

b. False

3. With the rise of the Internet and other new media, the publishing industry is no
longer a major worldwide industry.

a. True
b. False

4. The trend to make books cheaper to print and easier to transport is unlikely to
continue in the twenty-first century with print-on-demand and e-books.

a. True

b. False

5. There are more daily newspapers today than there were sixty years ago.

a. True
b. False

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 What I Have Learned

For you to better understand our discussion, answer the questions below.

1. What is the importance of media in your life? Give at least two

reasons.

2. For you, what is the most effective form of media? Explain your
answer.

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 What I Can Do

Activity 1

Let’s find out how often you sit in front of your TV and how often you open reading
materials.

Identify the following whether they belong to print media, broadcast media or both.
Write PM for Print Media, BM for Broadcast Media and PBM for Print and Broadcast
Media.

1. TV Patrol ________________________________________

2. Editorial ________________________________________

3. Ramon Tulfo ________________________________________

4. Forbes ________________________________________

5. National Geographic ________________________________________

6. YES ________________________________________

7. Noli De Castro ________________________________________

8. Sport illustrated ________________________________________

9. Manila Bulletin ________________________________________

10. Pinky Webb ________________________________________

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Activity 2

Explain the uses of the following formats of media.

1. Newspaper

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

2. Magazine

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

3. Flyers

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

4. Brochures

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

5. Leaflets

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

6. Posters

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

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 7. Books

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

8. Billboards

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

9. Radio

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

10. Televisions

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

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 Assessment

Activity 1

What format of media is more appropriate to be used for each situation or scenario?
Give at least two reasons.

1. After you wake up, you want to know the morning weather forecast of your
locality.

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

2. You want to know the damage of the latest typhoon.

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

3. You live in remote barangay and you are excited about the games being played.

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

__________________________________________________________________________

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Activity 2

To answer this activity, please explain the following statements and give at least
one example situation.

1. Mass media provide information to the people within a short time.

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

2. It takes a wide coverage of information regarding anything that is happening in

any comer of the world.

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

3. It brings the entire world to the individual or the classroom.

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

4. It sends information to remote places and helps in distant learning.

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

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5. Mass media are useful for reinforcing group and interpersonal communication.

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

Additional Activities

The ABS CBN shutdown is a big issue in our country today. In three paragraphs,
give your opinion about the issue.

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WHAT I CAN DO?
ACTIVITY 1
1. BM
2. PM
3. BM
4. PM
5. PBM
6. BM
7. BM
8. PM
9. PM
10. BM
What I What's More What’s More
Know
ACTIVITY 1 Answers may vary but here are some ACTIVITY 2
1. C possible answers.
2. D 1. D
3. A PRINT BROADCAST 2. E
4. B 3. B
Philippine Daily Inquirer GMA 7 4. B
5. E
5. A
Philippine Star ABS CBN ACTIVITY 3
YES BOMBO RADIO 1. TRUE
2. FALSE
TIMES CNN 3. FALSE
4. TRUE
Manila Bulletin BRIGADA NEWS FM
5. FALSE
Answer Key
References

[Link]
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[Link]

[Link]

[Link]

Image 1
[Link]

Image 2
[Link]
newspaper-industry-419894

Image 3
[Link]

Image 4
[Link]

Image 5
[Link]

Image 6
[Link]

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 DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN
with the primary objective of preparing for and addressing the new normal.
Contents of this module were based on DepEd’s Most Essential Learning
Competencies (MELC). This is a supplementary material to be used by all
learners of Region XII in all public schools beginning SY 2020-2021. The
process of LR development was observed in the production of this module.
This is version 1.0. We highly encourage feedback, comments, and
recommendations.

For inquiries or feedback, please write or call:

Department of Education – SOCCSKSARGEN

Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: region12@[Link]