CHAPTER 8
TELEVISION
01 02 03
WHAT IS ON TV ? HISTORY MEDIA AND
TV MILESTONES
CULTURE
GOING BY THE
NUMBERS
04 05 06 07
TECHNOLOGY YOUR MEDIA YOUR MEDIA MEDIA LITERACY
DEMYSTIFIED CAREER CAREER OUT OF THE
INSIDE HD TV VIDEO PRODUCTION DIVERSITY IN WASTELAND?
TELEVISION
01
WHAT IS
ON TV?
Television programs gradually developed a
variety of content for the purpose of
entertainment, interaction and education.
Programs with genres such as gameshow,
documentaries, action movies, movies and
educational and vigilance propaganda content.
WHAT IS ON TELEVISION ?
02
HISTORY
TV MILESTONES
HISTORY
Television is an electronic telecommunications system capable of
receiving wave signals. and radio signals or wired to turn into pictures
and sound ( broadcasting ) and a transmission image generators of
content mainly by vivid images and accompanying audio.
Television belongs to the field of electronics and telecommunications,
operating based on many technological devices
Television meets both hearing and vision functions at the same time,
the images will be shown on the screens and the sound will be played
on the speaker system.
HISTORY
1885 1911 1920 1926
Paul Gottlied Boris Rosing and his Charles Francis John Logie Baird
Nipkow created the student Vladimir, Jenkins and John invents the world's
first mechatronic successfully built a Logie Baird created first color television
television system television using a mankind's first
mirror-shaped complete television
divider to broadcast model
HISTORY
1927 1930 1936 60s
Philo Taylor The year began for The first broadcast television has
Farnsworth, developed the era of television date of the recorded become an important
the cathode ray tube, with the appearance television era was entertainment
an important invention of commercial November 2, 1936 at medium in human life
in the generation of televisions the Alexandra
electronic signals Palace in London
HISTORY
1969 1980 2009 2012
Television made The US television American television
its golden mark in Korea completed the
industry is stations broadcast digitization of
an event in the dominated by three only digitized signals
great world television nationwide
main networks
03
MEDIA &
CULTURE
GOING BY THE NUMBERS
GOING BY NUMBERS
Since 1950, the Nielsen Company has been a
force in television audience measurement
The participating households are selected at random.
Get a sample of the entire TV family
GOING BY NUMBERS
Figure 9.1 shows how TV ratings are calculated
There are about 116.4 American television households
HUT is a household using television
GOING BY NUMBERS
Advertisers perform an additional calculation
to achieve CPM
GOING BY NUMBERS
Old fashioned meters that only recorded home-
level viewing by recording channel adjustments
on the TV in use have given way to residential
meters in major markets
GOING BY NUMBERS
The accuracy and validity of ratings is a
growing concern
04
TECHNOLOGY
DEMYSTIFIED
INSIDE HDTV
INSIDE HDTV
HDTV is an acronym for Highly Defined Television. Today many
people are interested in the field of home entertainment and
often pay attention to the concept of HDTV.
HDTV is defined by three main factors: Resolution, Audio and
Programmability.
INSIDE HDTV
New TV Horizons
4k versions of UHD offer four times as many
pixels as regular HDTV sets, and even newer 8k
sets will have eight times more pixels.
INSIDE HDTV
Video recording
UHD programming also works against the limits
of video capture technology, an ongoing
problem with new video technology.
VIDEO PRODUCTION
Industry: Who runs the show
The shifting fortunes of media empires have
altered the ownership of major national
television networks.
VIDEO PRODUCTION
Video Production
The way TV shows are produced varies slightly
by genre. Each reflects a slightly different
economic model. Production companies hire
directors, actors, and technicians, and shoot and
edit television entertainment programs.
INSIDE HDTV
National Television Distribution
National Television Distribution Television
programs are distributed nationally by networks
or service providers.
05
YOUR MEDIA
CAREER
VIDEO PRODUCTION
VIDEO PRODUCTION
The way television programs are produced varies
somewhat according to genre. Each reflects a
slightly different economic model.
VIDEO PRODUCTION
The way television programs are produced varies
somewhat according to genre. Each reflects a
slightly different economic model.
VIDEO PRODUCTION
Entertainment
Production companies hire directors, actors, and
technicians, and shoot and edit television
entertainment programs
VIDEO PRODUCTION
Network News
News programs are journalistic endeavors, and
those aspects of news production.
VIDEO PRODUCTION
Sports
Buy the rights to the broadcasts from the sports
leagues and pay dearly for the privilege
VIDEO PRODUCTION
Cable Production
National cable networks follow the same content
acquisition strategies as the national broadcast
networks, but local production is rather limited.
06
MEDIA &
CULTURE
DIVERSITY IN
TELEVISION
DIVERSITY IN TELEVISION
According to FCC data, minorities own controlling
interests in only 3 per- cent of the nation's full-power
TV stations, even though they comprise 38 percent of
the total U.S. population. Women own 6.3 percent of
all full-power TV stations even though they make up
51 percent of the population (FCC, 2014)
DIVERSITY IN TELEVISION
The casts of prime-time programs are still
predominantly white and male and many groups,
including Asian Americans, Native Americans,
lesbi- an-gay-bisexual-transgendered persons,
and Arab Americans are both underrepresented
and misrepresented on television
DIVERSITY IN TELEVISION
First, all of Second, children
society bene- fits take their cues
from diverse from television
points of view
DIVERSITY IN TELEVISION
Streaming video services and DVRS
Time-honored programming customs like fall preview
week, summer rerun season, and sweeps months
Program scheduling no longer the potent audience
builder it once was, new strategies are needed
07
MEDIA
LITERACY
OUT OF THE
WASTELAND ?
OUT OF THE WASTELAND ?
Today there are hundreds of viewing options-
hundreds of thousands if we count the
Internet-where once there were only three.
What we as viewers, consumers, and voters
can do to improve television?
THE NEW TELEVISION HEGEMONY
The influence of giant media firms is limited
by a law that prevents any entity from owning
TV stations that reach more than 39 percent
of all TV households.
How to guarantee diversity?
We could require television to cover
controversial issues or give advocates of
opposing views the right to reply.
THANKS FOR
FOLLOWING US
