“Feasibility Study for MX Professional Skin Hair & Spa”

*Markaux Timothy T. Perreras

*Kristine Juliane M. Maniago

*Erika Joy S. Stercle

St. Clare College of Caloocan

Accountancy, Business and Management 2

Research Project – Feasibility Study

Grade 12-D4
 Chapter 2

METHODOLOGY

This chapter discusses the Research Design, Research locale, The respondents of the

study and the sampling techniques, sources of data and the methods of collecting data, and

finally, the treatment of data. Specifically, this chapter discusses and describes how will the

researchers gather essential data and the important information that it will be used for the other

chapters and for the whole study. It specifies what research design or method is choose on how

the feasibility study is constructed, the research locale on where is the research conducted, where

is the collection of the survey questionnaires, and where will be the MX Professional Skin Hair

& Spa located. It focuses on who will be the respondents, and what sources of data and data

collecting procedures will be used to collect data from the survey we formulated. Also, it shows

how the data will be treated and tabulated as the results will be used in the marketing study

chapter later on.

“As stylists we’re ground shakers and day makers. Setting trends, while fostering that

inner connection between a person’s inner and outer self.” (Gregory, 2021, 55 Inspirational

Quotes for Hair Stylists and Salon Owners Section).

“It’s a good idea always to do something relaxing before making an important decision in

your life.” (Coelho, 2017, 15 Spa Quotes To Use In Your Salon Marketing And Displays

Section).
I. Research Design

In this section, the research design is an approach on how the research study is

conceptually constructed in this paper, and what methods are being used and originally planned

to design how it was going to be studied for the specific topics or variables the researchers have

in their study.

What type of Research is used in our paper? This feasibility study uses the quantitative

research type, as it will be used to make questionnaires for our respondents about what services

they like to take from MX Professional Skin Hair & Spa. Also, our research subject

recommended this type as it is more convenient to use it for our feasibility study. In which,

Bhandari (2021) defined that; Quantitative research is the process of collecting and analyzing

numerical data. It can be used to find patterns and averages, make predictions, test causal

relationships, and generalize results to wider populations.. Bhandari added that Quantitative

research is widely used in the natural and social sciences: biology, chemistry, psychology,

economics, sociology, marketing, etc.

Nayrolles (2021) clarified that the Quantitative research method is typically objective and

aims to achieve logical, unbiased results. Under this research method, data is collected from a

large sample that represents the entire population. The data is then investigated in order for the

researcher to gain further insight and arrive at a logical conclusion.

What type of Quantitative Research is under on our feasibility study? Our Feasibility

study is under the part of Descriptive research, specifically used to describe what the respondents

like about our business. Which according to McCombes (2020) that: Descriptive research aims to
accurately and systematically describe a population, situation or phenomenon, also it aims is to

identify characteristics, frequencies, trends, and categories. It can answer what, where, when and

how questions, but not why questions. A descriptive research design is a type of quantitative

research that can use a wide variety of research methods to investigate one or more variables.

As we choose Descriptive research, we want to further explain what salon and spa

services does our respondents like to take from the survey conducted, in which, we will be able

to know what treatments will most be likely picked from our business MX Professional Skin

Hair & Spa. Starting from the Hair Treatment, Body Spa Treatment, Facial and Skin Treatment,

Massage Treatments which we are also accepting home services orders from it and lastly, any

other salon and spa services that the MX Professional can offer to our future customers.

II. Research Locale

Joynson (n.d.) defined Research locale as it refers to a specified area and/or subject that is

being studied in a research project. Also, In this section. We will be discussing where will be the

location of our business project, which it details the said location about the background, the

industry type and industry size or the businesses does the location have in this section.

Our Feasibility Study was conducted and chosen by our research professor at St. Clare

College of Caloocan where we are going to start and finish this study only at our campus as it

was only restricted from Caloocan City. And, this is where we are also going to conduct and

collect our structured survey questionnaires from our respondents for this feasibility study.
 And as for the location of our business, we would like to set up our salon and spa

business “MX Professional Skin Hair & Spa” on Almar, Zabarte where it is close outside to the

Zabarte Town Center and Centralle Medical Diagnostics & Polyclinic nearby.

This said location wherein Zabarte Town Center accommodates their customers with

numerous commercial establishments that fulfills their needs, the business has an advantage to

attract customers as it was convenient and nearby to the said location. But, also keep in mind that

Zabarte town center also has a branded Salon and Spa Establishments which there is a possible

competition on that location, but there is no need to worry, MX Professional Skin Hair & Spa

has a competitive advantage against the competitors, wherein it provides variety of salon and spa
treatments that the customers would like to take, as we guarantee that we will going to satisfy

them and win their hearts and loyalty that will make our business project successful and feasible.

III. Respondents of the Study

The respondents of this study are the selected 40 students grade 12 students specifically

from different Private and Public Schools, Colleges and Universities within the area of Caloocan

City and the other neighboring cities of it.

During the COVID-19 Period, The selected grade 12 students are mostly the ones who

are enrolled on their respective education institution, where the school administrators/board

members offer online learning courses to give basic education as a response to their mission on

continuing to provide education for students and also to protect them from the COVID-19

pandemic.

The respondents will be going to give their responses from the structured survey we

conducted to gather information on what they feel and able to answer their questions we made

for them. This study is heavily dependent on the respondent’s honest and detailed answer on

their survey forms to tabulate the data accurately which is greatly impacted on the results of the

study.

IV. Sources and Methods of Collecting Data

In this section, there are three parts that will be specifically discussed as it mainly focused

on the data and data collection in our Feasibility Study. The First part is the Sources of data. The

Second part is the Data Gathering Procedures/Techniques. And the Third and the last part is the

Sample and Sampling Technique.

To explain where we gather all of sources/materials in our paper, firstly, the data that are

collected here is closely pertinent to the project we constructed, and all of them are scrutinized

properly to ensure the authenticity and credibility of all sources that is written here in our

feasibility study. The source of data was categorized on two parts: Primary sources and

Secondary sources.

The Primary sources of data are gathered and analyzed here includes the respondents of

our study through the structured questionnaire form we gave them and collected all of the

answers from the form. The firsthand data were consulted and secured carefully from us and are

not released publicly to ensure the data confidentiality to protect it from unauthorized people, but

instead they will be worthily used as a reliable source for the results of our study.

While on the Secondary sources, they are the secondhand published works that contained

relevant information to our Feasibility Study. We gathered the secondary materials from the

respective authors/publishers in their academic work included are books, textbooks, internet

articles, newspaper and etc. to our paper. Also, we gathered them with extreme analysis to all

contents so that we could avoid some lapses and misinterpretations on the information to our

study.

B. Data Gathering Procedures/Techniques

As indicated, the information presented in this research paper is known as quantitative

research. It focuses on data collection and analyzing data which in this section, we have started
to plan what Data Gathering Procedures will be used to set up the time, setting and the process of

gathering data from the respondents of this study.

As part of the data gathering process, the research used a structured survey forms in our

study that will be used for the respondents of our study which according to Aga (2015),

structured questionnaire or surveys consists of items or close-ended questions with totally pre-

categorized response options. So, it is a rigid type. It can be yes/no, or multiple-choice, or Likert

scale, or other rating scale format in nature.

From that, we decided to use non-standardized test type of survey questionnaire through

Likert Scale. They believe that it is the most efficient to utilize that will gather the needed data

for the Feasibility Study. The researchers formulated a well-defined and well-structured survey

questionnaire that will be answered by their chosen respondents. The survey was made based on

the researchers’ previous readings that is related to the study. After the validation of the

instrument, the researchers made a form of consent for the target respondents who will

participate in the study.

The researchers decided to conduct the survey from St. Clare College of Caloocan, and

later on to the other schools of Caloocan City and its neighboring cities around it because it will

be more feasible and convenient for the researchers to conduct the survey in the said locations. In

order to continue the data gathering, the researchers agreed to perform the survey online, in

compliance with health protocols. Afterwards, the researchers started to gathered qualified

respondents to answer the survey questionnaire. By means of using convenience sampling, the

researcher obtained the fair number of respondents. After given permission, researchers will now

start to inform the respondents about the research. They will start to tell what is the feasibility
study all about, what is it for, the importance of it and how will the data gathering procedure will

work, and how their answers to the questions formulated will reflect the marketing research of

the study. The researchers will elaborate and explain thoroughly the way on how they should

answer it. Respondents were requested to answer the survey questionnaire completely and return

it to the researchers immediately once they are done.

The data gathered from the respondents will be check, tallied and analyze for the

interpretation of data. Along with the primary data, the researchers also made use of secondary

resources in the form of articles and literatures to support the survey results.

In this proposed system, documents including the files, records, account forms and other

written forms are made computerized or electronically to store all information online and strictly

made sure to implement the data confidentiality to all of respondents’ information and all of the

sensitive information we have from being improperly divulged in our study.

C. Sample and Sampling Technique

Our Feasibility Study used the Convenience Sample Method which we used it to choose

our respondents as they will be the sample or the representative for the whole population of our

research which the selection part has no any requirement in order to be taken as a respondent.

According to Dudovskiy (2018), Convenience sampling (also known as availability

sampling) is a specific type of non-probability sampling method that relies on data collection

from population members who are conveniently available to participate in study. He added that

Convenience sampling is a type of sampling where the first available primary data source will be

used for the research without additional requirements. In other words, this sampling method
involves getting participants wherever you can find them and typically wherever is convenient.

In convenience sampling no inclusion criteria identified prior to the selection of subjects. All

subjects are invited to participate.

With Convenience sampling, we quickly selected 40 grade 12 students as a respondent

for our feasibility study without looking at their specific background of their life, we freely invite

everyone to fill up our survey forms we have conducted in our study.

V. Treatment of Data / Statistical Treatment

In this section, the research study has determined what formulas or techniques will be

going to be used on calculating results of the structured questionnaire form from the respondents.

What type of statistics did we use for the statistical treatment of our study? Our

Quantitative Research study had used the Simple Descriptive Statistics. Hayes (2021) defined

Descriptive Statistics, as the type of major areas of Statistics that helps describe and understand

the features of a specific data set by giving short summaries about the sample and measures of

the data. The most recognized types of descriptive statistics are measures of center: the mean,

median, and mode, which are used at almost all levels of math and statistics.

As said earlier from the previous part, the researchers have used structured survey which

the choices given for the questions is based on the Likert scale, from that, the respondents will be

able to answer the questionnaire form based on what they feel from whether if they are in

agreement or disagreement to the given question in the form. From there, the respondents had

started to answer the questionnaire form and the researcher was able to collect all results.
Afterwards, the researchers had arranged the questions and results from the structured survey

forms which the choices are based on the Likert scale that consisted of 5 choices response.

As we are going to proceed on the next parts under statistical treatment. The section is

divided on 3 parts, it includes the Tabulation, the Frequency Distribution and the Percentage of

the given data from the survey result.

Note: there are no charts or figures included in this section that shows the results of the

survey form as they will be included on the next chapter 4. For now, the three sub parts on

statistical treatment below will only include the explanation of those parts mentioned here.

A. Tabulation

For the tabulation of results, the researchers used the Microsoft Office Applications

specifically MS Excel to record, arrange and summarize all of the info results from the

questionnaire form that had given from the respondents which we collected their names and also

including their profile from each of the category of: Age, Gender, Marital Status, and finally we

collected their responses from the 10 questions we made from the questionnaire form through

Likert Scale.

To define Tabulation, Merriam-Webster dictionary (n.d.) defined tabulation as a noun of

tabulate, to count, record, or list systematically. And to put into tabular form.

After collecting the respondent’s form which then it will be used to tally all of their

responses manually. Below on this tables, it includes the table of the info categories: Age,

Gender, Marital Status and Likert scale which shows the possible responses from the

respondent’s form:
 Table 1. Age Category

Range Interpretation
1 15 and Below

2 16-17

3 18-19

4 20 and Above

Table 2. Gender Category

Range Interpretation
1 Male

2 Female

Table 3. Marital Status Category

Range Interpretation

1 Single

2 Married
 Table 4. Likert Scale from the Structured survey

Range Interpretation (Likert Scale)

1 Strongly Agree (SA)

2 Agree (S)

3 Uncertain (U)

4 Disagree (D)

5 Strongly Disagree (SD)

For the Frequency Distribution of the given data from the survey results, we had tallied

the number of responses made by the respondents of this feasibility study from the MS Excel

spreadsheet. and by which, we manually compute the results from each question; What is the

highest number of responses on that particular choice? What is the lowest number of responses

on that choice for every question we formulated in our form? And What are the choices who has

a tie number from which the respondents has a split opinion on that particular question.

In order to understand what is Frequency distribution that we used for our study, Young

(2020) quoted frequency distribution; as a representation, either in a graphical or tabular format,

that displays the number of observations within a given interval. The interval size depends on the

data being analyzed and the goals of the analyst. The intervals must be mutually exclusive and

exhaustive. Frequency distributions are typically used within a statistical context. Generally,

frequency distribution can be associated with the charting of a normal distribution.

Young added that, as a statistical tool, a frequency distribution provides a visual

representation for the distribution of observations within a particular test. Analysts often use

frequency distribution to visualize or illustrate the data collected in a sample.

For the Percentage of the given data from survey results, from Excel, we had computed

the percentage of each data from the Frequency Distribution of data we had made in our table.

From then, we have determined the percentage of the highest number of responses, the lowest

number of responses and lastly, what is the percent number of the tied number on two choices

that has split opinion from the respondents of this study.

Britannica (2019) defined percentage as; Percentage, a relative value indicating

hundredth parts of any quantity. One percent (symbolized 1%) is a hundredth part; thus, 100

percent represents the entirety of one quantity and 200 percent specifies twice the given quantity.
VI. Reference Lists

1. Bhandari, P. (2021, July 16). An introduction to quantitative research. Scribbr. Retrieved From: What Is Quantitative
Research? | Definition, Uses and Methods (scribbr.com)
2. Nayrolles, M. (2021, February 2). Quantitative Research: Definition, Types and Examples. Handmade Writing.
Retrieved From: https://handmadewriting.com/blog/articles/quantitative-research/
3. McCombes, S. (2019, May 15). Descriptive research. Scribbr. Retrieved from:
https://www.scribbr.com/methodology/descriptive-research/
4. Joynson, D. (n.d.). What Is Research Locale?. Blurtit. Retrieved From: What Is Research Locale? - Blurtit
5. Aga, F. (2015). Re: What do we mean by Structured, Semi-structured and Unstructured questionnaire?. Retrieved
from: https://www.researchgate.net/post/What-do-we-mean-by-Structured-Semi-structured-and-Unstructured-
questionnaire/54a67a1fd2fd64094b8b45bd/citation/download.
6. Dudovskiy, J. (2018). Convenience sampling. Business Research methodology. Retrieved from: https://research-
methodology.net/sampling-in-primary-data-collection/convenience-sampling/
7. Hayes, A. (2021, February 24). Descriptive Statistics. Investopedia. Retrieved from:
https://www.investopedia.com/terms/d/descriptive_statistics.asp#:~:text=Descriptive%20statistics%20summarizes
%20or%20describes%20the%20characteristics%20of,tendency%20describe%20the%20center%20of%20a%20data
%20set
8. Merriam-Webster. (n.d.). Tabulate. In Merriam-Webster.com dictionary. Retrieved May 1, 2021, from
https://www.merriam-webster.com/dictionary/tabulate
9. Young, J. (2020, November 8). Frequency Distribution. Investopedia. Retrieved from:
https://www.investopedia.com/terms/f/frequencydistribution.asp#:~:text=Frequency%20distribution%20in
%20statistics%20is%20a%20representation%20that,a%20frequency%20distribution%20can%20be%20graphical
%20or%20tabular
10. Britannica, T. Editors of Encyclopaedia (2019, May 24). Percentage. Encyclopedia Britannica.
https://www.britannica.com/topic/percentage