How to Write a Business Introduction

Letter (With Examples)

When a business is expanding its market, or it wants to communicate with another company or
organization, it might send out a business introduction letter. This can help show potential customers or
other organizations what a business does, what products and services it offers and how it can help the
market or other related businesses.

However, there are several elements to include in a business introduction letter, especially between
audiences, such as consumers or other corporations. In this article, you will learn how to write a
business introduction letter with templates and examples.

What is a business introduction letter?

A business introduction letter is a way for companies to introduce themselves to potential customers,
partner businesses, distributors, investors or other individuals or organizations to describe products or
services that they offer. Additionally, company introduction letters may be categorized as either
business-to-business, where a company writes to another business, and business-to-customer, where
the business writes to its market or clientele.

A business-to-business letter of introduction might commonly be used by businesses introducing their

products, services or intent to another business. The intent behind this type of business introduction
letter may be to describe a possible partnership, request investment opportunities, or, if a company's
niche market is other businesses, they might use an introduction letter to describe the products and
services that they offer.

A company might use a business-to-customer, or business-to-

consumer, introduction letter to introduce a sale, new products,
discounted services or alert a specific market to a new company's
arrival.
How to write a business introduction letter

Writing a business introduction letter can be quite simple, especially when following an outline. You can
use the following ten steps to help you write your business introduction letter.

1. Determine the intent.

2. Research the company or market.

3. Identify a need.

4. Open with a strong statement.

 5. Include relevant details.

6. Keep it short and concise.

7. Create a call to action.

8. Close your letter.

9. Proofread.

10. Send your letter.

1. Determine the intent

Before writing your introduction letter, you might first determine the intent of the letter. For instance, if
you have recently launched a new business and want customers to know about your products or
services, you can write your introduction as a business-to-customer letter. If you want to reach out to
another company, however, your letter might follow a business-to-business format. Determining your
intent before starting your letter can help you determine the information you might include when
sending your letter out.

2. Research the company or market

Next, you might research the company you plan on communicating with, as well as its brand identity,
market and products or services. Conversely, if you are writing to your client base, you might research
popular products or services that are in competition with yours and how you can provide information
that will persuade your clientele to seek out your business instead.

3. Identify a need

After you have done some research on the recipients of your introduction letter, you can identify their
needs. For example, when writing business-to-business, you might find the business you are
communicating with has need of your services. Or when researching your customer market, you might
find there is a need for the products your business manufactures, and you can use what you learn of
your audience's needs to help you provide relevant information about your business.

4. Open with a strong statement

Then, when your research is done and you have identified a need, you can start your letter. Open with a
strong statement, such as your business's slogan or a memorable quote. Starting strong in your letter is
important as this is where you can gain the reader's attention.
5. Include relevant details

Depending on your audience and intent, your letter can include the information that is relevant to your
audience. For instance, if your business is seeking a partnership with another business, your relevant
details might include the products or services that you intend to provide in a partnership, as well as the
parameters of partnership. If you are writing to introduce your new business to the customer market,
you might only include information that describes how your products or services will help your clientele.

6. Keep it short and concise

As you write your letter, you might keep it between 300 and 400 words and include just the details you
want the reader to know about your business. Avoid unrelated information or details that make your
purpose unclear.

7. Create a call to action

Before closing your letter, you may consider adding a call to action. This means that you are describing
ways that your audience can communicate back with you or further actions that the reader can take to
get to know your organization better.

For instance, if your business is entering a new market of consumers, you could create a call to action
that has new customers purchasing from your business. This might be detailing a grand opening event
with sale items or offering a coupon to the first 100 customers. No matter the audience, creating a call
to action can motivate them to interact or otherwise continue communication with your business.

8. Close your letter

After adding your call to action, you can close your introduction letter. While formal letters may use
standard closings such as "Sincerely" or "Yours truly," you might consider some less common closing
statements that can make your letter feel more personal to the reader. You might use statements like
"Best wishes," "Warmest wishes," "Kindest regards" or other personable closing statements.

9. Proofread
After you have completed your introduction letter, be sure to proofread it checking for typos, spelling
and grammar errors. Also, check to make sure that your recipient's name is spelled correctly. You may
also check for formatting issues during this step.

10. Send your letter

Finally, you can send your letter. You might make sure the mailing address is the correct contact
information for the company you are writing to. If you are sending out multiple copies of your business
introduction letter to your consumer market, you might double-check that you are sending your letter to
only customer leads that have expressed interest in your organization.

Business introduction letter template

While there are several ways of formatting formal letters, including introduction letters, you might
consider using the most basic business letter format. The following elements can help you outline how
you want to format your business introduction letter.

 Margins: Typically, a formal business letter will have half-inch to one-inch margins on the top,
bottom and sides.

 Line spacing: You can use single-line space for your letter, keeping a space between paragraphs.

 Alignment: You can use a semi-blocked format where some elements, like your contact
information and salutation, are left-aligned and some are right-aligned, like the closing
statement. Similarly, you might left-align all of your letter.

 Font: Choose a font no smaller than a 10-point font and no larger than 12.

 Contact information: Format your name, address and contact information at the top, followed
by the recipient's name and contact information.

 Date: You can include the date of your correspondence formatted after your contact
information, but this may not always be required.

 Salutation: This is your greeting. The salutation comes under your contact information, the
recipient's contact information and the date. Be sure to address your reader by name if you are
writing business-to-business. Using a colon (:), not a comma (,), after the greeting denotes it's
business correspondence.

 Body paragraphs: Oftentimes, letters of introduction can include around three paragraphs. The
first paragraph is used to introduce yourself and your business, as well as your purpose for
writing. The middle paragraph might include details about your business and your products or
services, and the third or final paragraphs conclude with restating your purpose and creating a
call to action.
 Closing: Close your letter with a friendly, concluding statement.