UNIVERSITI TEKNOLOGI MARA
MALACCA CITY CAMPUS
FACULTY OF HOTEL AND TOURISM MANAGEMENT
HTT511: DIGITAL TECHNOLOGY IN TOURISM
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INDIVIDUAL ASSIGNMENT: MOVIE CRITIQUE
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PREPARED BY:
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ENGKU NAJIHAH BINTI ENGKU MOHD NASIR (2019333807)
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PREPARED FOR:
NADIA HANIM BINTI MOHD WASILAN
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DATE OF SUBMISSION:
1ST FEBRUARY 2021
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INTRODUCTION
The movie that I have chosen is Passengers. This movie has the context that actually
are relates with the digital technology. Passengers is an American science fiction romance
film. The plot depicts two individuals who have been awakened ninety years early from an
induced hibernation on a spaceship and that is transporting thousands of passengers in 60
light years away from the earth to a colony on a planet.
The Avalon, which is the sleeper ship is on the way from the Earth to the planet Homestead
II, which is a 120-year journey, transporting 5,000 colonists and 258 members of the crew on
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hibernation pods. Thirty years while on the journey, an asteroid ship crash damages the ship
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and causes a malfunctioning problem on a passenger, which is the mechanical engineer
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James "Jim" Preston, 90 years early from their arriving time.
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Digital technology, known as the Latin term "digital" digitally used and fingering one of the
oldest tools for counting. When the data is stored, processed, or digitally transmitted, it is
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interpreted from the simplest levels of the computer as a "zero and one." As for technology,
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economic historians claim that after 1800, due to the role of technology in economic transition,
the global economy has only experienced unprecedented growth.
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In recent years, digital technology has expanded enormously, and society is increasingly
reliant on it. The aim of digital technology is to help people work together to achieve common
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goals and objectives. The way people communicate, learn, and work has changed with digital
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technology. It also helps to improve the employee’s productivity, satisfaction as well as their
skills, abilities, and expertise in certain jobs (Kapur, 2018).
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To sum up the movie, Jim grows dependent and contemplates suicide after a year of isolation
with only an android barman named Arthur that works for the ship, until he sees in her pod a
gorgeous young woman called Aurora Lane. After struggling with the morality for reviving
Aurora's for companionship, but her future life thus being taken away. Jim woke her up, letting
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her believe that her pod too did not work. Soon after that, Gus, the chief deck officer, awakens
because of another failure pod. He discovers that there are few several failures in the systems
of the ship, although the computer does not reveal the causes. The ship will still experience
critical system failures if it is not repaired, and the mission may fail, which can cost the lives of
all hibernating passengers and crews. With the help of Jim and Aurora, Gus tries to repair the
ship. Before death, Gus authorises Jim and Aurora to access and repair crew areas only.
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SUMMARY
The movie showed high digital technology has an important part to play in the life of
every person. It can help us complete the tasks, help us to communicate, even from various
parts of the world, with others, help us to recall memories that we have put the technology.
Digital technology has transformed many people's lives which can has a positive and negative
consequence.
The impact of the digital technology is when people are becoming increasingly creative
and these technologies are being developed more conveniently. In the movie, we can see that
the digital technology has help the main character which is Jim by being his only companion
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trough out of one year after his awaken from the long hibernation using the barman robot
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which is a bartender robot. The bartender is a like a mythical character. It is a robotic machine
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with two mechanical arms that create all sorts of cocktails. The barman robot is a friendly robot
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that can speak and listen, so hence why the main character always goes to the robots when
he is lonely. This robot can be used tourism industry especially on hotels, restaurants, and
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tour places. The robot could perform task or work like human can. Robot is indeed a machine
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designed to carry out specific tasks accurately automatically. This could include physical tasks
like assembly of parts in a factory. Robots have many kinds of different forms. It can be an
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independent or semi-autonomous and work with a certain amount of human help. Modern
robots are using technology from collision recognition to speech detection and artificial
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intelligence. These robots can be use in front office department in the hotel. It can help the
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guests for check in and check out procedure. Some hotels in peak seasons, can take up to 3-
4 hours of check in waiting time. By having the robot, it could help the hotels check in
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procedure be faster and efficiently. Some hotels now have a self-check in services whereby
the guests will check in thru computer that were provided or even a robot in some countries.
As we know, robot never gets tired, is never bored, and requires no motivation unlike
humans. Furthermore, a robot does not require a salary to be paid, can operate without breaks
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or holidays which is functionally active for 24 hours a day. On the negative side, oversupply of
robots could start a crisis, which would lead to job shortages when be replaced with humans.
Robots also can malfunction and can cost both high initial and long-term maintenance. Based
on (Barden, 2017) robots can certainly handle their prescribed tasks, but they typically cannot
handle unexpected situations.
Other than that, with creativity on creating and developing the technology, the digital
technology also has a virtual reality system that can help people go some places that they
cannot go or even recall old memories that they have. Based on the movie, Aurora used that
so she can use virtual reality to escape real life by recalling her old memories from her past.
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This can be linked to the current situation of the tourism industry. Due to the pandemic that
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we are facing right now which is Covid-19, it has retained all people to travel anywhere. With
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this virtual reality people can go anywhere virtually from their own home. Tourists can see the
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places with virtual reality that of the destinations that want to travel. Virtual reality can provide
customers with virtual travel experience using the main attractions of certain countries
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(Revfine, 2020). Virtual reality refers to interactive images or videos that allow viewers to
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explore a scene in its entirety which is in 360 degrees. Unlike a regular video image taken
from a fixed point of view, every part of a location is captured in virtual reality production. In
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the travel industry, virtual reality can be used in a unique and immersive way to capture tourism
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destinations. This is done with cameras, devices, and software specialists.
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Although virtual reality can be a major asset, it can also be a major disadvantage.
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Traditional education is based on personal communication with human beings and
interpersonal interactions. The relations between the people to another people can be
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damaged with the virtual reality. Virtual reality also can affect our health because there were
complained about headaches, blurred vision, and nausea. Users has been advised to take a
break at frequent times whilst using it.
Apart from that, this movie also shown Artificial Intelligence (AI) as one of their digital
technologies in the spaceships. According to (McCarthy) AI is the science and engineering of
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making intelligent machines, especially intelligent computer programs. As per the movie, their
ship has few malfunctions and they able to solve it by detecting what are the problems that
causes the malfunction happened. The AI systems in the ships has help them to locate which
parts, areas also things that has a problem. With the systems it also solved their problems
without having to face the consequences with is risking their journey and other passengers on
board. Since an AI is a programme, it needs no physical self. AI can work in our handphones,
laptops, and even robot. It also most likely can perform tasks that are in connection with
systems, algorithms and information related, including analysing and computing a certain
result. According to (Hill, 2017) robotics and artificial intelligence (AI) serve very different
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purposes. With AI systems, it can evolve new technologies that can improve the tourism
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industry. These technologies can offer customers with a new and better experience while
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travelling. For example, in language barrier issue, tourists that went to country that does not
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speak and understand English could lead into miscommunications. Going to country that is
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not an English-speaking country would make the trip become more stressful. However, with
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the AI system, the software applications can replace a local guide, by helping the tourists
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translating the foreign language into the recognizable languages. At the same time, the
software applications would allow tourist to communicate with the local people in their own
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language.
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On the contrary, the set-up of using AI involves enormous costs as its complexity of
building the software. In addition, the astronomical costs do not end when they finished build
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up the software, because there are thousands of dollars in repair and maintenance the
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systems.
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CONCLUSION
This is a great movie that has tons of contemplations involving the technology. It
indicates that digital technology can benefit people in many various forms. Besides, digital
technology too able to play a part in the tourism industry. Although the digital technologies
have been used widely in this industry it also can add more technologies as it can lift the
tourism industry’s service and value. Other than that, it would help this industry to catch the
most up-to-date trend of the world. Nonetheless, using these digital technologies also can give
negative consequences to users. It may perhaps soar in physical, emotion and social troubles.
Likewise, it may well lead to redundancy problems as the digital technology will have an
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advantage to the utilization of AI systems as alternative to human manpower.
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REFERENCES
Barden, J. (2017). The Pros and Cons of Having Robots in the Workplace. Retrieved 9
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Oberoi, E. Difference between robotics and artificial intelligence. Retrieved 14 January 2021,
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hysical.&text=Yes%2C%20because%20these%20chat%20bots,execute%20tasks%20o
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Owen-Hill, A. (2017). What's the Difference Between Robotics and Artificial Intelligence?.
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