Daraz Mission and Priority Statement Analysis:
The mission statement of daraz is
“We strive to offer our customers the lowest possible prices,
the best available selection, and the utmost convenience.”
The statement clearly outlines what the customers should expect from daraz services that go
beyond meeting their needs. It targets offering the customer the best offers on three shopping
factors that include the pricing, variety and personal satisfaction. Based on this, this statement
has the following components:
Affordable prices:
Daraz strives to be a company that cares about the spending of its
customers. It does this by giving its customers the lowest prices without compromising on
the quality of the products that it showcases. In fact, the attractiveness characterizing daraz
across the globe comes down to this element. In fact, there are no much variations even
when making overseas orders as shown by the affordability of the global shipping
rates displayed on the website of the company. Daraz has also gotten this right through its
online marketing model that ensures its costs of operations stays at the minimum enabling
the company to offer these competitive prices and services.
Varied selection:
To satisfy this characteristic in daraz mission statement, the management
diversifies the range of services and products for the customers to shop. The presence of
these products is one of the major reasons daraz has gained popularity as a place where one
can find virtually everything and with ease. Essentially, there is no limit, its selection is
simply limitless.
Top convenience:
Daraz prioritizes on the online shopping experience. It understands that
this is the most appropriate ways for clients to access whatever they want, and at the
comfort of their homes. To add to how the company meets this component, daraz
collaborates with reliable stakeholders to ship all the orders of its customers fast,
irrespective of their location.
Table of Contents:
Introduction
Vision Statement
Core Values
Slogan
Headquarters
References
Introduction:
Online retailing is a business where only the best firms thrive for decades
due to the ever-changing landscape, and daraz has proven that it belongs in this class – a
resilient and persevering business with a constant growth against all other odds. Since 1996,
daraz has been at the helm of its operations attracting a massive client base across the globe,
due to the strategic set up of its mission and vision statements. daraz business approach is also a
definite, with the management keen on ensuring everyone remains within the provisions of the
mission and vision statements of this company.
Ideally, the vision statement of a firm shapes the
direction the company wants to follow and be in over a specified duration. Daraz vision
statement focusses on dominating at the global level while giving its customers worthwhile
shopping experience.
The mission statement theoretically gives the steps that the company
considers feasible and applicable to achieve this vision. In this case of daraz, the mission
statement is all about the attractiveness of the overall service that the company has in store for
its clientele.
Particularly, daraz points at the affordability and other customer-friendly elements
that distinguishes the company. The success of the model adopted by this establishment highly
depends on the mission and vision, together with the core values, which are fundamental to the
running of the operations of this company. Based on the wide range of products that daraz deals
with, these values come in handy to ensure the firm does not compromise or deviate from the
expectations of its mission and vision statements.
NAME Daraz, Inc.
FOUNDED 1996
HEADQUARTERS Pakistan
SIC CODE 5942
STATUS Public Independent Company
INDUSTRY SECTOR Online shopping
EMPLOYEES 650,000
TRADING SYMBOL D
