Business Management For Small-Scale Agro-Processors: Agsf Working Document
Business Management For Small-Scale Agro-Processors: Agsf Working Document
Working
Document
Preface
This booklet addresses micro- and small-scale entrepreneurs who wish to improve their
business operations. It may not require the sophisticated business management techniques
that are used by large-scale manufacturers, but simple procedures to plan, monitor and
control production, finances, inventories, quality and staff matters. Some types of agro-
processing have specific problems or issues that are described in the last chapter. The
booklet aims to provide practical advice and information on management aspects to help
entrepreneurs or potential investors at micro- and small-scales to run a sustainable agro-
processing business. It may be a useful addition to training resources for local and
international NGOs, or staff at government institutions who work with small enterprises.
Policy makers or students on business, agriculture and food-related courses may also find
the booklet useful.
iv Business management for small scale agro-processors
Contents
Preface iii
Acknowledgements v
Figures vi
Tables vii
Glossary viii
1 Introduction 1
2 Planning production 3
3 Managing finance 23
4 Inventory management 41
5 Managing people 47
6 Managing equipment 53
7 Managing quality 58
8 Sector specific guidelines for business management
Edible oil extraction 63
Fruit and vegetable processing 67
Cereal milling 69
Meat and dairy processing 71
Acknowledgements
We would like to thank François Mazaud for the original idea of producing a business
management guide for small-scale processors. A special thanks to Tim Chamen for editing
and Peter Roehr-Rouendaal for the illustrations and Carlos da Silva for revising and
commenting on the final draft.
vi Business management for small-scale agro-processors
Figures
Tables
Glossary
Manpower planning Calculating the numbers and types of workers needed for a
job.
Market research Finding out about the types of people who buy particular
products and why they buy them, in order to identify
market opportunities.
Market size The total amount of a product that is bought per month or
per year in volume or value terms.
Marketing The series of activities to identify customers and then
satisfying their needs by providing them with the products
they want.
Occupational health Workers’ protection against health hazards and diseases
caused because of work.
Occupational safety Protection against any hazards or injuries that arise from
work.
Order A written request for goods or services.
Overhead costs The costs of operating the business.
Planned maintenance A written schedule showing when particular pieces of
equipment should be serviced.
Profitability Income minus expenses.
Process efficiency The amount of goods produced compared to the amounts
of inputs needed to make it.
Procurement Buying from suppliers.
Production planning Calculating and predicting the number and amount of
inputs needed to make a product.
Productivity Output per unit cost.
Product development Creating or modifying a product to make something
different for new or existing markets
Promotion A set of activities to raise awareness of a product and
increase sales
Receipt A written acknowledgement of payment
Recruitment A planned and structured way of finding and employing
people.
Revenue Income derived from product sales and from other sources
such as interest earned, rents etc.
Scheduling Ordering a series of activities in a particular sequence or at
specific times.
Service contract A legally binding agreement with an engineer or other
service provider to maintain equipment or provide other
services at specified times.
Servicing Planned inspection and maintenance of equipment.
Staff development Training and other means of increasing a person’s
effectiveness to do a job.
Stock Materials waiting to be used or sold.
Stock control Recording and controlling the amounts of materials that go
into or out of a store-room.
x Business management for small-scale agro-processors
1 Introduction
There are many millions of these businesses in emerging economies, and with
advice and assistance some of them can develop into larger scale enterprises. When small-
scale processors try to scale up operations a series of issues may be encountered. For
example, products may be in direct competition with those of other processors when
displayed on retail shelves and so the quality of the packaging becomes much more
important. Retailers may negotiate lower prices than processors have experienced when
making direct sales to consumers.
The booklet addresses micro- and small-scale entrepreneurs who wish to improve
their business operations. This may not require the sophisticated business management
techniques that are used by large-scale manufacturers, but simple procedures to plan,
monitor and control production, finances, inventories, quality, and staff matters. Some
types of agro-processing have specific problems or issues that are described in the last
chapter. The booklet aims to provide practical advice and information on management
aspects to help entrepreneurs or potential investors at micro and small scales to run a
sustainable agro-processing business. It may be a useful addition to training resources for
local and international NGOs, or for staff at government institutions who work with small
enterprises. Policy makers or students on business, agriculture and food-related courses
may also find the booklet useful.
Planning production 3
2 Planning production
There are two stages involved in production planning. The first is during the pre-project
planning period when an entrepreneur is developing the idea for a business. The second is
the day-to-day planning used to ensure that production can take place correctly. Good
production planning at both stages is essential to success.
Poor planning can mean that not enough crop is bought, an ingredient is used up
mid-way through a production run, there are not enough staff to produce the amount of
product required in the time available, or not enough packaging has been ordered to meet
demand. When there are frequent stops in production, insufficient amounts of product are
made to meet orders, and income from sales is reduced. Failure to meet an order also
creates a poor impression to customers, and they may start to consider the business to be
unreliable. If this happens regularly, customers may cancel future orders, give the work to
competitors, and the processor loses income. When income falls to a level at which a
business cannot afford to pay its bills, suppliers will stop supplying inputs and the
processor goes out of business. Production planning is therefore essential to success.
Production planning is thinking ahead to make sure that everything is in place to produce
the required amount of product in the time available.
Pre-project planning
When a new processing business is being planned, it is often difficult to estimate how
much product can be sold and many small processors simply make a guess. This is a poor
way of deciding, and mistakes are very frequent. An under-estimate leads to an investment
in equipment that is too small and cannot make enough products to meet the demand.
More commonly, a new processor over-estimates sales and buys equipment that is too
large, so that only a small percentage of the installed capacity is used. This has serious
consequences because the repayments on loans used to buy the equipment are higher,
which in turn puts a strain on the cash flow and profitability of the business.
sold, where, at what prices, and whether there are similar products on the market that may
be in competition.1
When entrepreneurs have decided which products to produce and have completed
their market research, pre-project planning is used to decide on:
• equipment needed to achieve the planned production level;
• number of staff required and their different jobs;
• level of stock to be held such as raw materials, ingredients, work-in-progress,
equipment spares, packaging and finished products.
These aspects are described in the following sections. Pre-project planning can also
identify any potential bottlenecks in a process and improve productivity.
Choosing equipment
Some processes, such as edible oil extraction from seeds and nuts, or milling cereal grains
are difficult and time-consuming to perform manually and product yields are low. They are
usually mechanized and these processes therefore require greater start-up capital than most
other types of agro-processing. The reliance on machinery also means that the management
of maintenance and a spares inventory are important aspects of operating these types of
business. Staff numbers are smaller than some types of agro-processing, but training is
required to correctly operate and adjust machines to achieve maximum yields and
productivity.
The main types of oilseed crops include sunflower, peanut, soybean, maize, sesame,
shea nut and palm nut. Oil is extracted on a small scale using presses or expellers. Crops
that are milled to flours on a small scale are maize, rice, sorghum, teff and millet, using
either hammer mills or plate mills, together with hullers and seed cleaners. Wheat is milled
using roller mills, which are considerably more expensive and generally not affordable by
small-scale millers.
In other processes, there are stages that are time consuming and highly labour
intensive, and introducing small machines can substantially increase throughputs for a
relatively small investment. Examples include slicing fruits or bread, separating cream from
1For more details see: Market research for agro-processors, Andrew Shepherd, Marketing Extension Guide
No. 3, FAO, Rome 2003
Planning production 5
milk, filling packages, and mixing dough. When planning production, a processor should
therefore compare the costs of employing workers to do a particular job with the
investment of buying a machine.
The main investment in fruit and vegetable processing is in stainless steel boiling
pans, fermentation vessels etc. Start-up and capital costs are therefore lower than many
other types of agro-processing, provided that stainless steel construction facilities are
available. If they are not, this is a major constraint on development of fruit and vegetable
processing enterprises. Correspondingly, staffing levels may be higher and training in
technical skills and staff management may be greater.
A common mistake is made when processors buy the only equipment that is locally
available, without considering whether it is suitably sized for the likely sales volumes. The
processor should plan the throughput that is required, research sources of equipment, and
select a supplier that can provide a suitable machine.
Sales forecast
The first stage in deciding the size of equipment is to make an accurate assessment of likely
sales. For a new business this is done as part of a feasibility study. An existing business can
collect these data by adding daily sales records to produce monthly totals. This information
can be used to plan for additional equipment or more staff where sales are increasing, or
where sales are falling, the need for more product promotion or development of new
products.
Production rate
Sales information can be used to find the daily production rate employing the formula
below. The production rate is then used to plan the amounts of raw materials, ingredients
and packaging that have to be ordered.
For example, if broiler feed sales are 24 tonnes per month and a feed mill
works six days a week, then one tonne of feed has to be produced every day.
Product throughput
The average amount of production per hour is known as the ‘product throughput’, and is
calculated to help finding the required size of equipment.
Throughput (units/hour) =
Amount of product sold per month (units)
No of days of production per month x No hours worked per day
6 Business management for small-scale agro-processors
Using the production rate data above, and assuming that 2 hours per day are available for
the staff to mix the feed, then the average throughput of the mixer is:
= 1 tonne per day / 2 hours per day
= 0.5 tonne/hour
If the feed mixer takes 30 min to mix a batch of feed, then two batches per hour are
possible and a mixer with a capacity of 0.5/2 = 0.250 tonne is suitable (i.e. a capacity of
300 kg to avoid over-filling).
If 3 hours are available to boil 36 kg of jam per day, the throughput for the boiling stage is:
36/3 = 12 kg per hour.
A batch of jam should be boiled within approximately 15 minutes to maintain the quality of
the product, and a maximum of three batches per hour are possible. The processor
therefore has a number of choices: 1.) To buy a single, large (e.g. 15-20 litre) stainless steel
pan and a large burner to heat one 12 kg batch of product within 15 minutes. This is the
most expensive option, but production is straightforward and requires the least
organization. 2.) Process two batches of 6 kg using a smaller (e.g. 10 litre capacity) boiling
pan and a smaller burner. 3.) Process three batches of 4 kg each using a smaller (e.g. 6 litre
capacity) boiling pan and a smaller burner. This is the cheapest level of investment but
requires more complex work organization, staff skills and production planning.
Planning production 7
Dough Mixer bowl with 15 Mixer needs 20 minutes to mix each batch – i.e. 2
mixing kg capacity batches per hour. 2 hours mixing requires capacity of
26/2 = 13 kg (capacity of 15 kg to avoid over-
filling).
Biscuit Forming machine 52 kg dough formed into 10 g pieces (5 200 pieces).
forming capacity 1500 pieces 3½ hours for forming.
per hour
Baking Oven with 8 trays Baking time = 15 minutes – i.e. 3 batches per hour
each capable of (1 200 biscuits per hour). Total 4.3 hours baking.
holding 50 biscuits
Cooling Rack having 24 8 trays per hour with one tray per shelf. Temporary
shelves storage of biscuits for 3 hours before packing.
Packing in Manual filling. Heat 20 biscuits per pack = 260 packs per day. Packing
film sealer capable of 100 for 2.6 hours.
packs per hour.
Packing in By hand 20 packs per carton = 13 cartons per day.
cartons
Sources of equipment
It is preferable to buy equipment from local suppliers or engineering companies because
they are close by to service or repair the equipment. The purchasing price is often lower
than imported equipment and spare parts can be obtained faster and more easily. However,
the quality of workmanship and the willingness or capacity of engineering companies to
provide a repair service needs to be taken into consideration before choosing a particular
type of equipment.
When importing equipment the main difficulties are finding information on the
available types of equipment, the willingness of overseas suppliers to meet small orders for
equipment, and the higher costs (freight and clearing charges, import duties and the capital
cost). Information on types of equipment, specifications and costs is increasingly available
on the Internet (see further readings), and processors may be able to gain access to the
8 Business management for small-scale agro-processors
Internet, or seek advice and assistance from offices of development agencies, Chambers of
Commerce, university food science and technology departments, manufacturers’
associations, or at embassies of exporting countries. When ordering equipment, it is
necessary to:
• specify exactly what is required (many manufacturers have a range of similar
products);
• describe the throughput required in kg or litres per hour and the type of food
to be processed;
• give other information such as model number of machine, single or three-
phase power, number and types of spares required.
The numbers and types of workers needed to operate a processing business depend on the
production rate and also on the degree of mechanization of the process. Working hours
and off-duty time have to be set. When deciding the number of people needed to produce
a particular amount of product, the process is broken down into different stages. The
owner then decides which stages will be done manually and which stages will be
mechanized. It is then possible to calculate the numbers of people that will be needed for
each stage.
An activity chart can be used next to plan the succession of jobs that each worker does
during the day. It is also important to include work such as store management, quality
assurance and bookkeeping when planning the numbers of staff that are needed.
Planning production 9
Peeling/ X
slicing Y U
Z Y
Mixing/
boiling Z Z
N
Filling/ X X
sealing
Cleaning Z X Z
Labelling Y C Y
Store Z Z
management
Distribution H M M M M
Management/ M M M M M
book keeping
(X,Y and Z are workers and M is the manager)
10 Business management for small-scale agro-processors
If on average it takes a worker 45 seconds to fill and seal a bag of snack food, the time
required to fill 250 packs is = 250 x 45 packs = 11250 sec. This equals 188 min or 3 hours
8 min. If 4 people are working together, the time required = 188/4 = 47 min
A packaging machine would reduce both the number of workers and the time required to
pack foods.
Planning production 11
For routine production planning, it is important to start with the amount of each product
that a processor expects to sell and the levels of stocks to be held. It is then necessary to
calculate:
• the weights of raw materials and ingredients to be bought;
• the amount of packaging to be ordered;
• the numbers of extra or temporary staff to employ (if necessary).
Product mix
Most micro- and small-scale processors in emerging economies focus their production on a
particular category of product, such as fruit juices, bakery products, cooking oils etc. This is
partly because they have an interest or expertise in processing a particular product, and
partly because the same equipment can be used to produce different varieties of products
in the same category, such as different types of fruit juice. It is rare for small-scale
processors to have a product mix that covers more than one category because of the higher
levels of investment and expertise that are required. However, once a processor becomes
successful, it is common to expand to a related food category. For example, juice
processors may move into wine production or even jam and chutney manufacture, and
biscuit bakers may expand to produce celebration cakes. In each case they will have
developed an understanding of the market and may use the same suppliers for ingredients.
It is important however, that a new business plan is created whenever a new product is
started. The product mix needs to be flexible so that the enterprise can adapt to different
market conditions, product prices and input costs.
During routine production, information from sales staff, orders from retailers/wholesalers,
and a decision on the amount of product to be held as stock are used to decide the amount
of production for the following week. It is then necessary to calculate the weights of raw
materials and ingredients that will be required each day using a standard recipe (or
‘formulation’) for every product.
A recipe for tomato sauce is shown in the left column of Table 1.1, and the amounts
of ingredients needed to make 50 kg are shown in the right column, with the calculation in
the centre.
12 Business management for small-scale agro-processors
The amounts of raw materials and ingredients calculated from a recipe are not the amounts
actually used in a process, because losses arise during processing. These can occur, for
example, from spoiled raw materials thrown away during sorting, from spillage during
filling into packs, or from food that sticks to equipment and is lost when it is washed down
after processing. The calculation of production rate should therefore take into account the
losses that occur in a process. These are different for each type of food processed (Table
2). Losses that arise towards the end of the process have had the maximum value added
and are therefore much more serious, particularly losses of packaged product. Particular
care should be taken to handle final products carefully to avoid damage. To maintain
profitability, it is important to reduce losses as much as possible. Buying only good quality
raw materials and training staff to reduce wastage by careful processing can achieve this.
Losses are calculated by measuring the weight of saleable product obtained from a
known weight of raw materials as follows:
Calculation of losses:
In juice processing, 60 kg of passion fruit are bought and used to produce 170
bottles of juice, each containing 200 ml. The yield (%) = ((170 x 0.2)/60) x 100 = 56.7%,
and the % losses = 100 – 56.7 = 43.3%.2
Calculating the weight and value of fruit after drying: The solids content is calculated as:
2
Providing that one litre of juice equals one kilogram
3The moisture content can be measured in a university laboratory, Food Research Institute, Standards
Bureau or private laboratories.
14 Business management for small-scale agro-processors
The moisture content of peeled and de-stoned mango is measured as 83 percent and that
of sugar as 2 percent. The solids contents were calculated as shown in the table below,
together with the weight of each ingredient in the recipe.
94.45
% solids in batch before boiling x 100
199.2
= 47.4%
To preserve jam and prevent it going mouldy, the required solids content is 70 percent.
Only water is removed during boiling and the solids content is therefore increased from
47.4 percent to 70 percent.
Therefore 94.45 kg equals 70%.
100
The weight of product after boiling = x 94.45 kg = 135 kg
70
When the amount of daily production has been planned, it is necessary to obtain sufficient
amounts of raw materials and ingredients to prevent production stoppages. The frequency
at which raw materials should be bought depends in part on differences in their stability
before processing. Oilseeds and cereals have a long storage life, whereas fresh fruits,
vegetables, and especially animal products, have a much shorter storage life (Table 3).
Animal products must be fully processed immediately to prevent spoilage. Some fruits and
vegetables can be stored for later production after pre-treatment, but this requires more
careful work organization and production planning.
Planning production 15
Most micro- and small-scale meat processors buy carcasses from local
slaughterhouses, wholesale markets or directly from farmers. Similarly, fish processors buy
from markets, wholesalers or directly from fishermen. In both cases the suppliers rarely
control the temperature of their produce, and to minimize public health risks, processors
should carefully inspect the quality of raw meat or fish and ensure that it is cooled as
quickly as possible after purchase. Their highly perishable nature means that unless large
freezers are affordable, bulk buying of these raw materials for later processing is not an option
for small-scale processors. The quality of a meat carcass can have a major influence on
profitability. For example, animals that have a low carcass weight have a higher ratio of bone
to meat than well-fattened animals, and the yield of useable meat is lower. An important
management role is therefore to inspect each carcass that is purchased. The products made by
small-scale meat processors include sausages, hamburgers, pates, bacon, hams, dried meats,
meat pies and kebabs. Excepting dried meats, these products require refrigerated storage,
which is a major cost to processors and limits the amounts of stocks that can be kept.
Milk is often supplied via a complex network, in which supplies from individual
farmers are pooled at collection centres and then cooled for distribution. Processors should be
confident that the centres have adequate controls in place to ensure good quality milk. The
centres should cool it as quickly as possible, and prevent adulteration or dilution of the raw
milk. At larger scales of operation, processors may purchase their own vehicle to collect milk
and reduce the risk of contamination. The main cost in dairy processing is the milk, and
purchasing it directly from farmers with fixed price contracts4 or price incentives to supply
4
See Contract farming, partnership for growth, Charles Eaton and Andrew W. Shepherd, AGS Bulletin 145,
FAO, Rome 2001
16 Business management for small-scale agro-processors
high quality milk with minimal contamination can help to control this. In addition to
pasteurizing or boiling milk, dairy processors make yoghurt, flavoured and cultured milks,
butter and ghee, cheese and ice cream, all of which require refrigerated storage.
Most short shelf-life crops, especially soft fruits, are purchased daily by urban
micro-scale processors in local markets, to minimize the amount of spoilage before
processing. Rural processors may buy directly from farmers. Larger scale operations may
have their own farms or contracts with farmers, wholesalers or suppliers.
A chutney manufacturer uses tomatoes, sugar, chillies, garlic and salt as ingredients.
Because of their short shelf life, tomatoes are bought daily, whereas chillies and garlic are
bought fortnightly. Stocks of salt and sugar are replenished monthly. The production
supervisor collates ingredients for a week’s production onto an order form for the
purchasing officer.
• money spent on crops is tied up for long periods before crops are processed
and products sold, which may lead to difficulty in managing cash flow;
• larger buildings (and hence higher start-up capital expenditure) are needed to
store intermediate products;
• capital expenditure on drums or other intermediate packaging can be
substantial;
• staff require good inventory management skills;
• production planning becomes more complex;
• there is a risk of spoilage and financial loss if the intermediate products are
incorrectly stored.
Intermediate storage is therefore a more expensive and higher risk option, and for
this reason it is only practised by more experienced processors.
Month
J F M A M J J A S O N D
Crop a e a p a u u u e c o e
n b r r r n l g p t v c
Banana
Pine-
apple
Passion-
fruit
Mango
Papaya
Tomato
There may also be more frequent changes to production methods, more complex
inventory management and a greater level of managerial control required. When a
succession of crops is processed, all inputs must be in place and equipment must be
working properly at the start of the harvest season. This ensures that sufficient products
can be produced to meet the expected demand until the next harvest. Any breakdowns or
production stoppages during the harvest period would have serious consequences on
profitability of the business for the following year.
18 Business management for small-scale agro-processors
Other problems that are specific to fruit and vegetable processing arise because
many crops must be harvested when they are fully mature to give the best flavour and
colour in products. However, many are soft when fully mature, and therefore more
susceptible to damage. This causes moulds and yeasts to grow on fruits or rotting bacteria
on vegetables, with a substantial increase in levels of wastage and financial losses.
Additionally, damage to a few fruits or vegetables can quickly lead to infection of others
and the loss of a whole batch. Staff is required to have good skills in storeroom
management and correct processing to keep wastage levels low.
The daily production rate is used to calculate the numbers of packages required as shown
in the example below.
If 125 kg of dried herbs are produced per day and packed into 30 g bags, and there are 25
bags in each cardboard display box:
125 x 1 000
The number of bags required = = 4 167 bags*
30
Most types of food processing produces some form of wastes that must be disposed of
without risk of local pollution, especially to water sources. There are two types of waste:
liquid effluents and solid wastes. Examples of effluents that cause the most serious
pollution are shown below (Table 4). Even at the smallest scale of production, responsible
Planning production 19
Process Effluents
Brewing Spent yeast suspension, caustic soda from bottle washing,
wash-water
Meat and fish processing Blood, suspended fats, wash-water, slurries of skin & tissues
Waste disposal is an operating cost to the processor, but in some cases the
materials can be sold to generate an income. For example, the oilcake that remains after oil
extraction has significant amounts of nutrients. This makes it a valuable animal feed, or in
the case of hygienically produced groundnut and coconut wastes, a valuable food for
humans. Similarly, bran that remains after hulling cereals is suitable for use in poultry or
other animal feeds.
The ‘installed capacity’ is the maximum throughput that can be achieved with the available
staff and equipment. The productivity of processes that are more highly mechanized, for
example cereal milling and edible oil extraction, depends to a greater extent on the output
of the machinery than processes that depend on staff skills, for example baking and meat
processing. To achieve high productivity, the processor must ensure that machinery is
properly maintained5 so that it operates at the designed throughput and prevents
breakdowns and downtime. In processes that require skilled operators, the management
and organization of the enterprise and in particular the responsibilities and incentives given
to staff, are more important in achieving high productivity.6
5
see chapter on “Managing Equipment”
6 see chapter on “Managing People”
20 Business management for small-scale agro-processors
• reducing operating costs (e.g. reducing idle machine time and waste,
increasing the amount of food produced by each operator per day);
• improving procedures for buying materials or changing suppliers of raw
materials;
• changing the design or layout of the production facilities to reduce
unnecessary movement of foods, staff, or equipment, and making as few
journeys as possible to deliver products to wholesalers or retailers;
• finding buyers for waste or by-products;
• reducing energy use by switching off lights and electrical equipment when
they are not being used or using solar water heating (e.g. for pre-heating
process water or washing equipment).
3 Managing finance
There are two types of finance needed. The first is required before a business is set up and
while the processing unit is being established. This is known as investment finance. The
second type is required to meet the costs that arise during operation of the processing unit,
and this is met by income from sales of products.
Investment finance
The costs incurred before production begins are known as ‘start-up’ costs, and include
those associated with:
• preparation of a business plan;
• travel to obtain licences from authorities and the cost of licences;
• fees to architects, accountants, solicitors etc.;
• building work, supply of equipment and initial packaging and raw materials;
• testing of products;
• recruitment and training of staff.
Sources of finance
The most common sources of finance for micro-enterprises are personal money
from the owner, or borrowing from family or friends. Investment by the owner is known
as ‘equity’ (or ‘internal’) finance, and does not have to be repaid. Equity financing is usually
from personal savings, or from profits or earnings from another job or business.
24 Business management for small-scale agro-processors
Borrowing from family, friends or banks is known as loan (or ‘external’) financing, and
requires repayment. The people involved may also become shareholders in the business.
Another source of finance for processors is to seek shareholders who are willing to
invest in a business. These are frequently unrelated to the business owner, but they are
willing to invest because they can see a high return on their investment from either a share
of the profits or payment of an annual dividend.
Both private investors and financial institutions are likely to require a processor to
have a business plan to demonstrate the expected profitability and performance of the
business. A business plan describes how the business will operate, and from a financier’s
viewpoint, it describes how the business intends to use the funds and how and when they
will be repaid. The main components of a business plan are shown in Table [Link] time,
money and effort involved in preparing a business plan are worthwhile because it increases
the chances of obtaining external funding from financial institutions or shareholders.
Further details of conducting a feasibility study and preparing a business plan are given in
the references in Annex A.
7
See Glossary for the difference between these two groups
Managing finance 25
Calculating costs
Many small-scale processors do not attempt to find out what their production costs are,
because they believe that it is too complicated or too difficult. As a result they have no idea
whether they are making a profit or how much it is. However, when the different costs in a
business are understood, it is a relatively straightforward procedure to calculate them. The
calculations can also show which products are the most profitable and how expansion of
their production would benefit the business.
For a business to operate successfully, it must be profitable over the long term.
This means that the income must be greater than the total expenditure.
There are two basic ways to maximize gross profits. The first is to reduce
expenditure, and to do this a processor must first identify where costs occur in the
business. The second is to increase income, either by increasing the price of products,
increasing sales of products, or by finding buyers for by-products that were previously
discarded.
The costs incurred before production begins are known as ‘start-up’ costs. The
costs of buildings, machinery and other equipment are known as ‘capital costs’, and the
costs that arise during processing and selling the products are ‘operating costs’.
26 Business management for small-scale agro-processors
Operating costs are categorized into two types: ‘fixed’ and ‘variable’. Fixed costs
(also known as ‘overheads’) are those that do not change if there is an increase or decrease
in the amount of production. Examples include:
• salaries8;
• rent;
• utilities (service charges for telephone, water and electricity)9;
• interest paid on loans;
• some types of taxes;
• depreciation of equipment.
Operating costs can also be described as ‘direct’ and ‘indirect’ costs. Direct costs
are those that arise directly from the production process (e.g. materials and labour costs for
production workers), whereas indirect costs include salaries for office staff and delivery
drivers, vehicle costs etc.
8
Fixed salary costs are those paid to staff and management disregarding to whether anything is produced or
not.
9 Although the use of water and power changes with the amount of production, there is usually a fixed charge
paid to utility companies regardless of the amount used. In detailed financial planning this service charge is
treated as a fixed cost and the remainder of the utility bill is a variable cost. However, in practice, many
processors treat the whole bill as a variable cost.
Managing finance 27
Where the time and materials required to produce and sell different products are similar, it
may be reasonable to split indirect costs equally between them. If however, the overheads
for one product are higher, or the production and sales are more diverse and complex, or
the competition is stronger, it may be beneficial to use ‘activity-based costing’. This more
accurately assess the true level of indirect costs and involves identifying all of the indirect
activities needed to make and sell each product and allocates an accurate cost for each.
These costs are then added together.
The results indicate that the price of cottage cheese could be reduced by $458 p.a.
The price charged for a product should ensure that the income meets all of the costs and
generates sufficient profit. The simplest method to determine the correct price for a
product is to add up all the costs of production and then add on a percentage profit (mark-
up pricing). Many processors use a profit margin of 20–30 percent, although lower margins
are possible if the efficiency and productivity of the business are high. Conversely, if a
product has little competition and/or a high demand, a higher profit margin may be
possible.
Managing finance 29
This pricing strategy does not include the capital costs of the equipment used nor
does it allow for the fact that the price of a product depends largely on what the market
will accept and the price that competitors are charging. A judgement must therefore be
made about how much a product can be sold for in a particular market and whether the
costs of making it will produce an acceptable profit. A company should have a policy on
how the prices of its products compare with those of its competitors. It may simply follow
what competitors do, cutting or raising prices when they do (Competitive pricing).
Alternatively, it may have a low-pricing policy to increase its market share, or a high-pricing
policy to create a perception that its product is of better quality or is more prestigious than
competing products.
It is important to know what customers are willing to pay (i.e. what the market will
accept). Few customers buy solely on the basis of price, and the leading company or
product in most markets is rarely the cheapest. Customers do not buy a product simply
because it is cheap, and sometimes customers believe that a low price is evidence of low
quality. They buy a product because of a specific want, and they may prefer to pay a higher
price for an identical product if they perceive that the quality is higher. Other factors that
influence the buying behaviour of customers include easy payment terms, friendliness of
staff, or the availability of the product. It is therefore important to learn what motivates
customers to buy a product, and to find ways to use this knowledge to both set the product
price and use appropriate promotion and marketing techniques. Price is the most flexible
element of the marketing mix10 because it can be changed quickly and easily.
Pricing flexibility can give salespeople the discretion to vary the price for different
customers. It also allows a different pricing policy in different markets: for example a low-
or middle-price policy in the local town but a high-priced policy in the capital city where
there is greater demand or because the market will bear it. On occasions, a company may
price a product below production cost to reduce stocks or to gain a greater share of the
market. In some countries the price for basic foods such as cooking oil or bread is
controlled by legislation, and under these conditions processors must carefully manage
production costs to ensure a profitable operation.
The following formula provides a more complex calculation of selling price that
relates production costs, invested capital, the amount of food sold and profit required:
where P = selling price ; v = unit variable cost of the product; F = fixed costs; Q =
quantity produced and sold; r = interest rate; K= invested capital
Some processors underestimate the importance of price setting and simply try to
undercut their competitors. However, prices that are too low make little or no profit, and
poor pricing can result in no money being available for effective marketing. Methods used
to find information about markets, and promotion and marketing are beyond the scope of
this booklet and readers are referred to the further reading section in the annex.
Financial management causes some of the most common and serious problems for many
small-scale processors. Causes of failure include:
• over-spending;
• treating profits as personal income;
• incorrect costing of inputs and/or pricing of products;
• poor record keeping;
• too many debts or creditors.
To manage finances successfully, processors must have a good idea of how cash
comes into a business, where it is at any time and where it goes. This requires financial
records.
Record keeping
In some small-scale processing businesses, the owners keep all the financial information in
their heads and write nothing down on paper. Some may be illiterate, whereas others
believe that if they do not keep records they can avoid paying taxes. This is not usually
successful, and if the owner falls ill, no one else will know what is happening in the
business. The basis of good financial management is to keep and use records.
Copies of all records should be made, usually by using carbon paper under the page
of a duplicate record book.
Records of income
When a customer buys products on credit (i.e. they do not pay immediately), the processor
should give an invoice (Fig. 4) that has an individual number, the customer’s name, the
products that were bought and how much is owed.
A delivery note signed by the customer can also be used to prove that items have
been delivered in good condition. When the customer pays the bill, a receipt should be
issued.
32 Business management for small-scale agro-processors
Each week or month, sales records are compiled from invoices and entries in the
cashbook to show the total sales income.
Managing finance 33
Records of expenditure
Order books have an individual number for each purchase, and together with cashbooks
are used to record all expenditure made by the processing company. When goods have
been paid for, the receipts should be kept in date order in a separate file.
To: ………………………….
Address:.................................
Please supply the following items and charge our account, quoting our order number in
your invoice.
Amount Goods Cost ($)
………………………………………………………...
Signed
Manager
Records of purchases taken from the cash and order books are compiled each week
or month and entered into an expenditure book to show how much money the processor
has spent on materials, services or salaries.
34 Business management for small-scale agro-processors
* miscellaneous entries can include purchases that are made infrequently, such as machinery, office furniture etc.
Financial statements
Record keeping in micro- and small-scale enterprises often involves a simple single-entry
recording system. This is based on a sales and expenditure book in which the date of a
transaction, its nature, and the amount of money involved are recorded in different
columns. Larger businesses use a double-entry system as described above.
A balance sheet shows the company’s value, providing information about its assets,
liabilities, and owners’ equity at a particular time. Assets can be current assets (those that
the owner could convert into cash) and include products in stock, cash and any short-term
investments; or fixed assets. These include land, buildings, machinery, vehicles, furniture,
and fixtures. They also include patents and trademarks. Liabilities are obligations to others,
including creditors and employees. Current liabilities are those that the owner expects to
pay within a short time, including salaries, taxes, short-term loans and money owed to
suppliers. Long-term liabilities are debts such as long-term loans. When a business is
operated by a single owner or as a partnership, the balance sheet may show the amount of
each owner’s equity. When shareholders own the business, the balance sheet shows the
amount originally invested by the shareholders, and the amount reinvested from income
(i.e. retained earnings that are not distributed to shareholders as dividends).
A cash flow statement is similar to an income and expenditure statement, but also
indicates the flow of money in and out of the business and whether the business is
generating profits or making losses.
Month 1 2 3 4 5
Cash inflow:
Balance b/f* (350) (200) 400 550
Sales 2 000 2 350 1 800 2 000
Equity 2 500
Total income 2 500 1 650 2 150 2 200 2 550
Cash outflow:
Investment 1000
Expenditure 950 950 950 950 950
Rent 200 200 200 200 200
Labour 200 200 200 200 200
Stock 500 500 400 300 200
Total
expenditure 2 850 1 850 1 750 1 650 1 550
Net cash flow (350) (200) 400 550 1000
$ Income
Total costs
Variable costs
Fixed costs
Scale of production
Break-even point
Managing finance 37
A business sells a pack of bacon for $4.95 and the total fixed costs are calculated at $260
per day. The unit variable cost is $2.65 per pack.
The break-even point = $260/day / ($4.95/pack-$2.65/pack) = 113 packs per day
The maximum bacon production level is 350 packs per day, and the break-even point
expressed as a percentage of the volume of production is therefore = (113/350) x 100 =
32%.
Managing finances
Successful processors not only keep and analyse records of their finances as described
above, but also take active steps to reduce costs and maximize their income. Some
examples of methods used for cost control are:
• train staff to prevent wastage of materials and to have a high productivity;
• set budgets for different types of expenditure (e.g. product promotion, vehicle
costs etc.) and do not exceed them;
• negotiate with suppliers for special offers, discounts or extended credit
facilities;
• choose suppliers who offer the best price and quality;
• check income and expenditure records each week and follow up any
anomalies;
• increase the amount of equity and reduce loan financing to reduce interest
payments;
• investigate different options to reduce the cost of borrowing money;
• follow up debtors regularly to shorten payment times and restrict the amount
of credit that is offered to customers;
• minimise the amounts of materials held as stock.
Of the methods described above, negotiating with suppliers is an area in which all
businesses can reduce their expenditure. Savings can be made in purchases of raw
materials, packaging, office stationery and all other inputs by competitive bidding, buying
from wholesalers, negotiating lower prices and ensuring timely deliveries and higher quality.
Good working relationships with suppliers and written contracts all help to improve
productivity.
Many small businesses concentrate on maximizing profits by increasing sales and reducing
production costs and overheads. However, too few companies consider the importance of
managing working capital. This can make the difference between business survival and
failure. Many profitable processors fail because they are not able to pay the bills.
This increases the amount in the bank from $500 to $3 600 - money that has previously
been used to finance the extra stock and debtors. It also saves on the costs of warehousing
and bad debts. This money could then be invested (e.g. a return of 12% p.a) would earn an
extra $432 profit in a full year), or it could be used to finance improved marketing of the
juice.
Inventory management 41
4 Inventory management
The stocks held by processors include raw materials, ingredients, packaging materials, spare
parts for machinery and finished products. In some types of processing, there are also
stocks of part-processed foods also known as goods in progress. An example is fruits that
are processed during harvest time to preserve them and then held in stock until they are
used throughout the year to make juices, pickles, jams, sauces or wines.
The benefit of holding stocks is that materials are always available when they are
needed and there is no risk of a production stoppage caused by a shortage. Similarly, if
stocks of products are held, an order can be met without delay. This gives an improved
service to customers, which may gain a processor an advantage over competitors.
However, because value is added to foods as they progress through a process, the value of
stocks of finished products is higher than other stocks. The disadvantage of keeping stocks
is therefore that money spent on them is tied up for many weeks until they are used. This
may cause cash flow difficulties if there is a large expenditure to buy the materials. For
some materials that deteriorate over time, storage as stock may result in spoilage causing
losses, and for others there may be wastage or theft.
The relative costs and benefits of holding stocks of materials therefore depend on a
number of factors including:
• the cost of the material;
• the cost of storage (e.g. additional building space or electricity for cold
storage);
• the minimum order size from a supplier;
• the amounts that are used each week;
• the available cash in the business;
• the time or distance needed to visit a supplier and the cost of transport;
• the likelihood of suppliers having materials in stock (reliability of supplies);
• seasonality of crop supplies.
One method of estimating the size of stocks to be kept is the ABC analysis (also known as
‘Pareto’ analysis). First, different types of stocks are placed into one of three categories:
category A - stock items that have a high value but low volume (i.e. there are relatively few
but they are expensive); category B - stock items that have a medium value and a medium
volume; category C - stock items that have a low value but high volume (i.e. there are many
items but they are cheap).
From the table, stock controllers can see that items in Category A should be stored
and handled carefully, but Category C items are less important and can be controlled in a
more relaxed way. If the data in Table 6 are revised to accumulate the percentages and add
a "dummy" row where both percentages are set at 0%, the data can be plotted as a Pareto
curve.
120
100
Cumulative value
of items (%)
80
60
40
20
0
0 10 20 30 40 50 60 70 80 90 100
Cumulative number of items (%)
Inventory management 43
This type of exercise makes it obvious to processors which stock items are
responsible for the majority of the inventory cost and this helps inform decisions on the
levels of stock to hold.
Storeroom management
Part of the financial management of a processing enterprise involves knowing the amount
and value of stocks that are held. Depending on the type of stock, checks are made daily
(for work in progress and finished products), weekly (cash, raw materials and perishable
ingredients), monthly (ingredients that have a long shelf life) or annually (facilities in the
processing room, spares for machinery and equipment). Stocktaking sheets are used to
record the following details:
• the date when the checks were made;
• types of stock;
• amount and value of the stocks;
• who did the counting and who checked that the results were correct.
The management of stocks should also ensure that materials are used before their
quality deteriorates. This is most easily done using a FIFO (first in first out) system, and
storeroom shelves should be designed to assist this. For example, shelving can be
positioned so that staff have access to both sides. They are then trained to place new stock
at the front of the shelves and remove stock for use in processing from the rear of the
shelves.
44 Business management for small-scale agro-processors
Processing
equipment
Preparation table
Products
Packaging
Packing table Ingredients
In large or complex processing operations, a Stores Requisition Card is used to record the
issuing of stock from a store. This helps to prevent theft and assists in stock management,
but is likely to be unnecessarily complex for a small-scale operation. However, simple bin
cards may be useful.
Inventory management 45
Bin Card
Item: …………
Individual bin cards are fixed on each container of material in a storeroom for easy
identification of different ingredients, work in progress and finished goods. Waste or
spoiled foods can also be recorded in this way. Another method, used particularly to
identify materials that have a short shelf life, is to use coloured cards.
5 Managing people
Of all the different resources needed to operate a small processing enterprise, the staff are
the most important because they have unlimited potential if they are properly trained,
managed and motivated. However, owners of small businesses frequently overlook this and
they recruit friends, relations or neighbours to work in the business. This may be because
owners feel that these people are more trustworthy, but they may not have the best skills
for the jobs that need doing. Likewise, many small business owners refuse to train their
staff because they think that a more skilled worker will ask for higher pay, or they will be
tempted away by a competitor. Both attitudes are short-sighted, and the correct selection of
staff and investment in their development are keys to the success of a small processing
business.
Human resource planning or staff planning refers to methods used to decide the
numbers and types of staff that are needed to run a processing enterprise. This is first
based on the intended production volumes and an assessment of which parts of the
process are mechanized and which require manual operation. A processor can use the same
methods to decide when it is time to bring in more workers by analysing the workloads of
existing workers and comparing them to new production targets.
The numbers of staff required for other types of work, including sales, deliveries to
retailers, accounts/record keeping and quality assurance are then considered. A convenient
way of planning this is to draw an activity chart (see Chapter 2), which shows the type of
work to be done, the number of people involved and the sequence of work that individuals
do during the day.
When the total number of employees has been decided, the business owner should
then set about recruiting, training and managing suitable staff in a systematic way. This
requires the owner to develop policies and employment conditions that attract and keep
competent staff.
Recruitment
Before starting to recruit new staff, it is important that the processor prepares a job
description for each job. This helps in deciding exactly what type of work the new person
will be expected to do, and what skills, qualifications or experience are needed to do the
job. This can be written simply as a ‘person profile’.
48 Business management for small-scale agro-processors
After an applicant has been selected, a letter should be sent, confirming the
appointment and when the person should start work. The new employee should be given
an employment contract, containing the job description and details of the salary and other
benefits (e.g. holidays, assistance with transport to work etc.). For most countries, the law
requires a medical examination for workers who handle foods to ensure that they have no
illness that could be passed on to consumers and cause food poisoning.
It is important to introduce new employees to the business, so that they get to know the
workplace and other staff, and quickly become productive. This can either be done
formally using an induction course, or less formally by a supervisor or owner taking them
around the factory to introduce them to fellow workers and to explain the work. New staff
should also be given any company literature such as promotion leaflets or advertisements,
and samples of products.
Many small-scale processors prefer to recruit staff that are relatively inexperienced,
and then train them in the particular methods that are used in their process. They believe
that this is not only cheaper (because inexperienced workers are paid a lower salary than
experienced ones), but also because they can be trained from the beginning to do their job
in the way that the owner wants it to be done. However, it is important that training is
Managing people 49
planned, so that the correct skills, attitudes and techniques are built up in a systematic way.
‘On the job’ training is popular with small-scale processors because new employees are
working and producing products while they are being trained by more experienced staff.
Specialist courses are available from college or university departments and from some
international development agencies. There are often subsidies or grants available to small
enterprises from government institutions or development agencies for training and staff
development. Details of training techniques are beyond the scope of this booklet, but
examples of successful approaches to training in food processing are given in a reference in
Annex A.
A characteristic of successful businesses of any size is that they have workers who
are willing to work for the company because they feel that they have a future with it – in
other words the staff are motivated. As a minimum, the owner should ensure that staff are
reasonably paid, their salaries are paid on time, and that there are good working conditions.
However, an even more important motivating factor is that staff can see what their part is
in the business, and how their own individual activities can help the enterprise achieve
success. When staff are supported in their work by the enterprise owner, they are more
likely to be motivated and improve their productivity. Other benefits that keep workers
motivated include:
• housing, travel or medical allowances;
• a contribution to the cost of educating their children or medical bills;
• subsidized meals or the ability to buy products at a reduced cost;
• reasonable working hours with time off to attend special family occasions
or visit health centres.
Staff management
The relationship between the owner and workers in micro- and small-scale businesses is
frequently based on instruction and command, with the managers having an authoritarian
role within a defined hierarchy. Union membership is uncommon and individual employees
are notified of their salaries and working conditions by the owner or manager. More recent
management methods are more participative and open. The aim is to promote cooperative
relations between the management and staff and to avoid the often adversarial behaviour in
traditional industrial relations. If successful, employees become more committed to their
long-term future with the business. Modern staff management requires different measures
including:
• involving employees in business decisions;
• relating pay to an employee’s performance;
• carefully recruiting and training, as well as fair treatment;
• integrating staff management policies with other policies such as
production, marketing, and sales.
working conditions and resources to enable workers to do their jobs properly is also
essential. The owner can do this by setting clear targets for the amount of work and the
quality standards that employees are expected to achieve, by assessing performance fairly,
by giving constructive criticism when improvements are needed, and by rewarding
successful employees with increased responsibilities.
Experience has shown that businesses with modern staff management methods
have higher productivity than those with authoritarian-style staff management.
All processors have a responsibility to provide safe and healthy working conditions for
their staff to prevent illness or injuries at work. This is a legal responsibility in some
countries, but even if laws do not exist, it is in the processor’s interest to avoid accidents or
poor working conditions. The costs of prevention are smaller than the cost of damage to
equipment, medical or legal fees, increased insurance premiums, or losing skilled staff due
Managing people 51
to permanent disability arising from injuries. Also, a safe and healthy working environment
enhances the public image of the business. The main dangers in food processing are burns
from equipment operated at high temperatures, cuts from moving blades, injuries caused
by powered machinery, and an unhealthy environment caused by dust, fumes or smoke.
Part of an owner’s responsibility is to ensure that machinery operates safely and that guards
are in place, equipment is regularly maintained, and that staff are properly trained in its use.
Staff records
Different types of records are needed to keep information on employees and their jobs.
Personnel files are records of the performance of individual employees at work, their
salaries, promotions, holidays, correspondences from labour ministries or income tax
offices, P.A.Y.E contributions etc. Register books are used in some larger businesses to
record attendance and time keeping, but these are rarely needed for small-scale operations.
Managing equipment 53
6 Managing equipment
At full capacity, the output from a maize mill is 4 000 kg/day, and the total production cost
of the flour is calculated as $1 600 per day, comprising $1 000 fixed costs and $600 variable
costs. All the flour can be sold for $0.75/kg.
At full capacity, the income = 4 000 x 0.75
= $3 000 per day
and the profit/loss = 3 000 - 1 600
= $1 400 profit per day.
However, if machinery breakdowns halve the output of the mill (to an average of 2 000
kg/day),
the income = 2 000 x 0.75
= $1 500
The fixed costs remain the same ($1 000) and variable costs are halved ($300)
The profit/loss = 1 500 - 1 300
= $200 profit per day.
Most small-scale producers do not keep a stock of spare parts because of the cost,
but few producers have compared the cost of keeping a stock of spares with the cost of
delayed production. This is especially important if delivery times for spare parts (e.g. for
imported equipment) are several weeks. In most processes, a few items of equipment are
likely to wear out more quickly than others (e.g. cutter blades, motors or bearings, heating
elements etc.). The processor should identify these priority spares for each process, and
ensure that a spare component is always kept in stock. A spares record is useful to keep
track of expenditure on spares in larger businesses (Fig. 18).
54 Business management for small-scale agro-processors
Type of spare:
No. purchased Cost No. in stock No. used Date fitted
D Mechanical
A • check and grease bearings, replace if faulty;
I • check pulley wheels for cracks or chips and replace if necessary to avoid damaging
L belts;
Y • check bolts and nuts for tightness;
• check the oil level in diesel engines and top up with the correct oil if required;
• remove flour dust from equipment each day. A build-up of dust causes rust to
develop and on electrical equipment it causes moving parts to jam.
Electrical
• clean flour dust off motors and other electrical equipment.
• for machines not in use, switch off mains power This is very important when
power cuts occur, because when power returns a machine that has been left on can
injure an operator or cause a fire.
Housekeeping
• store tools and equipment in pre-determined places so they are easy to find and it
will be noticed if they go missing;
• always keep walkways clear of tools and equipment;
• clean diesel engine cooling fins every day to prevent dust settling and causing the
engine to overheat and eventually seize;
• when re-fuelling diesel engines, pour the fuel through a filter to prevent rust
deposits in the fuel drum getting mixed with the fuel and damaging the engine;
• clean the machinery and floor.
Managing equipment 55
Table 7 continued
Maintenance records
Depreciation of equipment12
Equipment gradually wears out when it is used, and depreciation is a method to accumulate
sufficient funds to buy a replacement at the end of its working life. When a machine, a
vehicle or office equipment is purchased, the processor should estimate the number of
years that it is expected to last before it requires replacement (or its expected working life).
The value of the equipment is then divided by this time, and the depreciation figure is
included in the annual company accounts.
When a meat processing business is established, the following equipment was purchased:
In this method, the depreciation in the early years of an asset's life is higher than in later
years and the asset is written off using the same percentage each year. It can be expressed
as a formula:
12
also see the chapter on Managing Finance
Managing equipment 57
where:
n = life of the asset in years
R = residual value of the asset
C = cost of the asset
This is a variation of the reducing balance method and also charges higher depreciation in
the first years of the asset’s life.
7 Managing quality
It is necessary for processors to standardize the quality of their products and also ensure
that they are safe to eat. This is because consumers expect foods to be nutritious and
produced hygienically, and also because there are serious penalties for those who
contravene hygiene and food safety legislation. Quality Assurance (QA) is an essential
component of production planning, and is used to predict and control the quality of a
product before, during and after processing. To implement a QA system, the owner should
work with staff to identify where factors exist in a process that could affect either product
quality or safety. They then develop measures to monitor and control these risks.
For safety, a component of QA named ‘Hazard Analysis and Critical Control Point’
(HACCP) involves the following stages:
• identify potential risks (or ‘hazards’) in a process and assess the level of risk;
• design and implement procedures for monitoring and controlling hazards;
• train all staff in the procedures;
• develop appropriate monitoring and reporting procedures.
Most small-scale processors need advice on how to do this from professionals such
as staff at the Bureau of Standards, a university or manufacturers’ association. During
development of a QA system, processors should identify sources of contamination, the
effect of contamination on the process and product, and the probability of micro-
organisms surviving the process and growing in the product. Examples of factors that
should be examined in a process are the formulation of ingredients, the types of micro-
organisms that may contaminate the raw materials, the acidity or moisture content of the
product and any preservatives that are used. Monitoring and control procedures can then
be developed to prevent contamination.
The parts of a process that affect product safety and their controls are known as
‘Critical Control Points’ (CCPs). The processor sets a target for each control point and also
the limits (or tolerances) that will be allowed (Figure 6.1). An essential part of a QA scheme
is checking that targets are achieved. It is also necessary for a processor to decide:
• who is responsible for checking that CCP targets are being met;
• who ensures that they are doing it properly;
• how are the results of checks recorded;
• what to do if CCPs are not within tolerances?
60 Business management for small-scale agro-processors
Proper cleaning of equipment, floors, tables etc. is essential to all food processing
and this can be monitored and controlled using cleaning schedules as part of a QA plan.
The schedule records:
• which cleaning jobs are allocated to each worker;
• the time required;
• the cleaning materials involved in doing each job;
• the expected standard of cleanliness to be achieved.
The worker should initial the schedule report when a cleaning job is finished and
checked and it should then be countersigned by a supervisor, manager or business owner.
Managing equipment 61
Pulp
The requirements for different types of food processing vary according to the
nature of the product and the process. For example dairy and meat processing require the
highest levels of hygiene and sanitation, whereas those that have a lower risk (e.g. oil
extraction, milling or baking) have a lower requirement that can be met by good
housekeeping.
Sector specific guidelines for business management 63
8 Sector-specific guidelines
for business management
The differing requirements of the four types of processing described in this chapter arise in
part from differences in the stability of the raw materials before processing. Oilseeds and
cereals have a long storage life, whereas fresh fruits, vegetables, and especially animal
products, have a much shorter storage life. Fruits and vegetables cannot be stored for later
production without some form of pre-treatment, and animal products must be fully
processed immediately. Processing must take place quickly after harvest to prevent
spoilage, and this requires more careful work organization and production planning than
are needed for cereal or oilseed processing. Oilseeds, nuts, cereals and many fruits and
vegetables also have a single harvest season each year, and processors require sufficient
working capital to buy crops when prices are lowest. The implications of these differences
are described in this chapter for each of the four product groups.
Edible oil extraction 65
The main crops for small-scale oil extraction are nuts (e.g. groundnut, coconut, shea nut
and palm kernel), oilseeds (e.g. sesame, sunflower and mustard seed), and oil palm fruit.
Other types of oilseed are not usually processed at a small scale.
Specific quality problems in oil processing are concerned with immature crops
and/or inadequate post-harvest storage. Small-scale farmers require an income from their
crops as soon as possible to pay debts and to buy farming inputs for the following year.
This causes some to harvest the crop before it is fully mature. For others, a lack of
knowledge of post-harvest processing and storage, together with financial pressures to sell
the crop as quickly as possible, mean that oilseeds and nuts are not properly dried or
stored.
Immature crops have both lower oil content and a lower oil yield when processed.
Nuts and oilseeds that are improperly dried and stored have higher moisture contents,
which permit mould growth. Contamination of nuts and oilseeds by moulds produces a
musty flavour in the oil, and some species of moulds produce a range of poisons,
collectively known as ‘mycotoxins’. These have no taste and may be eaten without knowing
that the oil is contaminated. Aflatoxins are a common type of mycotoxin, and cause kidney
and liver damage, cancer or bleeding in the brain and lungs. Adequately drying crops and
storing them in structures that keep them dry prevent mycotoxin contamination.
Contracts with farmers enable processors to have greater control over the quality
and price of their raw materials. A contract enables the processor to explain quality
requirements to farmers and to ensure that post-harvest handling and storage is done
correctly. Contracts also increase the likelihood of an assured supply of raw material, and
this makes production planning easier. However, for contractual agreements to work, both
parties must keep their side of the bargain, and this requires a high level of trust and
understanding.
Except at the smallest scale of micro-enterprise in which oil may be extracted manually, oil
processing is mechanized, using either presses or expellers. Processors therefore require
greater start-up capital than most other types of agro-processing. This reliance on
extraction machinery also means that management of maintenance and a spares inventory
are important aspects of operating this type of business. The numbers of staff are smaller
than some types of agro-processing, but training is required to correctly operate and adjust
presses and expellers in order to achieve maximum oil yields.
66 Business management for small-scale agro-processors
Most crops are seasonal with an annual harvest, and processors must therefore buy
an adequate supply for a full year’s production. A high level of working capital is required
at harvest time when prices are lowest, and this may make cashflow management more
difficult than some other types of processing. If purchase of a year’s supply at harvest time
is not possible, changes in price throughout the year may cause difficulties in financial
management and production planning.
There is a high demand for cooking oil in most countries, and it is a valuable
product that can command high prices. Therefore, provided that the processor ensures a
high quality product, sales income can be more confidently predicted than for some other
products. However, in some countries the price for oil is controlled by legislation, and
processors must carefully manage production costs to ensure a profitable operation.
Speciality oils (for cosmetics or food applications) have a higher value than cooking oil, and
diversification of production to include an income component from these oils may be
required to make production profitable if cooking oil prices are controlled.
By-product use
The oilcake by-product that remains after oil extraction has significant amounts of protein,
and other nutrients, which make it a valuable animal feed. Selling the by-product generates
additional income, and in the case of groundnut and coconut, the by-products can be used
for human food if hygienically extracted. Sales to bakeries or other food processors can
generate significant levels of income. In countries where the price of oil is controlled, this
may make the difference between profitable operation and losses.
Fruit and vegetable processing 69
All fruit and vegetable processing inputs must be in place and equipment must be working
properly at the start of the harvest season, so that crops can be processed to produce
sufficient product for the following year. Any breakdowns or production stoppages during
the harvest period would have serious consequences on profitability of the business for the
following year.
Intermediate storage is therefore a more expensive and higher risk option, and for
this reason it is only practised by more experienced processors. An alternative to part-
processing is to process a succession of crops throughout the year (see chapter on
production planning. However, this increases the complexity of production planning
because a larger number of different ingredients, labels etc. need to be ordered in advance.
There may also be more frequent changes to production methods, more complex inventory
management and a greater level of managerial control required.
Other problems that are specific to fruit and vegetable processing arise because
most crops must be harvested when they are fully mature to give the best flavour and
colour in products. However, many are soft when fully mature, and therefore more
susceptible to damage. This causes moulds and yeasts to grow on fruits or rotting bacteria
on vegetables, with a substantial increase in levels of wastage and financial losses.
Additionally, damage to a few fruits or vegetables can quickly lead to infection of others
and the loss of a whole batch. Staff therefore require skills in storeroom management and
processing to keep wastage levels low.
Damage to fruits and vegetables also arises during harvest and transport to the
processing unit, but processors often have no control over these operations. It is
advantageous therefore for the processor to contract farmers and advise them of harvest
methods that improve the quality of raw materials. See chapter 1 for more details.
70 Business management for small-scale agro-processors
Processors should have their own vehicles to collect crops, but this clearly increases start-
up costs and capital, although operating costs may be reduced compared with payments to
commercial transport operators. Fruit and vegetable processing also requires a plentiful
supply of clean water and facilities for disposal of large amounts of wastewater. This
increases capital costs (for water treatment plants) and where water charges are made, it
also increases operating costs. Depending on the range of products that are produced,
processors may face significant problems in obtaining suitable packaging.
Products that require glass bottles (sauces, juices, wine, bottled fruits etc.) are
difficult to produce if there is no glass factory in a particular country, because importation
is expensive and the level of breakages during transport can be high. In these situations,
processors may use plastic pots or bottles, but these may be inferior technically, and may
not have the same consumer appeal as glass containers. Where suppliers exist, the
minimum order size may be greater than the annual requirement of a small-scale processor,
and such expenditure has a significant effect on the cash flow in a business.
CEREAL MILLING
The main types of crops that are milled at a small scale are maize, rice, sorghum, tef and
millet, using either hammer mills or plate mills. Wheat is milled using roller mills, which are
considerably more expensive and generally not affordable by small-scale millers. As in
oilseed processing, the main problem facing small-scale millers is to ensure an adequate
working capital to buy raw materials for a full year’s production, and the negative effect
that this has on the cash flow of the business. There may also be similar problems of
immature crops and poor post-harvest handling and storage that cause mould growth.
Contract farming offers benefits to millers, including an assured supply of grain and easier
production planning because of guaranteed supplies, reduced uncertainty over the cost of
grain, and better understanding by farmers of millers’ quality requirements. Whereas
cooking oil is a high value product, the value and sales income from flour is much lower,
and good production planning is needed in a flourmill to reduce production costs.
At all scales of operation, cereal milling is mechanized, using either hammer mills
or plate mills, together with dehullers and seed cleaners. Millers therefore require greater
start-up capital than some other types of agro-processing. The main operating
considerations are:
• management of maintenance and keeping a stock of spare parts to prevent
breakdowns and production stoppages;
• training staff to ensure high product quality; and full utilization of staff and
machinery to maximize productivity.
The numbers of staff are smaller than some types of agro-processing, but training is
required to correctly operate and adjust mills and dehullers to achieve the correct grade of
flour and to maximum productivity. Generally, flours are packaged in simple paper bags or
sacks made from multi-walled paper, polypropylene, cotton or jute, which are available and
affordable. Bran that remains after de-hulling cereals is suitable for use in poultry-feed or
other animal feeds. Selling the by-product generates additional income and contributes to
the profitability of a mill.
Meta and dairy processing 73
The products made by small-scale meat processors include sausages, hamburgers, pates,
bacon, hams, dried meats, meat pies and kebabs. In addition to pasteurizing or boiling milk,
dairy processors make yoghurt and cultured milks, butter and ghee, cheese, and ice cream.
Both meat and milk are highly perishable and can only be stored for a short time before
processing. They are known as ‘high-risk’ products and can be easily contaminated by food
poisoning micro-organisms. An important management consideration in running both a
dairy and meat processing business is therefore to minimize the risk of contamination of
products.
In most countries, both meat and milk are available throughout the year, and although there
may be changes in the amounts produced during for example a dry season, meat and dairy
processors do not have the same problems of seasonality that other processors have to plan
for. If the supply of meat is not assured, its highly perishable nature means that bulk buying
for later processing is not an option for small-scale processors, unless large freezers are
available. Most small-scale meat processors buy carcasses from a local slaughterhouse,
where there is often no temperature control after slaughter. To minimize public health
risks, processors should carefully inspect the quality of raw meat and ensure that it is
cooled as quickly as possible after purchase. The quality of a carcass can have a major
influence on profitability. For example, animals that have a low carcass weight have a higher
ratio of bone to meat than well-fattened animals and the yield of useable meat is lower. An
important management role is therefore inspection of each carcass that is purchased.
Milk is often supplied via a complex collection network, in which supplies from
individual farmers are pooled at collection centres and then cooled for distribution.
Processors should be confident that the centres have adequate controls in place to ensure
the quality of milk, cool it as quickly as possible, and prevent adulteration or dilution of the
raw milk. At larger scales of operation, processors may purchase their own vehicle to
collect milk and reduce the risk of contamination. The main cost in dairy processing is the
milk, and purchasing it directly from farmers with fixed price contracts or price incentives
to supply high quality milk with minimal contamination can help to control this.
Meat processing has higher start-up and capital costs than many other types of food
processing because of the requirements for refrigerated storage and specialized equipment,
including bowl choppers and mincers, smokers and sausage stuffers that are relatively
expensive. Dairy processing has similar requirements for refrigerated storage, and
depending on the products, may require expensive cream separators or pasteurizers.
74 Business management for small-scale agro-processors
However, micro- and small-scale dairies can be equipped with low-cost equipment for the
production of yoghurt, cultured milks, butter and cheese.
The building costs for dairies and meat processing units are higher than other types
of agro-processing units because of the need to have separate cold rooms for incoming
meat or milk, and for finished products. There should also be separate areas for
preparation (e.g. boning and trimming meat) and production of finished products. Both
meat and dairy processing rooms must be constructed to a high standard, using materials
that are easily cleaned (e.g. wall and floor tiles) and this increases the capital costs when
getting started.
An important management role is to ensure that meat and dairy processing takes
place under conditions of strictly enforced hygiene. Cleaning schedules should be devised
and inspections made, with time and materials budgeted to ensure that cleaning is done
properly. Another important management role in both meat and dairy processing is control
over the cold chain13. Processors should seek the agreement of vehicle drivers and retailers
on their role in the safety of the cold chain, to ensure that the product temperature does
not rise during distribution and display at retailers. Waste management is important
because both meat and dairy wastes are highly polluting. Solid animal wastes (skin, bones
and trimmings) and liquid effluents (blood, wash-water or used brines that contain small
meat particles and fat) should either be discharged to the municipal drains or stored in
plastic drums that can be taken to a municipal drainage site. At larger scales of operation,
processors should have their own treatment plant, which increases capital costs.
The main operating costs are for raw materials, labour (especially skilled butchers)
and energy for refrigeration and ice production. Financial control measures include:
• training staff to minimize meat or milk wastage;
• reducing energy costs by routine checking of refrigeration temperatures;
• enforcing rules over leaving cold room doors open etc.;
• minimizing losses and costs related to the short shelf life of the products (e.g.
caused by unsold stocks of products or returned goods).
13
A cold chain is a system of transporting, storing and selling foods at chilled or frozen temperatures.
References 75
References
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Fellows, P.J. 2000. Food processing technology, Cambridge, UK, Woodhead Publishing.
Fellows, P.J. & Axtell, B. 2002. Appropriate food packaging: materials and methods for
small businesses. London, Intermediate Technology Publications.
Hobbs, B. & Roberts, D. 1987. Food poisoning and food hygiene. Bedford, U.K.
Edward Arnold.
J. Pickford et al. 1995. Affordable water supply and sanitation. Intermediate Technology
Publications, London.
Shapton, D.A. & Shapton, N.F. 1993. Safe processing of foods, Oxford, UK.
Butterworth-Heinemann.
76 Business management for small-scale agro-processors
Sprenger, R.A.. 1996. The food hygiene handbook, Doncaster, UK, Highfield
Publications.
Business aspects
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FAO 1997. Marketing research and information systems, by I.M. Crawford, FAO, Rome.
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Harper, M. 1984. Small business in the third world, Chichester, UK, J Wiley & Sons Ltd.
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ILO 1986. How to read a balance sheet, by J.J.H. Halsall. International Labour Office,
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ILO 1999. Improve your business: basics & trainers' guide. International Edition,
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Kindervatter, S. 1991. Doing a feasibility study: training activities for starting or reviewing
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Young, R.H. & MacCormac, C.W. 1986. Market research for food products and
processes in developing countries, Ottawa, International Development Research Centre
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78 Business management for small-scale agro-processors
Cereal processing
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39(06)57054593, E-mail: fao@[Link]., Web: [Link].
IDRC Books, International Development Research Centre (IDRC). PO Box 8500, Ottawa,
Ontario, Canada K1G 3H9, Tel: 1 613 2366163, Fax: 1 613 5632476, Email: pub@[Link],
Web: [Link]/books
ITDG Publishing, 103-105 Southampton Row, London, WC1B 4HL, Tel: 44 20 7436
9761, Fax: 44 20 7436 2013, Email: itpubs@[Link], Web: [Link],
[Link]
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Amsterdam, Netherlands, Tel: 31 20 5688 272, Fax 31 20 5688 286, Email
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Secrétariat Technique du Réseau (TPA), 211-213 rue La Fayette, 75010 Paris, France,
Tél: 33 (0) 1 40 05 61 69, Fax: 33 (0) 1 40 05 61 10, E-mail: tpa@[Link]
Technical Centre for Agricultural and Rural Co-operation ACP-EU (CTA), Postbus
380, 6700 AJ Wageningen, Netherlands, Tel: 00 31 317 467100, Fax: 31 317 460067, E-
mail: cta@[Link], Web: [Link].