Scribd
Upload
586 views4 pages

Business Plan: Executive Summary

Tochino chicken products is a small business located in Laguna that processes high-quality meat products like chicken tocino. The business is owned by John Peter Valdellon and has the goal of providing customers with the highest quality meat products. It aims to promote products during holidays and occasions through discounts and extras. The business will use word-of-mouth, social media, and outdoor signage for marketing. Valdellon will oversee daily operations while providing a respectful work environment and opportunities for employees to grow. Financial projections estimate retail sales will be highest, followed by whole sale and then poultry sales over the first three years.

Uploaded by

John Peter Valdellon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
586 views4 pages

Business Plan: Executive Summary

Tochino chicken products is a small business located in Laguna that processes high-quality meat products like chicken tocino. The business is owned by John Peter Valdellon and has the goal of providing customers with the highest quality meat products. It aims to promote products during holidays and occasions through discounts and extras. The business will use word-of-mouth, social media, and outdoor signage for marketing. Valdellon will oversee daily operations while providing a respectful work environment and opportunities for employees to grow. Financial projections estimate retail sales will be highest, followed by whole sale and then poultry sales over the first three years.

Uploaded by

John Peter Valdellon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Business Plan: Introduces business details including product offerings, target consumer base, and business objectives.
  • Competitive Analysis: Identifies competitors within the market and potential strategies for differentiating the business from others.
  • Market Analysis: Discusses SWOT analysis along with market segmentation insights for financial goals setting and consumer behavior understanding.
  • Sales and Marketing Plan: Outlines the marketing strategies including social media, word-of-mouth, and event-based promotions.
  • Ownership and Management Plan: Describes management roles, expansion plans, and employee welfare measures for business sustainment.
  • Financial Analysis: Presents a graphical financial projection of revenues from different sales channels over three years.

John Peter G.

Valdellon BSHM
2D

BUSINESS PLAN

EXECUTIVE SUMMARY

Tochino (chicken tocino) chicken products is a small business located at San


Antonio, Kalayaan, Laguna. The business owner is John Peter G. Valdellon who is also
have a poultry farm and have a partnership with engr. Princess Guay and PO1 Edward
Barangan.

The business goal is to provide the customer with highest quality of meat
processing, especially our tochino and other poultry products. The company also
supplies with different kind of markets to make more income and larger target market.

The business aimed to provide promotions for the consumers on Occasions and
Holidays by giving extra goods and reduced pricing of the product with limited time offer.
The consumer may Flavors, for the reference of the firm on the like and desires of the
customers. This concept will be based on consumer input and requests that we find
intriguing and believe will attract additional customers.

BUSINESS DESCRIPTION

Tochino poultry products is a new firm that specializes in high-quality processed


meat products such as chicken sausages. The firm prioritizes the pleasure of the
product's purchaser. In addition, the firm intends to give food that is simple to prepare
for individuals who do not have time to prepare a variety of cuisines.

LOGO

Chicken Tocino that you like


MISSION

Our objective is to provide the finest quality meat processing goods to our
clients and markets. And to aim to be regarded as one of the finest quality beef products
in the next years.

MARKET ANALYSIS

The SWOT analysis summarizes the following information. Strengths,


Weaknesses, Opportunities, and Threats (SWOT) are acronyms for strengths,
weaknesses, opportunities, and threats. A SWOT analysis is a strategic planning tool
that assesses these four factors concerning the company's goals.

Strength Weakness
 Staff who are well-  The product's price.
trained in the preparation  There are a lot of
of processed meat; competitors in the
technologies that make region.
manufacturing easier  The distance
and faster than usual. between the market
and other
marketplaces.
Opportunities Threats
 Employees and employees  Consumers becoming
develop experience in order to increasingly price
provide better and higher- sensitive
quality service.  Increasing fixed expenses
 Distribute the goods to  Losing key/valuable client
additional marketplaces and  Lockdown due to virus or
supermarkets. Covid – 19
 A broader market range  Pest
 Acquire a market share

COMPETITIVE ANALYSIS

COMPETITORS

The place I have chosen to start, the Tochino Chicken products, has no
competitors yet. It is a good sign that most customers who wants chicken products in
San Antonio Kalayaan, Laguna, will directly go to our farm.

SALES AND MARKETING PLAN

The Tochino chicken products Marketing Strategies:

 Outdoor Signage
 Social Media
 Grand Opening flyers and posters.
 Word of mouth
The only cost-effective approach to market a product, according to Bob Johnson
of the Beverage Management Institute in Clearwater, South Carolina, is word-of-mouth.
“You're in real trouble if you don't have word-of-mouth working for you. It isn't
necessarily fatal. out There are still some inexpensive methods to obtain some
advertising and marketing there. However, it is not a smart idea to buy advertising for a
business out of your own cash. He continues, "Word-of-mouth advertising is priceless."
“It denotes that everything is in order. Everything is in motion. The company is still doing
strong. Your workers like working for you. They are raving about the establishment and
telling their friends about it, which is passed on to your consumers. Customers like their
time there and tell others about it. It's invaluable if you can reach to that point.”

Promos and social media posts will also be a part of our marketing strategy to
inform other people from outside our place that our business exist.

OWNERSHIP AND MANAGEMENT PLAN

The management style of the company will reflect the owners' involvement. All
workers will be treated with dignity and respect by the company. We will build and
extend the business as a community. We don't wish to work in a hierarchical structure.
Continued attempts by the company to boost sales, market share, and productivity will
add gasoline to the fire.

Among the general tasks will include reviewing daily operations, inventory
control, employee training, staff hiring and firing, ordering supplies, and routine
maintenance, equipment, and facilities management.

Through delegation of power, we intend to appropriately pay our employees,


preserve their important talents, and encourage job pleasure and enrichment. Our
severance compensation will include health insurance, a considerable profit share, and
at least three weeks off. We appreciate our workers' diversity and human rights as an
equal opportunity employer, and we strive for optimum output while achieving each
employee's full potential. Outstanding employees, groups, and plants will be recognized
for their hard work and production with prizes and recognition from the firm. To develop
a sense of satisfaction in the workplace and to encourage high standards, the company
plans to improve its ability to recruit and retain high-quality employees by providing
perks such as housing and family education subsidies.
FINANCIAL ANALYSIS

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0
Year 1 Year 2 Year 3

Retail Whole Sale poultry

You might also like