QUESTIONNAIRE ON “PERCEPTION OF A RADIO STATION AS A BRAND
ACROSS A CROSS SECTION OF SOCIETY IN CHENNAI CITY.”
Dear Sir/Madam,
I am a student of Christ University, conducting a study on the perception of Big FM
as a brand across a cross section of society in Chennai city. Please fill in the
following questionnaire and help me in my survey.
NAME: _____________________________
OCCUPATION: □ Professional □Government employee □ Student
□Home-Maker □Others _______________
AGE: □18-27 □28-37 □38-47 □48-57 □58+
GENDER: M / F
1) Do you listen to Radio?
□ Yes □ No
2) If No, why don’t you listen to Radio stations?
□ Busy with work/Studies
□ Lack of Interest
□ Unaware of any specific stations
□ Prefer Watching TV
□ Others ______________
3) Apart from radio what are your other preferred modes of entertainment?
□ Watching TV
□ Internet
□ Spending time with friends and family
□ Movies
□ Others__________
4) If Yes, What Radio Channel do you listen to?
□ Big 92.7 FM
□ Aahaa 91.9 FM
□ Radio Mirchi 98.3 FM
□ Radio City 91.1 FM
□ Others ____________
5) What is the weight age that you will give for each radio station (so that the total
comes to 100)?
Big 92.7 FM _____
Aahaa 91.9 FM _____
Radio Mirchi 98.3 FM _____
Radio City 91.1 FM _____
Suriyan 93.5 FM _____
Radio One 94.3 FM _____
Hello 106.4 FM _____
6) What do you expect radio channels to be?
□ Informative
□ Entertaining
□ Stress- busters
□ Others_____________
7) Why do you want to listen to your favorite radio station rather than Big FM?
□ Programs
□ Content
□ Presentation
□ Music
□ Others __________
8) How long do you listen to Big FM?
□ 1-2 hrs
□ 2-3 hrs
□ 3-4 hrs
□ Day long
□ Others_____________
9) What is the first thing that comes to your mind when we say “Big FM”?
□ Programs
□ RJ’s
□ Red color
□ Music
□ Others________
10) Which of the following Programs do you prefer listening to?
□ Suprabhatham
□ Big Vanakkam
□ Big Time pass
□ Take it easy
□ Solla MarandhaKadhai
□ Melody Express
□ Big Imsai
11) Rank your preferences on the Programs.(1-least preferred 6- Most Preferred)
Big Vanakkam ____
Big Time pass ____
Take it easy ____
Solla MarandhaKadhai ____
Melody Express ____
Big Imsai ____
12) What is the reason you enjoy listening to your favorite program on Big FM?
□ Convenience
□ Music
□ Humor
□ RJ’s
□ Others________
13) To which RJ’s Program do you listen to in Big FM?
□ Dheena
□ Imsai Arasi – Ophelia
□ Balaji
□ Kanmani
□ Prince
14) What is the reason you enjoy listening to your favorite RJ?
□ Lively
□ Interactive
□ Clarity and content
□ Others __________
15) Are the RJ’s interactive and conveying the right information?
□ Yes □ No
16) What kind of songs you prefer being played in the shows?
□ Melody
□ Dance
□ Fast Numbers
□ Kuthu Paatu
□ Others______________
17) Are you satisfied with the type of Songs being played?
□ Yes □ No
18) What is your satisfaction level with the Shows hosted by Big Fm?
□ Highly Satisfied □ Unsatisfied
□ Satisfied □ Highly unsatisfied
□ Neutral
19) What do you think is the frequency of advertisements and its reach within your
close circle?
□ Very High
□ High
□ Average
□ Low
□ Very Low
20) Does advertising and promotion in the show influence you?
□ Yes □ No
21) How likely are you to recommend Big FM and its programs to others?
□ Most likely
□ Likely
□ Neutral
□ Unlikely
□ Most unlikely
22) You are aware of Big FM conducting activities in
□ Restaurants
□ Corporate companies
□ Colleges
□ Others____________
□ Unaware of any such activities
23) How do you listen to radio?
□ Mobile
□ Transistors
□ Car stereos
□ Others_____________
24) Other than radio where do you find Big FM in Chennai?
□ Newspapers advertisements
□ Events on ground
□ Hoardings
□ Others___________
25) Why do you flip through the radio channels?
□ More Advertisements
□ Unfavorable Songs
□ Non preferable Segment/show
□ Talkative RJ’s
□ Others _____________
26) Why can one listen to Big FM over the competitors’?
□ Programs
□ Content
□ Presentation
□ Others __________
27) What is the Tag line of Big FM?
__________________________________________________
28) Any suggestions.
1) Do you want any specific program to be hosted to a particular gender or age
group?
□ Yes □ No
2) Do you think the contest organized in the shows are rewarding?
□ Yes □ No
3) Do you want to listen to cookery recipes from professionals?
□ Yes □ No
4) Do you think listening to radio is making you feel inferior in the society?
□ Yes □ No
5) If yes, why do think it’s inferior?
□ Non Trend setter
□ Your class in the society
□ Criticism
□ Others __________
6) The updates on traffic, Scores, Weather report etc., was it worth listening?
□ Yes □ No
7) Do you think Big FM is contributing to the Social Causes by bringing awareness
to people?
□ Yes □ No
8) If yes, how do they contribute to the social causes?
□ Giving updates on the events
□ Interaction with an expert/NGO
□ On-ground interaction with the people.
□ Others ______________
9) For civic issues being discussed in the shows, to what extent does it bring changes
in the society?
□ Very high
□ High
□ Medium
□ Low
□ Very low
10) What other features do you want to be discussed in the shows?
□ News
□ Cookery Recipes
□ Health and beauty tips
□ Solution to any problems
□ Others________________
