Assignment on
Business plan
Course: Entrepreneurship Development
Course code: 307
Submitted By
Atia Ibnat Urby
ID: 18301114
Dept of Accounting
University of Chittagong
Submitted To
Mohammad Safiur Rahman Chowdhury
Associate Professor
Department of Accounting
University of Chittagong
Executive Summary
Moonlight is a service company that provides complete consulting services for weddings and
anniversaries. Moonlight is unique in that we give our clients our undivided attention. We listen
to their needs and work with them to create the event of their dreams. So whether our client
wants a traditional, western or simple wedding, we help them feel blessed and realize their dream
wedding. Our services include weddings, receptions, anniversary consultations, budget
planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists,
entertainers, musicians, etc.
Mission
Our mission is to make an event for the wedded couple that they will always remember. We want
every detail of their event to be both pleasurable and memorable experience.
Objective
Whether this is our client's first wedding, a renewal of their vows or their anniversary, we want
them to experience a memorable event with their loved ones. Therefore we offer a host of
packages and services specifically tailored to the needs of each couple.
Key to Success
The keys to our success are:
Give service to our client's as their needs promptly and efficiently.
Maintain an excellent working relationship with vendors such as florists, hair salons and
bridal shop.
Maintain a professional image at all times.
Company Summary
Moonlight is a start-up company that provides wedding and anniversary consulting services to
brides, grooms and their family members. We are a full-service bridal consulting group and our
goal is to put the “fun” back into planning a wedding or anniversary party. Too many people
become overly stressed and frustrated when planning these wonderful events. We help them by
providing professional consultants and use our expertise to help create memorable and stress free
events for our customers. By doing this, our clients can sit back and enjoy their event. The
result? We create events suited to the couple’s unique style–a true expression of their
relationship and individuality as a couple.
Company Ownership
This business is simple proprietorship, owned by Atia Ibnat and family members. As operation
grows, the owners will consider re-registering as it will better suite the future business needs.
Start-up Summary
We estimate that our start-up costs will be Tk 2,00,000 (including legal costs, logo design,
advertising, direct mail, and related expenses). An additional Tk 4,00,000 will be required in the
bank account as an operating capital for the first two months of operation. The start-up costs are
to be financed in equal portions by the owners’ personal funds.
Start-up
Requirements
Start-up Expenses
Legal 15,000
Stationary 25,000
Brochures 15,000
Insurance 25,000
R&D 20,000
Expensed equipment 50,000
Other 50,000
Total Start-up Expenses 2,00,000
Start-up Funding
Start-up Assets
Start-up Expenses to Fund
Cash Required 2,00,000
4,00,000
Start-up AssetsAssets
Other Current to Fund 4,00,000
0
Total Funding Required
Long-term Assets 6,00,000
0
Total Assets 4,00,000
Total Requirement 6,00,000
Assets
Non-cash Assets from Start-up 0
Cash Requirements from Start-up 4,00,000
Additional Cash Raised 0
Cash Balance on Starting Date 4,00,000
Total Assets 4,00,000
Liabilities and Capital
Liabilities
Current Borrowing 0
Long-term Liabilities 0
A/P 0
Other Current Liabilities 0
Total Liabilities 0
Capital
Planned Investment
Owners Investment 6,00,000
Additional Investment Requirement 0
Total Planned Investment 6,00,000
Loss at Start-up (Start-up expense) (2,00,000)
Total Capital 4,00,000
Total Capital and Liabilities 4,00,000
Total Funding 6,00,000
Company Locations and Facilities
Initially this will be a home-based business; however, by Year 5, we intend to expand our
facilities into a well-equipped and operational office.
Services
We are a full-service wedding consultant group and provide the following services: etiquette
advice, event scheduling, discounted invitations and products, vendor confirmation, rehearsal
attendance, supervision of both ceremony and reception setup and budget planning.
Target Market Segment Strategy
Moonlight will offer its services mostly to the brides and grooms, as well as to the family
members. The company will position itself as an experienced provider of wedding planning
services. Unlike most of its competitors, Moonlight will be offering a full range of services and
thus provide the convenience of one-stop shopping for its clients. This will significantly reduce
the customers’ time and efforts preparing for such an important event as a wedding. Moreover,
by utilizing numerous supplier contacts that the company owners have established and
economies of scale, Moonlight will be able to pass on to its customers sizable cost savings.
Services Business Analysis
The wedding services market is fragmented with the overwhelming majority of the incumbents
offering only a limited line of services. There are numerous florists, hair stylists, and caterers to
choose from. However, there are almost no companies that will provide the full range of services
associated with the wedding planning and execution.
Competitors Analysis
Competitive analysis conducted by the company owners has shown that there are at least 30
companies currently offering some sort of wedding planning services in the Chittagong district.
However, the majority of the incumbent competitors offer only a limited line of services like
catering, flower arrangements or gifts. In fact, of these 30 competitors only 7 offered a range of
services comparable with what Moonlight plan to offer to its customers. The following is the list
of the major competitors with a brief description of their services:
Shaadi Eventz offers ceremony preparation, rehearsing and execution services.
Flower Garden provide flower and catering arrangements and wedding consulting
services.
Palki Event Management offers its clients entertaining, catering and photography &
videography.
SWOT Analysis
Strength Weakness
Professional consultants New to the business
Experienced members
Vast amount of varieties
Opportunities Threats
Market growth More competitive environment
Cost effective management Lack of security
