ASSESSMENT 3: Pitch Session (an idea)

Topic: Facial Cleansing Brush

Introduction/ Assalamualaikum and a very good morning to everyone my name is Siti

Attention Soliha binti Mat Zorodi. Today I would like to share with you guys one product
getter: that valuable in your life and can make your life feel complete. You know, as a
human and especially as a woman I take extra care of my skin. I have my own
skin care routine, starting from cleansing, exfoliating, applying toner, serum,
moisturizer, and use sunscreen during the day. However, when going out or
when I has an event, I would do makeup using concealer, primer, cream,
foundation, powder, blusher, and highlighter. With every of these applying on
my skin, I really need to cleanse they off with proper method. I really care
about my skin and so do you of course. Sometimes I would do double
cleansing but there's a situation when I feel so tired or lazy, what should I do?
I want a clear skin. The dirt will not go away with a simple facial cleansing.

Problem/ Issue: As we all know, cleansing is one of the most crucial steps in a skin care
regimen, especially if you wear makeup or work out. People nowadays are
taking more serious care of their face. They want healthy, clear, and flawless
skin by doing double cleansing, and exfoliating using three different products.
This will use a lot of money. Sometimes even though we have cleaned and
washed our face, we always doubt with ourselves, do we clean our face the
right way and are the dirt all free? Because usually when cleansing, we use
hand and as we all know hand also have the bacteria and dirt that we cannot
see with our eyes and if your hands are still dirty, it may introduce dirt,
chemicals, and oil into your skin. So, here we have trust issue problem, right?
Whether our hand and face truly clean or not.

Proposal So, what kind of product that can solve this facial cleansing problem and to
avoid from having trust issue with our face? Ladies and gentlemen, let me
share with you guys a product that I have been use for two weeks and I feel
very satisfies with it which is facial cleansing brush from Watsons.

Solution: Nowadays, there are many types of cleanser for every skin type from various
brand and people will use their hand and spend more than 1 minutes in
cleansing their face with the expectation that the ingredients in the cleanser to
actually work and their face will free from all the dirt. However, when they
wiped their face down with toner, there are dirt that stayed on the cotton pads.
It is because their face is not cleaned properly. According to Insider, Doris
Day, a New York City dermatologist said that "Over cleansing or scrubbing or
using overly harsh surfactants can strip the skin and leave it dry and irritated
so over washing is probably as bad as under-washing and, generally, it takes
about 60 seconds at a minimum to cleanse the skin."

So now, why does someone need to use facial cleansing brush when cleanse
your face? Facial cleansing brushes are kind of like the power tool of the
skincare world. Using hand, you won't get the exfoliating or deep cleansing
 benefits that you might get from a cleansing brush. It can effectively clean all
areas of the face, tackle blemishes, produce skin that you can’t wait to flaunt,
and give you a healthier look. Big flex!

According to several clinical studies, users of facial cleansing systems

experience 6 times better cleansing and 61% better skincare product
absorption compared to their counterparts who used traditional cleansing
methods which is using your hands. Furthermore, using facial brush, it will
clean every inch of your face. In addition, it will gently cleanse all the dirt away
because it actually penetrates deeper into the epidermis than wiping over the
surface can. This makes you feel confident that all the dirt has been cleaned.

The brush also gets rid of the dead skin cells quicker than normal everyday
cleansing would remove them. This, in turn, causes the skin to produce
collagen at a higher rate. The increased collagen production makes the skin
appear tighter and more youthful.

Justification for Facial cleansing brushes have been around for a while now. This handheld
the solution: tool is quickly becoming a staple item in daily skincare routines because of it
benefits. Adding a facial cleansing device to your skincare routine is not
difficult. In fact, very little will change in the actual process. Start by removing
your makeup.

1. It can Cleanses Effectively

The basic premise behind using a cleaning brush is that it provides us with a
more effective form of facial cleansing. Starting your skincare routine right is
about starting with clean skin. With a facial cleansing brush, you can cleanse
your skin like a pro and remove makeup and dirt better than soap and water.
Plus, it makes your favorite cleanser more effective.

2. It works as an Exfoliator

The secret is out. Exfoliation turns tired, dull skin into a fresh canvas that
leaves your skin with a radiant glow. Facial cleansing brushes are a key part
of any exfoliating practice because they help you remove the skin’s dead cells
for a smoother, brighter surface.
With the right cleaning tool, you can make exfoliation part of your morning
skincare routine. A gentle brush won't scratch up your face like those grainy
exfoliants.

3. Boosts Circulation

One of the crucial elements in healthy, youthful skin is great circulation. The
stimulation from the brush on the skin’s surface causes increased blood flow.
This increase can give you a healthier look. A facial cleansing brush boosts
 circulation, making it a vital anti-aging component for skin that glows!

4. Deeper Product Penetration

A facial cleansing brush helps your skincare products penetrate deeper into
the skin and pores which removes excess oil and dirt from the skin, lead to
maximizing absorption. This keeps your skin clearer. Basically, it is a skincare
booster, helping products to work better and without pollutant particles from
hands or washcloths. In other words, it will maximize skincare product results.

Conclusion/ Hands or No Hands? Making the Decision

Reinforce the
proposal Your well-being is in your own hands. Of course, even the best facial
cleansing brush is not a magical gadget that treats everything. However, it can
certainly be a handy part of a good skincare system, so there's no harm in
experimenting. Need help making the decision? Ask yourself the following:

 Do I struggle to get my skin clean and free of excess oil?

 Do I have time to clean my skin-cleansing tools?
 Are my hands regularly exposed to dangerous chemicals such as
solvents, paints, or other toxic substances?
 Does my skin look worse after a week or two of cleansing with my
hands?
 Do I like using new beauty gadgets?

If you answered 'yes' to one or more of these questions, try that cool new
cleansing brush. There's no shame in wanting the latest product, and if it
inspires you to take better care of your skin, then go for it.

Enjoy smoother, softer, firm looking skin no matter your skin type. We think
we're the best value on the market.