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CLARIANT CHEMICALS SWOT & PESTLE
ANALYSIS
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Company Name : Clariant Chemicals
Company Sector : Manufacturing (Speciality Chemical)
Operating Geography : Switzerland, Europe, Global
About the Company : Clariant Chemicals is a Switzerland based company which specializes in
chemical manufacturing. The business units are divided into four segments namely, Care
Chemicals, Natural Resources, Catalysis and Plastics, and Coatings. The primary focus of the
company is addressing the key areas like energy efficiency, renewable raw materials, emission-
free mobility and conserving finite resources. The Clariant Group, headquartered in Muttenz,
Switzerland, is widespread across the world with operations in 52 countries. The company has
its presence in North America, Asia-Pacific, Europe, Middle-East and Africa as well as in Latin
America. The Care chemicals mainly deal with industrial and consumer specialties like
automotive fluids, the catalysts deal with products like custom catalysts, Natural resources deal
with functional minerals, Oil, and mining services while the Plastics and coatings deal with
products like additives and pigments. The company has an employee strength of 18135 as of
beginning 2018.
Clariant Chemical’s USP or unique selling proposition lies in being a legacy brand in the
production of care chemicals (consumer and industrial), catalysis, natural resources (oil &
mining, minerals) and plastics & coatings. Clariant has a focused vision and mission - “Clariant
aspires to be the globally leading company for specialty chemicals, and to stand out through
above-average value creation for all stakeholders. To bring this vision to fruition, Clariant builds
and maintains leading positions in its businesses and has adopted functional excellence as part
of its corporate culture. Clariant’s mission is to create value by appreciating the needs of:
“customers – by providing competitive and innovative solutions employees – by adhering to
corporate values shareholders – by achieving above-average returns the environment – by acting
sustainably”.
Revenue :
6377 million CHF – FY ending 31st Dec 2017 (y-o-y growth 9%)
5847 million CHF – FY ending 31st Dec 2016
SWOT Analysis :
The SWOT Analysis for Clariant Chemicals is given below:
Strengths Weaknesses
1.Strong Financial Performance and Growth 1.Failed Mergers
Strategy 2.Opposition from activist investors
2.Strong global presence
3.Strong brand value
4.Strong innovation and creativity platform
5.Strong R&D capability
Opportunities Threats
1.Growing demand for pigments and paint 1.Highly Volatile economic environment
industry 2. Intense competition
2. Expanding to new markets 3. Exchange rate and currency fluctuations
3. Evolving Catalyst industry
PESTLE Analysis :
The PESTLE Analysis for Clariant Chemicals is given below:
Political Economical
1.Trade regulations and policies 1.Fluctuations in currency markets
2.Changing prices of raw materials 2.Impact of change in Economic conditions
3.Opposition by Activist Investors
Social Technological
1.Product safety and inspection 1.Focus on Digitized supply chain
2.Customized products to meet consumer 2.Rising sustainable technologies
needs
Legal Environmental
1.Intellectual property rights in Chemical 1.Growing concern for the impact of products
industry on the environment
2.Environment regulations 2.Reducing CO2 emissions
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