School of Business

Course: BUSINESS 420

INTERNATIONAL BUSINESS – Fall 2022 ON1 – CRN 90238
Fridays 14.30 – 17.20

Important dates See [Link]

Faculty Dr. Mike Ivanof Office: C2448 Building C second floor

Contact [Link]@[Link] Phone: 604-854-4585 Local 4585

Note: I will contact you within 48 hours of receiving an email from you.

Office hours Fridays 17.30 – 18.20

And by appointment (email for an appointment outside these hours)

Prerequisite(s) 60 university-level credits including ECON 100 and ECON 101.

Calendar In today’s globalized economy, all businesses need to understand the international
description business environment. This course focuses on business in this environment, with in-
depth studies of cultural, social, and economic factors that influence decision making for
global impact. Topics include export and import trade, investment transfers,
international production, marketing and global monetary systems

Learning Learning Outcomes

outcomes Upon successful completion of this course, students will be able to:
LO 1. Define the nature of international business and the three environments (domestic,
foreign, and international) in which an

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 international business person works,
LO 2. Examine the nature of international organizations and their impact on business,
LO 3. Explain the uncontrollable forces that make up foreign environments and their
effects on business practices,
LO 4. Illustrate the trends and new directions of global organizations,
LO 5. Outline the strategy required to successfully position businesses and products in
global markets,
LO 6. Explain challenges and opportunities associated with global manufacturing and
integrated supply-chain management,
LO 7. Analyze issues and trends related to human resources and human capital pools
from the perspective of multi-national
corporations.

Required Text: International Business, 16/e Daniels, Radebaugh & Sullivan

resources ©2018 - Pearson
ISBN-10: 0134200055 | ISBN-13: 9780134200057
If you require a calculator include the following:
 A calculator approved by the School of Business. For a list of approved models
please see: [Link]

Supplemental Several videos from YouTube, databases from UFV Library and other academic
resources publications as required

Methods of EVALUATION:
evaluation A final course grade will be determined based on the following:

Item Worth Due

Individual – Class Participation 15%
(attendance, engagement, etc.)
Group – Midterm: Group project [Group in-class
(case-based) This project is 40% presentation]
meant to integrate all the Group presentation
acquired knowledge from the format will also be
course and will be due during discussed in the first day
SESSION 9 of the course of classes.

Individual – 3 Pop-quizzes 5% each

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 throughout the term 15% total

Individual – Final Exam: 30% Last week of classes

Comprehensive exam testing all
accumulated information
throughout the course
Total 100%
NOTE: Students must satisfactorily complete each component of the evaluation to pass
the course.

The final % grade will have a letter-grade-equivalent based on the framework

detailed below in the “Grading” section
Class Participation will be based primarily on contribution to class discussion and
the term project, but also on the student's attendance (10% of the class participation
mark will be deducted for each absence), behavior towards fellow students and the
instructor. Students can expect to be called on frequently throughout the course to give
their views on the issues being discussed. Please note that any student missing more
than 4 classes (unless there are justifiable and documented extenuating circumstances)
may not be allowed to participate in the Final Exam!

The assignments are due at the beginning of the class period on their due dates and are
to be handed in to the instructor personally. Students are required to retain copies of
their work and may be required to submit them to the instructor on request. Late
assignments will not be accepted, except in exceptional circumstances. Additional details
will be provided on the assignments in separate handouts. NO LATE WORK WILL BE
ACCEPTED. ALL SEMESTER’S WORK MUST BE PRESENTED IN PRINT FORM.

Tests and examinations: Exams, tests, and quizzes must be written at the scheduled
time, date, and location. Only a legitimate and documented reason, such as serious
illness, will be accepted as an excuse for not writing an exam or test as scheduled. In this
case, the instructor must be notified by the student at the earliest possible opportunity,
and a doctor's certificate must be provided.

Peer evaluation for all group work will be employed in order to ascertain each
individual’s contribution to the project.

Late submission will receive a score of zero”, “submissions that are up to 24 hours late
will be penalized by a 20% grade reduction for the applicable assignment; submissions
that are 24 or more hours late will receive a score of zero”, “late submissions are not

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 allowed”, “late submissions will be capped at the 50% pass mark level.

In calculating final grades, any assignments, group or partner project grades will only be
considered if the student has an overall passing grade in exams (e.g. midterm, final
exam). This means students cannot pass the course on the basis of group work or
homework. Students must pass individual exams before any group or partner grades are
even considered.

You must retain a copy of each submitted assignment and all working files (including, but
not limited to, draft versions of your assignments, articles cited, interview transcripts,
surveys) until you have received your final grade for the whole course.

By submitting an assignment, you are making a declaration of intellectual integrity. You

are declaring that the work submitted is your own and complies with all regulations
stated in the Academic Misconduct section in this syllabus as well as UFV Policy 70. You
are also agreeing to allow your work to be compared against the work of others,
including the use of plagiarism detection software, to detect plagiarism.

References Written assignments must use the current APA style of referencing. See also guidelines
from the Academic Success Centre.

English standards Assignments must be free of spelling, punctuation, and grammatical errors. Assignments
containing such errors will be penalized (i.e. mark deductions up to 20%).

Accommodation Students with documented disabilities requiring academic and/or exam accommodation
should contact the Centre for Accessibility Services in Abbotsford or Chilliwack.

Grading scale Grades will be assigned according to the following scale.

Grade Percent equivalent Grade point value

A+ 90 – 100 4.33
A 85 – 89 4.0
A- 80 – 84 3.67
B+ 77 – 79 3.33
B 73 – 76 3.0
B- 70 – 72 2.67

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 C+ 67 – 69 2.33
C 63 – 66 2.0
C- 60 – 62 1.67
D 50 – 59 1.0
F < 50 (fail) 0.0
FD 0 0.0

Standard percentage equivalencies are used to determine the final letter grade. The final
percentage will be rounded to the nearest integer, using standard mathematical practice
(i.e. if the first digit after the decimal place is 5 or higher, rounding is to the next higher
integer) before converting to a letter grade.

An FD grade denotes a fail due to academic discipline and is included in the GPA
calculation. Rules for assigning an FD grade are found in the Procedures and
Regulations document of Policy 70: Academic Misconduct. The FD grade is changed to
an F on the transcript after a period of 12 months provided the student successfully
completes a workshop on Academic Integrity through the Academic Success Centre,
and commits no further violations during the 12 month period. Otherwise, the FD
remains. Once an FD grade is converted to an F, it is subject to the same regulations as
any other F grade a student receives.

Academic Academic misconduct includes, but is not limited to, giving and receiving information
misconduct during any test or exam, using unauthorized sources of information during any test;
plagiarizing; fabrication, cheating, and, misrepresenting the work of another person as
your own, facilitation of academic misconduct, and under certain conditions, non-
attendance.

Plagiarism will not be tolerated. You must reference your work and acknowledge sources
with in-text citations and a complete list of references. This includes direct and indirect
quotes, diagrams, charts, figures, pictures, and written material.

For group projects, the responsibility for academic integrity, which can result in
academic misconduct and its resulting penalties, rests with each person in the group and
sanctions would be borne by each member.

For more information see UFV Policy 70 on Student Academic Misconduct. Also watch
the videos at [Link]/ai/faculty-resources/promoting-academic-integrity-,
[Link]/asc/academic-integrity-matters, and [Link].

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Student conduct Students are required to conduct their behaviour in a mature and responsible manner,
consistent with the University mission, policies, procedures and regulations. Students
will be held accountable for their actions whether acting alone or in a group. Students
should familiarize themselves with UFV Policy 204.

Examination Examinations must be written at the scheduled, time, date, and location. The final
policy examination period includes Saturdays.

Writing the final examination at a time other than the one in the posted examination
schedule will only be permitted when a student has a direct conflict between two
scheduled examinations. Two exams on a single day is not considered a valid reason for
moving an exam. Students must notify the affected instructors of a conflict by the end of
Week 9 of the class. Exams may be scheduled at a time or day of the week different from
the class meeting time. You must adjust your schedule accordingly.

Only severe extenuating circumstances (such as serious documented illness) will be

accepted as a reason for not writing an exam as scheduled. In this case, the instructor
must be notified by the student at the earliest possible opportunity, and a doctor's
certificate must be provided. The instructor will establish the alternate date and location
for the make-up exam.

Any travel plans need to be made for dates after the scheduled exam period which is
published well in advance in the UFV Calendar Schedule of Events.

No electronic devices (other than calculators, if required) will be allowed. Where

calculators are allowed, the professor reserves the right to clear the calculator’s
memory.

All papers, mobile phones, books, bags, and outer garments must be placed at the front
of the class or under the desk as specified by the instructor.

Assignments All assignments are due at the beginning of the class period on their due dates and are
to be handed in to the instructor personally. Students are required to retain copies of
their work and may be required to submit them to the instructor on request. Late
assignments will not be accepted, except in exceptional circumstances. Additional details
will be provided on the assignments in separate handouts. NO LATE WORK WILL BE
ACCEPTED. ALL SEMESTER’S WORK MUST BE PRESENTED IN PRINT FORM.

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Tests and examinations: Exams, tests, and quizzes must be written at the scheduled
time, date, and location. Only a legitimate and documented reason, such as serious
illness, will be accepted as an excuse for not writing an exam or test as scheduled. In this
case, the instructor must be notified by the student at the earliest possible opportunity,
and a doctor's certificate must be provided.

Final Exam – 3 hours written in class

Multiple Choice and Essay-type questions
Includes material from ALL Chapters!

Final Project – International Business Marketing Plan

Marketing Plan Guidelines

Table of Contents:

1. Executive Summary 1
2. Situation Analysis 2
2.1 Market Summary 2
2.1.1 Market Demographics 3
2.1.2 Market Needs 4
2.1.3 Market Trends 5
2.1.4 Market Growth 6
2.2 SWOT Analys 6
2.2.1 Strengths 6
2.2.2 Weaknesses 7
2.2.3 Opportunities 7
2.2.4 Threats 8
2.3 Competition 8
2.4 Product Offering 9
2.5 Key to Success 9
2.6 Critical Issues 10
2.7 Historical Results 11
2.8 Macro-environment 12
2.8.1 (PESTEL) Analysis 12
2.9 Channels 14
3. Marketing Strategy 14
3.1 Mission 14
3.2 Marketing Objectives 14
3.3 Financial Objectives 14

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 3.4 Target Markets 14
3.5 Positioning 15
3.6 Marketing Mix 15
3.6.1 Product Marketing 15
3.6.2 Promotion 15
3.6.3 Service 15
3.6.4 Channels of Distribution15
3.7 Marketing Research 16
4 Financials 17
4.1 Break-Even Analysis 17
4.2 Sales Forecast 18
4.2.1 Sales by Manager 18
4.2.2 Sales by Segment 18
4.2.3 Sales by Population 19
4.3 Expense Forecast 19
4.3.1 Expenses by Manager 19
4.3.2 Expenses by Segment 19
4.3.3 Expenses by Population 19
4.4 Contribution Margins 20
5 Controls 20
5.1 Implementation 20
5.2 Marketing Organization 21
5.3 Contingency Planning 21
References 22
Appendices 28
Please note the page numbering is ONLY A GUIDELINE! Follow your own page
structure.

Study Abroad Students are able to Study Abroad in over 80 partner institutions worldwide. Credits can
be transferred, scholarships are available, virtually all courses are taught in English and
applying early can ensure it doesn’t affect your graduation timeline. Visit
[Link]/studyabroad, email studyabroad@[Link] or drop by UFV International (B223) for
more information. Don’t miss this incredible opportunity to be a UFV Explorer!

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 Course Schedule

SEMESTER DATES TOPICS AND ACTIVITIES “TO DO’s”

WEEKS FOR THE SESSION

Session # 1 September Chapter 1 – Globalization and International Read: Chapter 1

Friday 09 Business

Session # 2 September Chapter 2 – The Cultural Environments Facing Read: The Cross-
Friday 16 Business cultural Dimension
Discussion: The Cross-cultural Dimension to to Leadership and
Leadership and Management Decision-Making Management
(Mike Ivanof) – file uploaded in MyUFV Decision-Making
(Mike Ivanof)
Review PPT slides for
Chapter 2

Session # 3 September Chapter 3 – The Political and Legal Environments Read: Chapter 3 and
Friday 23 Facing Business, Chapter 4 – The Economic Chapter 4
Environment Facing Business Review PPT slides
Discussion - Video: Chapters 3 and 4
[Link]
bp/2013/MGMT/ib/[Link]

Session # 4 September Chapter 5 – Globalization and Society Read: Chapter 5 and

Friday 30 Chapter 6 – International Trade and Factor Chapter 6
Mobility Theory Review PPT slides
Discussion – Video: Chapters 5 and 6
[Link]
bp/2013/MGMT/ib/[Link]

Session # 5 October Chapter 7 – Governmental Influence on Trade Read: Chapter 7 and

Friday 07 Chapter 8 – Cross national cooperation and Chapter 8
agreements Review PPT slides
Discussion – Prezi Presentation: Chapters 7 and 8
[Link]
cooperation-and-agreements-g-20/

ONLINE SESSION THROUGH BB COLLABORATE

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Session # 6 October Chapter 9 – Global Foreign Exchange Markets Read: Chapter 9 and
Friday 14 Chapter 10 – The Determination of Exchange Chapter 10
Rates Read: Go for the
Discussion – Go for the Jugular by Sebastian Jugular by Sebastian
Mallaby Mallaby
Review PPT slides
ONLINE SESSION THROUGH BB COLLABORATE Chapters 9 and 10

Session # 7 October Chapter 11 – The Strategy of International Read: Chapter 11

Friday 21 Business and Chapter 12
Chapter 12 – Country Evaluation and Selection Review PPT Slides
Discussion – Video Chapter 11 and 12
[Link]
bp/2013/MGMT/ib/[Link]

ONLINE SESSION THROUGH BB COLLABORATE

Session # 8 October Chapter 13 – Export and Import Read: Chapter 13

Friday 28 Chapter 14 – Direct Investment and Collaborative and Chapter 14
Strategies Review PPT slides
Chapters 13 and 14

Session # 9 November Midterm Due (group project case-based)

Friday 04 - Comprehensive paper 18 - 20 pages
- Midterms presentations 12-15 PPT Slides;
15-20 minutes presentation per group

Session # 10 November Chapter 15 – The Organization of International Read: Chapter 15

Friday 11 Business and Chapter 16
Chapter 16 – Managing International Operations Review PPT slides
Discussion – Video Chapters 15 and 16
[Link]
bp/2013/MGMT/ib/
IB2013_Creatasphere_OrgCulture.html

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 Session# 11 November Chapter 17 – Global Manufacturing and Supply
Friday 18 Chain Management Read: Chapter 17
Chapter 18 – International Accounting Issues and Chapter 18
Discussion – Video Review PPT slides
[Link] Chapters 17 and 18
bp/2013/MGMT/ib/
IB2013_Toyota_Outsourcing.html

Session 12 November Chapter 19 – The Multinational Finance Function Read: Chapter 19

Friday 25 Chapter 20 – Human Resources International and Chapter 20
Discussion – Video Review PPT slides
[Link] Chapters 19 and 20
bp/2013/MGMT/ib/[Link]

Session 13 December Final Exam

Friday 02 3 hours written in class
Multiple Choice and Essay-type questions
Includes material from ALL Chapters!

Note: Please note that for each chapter you are expected to read BOTH the textbook material AND the PPT
slides!

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