LAUNDRY CARE IN PERU - DATAGRAPHICS
Country Report | Mar 2022
Market Sizes
Sales of Laundry Care Sales Performance of Laundry Care
Retail Value RSP - PEN million - Current - 2007-2026 % Y-O-Y Retail Value RSP Growth 2007-2026
1,935 Forecast
5.7% Forecast
2,500 25%
2,000 20%
1,500 15%
1,000 10%
500 5%
0 0%
2007 2021 2026 2007 2021 2026
Sales of Laundry Care by Category Sales of Carpet Cleaners
Retail Value RSP - PEN million - Current - 2021 Growth Performance Retail Value RSP - PEN million - Current - 2007-2026
Click on a Category to update Sales Chart
Carpet Cleaners Forecast
5.2 7 20%
Fabric Softeners 6
197.1
Laundry Aids 15%
5
154.7
Y-O-Y Growth
Laundry Detergents 4
1,577.9
10%
-5% 0% 20% 3
LAUNDRY CARE 1,934.9 CURRENT % CAGR % CAGR
YEAR % 2016-2021 2021-2026 2
GROWTH 5%
1
0 0%
2007 2021 2026
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Distribution
Channel Distribution for Laundry Care
Retail Value RSP 2021 and Percentage Point Growth - 2016-2021
0.2% Convenience Stores
0.7% Discounters
38.3% Modern Grocery Retailers
98.5% Grocery Retailers 20.2% Hypermarkets
60.1% Traditional Grocery Retailers
17.4% Supermarkets
99% Store-Based Retailing
0.5% Mixed Retailers 0.5% Variety Stores
0.1% Direct Selling
1% Non-Store Retailing
0.8% E-Commerce
Increasing Decreasing No change
Competitive Landscape
Company Shares of Laundry Care Brand Shares of Laundry Care
% Share (NBO) - Retail Value RSP - 2021 % Share (LBN) - Retail Value RSP - 2021
Alicorp SAA 44.7% Bolivar 19.2%
Procter & Gamble Perú SR... 19.7% Marsella 12.8%
Intradevco Industrial SA 14.0% Opal 12.1%
Colgate-Palmolive Perú S... 3.8% Sapolio 7.7%
Clorox Perú SA 2.9% Ariel 7.5%
Grupo Cala SAC 2.3% Ace 6.5%
Reckitt Benckiser Perú S... 2.0% Downy 4.1%
Cencosud Retail Peru SA 2.0% Patito 4.0%
New Power International ... 0.4% Soflan Suavitel 3.8%
Neo Deter del Perú SAC 0.4% Clorox 2.9%
Hipermercados Tottus SA 0.3% Amor 2.0%
Supermercados Peruanos S... 0.3% Home Care 2.0%
Química Suiza SA 0.1% Caricia 1.9%
Unilever Andina Perú SA 0.1% Vanish 1.8%
Others 7.0% Magia Blanca 1.6%
Ña Pancha 0.4%
La Oca 0.4%
Aquamatic 0.4%
Trome 0.4%
Others 8.6%
5-Year Trend
Increasing share Decreasing share No change
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Company Share Performance in Laundry Care
% Share (NBO) - Retail Value RSP - 2012-2021
Colgate-Palmolive
Cencosud Retail
Grupo Cala SAC
Benckiser Perú
Clorox Perú SA
International
Industrial SA
Gamble Perú
Alicorp SAA
New Power
Intradevco
Procter &
Perú SA
Peru SA
Reckitt
Others
SAC
SRL
SA
50%
40%
30%
20%
10%
0%
Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - PEN million 2021 - % CAGR 2016-2021 % Y-O-Y Growth (NBO) 2012-2021
Click on company to compare against market Alicorp SAA
1,000 8%
ALICORP SAA
6%
800
4%
600
2%
400 PROCTER & GAMBLE PERÚ SRL
0%
INTRADEVCO INDUSTRIAL SA
200
OTHERS -2%
0 NEW POWER INTERNATIONAL SAC -4%
-5% 0% 5% 10% 15% 20% 25% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Laundry Care Alicorp SAA
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Market Concentration of Laundry Care by Company
% Share (NBO) - Retail Value RSP - 2012-2021
100%
80%
60%
40%
20%
0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Top 3 Companies Others
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