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7 Figure Copywriting - Sales Page Checklist

This document provides a checklist for writing effective sales page copy. It outlines the preparation needed, including reviewing key frameworks. It then details the 10-step copywriting framework to follow when writing the sales page, including answering questions for the audience, strategizing the offer, and writing each section of the sales page using the framework, such as the headline, problem setup, solution, benefits, offer, and call to action. The goal is to clearly present the product and motivate the target audience to take the desired action.

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785 views2 pages

7 Figure Copywriting - Sales Page Checklist

This document provides a checklist for writing effective sales page copy. It outlines the preparation needed, including reviewing key frameworks. It then details the 10-step copywriting framework to follow when writing the sales page, including answering questions for the audience, strategizing the offer, and writing each section of the sales page using the framework, such as the headline, problem setup, solution, benefits, offer, and call to action. The goal is to clearly present the product and motivate the target audience to take the desired action.

Uploaded by

Dynamic Creations
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SALES PAGE COPYWRITING CHECKLIST

PREPARATION

❏ Open these files as the ultimate guiding principles before you start writing.
❏ Module 1: Quickstart Copy Formula
❏ Module 1: Market Research: Identifying Your Niche
❏ Module 1: Audience Profile Checklist
❏ Module 1: F.A.B. Principles
❏ Module 2: 10-Step Copywriting Framework

❏ Essentially, your sales page should follow the 10-Step Copywriting Framework. Write in a way
you’re comfortable with, regardless of having the sales page design template done first or after.

ANSWER THESE QUESTIONS FOR YOUR AUDIENCE:

❏ What is this? About your product. Refer to your exercise in the lesson ​Market Research: Identifying
Your Niche.

❏ Who is it for? Decide your target audience avatar. Refer to your ​Audience Profile Checklist.

❏ Will it work for me? Refer to your ​F.A.B.

PRE-WORK - STRATEGIZE

❏ The ultimate action you want your customers to take on your sales page.

❏ Length:​ If the offer is a high price point product → invest more time.

❏ Decide your product price points.

WRITING WITH THE FRAMEWORK

❏ Headline: ​Call out your audience.


❏ Subhead:​ Show them how you are going to solve their problems, infuse their wants, desires, and
fears.

❏ Problem Setup:
❏ Tell your story about why you create your solution in the first place, talk about the pain
you’ve been through, the costs you had to pay, etc.
❏ Show empathy to your audience
❏ Identify their problems, pick the MOST critical problem of your audience and start from there.

❏ Provide Solution: ​Introduce your solution, show the ease of use of your products/services, keep it
clear and straightforward.

❏ Show The Result: ​Show speed of the result, future-cast, the benefits.

❏ Detail The Benefits: ​Refer to the F.A.B. Principles — Features, Advantage, Benefits. Sell the
transformation.

❏ Credential & Social Proof:​ Affiliations, awards, licenses, influencers who use it, official
studies/research, backers, team, stats, testimonials, case studies, pull-quotes, reviews, etc.

❏ Make your offer: ​Present it like an invitation (not a formal one).

❏ Add Bonuses & Stack The Value:​ keep it relevant, straightforward, and it adds value to your
audience.

❏ Reveal Your Price: ​Write down your actual price + the perceived value from stacking your bonuses.

❏ Inject Scarcity / Urgency / Warning: ​How many can they buy, how soon must they act, what
happens if they don’t act now.

❏ Give a Guarantee: ​Call out any fears or objections they might have at this stage in the sales
process, and position your guarantee around them.

❏ Final Call to Action / Close With a Reminder. ​What is the ultimate action you want your
customers to take on your sales page?
❏ Re-Summarize everything in the offer.

❏ Follow this formula:

“If you want to do X [DESIRED OUTCOME],


and achieve Y [LIST OUT THE BENEFITS],
then you need to [ACTION] before it runs out.”

❏ The CTA Button: Switch to the first person voice for your call to action button.

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