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Copywriting Examples

The document discusses different techniques of effective copywriting, including wordplay, humor, process descriptions, landing pages, storytelling, about pages, and FAQs. It provides examples of several companies' use of these techniques: 1) Brooklinen used wordplay in a viral marketing email. 2) Chubbies uses humor in all its marketing materials. 3) Firebox writes detailed, solution-oriented product descriptions. 4) Masterclass creates beautiful, high-quality landing pages to convert visitors. 5) L'Occitane tells stories about its ingredients. 6) GHD focuses on empowerment in its about page. 7) Dropbox allows users to search for answers on its FAQ page

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gulafshan
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609 views5 pages

Copywriting Examples

The document discusses different techniques of effective copywriting, including wordplay, humor, process descriptions, landing pages, storytelling, about pages, and FAQs. It provides examples of several companies' use of these techniques: 1) Brooklinen used wordplay in a viral marketing email. 2) Chubbies uses humor in all its marketing materials. 3) Firebox writes detailed, solution-oriented product descriptions. 4) Masterclass creates beautiful, high-quality landing pages to convert visitors. 5) L'Occitane tells stories about its ingredients. 6) GHD focuses on empowerment in its about page. 7) Dropbox allows users to search for answers on its FAQ page

Uploaded by

gulafshan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Gulfishan

Assignment on copywriting
What is Copywriting?
“Copywriting is the reason why people by something. “And you can say copywriting is all
about three things.
 Pursued
 Influence
 Engage
Copywriting last step is call to action.
Techniques of copywriting
 Wordplay
 Sense of Humor
 Process Description
 Landing page copy
 Storytelling
 About page
 FAQs

1. Brooklinen’s wordplay

Brooklinen, a bedding company, made a twisted and smart move, with their email wordplay.
A marketing intern at Brooklinen, mistakenly sent a Black Friday marketing email to one of
his colleagues, in order to seek approval for it. But accidentally the email went viral. This
caused several buyers to purchase more products than they actually might have wanted, owing
to the idea of discounted prices during a sale. It was later confirmed that the email wasn’t a
mistake, it was a conscious effort on Brooklinen’s part. And the genius strategy earned them
surplus profits. Not only this, Brooklinen makes bed shopping so much fun with their wordplay
on the website text.
2. Chubbies’ Humorous content
Chubbies is the most fun and humor-soaked clothing brand you would ever come across.
Funniest marketing? Chubbies has got it covered. From jokes, memes, product pages, quirky
product descriptions to light-hearted emails, Chubbies are a brand that is so creative and
innovative in their marketing style and strategy. What makes their emails and product pages
one of the great copywriting examples, is being true to their voice and enjoying the process of
crafting a copy. Their voice reflects who they are as a brand and who they want to cater to.
Quite literally, a brand built around humor and fu n.

3. Firebox’s product description

Another great avenue to employ the best of your skills is in crafting a convincing product
description. Their homepage as well as descriptions read smoothly. They have a knack for
finding your problem and supplementing it with a solution. They make that solution sound
so perfect and tailor-made, that you can’t refuse. Strong content lies at the core of their
perfect copy. This includes strong verbs, adjectives infused with action and an attempt at
understanding your needs as well.
[Link]’ landing page

MasterClass is like an online university where the professors are celebrities. Imagine Samuel L.
Jackson teaching you about acting, or Anna Wintour tutoring on leadership Apart from being
beautifully designed, with high-quality images and [Link] you click a CTA link, it often takes
you to a landing page, which has a very specific task — to convert potential customers into buyers or
[Link]’s a landing page from MasterClass, a website that streams video lessons from the
world’s leading experts in their niche, like Gordon Ramsey.
5. L’Occitane Storytelling

The French skincare brand L’Occitane proudly wears its corporate and social responsibility values on
its sleeve as the brand knows that the provenance of ingredients is important to its target audience.

6. GHD About page

The brand of straighteners that redefined the world of hairstyling, GHD have employed the
art of empowerment .

7. Dropbox’s FAQ Page

Rather than listing questions, Dropbox allows users to search for answers on their help page.
This allows them to browse through many different questions that have already been asked to
find the right one to fit their needs.
This ensures their visitors can find the answer they need without needing to contact the
company for help directly.

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