InboundID (PT.

Amarta Zwara Guna)

Founded in 2009, InboundID is full services inbound

marketing agency. Our focus is to maximize the ROI of
our clients' marketing campaigns.

In 2013, InboundID got Google Premier Partner dan

Facebook Preferred Partner certification badges.
Google Premier #3 Facebook #1 Facebook
Google All Star
Partner Awards Agency League Agency League
Challenge 2014
2018 Q4 2020 Q2 2021

Produce 89K+ Social Media

Produce 28K+ Article Content Content

Works with 2047 Spent Ads Budget Over

Influencers IDR 18 Bil until 2022
OUR CORE,

Inbound Marketing
ATTRACT CONVERT CLOSE DELIGHT

STRANGERS VISITORS LEADS CONSUMERS PROMOTERS

measurable metrics measurable metrics measurable metrics measurable metrics

• keyword rankings • conversion rates • conversion rates • content virality
• social/content reach • leads quality • sales revenue • social mentions
• website/social • returns on ad spend • repeat sales
engagement
• returning visitor

CONTENT MANAGEMENT
DIGITAL MEASUREMENT
How to own those 3 channels?
Introducing,

InboundID Full Service

Digital Asset Digital Social Media & Analytic
Management Advertising Content Solutions

SEO,
Social Media Google
Technical Audit, Youtube Ads,
Management,
Keyword Research, Facebook Ads, Analytics,
Content Creation,
Web Content Upload, Programmatic, Audit,
On Page SEO on Page
TikTok Ads, Comprehensive
Maintenance, Articles,
Collaborative Ads, Dashboard,
Link Acquisition, Webinar, Podcast,
LinkedIn Ads, Hotjar,
GMB Verification, Influencer
Digital Marketing
Website Creation, Marketing, ROPO
Training
Website Revamping IG Filters & Stickers
InboundID
Digital Asset Management
Website Based: SEO, CRO, Google My Business
WHAT IS INBOUNDID
Digital Asset Management?
InboundID Digital Asset
Management (DAM) service help
brands organize, find, manage,
distribute, and analyze their digital
content.

We will analyze your product, and

come up with sets of suggestions to
optimize it.

DAM includes asset caretaking for

your social & non-social assets. From
assets like website to your
ecommerce.
InboundID
Digital Asset Management Flow
InboundID Digital Asset Management
Search Engine Optimization (SEO)
Our way to optimize your website them
Introducing, InboundID
Why SEO?
Search Engine
Optimization
People want to know things, and we
have to provide content for this
curiosity It is more than just rank
position, it is about delivering quality
traffic to your site.

With SEO you can own the search, gain

traffic and clicks organically
SEO is like a foundation for your home
InboundID SEO Plan
Visitor Journey on Search Engine
What InboundID Can Optimize
SEO x CONTENT
They go together.
They work well together.

InboundID have our in-house content

editors, with up to 20 articles/ month /
client production capacity.
 STAGES OF AUDIENCE JOURNEY

CONSIDERATI
AWARENESS DECISION
ON

InboundID content management enables your brand to engage with the

audience in every step of the journey, in SEO especially from during their
searching behavior
| Our Portfolio Content Articles

InboundID SEO Content

On Page Article:

- Product-related Article,
- Product Launch Article,
- Educational Article,
- Post Event Article,
- Press Release,
- Infographic
| Our Portfolio Infographic
Email Marketing Build relationships with your prospects,
And Newsletter leads, and current audiences
| Our Portfolio Content Articles

Ebook / Brochure
Be informative and aesthetically pleasing with our ebook design

Our Work for KEMENPAREKRAF

Download here:
[Link]
| OUR SEO Result
Rexona & Rinso

InboundID able to help Rinso and Rexona

reach the highest search result.

Data per July 2020

InboundID SEO Timeline
It takes at least 6 month, 12 is best
 OUR SEO PACKAGE

Technical Audit
Backlink
and
Acquisition
Implementation

ALL IN ONE
PACKAGE
Keyword and Monthly Article
Topic Writing and
Suggestion Publishing
Get To Know
InboundID Digital Ads Solution
Facebook, Google, LinkedIn, and TikTok
The Social Media Ecosystem
Opportunity, and the potential
Audience you can reach

250m
People in indonesia use Facebook, 62,2%
WhatsApp, Instagram or Messenger Of Southeast Asian Said
that their Discovery
Online mostly happen
in Social Media, Short
People in Indonesia use & visit YouTube
651m to entertain and learn
Video, and Messaging

People in indonesia are using TikTok

120m (2020)

Source: Napoleoncat social medai statistis & TikTok Internal data

Source: Bain & Company (Facebook-commissioned survey of 12,965 respondents from ID,
MY, PH, SG, TH, VN), Jun 2019.

[Link]
 Gain discoverability in Social Media
Facebook Ecosystem Ads

InboundID as Facebook
Preferred Partner
since 2013

Facebook enables you to place your ads,

according to your brand’s objective.

Placements in Facebook, Instagram

to Facebook Messenger

From awareness stage, consideration, to

conversion. With metrics ranging from
reach, impression, leads generation, and
app install
 Introducing
Facebook Collaborative Ads (CPAS)

Facebook collaborative ads (CPAS) is a performance marketing campaign.

CPAS helps showcase your product (through ads) to the right people who have
shown interest in them on the retailer's site, app or elsewhere on the Internet.

Facebook CPAS combine facebook ecosystem data and your selected

ecommerce data to help you reach the right people, and convert them to sales

With Collaborative Ads, BRANDS can:

● Showcase relevant products to people who are more likely to purchase

● Directly drive traffic with their products to the retailer's website or app
● Optimise their ads for online sales of their products
● Measure the impact of their campaigns on conversions
 Reach more professional audience

LinkedIn Ads
LinkedIn helps you engage a
community of professionals to
drive actions that are relevant to
your business.

LinkedIn Ads can help you

generate leads, drive website
traffic, and build brand
awareness

Type of LinkedIn Ads:

Dynamic Ads, Text Ads, Sponsored
Messaging, Sponsored Content
 Introducing your new “viral” booster

TikTok Ads
Advertising on TikTok will help you
reach a young, energetic audience
that loves to share great content.

TikTok key is sharable and

engaging content

Type of TikTok Ads:

People in indonesia
- In-feedvideo ads
- Branded hashtag challenge
120m are using tiktok
(2020)
The Tiktok
- Brand takeover / TopView ads Viral Effect!
Indonesian TikTok users in their
- Branded effects
10s and 20s
are the biggest demographic,
followed by people in their 30s
 Reach your audience with
Google Products (Google Ad)
Awareness
1 InboundID as
Search Engine Marketing, Google Premier
Video Ad (Youtube Ads) Partner since 2013

Consideration
2
Google Display Network
Reach your audience in the best way,
according to your objective with Google Ad.
Conversion From Search Ads, Display Ads, Video Ads,
3
App Campaign, to Shopping Ads.
Shopping Ads,
Google Universal App Campaigns
InboundID are experienced in handling all
your brand needs
 Gain discoverability from Google Products
Google Search Engine Marketing (SEM)
We can even bid
on your brand
You can use google search engine marketing to keywords to make
sure that you are
appear on search engine results pages. on top of the
SEM come in text-based format search results!

We will bid on keywords that users of Google

might enter when looking your certain
products/services. Search engine marketing is a
great opportunity for you to reach motivated
customers who are looking for a specific produk
related to your brand.

You can also reach people who are ready to buy

at the precise moment during their search
 Reach the audience though video formats,

Video Ads (Youtube Ads)

55% of people in Southeast Asia consumed short video (less than 30s) everyday.
In Indonesia, 651M is using and visit youtube in their spare times.

Youtube Bumper Youtube Trueview Pre-Roll Ads

6 seconds, non skippable ads.
Pay for when viewers watch or Ads that played in stream
interact with their ad (before, mid-roll, or after the
(watch more than 30s) video) Can be 15-20s duration
Great for brand awareness
Can lead them to actions (Clicks) Great for Brand Awareness
 GDN Image Ads on The
New York Times
GDN Rich Media Ads (Mobile)
(Mobile)

Google
Display Network (GDN)

Google Display Network enables our

ad to be displayed on network of
publishers already on AdSense
GDN Image Ads on [Link]
that have signed up for GDN. (Desktop)

GDN Ad Format:
Text ads, Image ads,
Rich media ads, Video ads

GDN enables us to choose our

place of placement and targeting GDN Text Ads
(Desktop)
type to match your brand and
audience.
GDN Video Ads on
TheJakartaPost (Desktop)
 Reach your customer with the right product
Shopping Ads
Google Shopping enables your product to be displayed when a customer
uses Google to search for a product. Your product can appear in the main
search engine results page or under the shopping tab.

Mobile Desktop version On Shopping tab

 Drive Audience to Install your app,
Google UAC (Universal App Campaigns)
Google UAC encourage viewers to
download and install your app through
google. Google Universal App Campaign is
the only way mobile app can be advertised
in Google AdWords.

The Ad will appear on the search network,

Google Play store, YouTube and across the
display network.

The ad campaign can be created to drive

more installations, or encourage more
in-app actions
Google UAC Ad Example
| Our Portfolio

Digital Ads (Banner)

Study Case: Integrated Digital Performance Marketing on Google Products
Brand YY: Health & Beauty

Overall Avg. Achievement

Integrated Digital Performance
Marketing Solution (All Google Products) Metric
2018 2019 2020
(Year)
The Challenge:
Reach higher 2x ROAs compared to 2018 and 2019 in 2020 ROAs 2.5 3 9

About The Brand:

CVR 0.55% 0.59% 1.49%
- A Health & Beauty company want to increase their ROAs from
their official e-commerce website. IDR IDR IDR
Cost
- The brand’s product price range is between 1,070,837,091 1,610,652,115 1,390,685,123
IDR 100,000 - IDR 800,000.

The Audience:
From the table on the left we can see:
- Beauty product : Female with age group 18 -55 and have an A huge jump in 2020 ROAs number
interest in beauty & personal care (skin care & cosmetics) and
getting 3 times bigger than 2019.
beauty services. Even though 2020 not done yet, it shows really great result.
Get To Know
Lead Generation
Introduction Study Case Past Learnings
 Ad Sample
What is
Lead Generation Ads?
Lead Generation is a performance marketing campaign.

Lead Gen Ads helps you to drive leads from potential

audience who have shown interest in your product. Mostly
used by finance and property industry.

How it Works:
Ad Sample

Lead
success
Study Case: Lead Gen
Brand AB: Insurance

Lead Gen Ads Campaign

About The Brand: Our Strategy:

- Insurance company want to generate more leads to their ● Create Lead Gen Ads on Facebook Ads for audience
who still looking for the right product.
insurance product, especially for their new product.
● Create Lead Gen Ads on Google Ads for audience
who already know the brand and has high potential
to convert.
The Challenges:
● Creative content review for better campaign
● Generate 550 monthly leads. performance.
Study Case: Achievement
Brand AB: Insurance

Campaign Period:
August - December
Brand AB:
Insurance 2020. Total leads is
Company higher than the
KPI :550 leads KPI every month.

In overall,
we achieved 113%
(3,121)
of targeted Leads through
Lead Generation Ads.
>100%
Avg.
achievement
every month

3,121
InboundID Data Total Leads on
(Past Experience) campaign period
Study Case: Lead Gen
Brand AB: Property

Lead Gen Ads Campaign

About The Brand: Our Strategy:

- Property company want to generate more leads and ● Targeted broad audience for Facebook Ads
increase the sales through Facebook and Google Ads. campaign through facebook and instagram
platform.

● Made forecasting data to achieve campaign’s

target.
The Challenges:
● Budget optimization to maintaining CPL under IDR
- Generate 20,000 leads within campaign period from 37,500.
March 26th to May 31th, 2020.
● Creative content review for better campaign
- Generate leads with Cost per Lead (CPL) under IDR performance.
37,500.
Study Case: Lead Gen
InboundID Data
Brand AB: Property (Past Experience)

Campaign Period:
26 March - 31 May 2021
Brand A:
Property
Campaign
KPI : 20,000
Leads

We also
achieved 110%
(21,915) of targeted Leads
through Lead Generation ads

We maintained budget optimization within biweekly review

of campaign performance to stay on right path.
 InboundID Data
(Past Experience)

1. Creative refreshment is important!

Our Lead Gen creative refreshment every 2 weeks will boost the audience interest

Learnings 2. Hero Product Highlight

Showcasing your hero product will boost your audience interest in clicking the ads

from various 3. Promo’s on your Ad

industries By adding promo’s on your Ad like cashback or discount up to xx% will engage the audience to
click the ads. This is also a good way to spread awareness of your brand

4. Various Channel helps increase the conversion

By running the ads in various channel, the higher potential for the audience to
convert.
Get To Know
Programmatic
OUR LIST OF
PUBLISHER
Our engine will use Real
Time Bidding (RTB) for
these publisher to help
drive traffic to your
website.

And Many More..

Get To Know
InboundID Creative Content
Consultation, Content Service, and
Social Media Management
InboundID
Social Media & Content Service

Venture Inbound Social

Creative Content Media
Consultant Management Management
Creative development service with We create content to help you
Creative consultation and inbound marketing methodology to engage, and maintain your
development service to provides a repeatable process that
accelerate digital projects relationship with your audience
generates consistent results to through various social media.
providing partnership
drive visitors to your site, convert
opportunities and support
them to leads, and turn some of
services to startup companies.
those leads into customers.
The Products:
Content We Offer

Content Content Content Content

Content
Dev & Opt: Dev & Opt: Dev & Opt: Dev & Opt:
Audit
SEO Digital Ads Creative Content Social Media

Content Content Content

Dev & Opt: Content
Dev & Opt: Dev & Opt: Co-branding
Influencer Dev & Opt:
Digital Email Partnership
Marketing Ebook
events marketing
Add-Ons
Content We Offer
Web Development Mobile App Development Email Marketing
● Website Content ● UX content ● Content for email
● UI Design ● UI Design marketing
● Backend Development ● Backend Development ● Email design
● Security Testing ● Security Testing ● Email distribution
● Campaign performance
Website Maintenance report
● Complete the weekly,
monthly and yearly
maintenance tasks

Microsite Development
● Website Content
● Landing Page Design
● Landing Page
Development
 70%
The Social Media Ecosystem of millennial consumers
Opportunity and the potential are influenced by the
audience you can reach recommendations of their peers in
buying decisions.
Source: [Link]

People in Indonesia use Facebook,

250m WhatsApp, Instagram, and/or
Use micro influencers to recommend your new
Messenger.
product. At the micro level, there’s stronger
engagement, better costs, and tons of
People in Indonesia use visit YouTube opportunities.
651m to entertain and learn.

180m People in indonesia are using TikTok.

Source: Napoleoncat social media statistics & TikTok Internal data

| Our Portfolio

Social Media Management

Portfolio
iStyle Indonesia
Promote iStyle Indonesia as a one-stop platform for millennials to get updates
on new trends, product review, tips, tutorial, DIY, mix ‘n match and quiz related to
Fashion & Beauty, Men, Foodies, Hobbies and Love & Life .

Sinar Mas Land

Manage social media assets and paid ad channels
of Sinar Mas Land to promote their housing, apartment and kavling
properties, as well as running Move in Quickly campaign.

Ministry of Tourism
of the Republic of Indonesia (MOT)
Promote tourist destinations in Indonesia to local and international tourists
through social media channels. Collaborate with MOT partners to run
promotional campaign to increase the number of visit to Indonesia.
| Our Portfolio

Product Post
Tiap hari beli boba tapi ga punya Mari berkreasi membuat kue chocolate
perlindungan buat diri kamu? Jangan dong, mousse yang cantik dan lezat. Pastikan
Teman Simplr! Yuk lindungi diri kamu
Kamu menggunakan Elle & Vire
dengan perlindungan dari Simplr. Cukup
dengan ngurangin 2-3 cup boba sebulan aja, Chocolate Creme Dessert untuk
kamu udah bisa punya perlindungan diri! mendapatkan rasa dan aroma cokelat
Enggak rugi kan? yang lebih autentik dan menggiurkan.
Siap-siap dibuat ketagihan ya, Sahabat
#Simplr #SimplrLebihSimpel
Elle & Vire.
#BikinSimpelAja #WhySimplr
#perlindungan #boba #bobamilktea #ElleandVire #Chocolate #DairyDessert
#asuransi
#ChocolateCake
2D Static AR Filter TRY OUR AR FILTER 2D Dynamic AR Filter
EFFECT

Suka Duka Anak Ahensi

2D static filter to describe the life of the
agency people. People can tap the filter to
choose their mood.

Try Filter: [Link]

Iftar Menu
2D dynamic filter with gamification effect
to support the Ramadan campaign and to
let audience get iftar menu
recommendations by playing.

Try Filter: [Link]

 TRY OUR AR FILTER
3D Dynamic AR Filter
3D Static AR Filter EFFECT
Wear Your Mask!
3D static filter to support the Covid-19
campaign to remind people to always
wearing their mask. People can tap the
filter to choose their own mask.

Try Filter: [Link]

Cookie by Kym Fiala

3D dynamic filter to play around with oreo
cookie and create fun stories filled with 3D
objects of your favorite cookie.

Try Filter: [Link]

Find more: @[Link]

InboundID Podcast
InboundID Webinar & LIVE
Join the webinar and instagram live trend to listen to an experienced expert/professionals
present, discuss and answer your questions about your brand.

Webinar and Instagram Live will help increase your brand awareness,
gain new leads, educate audience
 InboundID KOL Services
Reach wider audiences, increase brand awareness, and boost your marketing ROI
with real-life people with our KOL services.

Branded Post Submission Post Engagement Boost

Connect a campaign of your Gather buzzers/grassroots to Helping you achieve your

brand to KOL and/or Content your social media activities engagement goals like like,
Creator through many like quizzes, trivia, giveaway, comment, share, post, attend,
etc. If your brand has negative
placements and platforms etc.
feedback, we can help you
on social media. create a positive atmosphere
Buzzers/grassroots can help and counter them.
We help to drive your brand's you spread activity
message to the larger information to their small We can also leave comments
market and audience in an circle. Buzzers/grassroots that are questionable about
organic way. are real accounts, not bots, your product, so you can
and can interact naturally. describe your product details
products in a soft selling way
 Influencer - Instagram Photo & Video
Reach wider audiences, increase brand awareness,
and boost your marketing ROI.

[Link]/p/CAe_zAIn_Od/ [Link]/p/CBIMhxYB63J/
InboundID
Analytics Solutions
Measure your growth and strategize your growth based on data

Audit, Measure, and Track

Analytics Solutions
Measure your growth and strategize your growth based on data

The analytical process from goal setting, tracking, analysis and presentation of data is carried out
comprehensively to increase the business value of digital assets and digital marketing

KPI Track Analyze Insights

KPI’s / Objective / Performance Performance

Goal Tracking Analysis Generating Insights

Define KPI’s / Objective / Use Measurement Tools, Analysis Metrics & Generate Meaningful
Goal Analytics Tools Dimension Related to the Insights & Actionable
Implementation and KPI’s / Objectives / Goals Recommendations for
including Measurement and Monitoring Improvement
Tools Audit Performance Using
Google Data Studio
 Audit
To make Google Analytics fit our unique site performance measurement

● Google Analytics through Google Tag Manager ● Custom Dimensions and Metrics
● Google Analytics integration/linking ● Event Tracking
● Goal Coverage & Correctness
● Site Search Tracking
● Traffic Sources
● Ignoring Self-Referral ● Tracking 404 Pages
● Traffic from Bots, Spiders and Spam ● Social Interactions tracking
● Ecommerce Tracking
● Views Setup
● Filter Best Practices
● User Permissions
● Google Analytics Annotation
Google Tag Manager Implementation / Audit
Can make it easier to implement tagging integration, without the help of a web developer

What We Can Track:

A. Objectives
Google Tag Manager lets you manage your B. Summary of Responsibilities
website tags without editing code. C. Standard Implementation

Google Tag Manager delivers simple, reliable, ● Google Analytics Admin Updates
● Google Tag Manager Interface Updates
easily integrated tag management
● Google Tag Manager Code Updates

D. Pageview, Event and Social Interaction Tracking

● Google Analytics Admin Updates

● Google Tag Manager Interface Updates
● Google Tag Manager Code Updates

E. Enhanced Ecommerce tracking

GTM will help translate the actions on your website ● Google Analytics Admin Updates
better in GA & Google Ad ● Google Tag Manager Interface Updates
Monitoring Dashboard
Strong Points . . .

● Live data for monitoring dashboard. ● Create custom dimensions and metrics.

● Advance date range. ● Open sharing dashboard.

● Connect to data source with Google Connector ● Schedule dashboard as report through email
and Partners. delivery.

● Sharing data source across Google Account. ● Downloadable chart and table data as CSV file.

● Create blended data from various data sources. ● Downloadable whole dashboard data and
template as PDF file.
 For further questions and inquiries,
please contact:

Muhammad Jibran Averusy

Business Development

Thank You [Link]@[Link]

0815-5568-4889

One Pacific Place 15th Floor

Jl. Jend. Sudirman Kav. 52-53 Jakarta 12190
P. +62 21 2550 2408
F. +62 21 2550 2555

InboundID, Indonesia's 1st Inbound Marketing Agency

Premier Google Partner, Facebook Preferred Partner, TikTok Agency Partner
[Link]