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Project (Instagram Analytics)

This project analyzes Instagram user engagement and behavior using SQL queries on a database of Instagram user data. The analysis will identify the most popular hashtags, oldest users, inactive users with no photos, and average number of posts per user. It will also detect any automated/fraudulent accounts and provide insights to help marketing and product decisions. SQL queries are used to retrieve the necessary data, such as identifying the five oldest users and users who have liked every photo. The results of the analysis will benefit Instagram's teams.

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ApoorvGaur
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316 views3 pages

Project (Instagram Analytics)

This project analyzes Instagram user engagement and behavior using SQL queries on a database of Instagram user data. The analysis will identify the most popular hashtags, oldest users, inactive users with no photos, and average number of posts per user. It will also detect any automated/fraudulent accounts and provide insights to help marketing and product decisions. SQL queries are used to retrieve the necessary data, such as identifying the five oldest users and users who have liked every photo. The results of the analysis will benefit Instagram's teams.

Uploaded by

ApoorvGaur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Instagram User Analytics

Project Description: In order to give the marketing and product teams information, this project will
analyze Instagram user engagement and behavior. The objective is to keep track of how users engage
with the platform and use that data to guide decisions regarding future advertising campaigns, new
features, and the user experience as a whole.

Approach: Using the provided SQL instructions, I will first build a database of information about
Instagram users to finish this project. Then, in order to respond to the management team's questions, I
will utilize SQL to perform analysis on the data. The most popular hashtags on the network will also be
revealed, along with the usernames of the platform's oldest users and those who have never
contributed a photo. The average number of posts made by a user, for example, will be one of the user
engagement insights I offer. I will also point out any fraudulent or automated accounts on the platform.

Tech-Stack Used: I will be using MYSQL to perform the data analysis and creating a report in PDF/PPT
format to present to the leadership team.

Insights: I learned more about Instagram user engagement and behavior thanks to this assignment. I can
tell who is the oldest user, who has never posted a photo, and who won a competition. Along with
providing insights on user involvement, such as the typical amount of posts per user, I also uncovered
the most popular hashtags on the platform. I was also able to recognize automated accounts on the
network.

Result: I have been able to gain insightful information from this project that will help the marketing and
product teams make decisions. They will be able to better understand how consumers interact with the
platform thanks to the data I evaluated, which will also help them expand their customer base.

All SQL Queries to fetch the required information from the provided dataset

Finding 5 oldest users

select user_id, count(photo_id) as likes from likes group by user_id order by likes desc;

Identify Inactive Users (users with no photos)

SELECT u.username FROM users u

LEFT JOIN photos p ON u.id = p.user_id

GROUP BY u.id

HAVING COUNT(p.id) = 0 AND u.created_at >= MIN(p.created_dat);

The five most popular hashtags


select tag_name, count(distinct photo_id) as Number_of_photos from tags join photo_tags

on tags.id = photo_tags.tag_id

group by tag_name

order by Number_of_photos desc

limit 5;

Most Popular Registration Date:

select

DAYOFWEEK(created_at) as Day_of_Week,

count(distinct id) as number_of_accounts_created

from users

group by

DAYOFWEEK(created_at)

order by 2 desc;

User with most liked picture

select username, photos.id, photos.image_url, count(likes.user_id) as Likes

from photos inner join likes

on likes.photo_id = photos.id

inner join users

on photos.user_id = users.id

group by photos.id

order by Likes desc

Limit 1;

Number of times an average user posts on Instagram. Also the total number of
photos on Instagram/total number of users:
WITH photos_count AS (SELECT user_id, COUNT(id) as num_posts FROM photos GROUP BY user_id)
SELECT AVG(num_posts) as avg_count_of_posts, COUNT(DISTINCT user_id) as total_users, COUNT(*) as
total_photos FROM photos_count;

Suspicious users who have liked every single photo

select count(photo_id) as number_of_photos_liked_by_User,

user_id

from likes

group by user_id

having number_of_photos_liked_by_User = (SELECT Count(*)

FROM photos);

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