A

PROJECT REPORT

ON

Consumer Behavior towards Honda Motors

Submitted in partial fulfilment of the degree of

Bachelor of Business Administration (CAM)

(2021)

SUBMITTED BY:

YASH KUMAR SHARMA

Enrollment No.03613401920

Under the guidance of

Dr. ANSHIKA RAJVANSHI , Ms.DEEPA JAIN

(Sr. Assistant Professor)

Ideal Institute of management & technology

(16 X, Karkardooma Institutional Area, Delhi-92)

1.
TRAINING CERTIFICATE

2.
 CERTIFICATE

This is to certify that Project Report entitled “CONSUMER BEHAVIOUR TOWARDS HONDA
VEHICLES” is Bonafede work carried out by YASH KUMAR SHARMA Student of BBA (CAM),
Ideal Institute of Management and Technology (affiliated to GGSIP University, Delhi) sin partial
fulfilment of the requirement for the award of degree of Bachelor of Business Administration, under my
guidance & Direction. To the best of my knowledge and belief the data & information presented by
him/her in the project report has not been submitted for the award of any other degree.

Dr. ANSHIKA RAJVANSHI

(Sr. Assistant Professor)

3.
 ACKNOWLEDGEMENT

I am writing this final Project for the program of Bachelor of Business Administration on
“CONSUMER BEHAVIOUR TOWARDS HONDA VEHICLES” for Ideal Institute of
Management & Technology Affiliated to Guru Gobind Singh Indraprastha University.

It has been a great challenge but a plenty of learning and opportunities to gain a huge amount
of knowledge on the way of writing this Project report. I could not have completed my
Project without the constant guidance of Dr. ANSHIKA RAJVANSHI, my supervisor, who
helped me along the way and was always prepared to give me feedback and guidelines
whenever I needed it.

Student Name: Yash Kumar Sharma Signature:

Enrollment no: 03613401920 Date:

4.
 LIST OF CONTENTS

1. INTRODUCTION

1.1 Introduction

1.2 Objective Of Study

1.3 Review Of Literature

1.4 Research Methodology

1.4.1 Research Problem
1.4.2 Scope Of Study
1.4.3 Importance Of Study
1.4.4 Research Design
1.4.5 Sampling Technique
1.4.6 Sampling Area
1.4.7 Sampling Size

1.5 Limitations of Study

2. COMPANY PROFILE

3. ANALYSIS AND INTERPRETATION OF DATA

4. CONCLUSIONS AND RECOMMENDATIONS

5. BIBLIOGRAPHY

5.
 CHAPTER 1: INTRODUCTION

Consumer Behaviour is defined as ―The decision Process and Physical activity individuals engage in
when evaluating, acquiring, using or disposing of goods and services. Consumer Behaviour has changed
dramatically in the past decade. Today, consumer can order online many customized products ranging.
From sneakers to computers Many have replaced their daily newspapers with customized online editions
of these media and are increasingly receiving information form online sources. Students choosing a
university no longer rely on information from mailed catalogs; instead, they have online access to all the
pertinent information about the university’s courses and professors and in some cases, can visit virtually
actual classes. People wanting to sell their old computer or grandma ‘s antique credenza no longer need
to advertise in the local newspaper or rely on a price auction house; instead, they can sell these items via
ebay.com. A very important Objective of the Project Study is to Know Buyer Behaviour in selection of
a four-wheeler thus the project study focuses as how the buyer selects particular brands of four-wheeler
& the forces which had influenced him in Selection of the product.

HONDA MOTORS - SWOT ANALYSIS

Strength
1. Competence in engine manufacturing – company’s core product

2. Diversified product portfolio

3. Dominance in motorcycle and engine industries leading to a high brand awareness

4. Strong position in Asia’s motorcycle markets

Weaknesses
1. Dependence on North America to generate most of the revenue

2. Low investments in research and development (R&D) leading to innovative products

6.
Opportunities
1. Increasing government regulations

2. Improving U.S. economy

3. Timing and frequency of new model releases

4. Low fuel prices are increasing the demand for pickup trucks and SUVs

Threats
1. Increased competition

2. Rising Japanese Yen exchange rates

3. Natural disasters

1.2 OBJECTIVE OF STUDY

The primary objective of the internship is to generate a thorough understanding of the

workplace relationship, performing of the activities and engaging oneself in the
working environment. In a way, it was more to get practical implication of all the
studies, the theories that I had acquired so far.

This would help me to pave a way towards growth in my academic as well as

personal development. Apart from general objectives, the specific objectives are
highlighted below:

• To acquire exposure in the working environment resulting in the

development of practical knowledge, confidence and diplomacy.

• To learn and apply theoretical knowledge practically in the workplace.

• To develop interpersonal, managerial and communication skills.

7.
The reason I choose to follow internship is because I want to get benefit from the
experience. I wanted a new challenge to learn, grow and hack the exposure of outside
world. Overall to improve and learn new skill sets.

This internship would help me efficiently well to outgrow and understand business types.

1.3 REVIEW OF LITERATURE

Solomon et al. (1995): -

The definition formed by Solomon et al (1995) describes consumer buying behaviour as a process of
choosing, purchasing, using and disposing of products or services by the individuals and groups in order
to satisfy their needs and wants. Similar definition of consumer buying behaviour is offered by
Schiffman and Kanuk (2000) in which they describe it as behaviour that consumers express when they
select and purchase the products or services using their available resources in order to satisfy their needs
and desires.

Schiffman (2007)

In this study the author has analyzed that “the behaviour that consumers display in searching for,
purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their
needs”.

Stallworth (2008)

Consumer buying behaviour is defined by Stallworth (2008) as a set of activities which involves the
purchase and use of goods and services which resulted from the customers’ emotional and mental needs
and behavioural responses. It is further stated by Gabbot and Hogg (1998) that the process may contain
different activities and stages.

8.
Blackwell et al (2006)

According to Blackwell et al (2006) consumer buying behaviour is itself is a complex, dynamic issue
which cannot be defined easily and commonly. Therefore, the concept of consumer buying behaviour
has been defined in different ways by different researchers.

Engel, et al. (1986)

According to Engel, et al. (1986) “Those acts of individuals directly involved in obtaining, using, and
disposing of economic goods and services, including the decision processes that precede and determine
these acts”

Kotler (1994)

According to Kotler (1994) Consumer behaviour is the study of how people buy, what they
buy, when they buy and why they buy.

1.4 RESEARCH METHODOLOGY

The purpose of methodology is to describe the process involved in research work. This
includes the overall research design, data collection method, the field survey and analysis
of data.

1.4.1 Research Problem

The problem is that HONDA Motors is a really huge automobile company and they have a really
excellent goodwill. So, it is important to know that are the consumers of the automobile company
actually satisfied or not.

9.
1.4.2 Scope of Study:

The study tries to identify and accumulates the needs, feedback and suggestions from the customers of
Prime Honda Capital Cars Pvt. Ltd. which would help the company in framing suitable strategies to
improve its sales and profit by retaining present customers. It helps to retain the present customers by
updating the company services those are convenient to the customers. The study will help to generate
the loyal customers, the study identifies their behaviour, attitude and feedbacks to the company. By this
study the company can correct its loop holes by eliminating the various factors which cause
dissatisfaction. It helps to face competition by providing quality services to the customers.

1.4.3 Importance of Study:

Understanding consumer behavior is essential for a company to find success for its current products as
well as new product launches. Every consumer has a different thought process and attitude towards
buying a particular product. If a company fails to understand the reaction of a consumer towards a
product, there are high chances of product failure.
Due to the changing fashion, technology, trends, living style, disposable income, and similar other
factors, consumer behavior also changes. A marketer has to understand the factors that are changing so
that the marketing efforts can be aligned accordingly.

1.4.4 Research Design:

The intent of this study was to gain new knowledge and a deep understanding.

The report is based on primary as well as secondary data. However primary data is given more
importance since it is an overpowering factor.

One of the important uses of Research Methodology is that it helps in identifying problem, collecting,
and analyzing the required information data and providing alternative solution to the problem. It also
helps in collecting vital information that is required by top management to assist them for better
decisions making both day to day decisions and critical ones.

10.
DATA SOURCES

A) PRIMARY DATA

Primary Data are those which were collected afresh and for the first time and thus happen to be
original in character. However, there may be methods of collecting primary data. All have not
been yet used in purpose of this project. The ones that have been used are

1. Filling questionnaire
2. Observation and Analysis

B) SECONDARY DATA

When an investigator uses the data that has already been collected by others is called secondary data.
The secondary data could be collected from past records, profits, loss and experiences with the
marketing strategy company was using till now in variant to the market trend.

The advantages of secondary data can be economical both in terms of money and time spent. In
this company data is collected through

1. Reports and Records

2. Websites

1.4.5 Sampling Technique

Primary data was collected through questionnaires.

Sample Size.: 30

Sample Area: Delhi

Sample Method: Random Sampling Method

12.
1.4.6 Sampling Area

Sampling: The sample was collected from the inters who were doing internship with me, consumers
who came into Sagar Motors, Neighbours, family and friends.

It was collected through personal visits and email through formal or informal means of communication a
filling up questionnaire is prepared. The data has been analyzed through Mathematical / Statistical tool.

1.4.7 Sampling Size

The sample size of my project is limited to 30 people only

1.5 LIMITATIONS OF STUDY:

1. Suggestion is based on given information

2. Due to large number of employees it is not possible to collect information from each employee

3. The time period is limited to know the entire process. We cannot draw much effective conclusions as
it is a continuous-flow process

4. The area of survey is limited to some particular area and reach.

5. Not everyone is interested in filling the questionnaire

6. Late or no reply from candidates

13.
 CHAPTER- 2 COMPANY PROFILE

Company name Honda Motor Co., Ltd.

Kind Public Company

Merchandized as TYO:7267

NYSE: HMC

Industry Conglomerate

Founder Soichiro Honda and Takeo Fujiyama

Owner
• JTSB investment trusts (6.46%)

• TMTBJ investment trusts (4.71%)

• Chase Bank ADRs nominated by Moxley &

Co. (3.09%)

• Meiji Yasuda Life (2.83%)

• Tokio Marine (2.35%) (As of March 2014)

Founded Hamamatsu, Japan (24 September 1948)

Head quarters Minato, Tokyo, Japan

Total employees 215,638 (2018)

Partitions Honda Automobiles, Acura,

Honda Motorcycles

Area served Worldwide

Divisions • Acura

• Honda Aircraft Company

• Honda Automobiles

• Honda Motorcycles

Website

global. Honda

Revenue 15.36 trillion (2018)

• Operating 833.5 billion (2018)

income

• Total 1.05 trillion (2018)

income

• Total asset 19.34 trillion (2018)

• Total 8.23 trillion (2018)

equity

15.
 Honda Motor is public company which was founded by Socihiro Honda and Takeo
Fujiyama in the year 1948 at Hamamatsu, Japan. Major shares are owned by two big
public banks namely Japan Trustee Services Bank and The Master Trust Bank of Japan
they own 8% and 6% of the total share capital.it served worldwide there are more than
2,00,000 employees work for Honda, its revenue crosses 14 trillion last year.
Headquarters located in Minato, Tokyo and Japan.

PROMOTERS

• Soichiro Honda

• Takeo Fujiyama

VISION

Pleasure our customer through advanced services as per customer

prerequisite Turn out to be the most advanced and adorable dealership in

Bangalore

MISSION

• Maintain morality and transparency to the customers

• Satisfying the customers through quality services

• Maintain harmony and peace in the company

• Create and maintain a positive working environment Promote and appraise

employees

16.
FOUNDERS
• Soichiro Honda

• Takeo Fujiyama

17.
➢ Models
Current

• Honda City (1998–present)

• Honda Jazz (2009–2013, 2015–present

• Honda Amaze (2013–present)

18.
 • Honda WR-V (2017–present)

Discontinued

• Honda Accord (2000–2014, 2016–2020)

• Honda CR-V (imported from 2003–2013, CKD from 2013–2020)

19.
• Honda Civic (2006–2013, 2019–2020)

• Honda Brio (2011–2019)

• Honda Mobilio (2014–2018)

20.
 • Honda BR-V (2016–2020)

HISTORY

Throughout his life, Honda's founder, Soichiro Honda, had an interest in automobiles.
He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered
them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda
founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make
piston rings working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a
contract to supply piston rings to Toyota, but lost the contract due to the poor quality of
their products. After attending engineering school without graduating, and visiting
factories around Japan to better understand Toyota's quality control processes known
as "Five whys", by 1941 Honda was able to mass-produce piston rings acceptable to
Toyota, using an automated process that could employ even unskilled wartime laborers.
Tōkai Seiki was placed under the control of the
Ministry of Commerce and Industry (called the Ministry of Munitions after 1943) at the
start of World War II, and Soichiro Honda was demoted from president to senior
managing director after Toyota took a 40% stake in the company. Honda also aided the
war effort by assisting other companies in automating the production of military aircraft
propellers. The relationships Honda cultivated with personnel at Toyota,
Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in
the postwar period. A US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant
in 1944, and the Itawa plant collapsed on 13 January 1945 Mikawa earthquake.
Soichiro Honda sold the salvageable remains of the company to Toyota after the war for
¥450,000 and used the proceeds to find the Honda Technical Research Institute in
October 1946.
With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they built and sold
improvised motorized bicycles,using a supply of 500 two-stroke 50 cc Tohatsu war
surplus radio generator engines. When the engines ran out, Honda began building their own copy
of the Tohatsu engine and supplying these to customers to attach to their bicycles. This was the
Honda A-Type, nicknamed the Bata Bata for the sound the engine made. In 1949, the Honda
Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today, these
funds

were used to incorporate Honda Motor Co., Ltd.   At about the same time Honda hired engineer
Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing
expertise to complement Soichiro Honda's technical bent. The close partnership between
Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.  

The first complete motorcycle, with both the frame and engine made by Honda, was the 1949 D-
Type, the first Honda to go by the name Dream. In 1961, Honda achieved its first Grand Prix
victories and World Championships in 125cc and 250cc. Honda Motor Company grew in a short
time to become the world's largest manufacturer of motorcycles by 1964.

The first production automobile from Honda was the T360 mini pick-up truck, which went on
sale in August 1963. Powered by a small 356-cc straight-4 gasoline engine, it was classified
under the cheaper Kei car tax bracket. The first production car from Honda was the S500 sports
car, which followed the T360 into production in October 1963. Its chain-driven rear wheels
pointed to Honda's motorcycle origins.
Over the next few decades, Honda worked to expand its product line and expanded operations
and exports to numerous countries around the world. In 1986, Honda introduced the
successful Acura brand to the American market in an attempt to gain ground in the luxury
vehicle market. The year 1991 saw the introduction of the Honda NSX supercar, the first all-
aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing.
CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto in 1990. Kawamoto was selected
over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America
Manufacturing, Inc. in Marysville, Ohio. Irimajiri and Kawamoto shared a friendly rivalry
within Honda, owing to health issues, Irimajiri would resign in 1992.Following the death
of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in
product development by other Japanese automakers and was caught off-guard by the truck
and sport utility vehicle boom of the 1990s, all which took a toll on the profitability of the
company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an
unwanted and hostile takeover by Mitsubishi Motors, which at the time was a larger automaker
by volume and was flush with profits from its successful Pajero and Diamante models.

Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven
product development that resulted in recreational vehicles such as the first-
generation Odyssey and the CR-V, and a refocusing away from some of the numerous sedans
and coupes that were popular with the company's engineers but not with the buying public. The
most shocking change to Honda came when Kawamoto ended the company's successful
participation in Formula One after the 1992 season, citing costs in light of the takeover threat
from Mitsubishi as well as the desire to create a more environmentally friendly company image.

The Honda Aircraft Company as established in 2006 as a wholly owned subsidiary to

manufacture and sell the Honda Jet family of aircraft. The first deliveries to customers began in
December 2015.

On 23 February 2015, Honda announced that CEO and President Takanobu Ito would step down
and be replaced by Takahiro Hachigo by June; additional retirements by senior managers and
directors were expected.

In October 2019, Honda was reported to be in talks with Hitachi to merge the two companies' car
parts businesses, creating a components supplier with almost $17 billion in annual sales.
In January 2020, Honda announced that it would be withdrawing employees working in the city
of Wuhan, Hubei, China due to the COVID-19 pandemic. Due to the global spread of the virus,
Honda became the first major automaker with operations in the US to suspend production in its
factories on March 23, 2020.

It resumed automobile, engine and transmission production at its US plants on May 11, 2020.

Honda and General Motors announced in September 2020 a North American alliance to begin in
2021. According to The Detroit Free Press, "The proposed alliance will include sharing a range
of vehicles, to be sold under each company’s distinct brands, as well as cooperation in
purchasing, research and development, and connected services.
 CHAPTER 3: Data Analysis and Interpretation

1.Owner of HONDA Motor car

Out of the sample size of 30 respondents, it has been noticed that 23 people i.e. (76.7%)

have their own HONDA Motor car but 7 people i.e. (23.3%) don’t have.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents have their
own HONDA Motor Car.

25.
2.Variety of HONDA Motor car

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which it has been noticed that 39.1% people have HONDA
AMAZE, 30.4% people have HONDA CITY, 13 people have HONDA BR-V, 8.7% people
have JAZZ, 8.7% people have WR-V.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents are using

HONDA AMAZE car and HONDA CITY car.

26.
3.Usage of Honda Motor Car

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 17.4% people are using their HONDA car
since 0-2 year, 21.7% people are using their HONDA Motor car since 2-4 years,
26.1% people are using their HONDA Motor car since 4-6 year, 34.8% people are using
HONDA Motor car more than 6 years.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents are using

HONDA cars for more than 6 years

27.
4.Franchise of HONDA Motor car

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 39.1% people have purchased HONDA Motor car from Prime Honda Motors,
21.7% people have purchased HONDA Motor car from Axon Honda Motors, 17.4%
people have purchased their HONDA motor car from Ring Road Honda Motors, 21.7%
people have purchased their HONDA motor car from Smooth Honda Motors.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents have
purchased their HONDA Motor car from Prime Honda Motors.

28.
5. Reason to purchase at Prime Honda Motors

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 21.7% people have purchased their HONDA Motor car from PRIME HONDA
MOTORS because of availability, 30.4% people have purchased their HONDA Motor
car from PRIME HONDA MOTORS because of service, 17.4% people have purchased
their HONDA Motor car from PRIME HONDA MOTORS because of on time delievery
and 30.4% people have purchased their HONDA Motor car from PRIME HONDA
MOTORS because it was nearest.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents have
purchased HONDA Motor car from PRIME HONDA MOTORS because of it was
nearest and because of its service.

29.
6.Ratings for Dealership facility at Prime Honda Motors.

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which it has been noticed that 34.8% people are satisfied with the dealership facility in
Prime Honda Motors, 21.7% people are Highly satisfied with the dealership facility in
Prime Honda Motors.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents are satisfied
with the dealership facility in Prime Honda Motors.

30.
7. Ratings for Fairness of deal at Prime Honda Motors.

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 30.4% people are satisfied with the fairness of deal in Prime Honda Motors, 21.7%
people are highly satisfied with the fairness of deal in Prime Honda Motors and 30.4%
people are on an average.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents are satisfied
with the fairness of deal in Prime Honda Motors.

31.
8. Ratings for experience of the sales person of Prime Honda Motors.

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 26.1% people are highly satisfied with experience of the sales person of Prime Honda
Motors, 26.1% people are satisfied with experience of the sales person of Prime Motors and
30.4% people are on an average.

INTERPRETATION

So, from the above chart it has been interpreted that most of the respondents are satisfied
with the experience of the sales person of Prime Honda Motors.

32.
9. Ratings for the Purchase process at Prime Honda Motors.

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 26.1% people felt that the purchase process in Prime Honda Motors is excellent,
13% people felt that the purchase process in Prime Honda Motors is very good, 34.8%
people felt that the purchase process in Prime Honda Motors is good.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents felt that the
purchase process in Prime Honda Motors is excellent.

33.
10. Ratings for the financial process at Prime Honda Motors.

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 30.4% people felt that the financial process in Prime Honda Motors is excellent,
21.7% people felt that the financial process in Prime Honda Motors is very good, 21.7%
people felt that the financial process in Prime Honda Motors is good.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents felt that the
financial process in Prime Honda Motors is excellent.

34.
11. Ratings for delievery timings in prime Honda?

Out of the sample size of 30 respondents, 23 respondents own HONDA MOTOR car in
which 30.4% people felt that the delivery timing in Prime Honda Motors is excellent,
21.7% people felt that the delivery timing in Prime Honda Motors is very good, 13%
people felt that the delivery timing in Prime Honda Motors is good.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents felt that the
delivery timing in Prime Honda Motors is excellent.

35.
 12. Overall performance of prime Honda Motors

Out of the sample size of 30 respondents, 56.5% people are satisfied with the overall
performance of Prime Honda Motors, 26.1% people maybe or maybe not satisfied with
the overall performance in Prime Honda Motors, 17.4%people are not satisfied with the
overall performance in Prime Honda Motors.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents are satisfied
with the overall performance of Prime Honda Motors.

36.
 13.Recommendations to purchase car from prime Honda motors

Out of the sample size of 30 respondents, 43.5% people will recommend their friend/relative
to purchase moto[r car in Prime Honda Motors whereas 26.1% people may or may not
recommend their friend/relative to purchase motor car in Prime Honda Motors.

INTERPRETATION
So, from the above chart it has been interpreted that most of the respondents will
definitely recommend their friend/relative to purchase motor car in Prime Honda Motors.

37.
CHAPTER 4: Conclusions and recommendations

CONCLUSION
To conclude, most of the respondents are very much satisfied with the service provided by the
Prime Honda Motors. Looking into the long-term perspective it is very best sign for the
company.

By measuring respondent’s satisfaction level, it will bring out positive benefit to

Prime Honda Motors, sale person and customers. Respondent’s satisfaction boosts more sales
and faithful customer to the Prime Honda Motors, it will also help to the Prime Honda Motors to
introduce more and more promotional activities, good margin and better service.

And also customer behaviou towards Sagar Motors is very much helpful in the selling
of products more with the help of store loyalty, as many of the customers are loyal with the
Prime Honda Motors.

SUGGESTIONS

According to the research I suggest Prime Honda Motors that they need to deliver the vehicles at
promised time as well as in time for the first purchase or by the time of taking service after
purchase by which it can attract more customers by referral of satisfied customer of Prime Honda
Motors.

• The price of parts should be reasonable and available everywhere.

•And I also suggest the Sagar Motors to increase basic facilities in the showroom.

38.
BIBLIOGRAPHY

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• https://www.google.com/search?q=HONDA+models+wiki&bih=750&biw=1536&hl=en
&sxsrf=AOaemvIs8dmDzJSxOmSRVYEZJ0ViTL9jtw%3A1637634006128&ei=1k-
cYZqhB8qU4-
EPlviUwAE&ved=0ahUKEwia5NOJtq30AhVKyjgGHRY8BRgQ4dUDCA4&uact=5&o
q=HONDA+models+wiki&gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgYIABAWEB4y
BggAEBYQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeOgcIAB
BHELADOgcIABCwAxBDOhAILhDHARCjAhDIAxCwAxBDOgoIABCABBCHAhA
UOgQIABBDOggIABCABBDJAzoFCAAQkQI6CAgAEBYQChAeSgUIOBIBMUoEC
EEYAFDdA1j4DmD0EWgBcAJ4AIABuwGIAbsGkgEDMC41mAEAoAEByAEMwAE
B&sclient=gws-wiz ACCESSED ON 23 NOV 2021

40.
 List Of Contacted People

1.Krishna Sharma

2.Aayush Verma
3.Neelaksh Sharma
4.Stuti Goel
5.Shivam Rathi
6.Shruti
7.Roopam Vardhan
8.Akshat Naudiyal
9.Komal Sharma
10.Gaurav
11.Anmol Mathur
12.Archit Kumar
13.Muskan Sharma
14.Riya
15.Manu Pratap Singh
16.Tanu Choudhary
17.Govind Singh
18.Aarchi Gupta
19.Kartik Chaudhary
20.Kuheli
21.Arjun
22.ajay
23.Deep
24.Piyush Verma
25.Anant Gupta
26.Aham Singh Kushwaha
27.Awani Tomar
28.Raman
29.Gaurangi Mishra
30.Nitya Gupta