CHAPTER III
THE MARKETING
The marketing aspect contain the following, Clothes and Dress Product
description, Target Market, current Market Trend and opportunities, offer Price
Strategy, Customers Strategy, Channel of Distributions and Project sales.
Production Descriptions
The proposes Business caters and provide to the customers of who want to
making a clothes and Dress to the tailor shop of the owners, with the market of
Poblacion, Buluan. This type of proposed business the purpose of this is to
encourage the stitchers to improve their skill and to build a small business
through tailoring shop, also to help the customers to choose their preferred
clothes to make by the stitchers at tailor shop.
Target market
The target markets are the person preferred to repair their clothes or Dress
in tailor shop at the market, the first target is the costumers who is very sensitive
in terms of choosing the quality of material special in textile or the garment they
the use by the owners of tailor shop. And specially to the customers not satisfied
of the work of stitchers in shop.
CURRENT MARKET TREND AND OPPORTUNITIES DEMAND
The demand propose business shows a great prospect in providing the
clothes and dress. It shows that out of 50 respondents including the tailoring shop
owners and the regular. Costumers 20 or 25% percent of them are interested to
repair their clothes into tailor shop, that can sure and satisfied to the services of
stitchers owners. therefore, liability in establishing the tailor shop is preferred by
person.
Table I
Demand for Business Services of tailor shop at Poblacion Buluan,
Maguindanaao.
** resulta nang respondent mo**
Response Frequency Percentage
Yes
No
Total off
Table 3.1 shows the percentage of response of the respondent in terms of
the willingness to avail of the services that the business has to offer.
It showed that 25% or 20% among the respondent that they are very willing
remaking own clothes in tailor shop.
TAILOR SHOP MATERIALS
tailors were responsible for making a variety of outer garments including capes,
cloaks, coats, doublets, and breeches. They gave shape to them by using coarse,
stiff linen and canvas for interlining, horsehair cloth and even cardboard
stiffened with whalebone for structural elements. Imperfect or asymmetrical
body shapes could be evened out with wool or cotton padding. Textile and
garments were often lined with satins or furs to keep their wearers warm.
Table II
Table 3.2 it shows the materials and price for the remaking clothes and
Dress of requesting orders of customers.
Materials Price
PRICE STRATEGY
The propose business price has no fix price, it depends to the agreement of
customers and owners, because depends to the material demand of the customers
to owners, the purpose of not fixing the price of remaking materials is to attempt
more customers of tailor shop.
PROMOTIONAL STRATEGY
The propose business was Develop and maintaining materials are vital to
successful marketing strategy. The tailoring business shop, will allocate a budget
for advertisement through posting of tarpaulin, distributions of flyers, and
networking site for local advertisement of the services. The above-mentioned
strategy will be done during the establishing of business.
A material that clearly quality to the needs satisfied by the brand materials
for the contributes to brand equity, helps combat brand parity management
suggests that marketers should base their clothes on a single set of consumer
needs depth strategy rather than multiple sets of needs.
