Scribd
Upload
695 views5 pages

POKA 88 Food Hub Market Study Form

This document is a market study and evaluation form for a proposed Poka 88 Food Hub location. It requests information about the location such as address, measurements, leasing details, traffic patterns, nearby competitors, and projected sales. The applicant is asked to provide data on the location, traffic generators in the area, and an assessment of the local market to evaluate the viability of opening a franchise at the proposed site.

Uploaded by

EMMANUEL JOHN SANCHO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
695 views5 pages

POKA 88 Food Hub Market Study Form

This document is a market study and evaluation form for a proposed Poka 88 Food Hub location. It requests information about the location such as address, measurements, leasing details, traffic patterns, nearby competitors, and projected sales. The applicant is asked to provide data on the location, traffic generators in the area, and an assessment of the local market to evaluate the viability of opening a franchise at the proposed site.

Uploaded by

EMMANUEL JOHN SANCHO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

POKA 88 FOOD HUB FORM 2

MARKET STUDY AND EVALUATION FORM

Complete Name:
Proposed Location
Address:

Date of Observation:

A.LOCATION
Describe the Actual Location:

Attached Location Map:

Attached Photo(s) of your Trading Area:

pg. 1
POKA 88 FOOD HUB FORM 2

B. PHYSICAL CHARACTERISTICS / SITE INFORMATION


1 Measurements
a. Frontage in meter
b. Total area in sqm.

2. Leasing
Information
a. Lessor
b. Lease duration
c. Escalation clause
d. Rental rate
e. Electricity
f. Water
C.Traffic Information
Hours Foot Count

9:00 - 10:00 A.M.


10:00 - 11:00 A.M.
11:00 - 12:00 NN
12:00 - 1:00 P.M.
1:00 - 2:00 P.M.
2:00 - 3:00 P.M.
3:00 - 4:00 P.M.
4:00 - 5:00 P.M.
5:00 - 6:00 P.M.
6:00 - 7:00 P.M.
7:00 - 8:00 P.M.
8:00 - 9:00 P.M.
Total Count

1. Volume of Traffic per


day
a. Weekdays
b. Weekends

2. Projected Customer per


day
a. Weekdays
b. Weekends

pg. 2
POKA 88 FOOD HUB FORM 2

3. Peak traffic timings:

D. Competitors
1. Number of Beverage and Food Retail
businesses within the Area:

2. Visit and observe nearby direct and indirect competitors. ex. Serenitea, John Lemon,
Fruitas, Zagu, Kopiroti, etc.)

Competitor’s No. of Steps from Average Daily Price Range


Name / Product your location Sales
(Distance)
Example: Thirstea 50 PHP 1.5 - 2K PHP 60 - 80

1.

2.

3.

4.

5.

E. Assessment of the Market


1. What is your projected Average
Sales
Monthly:
Daily:

pg. 3
POKA 88 FOOD HUB FORM 2

2. Where will most of your customer come from?

Traffic Generator Type of Population Tuition Fee


Generator / No. of Beds for (for Schools)
Hospitals
ex. Pembo Elementary School Public School GS: 1000 GS: No Tuition fee
HS: 2000 HS: No Tuition fee
1.

2.

3.

4.

5.

I understood that the sales and expense percentage projections are estimates only based on
Franchisor’s operations. These are not guarantees of success for your franchised location.
Sales and expenses will highly depend on the location and the hands-on management of the
Franchisee.

pg. 4
POKA 88 FOOD HUB FORM 2

Signature over Printed Date


Complete Name

pg. 5

You might also like