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Business Case Study Analysis Guide

The document provides discussion questions for several case studies related to business strategy and marketing. The cases cover topics such as expanding into new markets, acquisitions, retail strategy, branding and international expansion. For each case, students are asked to analyze the industry, company, strategies, and make recommendations. The questions probe issues like growth drivers, SWOT analysis, macroenvironmental forces, challenges, unique selling propositions, pros and cons of expansion, reasons for success or decline, implications of acquisitions, adaptations to other markets and optimal sales force structure.

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Patricia Rodas
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185 views2 pages

Business Case Study Analysis Guide

The document provides discussion questions for several case studies related to business strategy and marketing. The cases cover topics such as expanding into new markets, acquisitions, retail strategy, branding and international expansion. For each case, students are asked to analyze the industry, company, strategies, and make recommendations. The questions probe issues like growth drivers, SWOT analysis, macroenvironmental forces, challenges, unique selling propositions, pros and cons of expansion, reasons for success or decline, implications of acquisitions, adaptations to other markets and optimal sales force structure.

Uploaded by

Patricia Rodas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questions for Case Discussions

(Each LT is to prepare a PPT for these questions)

Case Study: Big Boss Cement Inc.: Stirring Up Industry Competition in the Philippines
 What are the key growth drivers of the cement industry in the Philippines?
 Conduct a SWOT analysis for BBCI.
 Analyze the macro-environmental and competitive forces relevant to the BBCI launch.
 What are the possible obstacles to the success of BBCI? How can it manage these challenges?

B C Columbia Box

1. Which machine do you suppose BC Box purchased? Why?


2. What are the key events in the process of buying the machine? Group these events into major
stages of the buying process.
3. Discuss the members involved in the different stages of buying process.
4. What are the key learnings from the case?

Case Study: Expand the Menu

1. Discuss the unique selling points (USPs) of Yolk-ay?


2. Should Yolk-ay expand the menu? Discuss the Pros and Cons

Case Study: Google: Targeting the healthcare market with Fitbit

1. Analyze Fitbit as an organization and the reasons for its success in the initial years. Discuss the
possible reasons for the decline in its revenue during 2016–2019.
2. Why did Google decide to acquire Fitbit? Will Fitbit be better off with Google?
3. Discuss the pros and cons of this acquisition from Google’s and Fitbit’s perspectives.
4. What does Google’s Fitbit acquisition mean for the future of wearables?

Case Study: Iuiga's Conundrum: 'Clicks' Only or 'Bricks' Too

1. From a retailers’ perspective, carefully evaluate the opportunities and risks of aligning with an
original equipment manufacturer (OEM), original design manufacturer (ODM) and original brand
manufacturer.
2. Critically evaluate the marketing strategy of Iuiga, specifically, its choice of aligning with ODMs.
3. Should Iuiga go for a pop-up store? Would it cannibalise or enhance Iuiga’s online sales – its primary
retail channel?
Jollibee: bringing Filipino fast food to the world

1. Evaluate the brand Jollibee. What is the rationale behind its expansion into Europe?
2. On a scale of 1 to 10 (1: poor; 10: Extremely successful), how successful has Jollibee Foods
Corporation (or JFC) been international? Please justify.
3. What can be learned from its successes and failures in different international markets?
4. Should Jollibee adjust its original business model to the different European markets and cultures?
Please explain. If yes, what elements should be adapted, and what components of its business
model should remain unchanged?

Case Study: Magellan Boatworks

1. What are, and what should be, the objective(s) of Magellan’s communications program?
2. Should Magellan’s marketing message be altered? What message is appropriate?
3. Should Magellan’s media mix be changed?
4. Evaluate Magellan’s budgets for advertising/promotion and sales. Are they appropriate for the
marketing task?

Case Study: Maha Research Labs: Sales Force Expansion

1. What factors should Maha Research Labs Private Limited (MRL) consider when deciding on its sales
targets?
2. Compare generalist and specialist sales forces. Which structure should MRL follow?
3. Estimate the optimal size of a company’s sales force using different calculation methods.
4. Discuss the importance of sales territories. What process should MRL follow when designing its sales
territories?

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