ASSIGNMENT 4 - MARKET STUDY

A.) TARGET MARKET CHARACTERISTICS

The target market for Project 49 Car Care & Cafe is defined as individuals who own cars in
need of maintenance and repair. Our target market is densely populated in the city, including
every household in Quezon City that owns one or more vehicles. Project 49 Car Care & Cafe
estimates that 80% of its customers will come from the local community, including universities
and other businesses, while the remaining 20% will come from car owners on the nearby
driveway.
Target customers are Professional automobile drivers such as Uber drivers, taxi drivers, bus
drivers, and others, who need car maintenance and repair services much more frequently than
all other groups. It is because of their long hours driving and large mileage.
Secondly, owners of used cars. They are expected to avail of all of our services especially car
upgradation and repairs.
Lastly, new car owners who would want to upgrade their automobiles will also be our target
customers. They are expected to avail of our regular maintenance services and upgradation
services.

The Target Market has the following characteristics:

- Tend to be middle- to high-income
- Most rely on their cars daily to get to work or drive their kids to school

B. Competitor’s analysis

Competitors Profile
The Brew
Drive+ Car care Dallas Auto Service
Company Name Black Scoop Cafe Authorithea
Center Center
Kamuning

Owner Jason Manabat Amy Johnson Louie Cheng Sy Mogs Gonzales

Year Started 2015 1992 2018 2014

Number of years
7 30 4 8
in Business
 -Teas are of the
-Professional work at
highest quality
greatly affordable
rates from Taiwan,
freshly brewed
-Accredited everyday.
-Unique identity and
Experts in Tires,
Competitive Edge premium quality of
Rims, Oil, Brakes -25+ years of -Premium
experience with each product concoction mixtures
and Detailing.
various types of are created by a
brands in the industry certified baker.

-Large facilities mean

we can suit your
schedule

Porter’s 5 Forces

CAR CARE SERVICES CAFE

Threats of New Entrants
The threat of new entrants is very high; Entry into this market is simple since there are no
numerous existing and new automotive vehicle governing restrictions or proprietary know-how
service providers are entering the market. preventing others from entering.
Some small players, such as roadside
workshops, can be established anywhere at a
low cost using readily available labor, raw Furthermore, the technology is widely available,
materials, and resources, which can lead to big simple to use, and fairly cheap, making market
players. entry relatively simple.
Other players' franchises are easily available
with little investment.
Threats of Substitute
Substitutes for this service already exist in the
market, ranging from small to large players. With the availability of tea, soda, energy drinks,
Most car service providers offer the same and coffee grounds for home-brewing in the
services that another does in order to maintain markets, the threat of substitutes is high.
their market share in terms of volume.
Own brand service center is another option.
Most people refer to their own brand service
center, where they can use many services
provided under warranty by the company itself.
Bargaining Powers of Supplier
Suppliers' bargaining power is moderate. Many Because there are many competing suppliers,
accessory industries are sprouting up near there is low supplier power—the product is
automobile manufacturers or service providers, standardized. Whether it's coffee beans or raw
recognizing that there are numerous materials for Danish and pastries, the recipes are
opportunities in the automobile industry; thus, standardized at the time of purchase, eliminating
there are numerous suppliers in this industry. reliance on a single supplier.
Bargaining Powers of Buyers
In the car care service industry, the bargaining
There is a lot of buyer power because there are a
power of buyers is moderately high. Since
lot of firms and buyers, and switching costs are low
there are various brands and service centers
on average since there are so many alternatives to
available, buyers have the ability to switch to
choose from.
various brands.
Industry Rivalry
Brand image with each coffee shop allows for
Industry rivalry is very intense from limited rivalry. Furthermore, because of the low
competitors which are company owned like asset specificity, there are low exit barriers—it
Hyundai, Toyota etc. would be simple to sell assets if we decided to exit
the market.

C. Marketing service flowchart - MAICA

A marketing flowchart is used to ensure that the procedures required for a certain marketing
activity of the organization are clearly presented. It acts as a graphic representation of the
marketing functions and the actions that must be taken to ensure the quality of the final
marketing content. For Project 49 Car Care & Cafe, the first process is either to ask for
consultation/inquiry for needed car service or make orders for drinks or snacks in the cafe. This
process can be interchangeable. Next is to make payment. For the car services, the payment
can either be done before availing the service or after getting the service. While waiting for their
car service to finish, they can wait inside the cafe until the service is completed.

D. Demand and supply analysis

ASSUMPTIONS
● DEMAND IS EQUAL TO THE POPULATION OF 5 BARANGAYS WITHIN 1
KILOMETER RADIUS OF THE BUSINESS SITE
 ● SUPPLY IS EQUAL TO NUMBER OF CUSTOMERS OF 2 COMPETITORS WITHIN
1KM RADIUS OF SAID LOCATION
● DEMAND INCREASES 10% ANNUALLY SUPPLY INCREASES 15% ANNUALLY AND
TARGET MARKET SHARE INCREASE 10% ANNUALLY
DEMAND POPULATION

Brgy. Kristong Hari 7,049

Brgy. Mariana 12,476
Brgy. Kamuning 17,285
Brgy. Mariana 12,176
Brgy. Obrero 8,968
TOTAL 57,954

SERVICED SERVICED
COMPETITORS
PER DAY PER YEAR
CAR SERVICES
Drive+ Car care Center (2019) 24 8,640
Dallas Auto Service Center (2015) 27 9,600
Total 51 18,240

CAFE
Black Scoop Cafe 22 7,392
The Brew Authorithea Kamuning 28 9,240
Total 50 17,820

GRAND TOTAL 100 36,060

TARGET
% MARKET PER
YEAR DEMAND SUPPLY D-S GAP MARKET PER DAY
SHARE MONTH
SHARE
2023 57,954 36,060 21,894 30% 6,600 550 18
2024 63,749 41,469 22,280 33% 7,260 605 20
2025 70,124 47,689 22,435 36% 7,986 666 22
2026 77,137 54,843 22,294 39% 8,785 732 24
2027 84,850 63,069 21,781 44% 9,663 805 27
 No. of
Customers
OPERATIONAL Car services
(85% of 20 Cafe (2 Hrs)
HOURS (1.5 Hrs)
Capacity= 17
Customers)
10AM-11:30 AM 3 2 1
11:30-1:00 PM 4 2 2
2:00-3:30 PM 4 2 2
3:30-5:00 PM 4 2 2
5:00-6:30 PM 2 1 1

E. Project sales

ASSUMPTIONS:
1. Increase of Projected Sales (Cafe) by 10% annually
2. Increase of projected car services income by 10% annually
3. Initial Projections based on survey
Target Market Share: 6,600

No. of % of Market No of Service/Pr Subtotal

Services
Responses Responses Share Services oduct Price Sale
CAFE
Drinks Menu (Coffee)
Caramel Macchiato (Iced) 56 24.14% 6,600 1,593 150.00 8,400.00
Caramel Macchiato (Hot) 20 8.62% 6,600 569 140.00 2,800.00
Café Latte (Iced) 40 17.24% 6,600 1,138 135.00 5,400.00
Café Latte (Hot) 18 7.76% 6,600 512 130.00 2,340.00
Café Mocha (Iced) 37 15.95% 6,600 1,053 165.00 6,105.00
Café Mocha (Hot) 12 5.17% 6,600 341 130.00 1,560.00
Americano (Iced) 30 12.93% 6,600 853 180.00 5,400.00
Americano (Hot) 19 8.19% 6,600 541 175.00 3,325.00
TOTAL 232 100.00% 35,330.00

Drinks Menu (Tea)

Chai 50 31% 6,600 2,025 145.00 7,250.00
Ginger Lemon 39 24% 6,600 1,579 130.00 5,070.00
Peppermint 36 22% 6,600 1,458 135.00 4,860.00
Matcha 38 23% 6,600 1,539 140.00 5,320.00
TOTAL 163 100% 22,500.00

Drinks Menu (Fruit

Shakes)
Ripe Mango 70 26.32% 6,600 1,737 135.00 9,450.00
Banana 56 21.05% 6,600 1,389 125.00 7,000.00
Strawberry 43 16.17% 6,600 1,067 150.00 6,450.00
Melon 50 18.80% 6,600 1,241 145.00 7,250.00
Avocado 47 17.67% 6,600 1,166 145.00 6,815.00
TOTAL 266 100.00% 36,965.00

Foods Menu (Cake)

Classic Sans Rival - per
6,600
slice 80 19.23% 1269 130.00 10,400.00
Classic Sans Rival - whole
6,600
cake 20 4.81% 317 1,010.00 20,200.00
Mango Walnut Torte - per
6,600
slice 72 17.31% 1142 150.00 10,800.00
Mango Walnut Torte - whole
6,600
cake 10 2.40% 159 1,100.00 11,000.00
Tiramisu - per slice 65 15.63% 6,600 1031 150.00 9,750.00
Tiramisu - whole cake 11 2.64% 6,600 175 1,470.00 16,170.00
Blueberry Cheesecake - per
6,600
slice 66 15.87% 1047 160.00 10,560.00
Blueberry Cheesecake –
6,600
whole cake 14 3.37% 222 1,250.00 17,500.00
Oreo Cheesecake - per slice 68 16.35% 6,600 1079 160.00 10,880.00
Oreo Cheesecake – whole
6,600
cake 10 2.40% 159 1,250.00 12,500.00
TOTAL 416 100.00% 129,760.00

Foods Menu (Pastries)

Parmesan Pretzels 34 29.31% 6,600 1,934 100.00 3,400.00
Ensaymada 43 37.07% 6,600 2,447 90.00 3,870.00
Revel Bars (3pcs) 39 33.62% 6,600 2,219 30.00 1,170.00
TOTAL 116 100.00% 8,440.00

Foods Menu (Sandwiches)

Grilled Cheese Sandwich 40 21.39% 6,600 1,412 70.00 2,800.00
Ham and Cheese Sandwich 42 22.46% 6,600 1,482 75.00 3,150.00
Egg Sandwich 32 17.11% 6,600 1,129 80.00 2,560.00
Tuna Sandwich 32 17.11% 6,600 1,129 90.00 2,880.00
Bacon and Cheese
6,600
Sandwich 41 21.93% 1,447 80.00 3,280.00
TOTAL 187 100.00% 14,670.00
TOTAL (CAFE) 247,665.00

CAR SERVICES
Preventive Maintenance -
(Price varies depending on 6,600
car unit) 80 21.98% 1,451 5,700.00 456,000.00
New Tires & Tire Repair -
(depending on the type of 6,600
tires) 41 11.26% 743 15,000.00 615,000.00
Brakes & Brake Repair
6,600
(Brake Clean & Adjust) 41 11.26% 743 1,200.00 49,200.00
Car Aircon Cleaning Service
6,600
or Leak Detection 47 12.91% 852 3,500.00 164,500.00
Steering 25 6.87% 6,600 453 8,000.00 200,000.00
Suspension Replacement 26 7.14% 6,600 471 20,000.00 520,000.00
Wheel Alignment 29 7.97% 6,600 526 3,200.00 92,800.00
Lights, Wipers &
6,600
Accessories 28 7.69% 508 4,384.00 122,752.00
Batteries, Starting &
6,600
Charging 47 12.91% 852 15,500.00 728,500.00
2,948,752.
TOTAL 364 100.00% 00
Oil Change Package
Express 40 40% 6,600 2,640 1,400.00 56,000.00
Plus 31 31% 6,600 2,046 2,350.00 72,850.00
Premium 29 29% 6,600 1,914 3,550.00 102,950.00
TOTAL 100 100% 231,800.00
Car Wash
Auto 32 32% 6,600 2,112 280.00 8,960.00
Small Car 44 44% 6,600 2,904 370.00 16,280.00
Big Car 24 24% 6,600 1,584 500.00 12,000.00
TOTAL 100 100% 37,240.00
3,217,792.
TOTAL (CAR SERVICES) 00

Year 1 Year 2 Year 3

CAFE ANNUAL SALES ₱247,665.00 ₱272,431.50 ₱299,674.65
CAR SERVICE INCOME ₱3,217,792.00 ₱3,539,571.20 ₱3,893,528.32
TOTAL ₱3,465,457.00 ₱3,812,002.70 ₱4,193,202.97

F.) MARKETING STRATEGY (3-YEAR MARKETING PLAN)

MARKETING STRATEGY
1st Year

Activity/ Total
Mechanics Duration Unit Cost
Programs Cost

Creation & Business card

Advertising on 3.50/pcs x 100 = 350;
Social Media Flyers 4/pcs. X 50
Project 49 Car November 01,
Accounts; =450;
Care & Cafe 2023 - February 2,050.00
Distribution of Poster 35/pcs x 20 =
Promotion 01, 2026
Business cards, 750;
Posters, and Facebook Ad =
Flyers 500/month

Ribbon = 3 yard x45 =

Grand Cutting of Ribbons
135
Opening of for officially starting February 01,
Banner 65/pcs x 6 = 622.00
Project 49 the business 2023
390
CCC operations
Balloons = 97

Opening Give Giving of Free February 01,

Mugs 30/pc x 15 = 450 450.00
Away mugs for first 15 2023
 customers

Giving of Free
Valentine’s Single Red Rose February 14,
100/pc = 2,000 2,000.00
Gimik for first 20 2023
customers

Tote bag 120 x 15=

Giving of Free Tote
Holiday Dec. 23 & Dec. 1800
bag for first 15 2,800
Specials 30 Tarpaulin
customers
(2ftx6ft) 500/pcs x 2

Giving of
Year End Gift
Calendars for the Dec. 26-30 Calendar 55/pc x 100 5,500
Souvenir
first 10 customers

Total Cost P13,422

MARKETING STRATEGY
2nd Year

Activity/ Total
Mechanics Duration Unit Cost
Programs Cost

Giving of Giving Banner (4ft x 2ft) =200

New Year Carlo Rossi White Jan. 02 - Jan 04,
₱2,300.00
Promo Wine for free for 2024 Carlo Rossi 350 x 6 =
first 2 customers 2,100

Food pack for first

5 customers Food pack 250/head x
1st year 5 = 1,250
February 01,
Anniversary A 50 pesos off ₱1,750.00
2024
Giveaway coupon in car 50 pesos off Coupon
services for first 10 50 x 10 = 500
customers

Giving of Free
Valentine’s Single Red Rose February 14,
100/pc = 1,000 P1,000
Gimik for first 10 2023
customers
 Umbrella 15 x 70
Summer Free Umbrella for
April 11, 2024 Banner 65/pcs x 3 = P1,245
Gimik first 15 customers
195

Giving Holiday
Holiday basket for first 5 Holiday basket 500 x
Dec. 24 ₱5,000.00
Specials customers 10 = 5000
& first 5 employees

Giving of Free
Year End Gift Tumbler for first 5
Dec. 28-30 Tumbler 120/pc x 15 P1,800
Souvenir customers every
day

TOTAL COST ₱9,050.00

MARKETING STRATEGY
3rd Year

Activity/ Total
Mechanics Duration Unit Cost
Programs Cost

Giving of Giving
Banner (4ft x 2ft) =200
Carlo Rossi Red
New Year Jan. 02 - Jan 04,
Wine and calendar 2,300
Promo 2025 Carlo Rossi 350 x 6 =
for free for first 2
2,100
customers

A 150 pesos off

2nd year
coupon in car February 01, Coupon 150/head x 10
Anniversary 1,500
services for first 10 2025 = 1,500
Giveaway
customers

Giving of Free
Ferrero Rocher
Valentine’s February 14, 150/pc x 5 = 750
chocolate and Red 1,250
Gimik 2025 100x5 = 500
Rose for first 5
customers

A 50 pesos off
Mid-year 50x5 = 250
coupon for first 5 July 15, 2025 450
Promo 20x10 = 200
customers
 Free Project 49
stickers for first 10
customers

Giving Holiday
Holiday basket for 4 Dec. 21 & Dec. Holiday basket 500 x 4
2,000
Specials customers (First 2 30 = 2,000
customers a day)

Giving of Free
Year End Gift Tumbler for first 5
Dec. 28-30 Tumbler 120/pc x 15 1,800
Souvenir customers every
day

TOTAL COST ₱9,300.00

Project 49 Car Care & Cafe will adhere to a consistent message highlighting the benefits of auto
repair services. It will build out its social media presence. It’s a free and effective way to create
awareness about the business and directly engage its customer base. Project 49 Car Care &
Cafe will also purchase ad space on local websites.
To attract customers from the nearby highway, Project 49 Car Care & Cafe will purchase a
billboard ad that will include directions from the highway to the shop. The business also will
build relationships with local automotive companies with the goal of getting those companies to
refer their customers, many of whom are highway drivers, to Project 49 Car Care & Cafe.

G.) MARKETING FORMS

BUSINESS / CALLING CARD

SIGNAGES
POSTERS
FLYERS
ASSIGNMENT 5 - OPERATIONAL CHARACTERISTICS
A. Organizational Chart

B. Job Analysis
● The Manager will be responsible for ensuring that the business works smoothly and that all
production, productivity, quality, and customer service objectives are achieved. In addition, the
manager will guarantee that the company reaches its sales, profitability, and quality targets
regularly.
● The Bookkeeper is responsible to balance budgets, revenue, and expenses, which includes
staffing, meals, capital expenditures, and business maintenance.
● The Cashier role is to monitor customer transactions, scan goods for pricing correctness,
collect cash or credit payments and give receipts, refunds, and changes.
● The Cook is responsible for food preparation, cooking, and planning. Assist in the clean and
efficient operation of the kitchen. Observe proper food handling, sanitation, and storage
methods.
● The Barista is responsible for creating and serving hot and cold beverages while maintaining
a clean and sanitary work environment and equipment/tools.
● The Service Crew is responsible for interacting with customers and responding to their
problems as quickly as possible. Preparation and ensuring that the customer receives the
appropriate order. Customers are also greeted by the service crew when they enter or leave the
store.
● The In-house Helper is responsible for maintaining the sanitary and orderly condition of the
facility's equipment. Cleaning up the waste from both the cafe and the car wash, as well as
maintaining a safe and secure environment.
● The Car Personnel are responsible for checking the vehicle's engine and
mechanical/electrical components, as well as assessing and performing routine maintenance on
the vehicle's computer and electronic systems.

C. Manpower requirements (MAICA)

MANAGER BOOKKEEPER CASHIER COOK

Managers influence the The duty of a A cashier is a retail A cook is someone
culture of their teams and bookkeeper is to professional that who works in the
workplaces in a variety of record and preserve scans things to food preparation
ways. They must be financial transactions check pricing and industry. In a small
administrative as well as as part of the quantities are right, café or bistro, the
leadership. They also need a accounting process. serves customers cook has some say
varied range of talents to be An accountant, on who need product over what is on the
effective. the other hand, is help or guidance, menu. A cook's work
Staffing and hiring involved in every and manages role and
New employee training aspect of the returns and responsibilities
Existing personnel should be accounting process. exchanges as include the
coached and developed. They can do the needed. following:
ROLE Managing performance duties of Using cash registers Organizing the
issues and terminations bookkeepers, to manage recipes for
Helping with issue solving although they often consumer preparation.
and decision-making spend more time transactions Food preparation
Conducting performance analyzing financial Product scanning that is both quick
evaluations on time records. They also and price verification and tasty.
Converting corporate summarize financial Collecting payments Remembering all of
objectives into functional and data and convey it to in cash or on credit the different orders
individual objectives stakeholders and top and effortlessly
Monitoring performance and management. assembling them to
taking action to improve the order
outcomes Capable of cooking
Budget and spending in large quantities
 monitoring and control and using
Keeping track of and professional kitchen
reporting scorecard results to equipment.
upper management The staff timetable
Future era planning and should be
goal-setting" organized.
Maintain an
inventory.
Keep everything in
its right place and
order.
Handle food as
cleanly as possible.
The term "span of control"
refers to the amount of
people who report directly to
a single boss. Nine (9)
employees directly report to
the manager at Project 49
SPAN Car Care & Cafe. A limited
OF range of administration
CONT allows for more assistance
ROL for training, coaching, and
growth. The longer gap limits
the manager's capacity to
help direct subordinates
while simultaneously allowing
for greater employee
autonomy.
Employees may be hired,
AUTH fired, disciplined, or promoted
ORITY by a manager.
Leadership: 1. Organization skills Work experience as Food and nutrition
A manager must be able to 2. Attention to details a Retail Cashier or in knowledge
establish priorities and 3. Integrity and a sales-related Understand the
inspire team members. Transparency function correct meal
Communication: 4. Communication Basic computer preparation process.
The manager must learn to skills knowledge Knowledge of
ESSEN communicate effectively in all 5. Problem-solving familiarity with effective
TIAL of its forms, including skills technological communication
SKILLS one-on-one, small groups, 6. Tech-savviness equipment such as abilities.
big groups, email, remote 7. Time Management cash registers and Should be capable
working, and social media. Skills point-of-sale of multitasking.
Teamwork: systems Have a high level of
The manager acts as a role Excellent math skills cleanliness
model for teamwork. Excellent
Critical Thinking: communication and
 To improve your time management
performance, the manager abilities
seeks to understand where Dedicated to
and how your tasks fit into customer
the larger picture. satisfaction
Finance:
A manager must understand
the language of numbers.
Managers must work hard to
understand how money is
invested and to guarantee
that these investments
produce a good return for the
company.

IN-HOUSE
BARISTA SERVICE CREW HELPER CAR PERSONNEL
A barista is a professional Individuals that assist An in-house helper Automotive service
who prepares and serves consumers directly in is in charge of technicians who
coffee, tea, and other a company cleaning and maintain, repair, and
specialty drinks. They are organization are arranging homes, inspect automobiles,
in charge of receiving known as service buildings, or light trucks, and other
orders and payments from crew members. The businesses. They vehicles are examples
customers. They also clean service crew job often clean both of car people. A
and disinfect their work description comprises interior and exterior service technician is
areas, seating places, and offering clients with places. also known as an auto
tools. services such as Performing mechanic, auto
Greeting clients as they beverages and food in cleaning tasks technician, automotive
walk in the most friendly such as sweeping, technician, or service
Providing drink menus to manner possible. A mopping, dusting, technician.
consumers and addressing service crew and polishing Perform car
inquiries about ingredients member's job also ensuring that all maintenance and
Taking orders and paying includes clearing up rooms are repairs for customers.
close attention to details the tables once maintained and Using diagnostic tools,
(e.g. preferences of coffee customers have inspected in identify car faults.
blend, dairy and sugar finished eating. They accordance with Provide excellent
ratios) not only serve meals, requirements customer service while
but they also assist in Keeping equipment explaining automobile
the kitchen. safe and ensuring repairs and difficulties.
sure there are no Repair processes
flaws should be planned
utilizing charts,
instructions, and
expertise.
Parts and systems
must be tested for
ROLE functioning.
 Oil changes, fluid level
checks, and tire
rotation are examples
of fundamental auto
care and maintenance
duties.
Replace brake pads,
wheel bearings,
sensors, and other
components.
Perform normal car
maintenance and
general repair services.
Previous experience as a Have thorough Proven cleaning or Experience with
Barista or Waiter/Waitress knowledge of all housekeeping automotive and engine
is required. recognized hygiene experience maintenance or auto
Brewing equipment policies and Ability to operate mechanic training is
experience is required. regulations. with minimal essential.
Understanding of sanitation Capability to do supervision while Certifications from ASE
regulations needed activities maintaining a high are necessary.
Flexibility to work different accurately degree of Possess a valid driver's
shifts Ability to remain calm performance license.
Basic math abilities during rush hour Customer-focused I earned an associate's
Capability to assess client Ability to show and warm degree in vehicle
preferences invoices, receive Prioritization and maintenance and
Outstanding orders, and deliver time management repair.
communication abilities them to customers on abilities are Ability to provide a
ESSE
A high school graduation is time required. professional image
NTIAL
required, and related Be willing to help Working swiftly while providing
SKILL
experience is preferred. kitchen workers. while maintaining personable customer
S
Capability to provide quality service.
excellent customer In order to keep correct
service and help records, it is necessary
Customer to read, analyze, and
recommendations for transcribe data.
meals, side items, and In a fast-paced
deals atmosphere, do routine
Have a solid maintenance and other
knowledge and grasp responsibilities.
of menus and be Lifting things weighing
prepared to direct up to 50 lbs is possible.
clients on how to
make menu
selections.

D. Recruitment and Selection Process (MAICA)

To remain competitive, organizations must recruit the greatest possible personnel. Strategic
recruiting may and should be adapted to the company, but the recruitment and selection
process follows a fundamental pattern. The first step is the planning stage. It entails tasks such
as determining which positions must be filled, doing a job analysis, drafting a job description,
and developing applicant specifications. In the second step of the recruiting and selection
process, the business must identify and attract qualified individuals. During this phase, methods
of recruitment and selection include publicizing the position through traditional methods such as
using recruitment agencies, recruiting internally, talent searches, and print and web advertising.
The conversion of applicants to employees is the ultimate stage of the recruiting and selection
procedures. The screening of candidates begins the selection process to identify which satisfy
the candidate standards given forth in the first step. In this section, the organization must
assess some of the papers used in selection and recruiting operations, such as job descriptions
and person specifications, in order to match them with applicant application forms and CVs.

E. Training and Development Programs (MAICA)

Training is a systematic process in which individuals are coached and taught technical
information linked to their professions. It focuses on educating employees how to use certain
devices or do specific jobs in order to boost efficiency. Development, on the other hand, refers
to the total holistic and educational growth and maturity of persons in management positions.
The development process is concerned with insights, attitudes, adaptability, leadership, and
human connections.

Individuals are coached and taught technical information related to their vocations during the
training process. It focuses on teaching employees how to utilize certain technologies or do
specific tasks in order to increase efficiency. Development, on the other hand, refers to the
whole holistic and educational growth and maturity of those in positions of leadership. Insights,
attitudes, flexibility, leadership, and interpersonal relationships are all important aspects of the
growth process. Employees at various levels get varying amounts of training. For the training of
skilled employees and operators, the following training techniques are used: specific job training
programs, technical training with live demos, internship training, and job rotation training.

F. Bankruptcy (DEZZA)
If, after noticing some of the warning signs, the situation becomes too terrible or untenable from
a financial standpoint, there are a number of bankruptcy options available to help businesses
weather the storm of near-term economic troubles and persevere long-term.

To determine the feasibility of a company’s ability to repay its debts, a valuation professional will
typically perform a variety of insolvency tests, as detailed below.
● The ability-to-pay solvency test. This is a test of whether or not a company reasonably
can be expected to pay its debts as they come due, and is sometimes referred to as
cash-flow solvency or equitably solvency.
● The balance-sheet solvency test. This is a test of whether or not the fair value of a
company’s assets exceeds the face value of its liabilities and is performed on either a
going-concern or liquidation basis.
● The capital-adequacy solvency tests. This is a less-defined test of whether or not a
company has adequate capital.

G. Warning signs and bankruptcy (DEZZA)

Most people are unaware that they are in danger of becoming bankrupt until they do. They
suddenly have no money, mounting debts, and scary phone calls to attend to. Here are some
warning signals of impending bankruptcy:
● Continued decreases in cash flow
● Low cash or capital balance
● Can’t qualify for debt management
● Departure of key management or employees
● Inability to meet debt obligations such as loans and lease payments
● Key debt covenants are or soon to be breached
● Difficulty meeting payroll
● Increased interest rates on credit cards due to late payments
● Consistent calls from creditors
● Company executives considering injecting more personal money into the business to
satisfy debts or payroll
H. Reorganization (GETTE)
A reorganization is a major and disruptive reworking of a failing corporation with the goal of
restoring profitability. Shutting down or selling divisions, altering management, lowering budgets,
and laying off personnel are all possibilities.
Recapitalization is a sort of reorganization that focuses on the business's capital structure. This
procedure entails the exchange of one form of capital for another with the goal of restoring
financial stability to a business. This could happen if the company has new financial goals,
which can happen when companies merge or when management changes dramatically, and if
the company had new vital jobs or tasks, which could be influenced by changes in technology or
client base. To meet those requirements, reorganization may be required.

I. Strategy during Reorganization (GETTE)

Honest appraisal and communication are the most important components of your success while
implementing a company reorganization. The following are the strategies to a successful firm
reorganization:s
● Examine your existing strategy
When accurately assess a company's current health, we must examine the strategy, structure,
and business model in place. Determine the advantages and disadvantages. Keep the systems,
programs, and initiatives that achieve the desired results and replace or alter the ones that
don't. This procedure may include data collection, research, and consultation with experts.
● Ask inquiries
We will ask our customers and employees questions. These individuals can most likely assist in
identifying areas of concern and pointing out items that function well. Although you can acquire
this information informally, conducting official surveys or inquiries has advantages.
● Disseminate the plans
Communicating our reorganization intentions in an open and honest manner. Transparent
communication demonstrates respect and can provide perspective and security to your
stakeholders, as well as minimize gossip and conjecture. Create a role-based organizational
chart to highlight changes in reporting and outline overarching aims and goals. At a
company-wide meeting, present the overview and chart, and follow up with smaller team
meetings and easily accessible reference material.
● Make a succession plan
If the restructuring involves layoffs, you must plan ahead of time for severance pay. Severance
packages should be fair and legal, as well as demonstrate appreciation for the job someone has
done in their position. It is also prudent to provide an employee buy-out option. This is the time
when certain individuals have the option to accept a severance package voluntarily.
● Implement the plan
Set dates for the various components of the reorganization plan to be implemented. Stick to the
scheduled dates and make sure that all staff is informed of when these adjustments will take
place.
● Consider and evaluate
Create a specific committee to assess and reflect on this activity. The committee's success
should be guided by the initial aims and desired outcomes. They should also conduct surveys
and analyze data on a regular basis to track progress. Reflection is required to determine
whether the reorganization adjustments are useful and whether more action is required.

J. Business turnarounds
Turnarounds are often difficult, but they can also be a very appealing investment if there is a
solid foundation for a long-term turnaround capable of generating long-term value. With our
turnaround feasibility offering, we quickly analyze the underlying problems that are causing the
business's strategic underperformance. These are frequently obscured by the accompanying
financial and management crisis, which understandably becomes the core operational team's
primary focus. We would then focus on understanding market demand, competitive analysis,
and overall dynamics. In addition, we will examine the overall operation of the business. Based
on this, we will diagnose the real, and often underlying, issues that contributed to the corporate
strategy decline, and thus determine the potential for long-term turnaround.

We would therefore attempt to identify opportunities for better market engagement and efficient
marketplace and competitive analysis. We will look for ways to improve existing propositions
and more effectively exploit existing capability through new propositions. Our goal is not only to
regain market strength, but also to leapfrog existing competitors where possible by more
efficient segmentation, proposal targeting, and process efficiency. Similarly, we will seek to
identify those activities that provide the strongest competitiveness and customer 'value' based
on an analysis of business operations, capabilities, and activities. To improve both competitive
effectiveness and operational efficiency, we will prioritize quality improvements (where part of a
market engagement/proposition enhancement) and rating and reviews.
6. Succession of Business

Purpose: The purpose of this succession plan is to identify roles critical to the business, analyse
associated risks, and then to create and capture plans to reduce those risks.
Criticality:
1: Critical - must "hit the ground running"
2: Very Important - fully functional within 6 months
3: Less important - time to train/mentor & induct fully

Risk of Volunteer ready for role

Current current Potential
Role Criticality
Incumbent incumbent successors Now In 1-2 years
leaving role
Manager Maica Peralta High Brigette Perez 2 -
Bookkeeper Brigette Perez Low Kristine Marcelo 2 -
Kristine
Cashier Marcelo Low Ricca Luana 2 -
Cook Barista Dezza Gantong High Demi Mendiola 3 -
Service Crew Kris Bernal High Pia Latoja 3 -
Car Donny
Personnel Kyle Echarri High Pangilinan 2 -
Car Donny
Personnel Pangilinan Low Ronnie Alonte 2 -
Car
Personnel Ronnie Alonte Low Daniel Padilla 3 -
In house
helper Paolo Contis High Coco Martin 2 -

ASSIGNMENT 6 - TECHNICAL ASPECTS

A. Product or Service Description

A. CAFÉ

DRINKS
Caramel Macchiato (Iced) Not-too-sweet vanilla latte topped with caramel (milk,
vanilla syrup, and topped with espresso and caramel
sauce).
Caramel Macchiato (Hot)

Café Latte (Iced) Coffee -based drink made primarily from espresso and
steamed milk (one-third espresso, two-thirds heated milk
and about 1cm of foam.
Café Latte (Hot)

Café Mocha (Iced) Classic coffee drink made with rich, full-bodied espresso
combined with bittersweet mocha sauce and steamed
milk, then topped with sweetened whipped cream.
Café Mocha (Hot)

Americano (Iced) Espresso-based drink made with single or double-shot

espresso combined with up to four or five ounces of hot
water in a two-demitasse cup.
Americano (Hot)

Chai Full-bodied, spice-filled flavor and creamy mouthfeel -

Brewed black tea prepared with multiple aromatic spices
like ginger and cardamom, milk, and sugar.

Ginger Lemon A 100% blend of Natural Lemon and Ginger with Viscum
Album as its base. Helps reduce pain associated with
inflammation, arthritis, and even headaches.

Peppermint A 100% blend of a handful of natural fresh peppermint

leaves.

Matcha Made with finely ground powder of specially grown and

processed green tea leaves, rich in catechins and
natural antioxidants.

Ripe Mango Refreshing ice-blended fruit drink made with fresh

mangoes, milk, sugar, cold water, and ice.
Banana Ice blended sweetened drink made with ripe bananas,
milk, and sugar.

Strawberry Made with real fresh strawberries, a highly nutritious

snack with low-calorie and low-fat.

Melon Made with freshly sweet and scrumptious ripe melons

blended with ice, milk, and sugar.

Avocado Made with fresh ripe avocado, low-fat milk, vanilla, and a
squeeze of lemon.

FOOD

Classic Sans Rival - per slice Made of layers of buttercream, meringue, and chopped
cashews (nutty meringue with creamy butter taste).
Classic Sans Rival - whole
cake

Mango Walnut Torte - per Chiffon cake filled with walnut, meringue, and fresh
slice mangoes, topped with salted caramel sauce.

Mango Walnut Torte - whole

cake

Tiramisu - per slice Elegant and rich layers of coffee chiffon cake and vanilla
chiffon cake made with ladyfinger pastries, espresso
coffee, and mascarpone cheese.
Tiramisu - whole cake

Blueberry Cheesecake - per Creaminess and tartness, velvety smooth filling of cream
slice cheese, topped with a layer of thin and light blueberry
preserve. Made with freshest ingredients.
Blueberry Cheesecake –
whole cake
Oreo Cheesecake - per slice Cheesecake layer with Oreo cookie crust and ground
Oreo toppings.
Oreo Cheesecake – whole
cake

Parmesan Pretzels Warm and soft parmesan pretzels with sprinkles of

parmesan cheese on top.

Ensaymada Filipino soft, sweet bread covered with butter and sugar
then topped with lots of grated cheese.

Revel Bars (3pcs) Oatmeal cookie bar with a gooey or fudgy layer in the
middle.

Grilled Cheese Sandwich Hot toasted sliced bread with American bread and
mozzarella.

Ham and Cheese Sandwich Cheese and sliced ham between two slices of toasted
bread.

Egg Sandwich Toasted wheat bread filled with scrambled eggs,

chopped basil, chopped green onions, lettuce leaves,
and finely grated lemon rind.

Tuna Sandwich Toasted wheat bread with chunked tuna, mayonnaise,

slices of onions, bell peppers, celery, and lettuce leaves.

Bacon and Cheese Sandwich Cheese and bacon between two slices of toasted bread.

B. CAR SERVICES

Preventive Maintenance - For every vehicle in your fleet, fleet services usually
(Price varies depending on include comprehensive maintenance and repairs.
car unit)
New Tires & Tire Repair - A tire repair will be performed by a tire service
(depending on the type of technician who has been trained to do a thorough and
tires) accurate repair.

Brakes & Brake Repair (Brake Brake Repair – to all parts of your brake system, from
Clean & Adjust) the power brake booster to the parking brake assembly.

Car Aircon Cleaning Service Detecting freon leakage using dyes to actual very
or Leak Detection complicated job of car aircon compressor replacement.

Steering The Suspension is the system of tyres, tyre air, springs

shock absorbers and linkages that connects a vehicle to
its wheels which allows relative motion between the two.
Suspension systems must support both road
Suspension Replacement
holding/handling – ride quality which is at odds with
each other.

Wheel Alignment Wheel alignment sometimes referred to as breaking, or

tracking is part of standard automobile maintenance that
consists of adjusting the angles of wheels to the car
manufacturer specifications.

Lights, Wipers & Accessories P49CCC will inspect your vehicle's lights, wipers and
accessories to correct any problems you may be
experiencing.

Batteries, Starting & Charging A good quality battery will ensure that there is sufficient
power and a regular flow of current around the cars
circuit

Oil Change Package An oil change is the act of replacing the oil and oil filter
in your car, truck or SUVs crankcase.
● Express

● Plus

● Premium
Car Wash A car wash (also written as "carwash”) or auto wash is a
facility used to clean the exterior and, in some cases,
the interior of motor vehicles.
● Auto

● Small Car

● Big Car

B. PRODUCTION AND OPERATIONAL PLAN

● Business Operating Hours

● Weekly Work Schedule

 ● Operating Cycle

C. Project site - TINE

Exact location at Grassroots Philippines Incorporated , E. Rodriguez Sr. Ave Kristong Hari,
Quezon City with a total lot area of 1,032 m²

D. Project layout - DEZZA