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APPENDICES
 APPENDIX A

Letter to the Manager

 APPENDIX B

Letter to the Participant

 APPENDIX C

Informed Consent Form of the Participant

APPENDIX D

Questionnaire
 APPENDIX E

Interview Questions

1. What is your favorite product (dish/meal) in this restaurant? (name of the restaurant)
Why do you say so?

2. Do you think that the price of the product (dish/meal) in this restaurant (name of the
restaurant) is relevant to the quality of the product (dish/meal) itself? If yes, why do
you say so? If not, explain why?

3. How often do you eat in this restaurant? (name of the restaurant)

4. Is the place or location of this restaurant (name of the restaurant) accessible, knowing
that we are in the middle of a pandemic? If so, can you provide a short explanation?

5. How did the owner promote their restaurant?

6. What are your experiences on this restaurant? (name of the restaurant)

7. What are your comments or suggestions to this restaurant with regards to the 4Ps:
product, price, place, promotion?
 APPENDIX F
Sample Statistical Computation

Level of Marketing Mix Strategies in terms of Products as perceived by the

customers in Vigan City
Restaurant Restaurant Restaurant Restaurant As a
A B C D Whole
A. PRODUCTS
X DR X DR X DR X DR X DR
1. Meals have high
quality and tastes 4.50 SA 4.50 SA 4.35 SA 4.60 SA 4.44 VH
good.
2. Products/ Meals
are appropriate to the 4.05 A 3.90 A 4.25 SA 4.09 A 4.09 H
season
3. Meals are well
arranged and 4.30 SA 4.00 A 4.20 A 4.20 A 4.20 H
presented.
4. Restaurant offers
variety of meals in
3.90 A 3.90 A 4.15 A 4.15 A 4.15 H
meeting customer’s
satisfaction.
5. Restaurant offers
local/ traditional
4.20 A 3.90 A 4.30 SA 4.25 SA 4.25 VH
foods to the
customers.
6. Restaurant food
portion size (food
4.35 SA 4.05 A 3.95 A 4.14 A 4.14 H
quantity) served is
reasonable.

Overall Mean 4.22 SA 4.04 A 4.20 A 4.42 SA 4.22 VH

Norms: Statistical Range Descriptive Rating Overall Descriptive Rating
4.21 – 5.00 Strongly Agree (SA) Very High (VH)
3.41 – 4.20 Agree (A) High (H)
2.61 – 3.40 Undecided (U) Moderate (M)
1.81 – 2.60 Disagree (D) Low (L)
1.00 - 1.80 Strongly Disagree (SD) Very Low (VL)
 CURRICULUM VITAE

I. Personal Data

Full Name: Kent B. de Peralta

Nickname: Koy, Kentai

Home Address: Manueva, Santa Ilocos Sur

Birthdate: November 15, 2004

Place of Birth: Manueva, Santa Ilocos Sur

Age: 17

Gender: Male

Height: 5’81/2

Weight: 48 kgs

Religion: Roman Catholic

Email Address: jeunbi545@[Link]

Motto: “What goes around, comes around.”

Father’s Name: Jojit C. de Peralta

Mother’s Name: Anna Lourdes Cuenta Bayugo

II. Educational Background

Elementary Education: Basug Elementary School, 2010-2017

Basug, Santa, Ilocos Sur

Secondary Education:

Junior High School University of Northern Philippines, 2017-2021

Tamag, Vigan City, Ilocos Sur

Senior High School University of Northern Philippines, 2021-Present

Tamag, Vigan City, Ilocos Sur