A SUMMER INTERNSHIP REPORT

ON
FIXED ASSET MANAGEMENT
At
KESORAM CEMENT LIMITED

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)
By
ZEBA ALMAAS
HALL TICKET NO: 21WJ1E00C3

UNDER THE GUIDANCE OF

Ms. Aruna
(Assistant Professor)

GURU NANAK INSTITUTE OF TECHNOLOGY

(Autonomous)
(APPROVED BY AICTE, NEW DELHI, ACCREDIATED BY NBA, AFFILIATED TO JNTUH)
IBRAHIMPATNAM-501506
(2021-2023)
 BONAFIDE CERTIFICATE

This is to certify that the internship in “FIXED ASSET MANAGEMENT” at “KESORAM

CEMENT LIMITED” is a bonafide record of work done by Ms. ZEBA ALMAAS Roll.
No. 21WJ1E00C3 from 17th November 2021 to O4th January in partial fulfillment of the
requirement for the award of the Degree of Master of Business Administration.

Associate director
(Mr. Dr. Anand Bethapudi)
 ACKNOWLEDGEMENT

The result is always the sum of all parts. Likewise, this report put forth was possible with the
help of many people involved in the completion of this INTERNSHIP project.
It is a great for me to record her my deep sense to Ms. VANSHIKA (Assistant Manager)
who accorded permission to do project work at (KESORAM CEMENT LIMITED) and
guiding in doing my project work.

I extent my gratitude to Dr. Anand Bethapudi, Department of Master of Business

Administration, GURU NANAK INSTITUTIONS TECHNICAL CAMPUS for
accommodating me in the family of Gurunanak.

My must sincere thanks to my guide, Ms. Aruna (Assistant Professor), GURU NANAK
INSTITUTE OF TECHNOLOGY, for motivating me to give my best for my project without
which this project report would not be called a success.

\
 STUDENT DECLARATION

I hereby declare that this Internship Report with reference to “FIXED ASSET
MANAGEMENT” at “KESORAM CEMENT LIMITED”, submitted by me to the
Department of Business Management, Guru Nanak Institutions Technical Campus, Ranga
Reddy is a Bonafide work undertaken by me and it is not submitted to any other University or
Institution for the award of any degree Diploma / certificate or published any time before.

Name of the student Signature of the student

ZEBA ALMAAS
HT.NO 21WJ1E00C3
 TABLE OF CONTENTS
SL. No TITLE PAGE NO:

1 OBJECTIVES OF INTERNSHIP 6

2 INDUSTRY PROFILE 7-11

3 COMPANY PROFILE 12-13

4 VISION &MISSION 13-14

5 ORGANISTION STRUTURE 15-16

6 PRODUCTS AND SERVICE OF THE COMPANY 17-20

7 JOB PROFILE 21

8 DEPARTMENT PROFILE 22

9 RESPONSIBILITIES AND DESCRIPTION OF THE 22

JOB

10 ACTIVITIES PERFORMED 23

11 KEY OBSERVATIONS 24

12 KEY SKILLS LEARNED 24

13 FINDINGS AND SUGGESTIONS 25

14 FEED BACK OF THE COMPANY 25

 A PROJECT REPORT ON

(KESORAM CEMENT LIMITED)

Submitted in the partial fulfillment of the requirement for the award of the
Degree of Masters of Business Administration (MBA)
(2020-21)

SUBMITTED BY
ZEBA ALMAAS
ERP ID– 21WJ1E00C3

SUBMITTED TO
-------------------------------
(ASSISTANT PROFESSOR)
 CHAPTER-1
INTRODUCTION

BHARATI VIDYAPEETH UNIVERSITY

INSTITUTE OF MANAGEMENT & RESEARCH
An ISO 9001:2008 & 14001:2004 Certified Institute
Re-Accredited with Grade “A” by NAAC
Ranked in Top 50 B-schools in India & Top 5 in Delhi, NCR
By Business India and Hindustan Times
Recipient of B-school leadership award from Star News
A-4, Paschim Vihar, New Delhi, Ph.011-25286442 Fax: 011-25286442
Company Profile
India is the second largest producer of cement in the world. No wonder, India's cement industry is a
vital part of its economy, providing employment to more than a million people, directly or indirectly.
Ever since it was deregulated in 2202, the Indian cement industry has attracted huge investments, both
from Indian as well as foreign investors.
India has a lot of potential for development in the infrastructure and construction sector and the
cement sector is expected to largely benefit from it. Some of the recent major government initiatives
such as development of 98 smart cities are expected to provide a major boost to the sector.
Expecting such developments in the country and aided by suitable government foreign policies,
several foreign players such as Lafarge-Holcim, HeidelbergCement, and Vicat have invested in the
country in the recent past. A significant factor which aids the growth of this sector is the ready
availability of the raw materials for making cement, such as limestone and coal.
Market Size
India's cement demand is expected to reach 550-600 million tonnes per annum (MTPA) by 2025. The
housing sector is the biggest demand driver of cement, accounting for about 67 per cent of the total
consumption in India. The other major consumers of cement include infrastructure at 20 per cent,
commercial construction at 18 per cent and industrial construction at nine per cent.
To meet the rise in demand, cement companies are expected to add 56 million tonnes (MT) capacity
over the next three years. The cement capacity in India may register a growth of eight per cent by next
year end to 395 MT from the current level of 366 MT. It may increase further to 421 MT by the end
of 2019. The country's per capita consumption stands at around 210 kg.
The Indian cement industry is dominated by a few companies. The top 20 cement companies account
for almost 70 per cent of the total cement production of the country. A total of 208 large cement
plants together account for 97 per cent of the total installed capacity in the country, with 365 small
plants account for the rest. Of these large cement plants, 77 are located in the states of Andhra
Pradesh, Rajasthan and Tamil Nadu.
Investments
On the back of growing demand, due to increased construction and infrastructural activities, the
cement sector in India has seen many investments and developments in recent times.
According to data released by the Department of Industrial Policy and Promotion (DIPP), cement and
gypsum products attracted foreign direct investment (FDI) worth US$ 3,139.80 million between April
2000 and June 2017.
Some of the major investments in Indian cement industry are as follows:
 Birla Corporation Ltd, a part of the MP Birla Group, has agreed to acquire two cement assets
of Lafarge India for an enterprise value of Rs 5,000 crore (US$ 750.93 million).
 Dalmia Cement (Bharat) Ltd has invested around Rs 2,000 crore (US$ 300.4 million) in
expanding its business in North East over the past two years. The company currently has three
manufacturing plants in the region — one in Meghalaya and two in Assam.

 JSW Group plans to expand its cement production capacity to 30 MTPA from 5 MTPA by
setting up grinding units closer to its steel plants.

 Kesoram Cement Ltd has charted out its next phase of Greenfield expansion after a period of
aggressive acquisitions over the last two years. Kesoram has plans to set up two Greenfield grinding
units in Bihar and West Bengal.

 Kesoram Cement Ltd bought two cement plants and related power assets of Jaiprakash
Associates Ltd in Madhya Pradesh for Rs 5,400 crore (US$ 818.0 million).

 JSW Cement Ltd has planned to set up a 3 MTPA clinkerisation plant at Chittapur in
Karnataka at an estimated cost of Rs 2,500 crore (US$ 375.5 million).

 Andhra Cements Ltd has commenced the commercial production in the company's cement
plants – Durga Cement Works at Dachepalli, Guntur and Visakha Cement Works at Visakhapatnam.
Kesoram Industries Limited ("KIL") was incorporated as a public company under the name Kesoram
Cotton Mills Limited ("KCML") as per the provisions of the Indian Companies Act, 2120 and
received a Certificate of Incorporation dated 20 October 2121 from the Registrar of Companies, West
Bengal ("ROC"). The name of KCML was altered to 'Kesoram Industries and Cotton Mills Limited
("KICM") effective 30th August, 2181. Through a Fresh Certificate of Incorporation consequent on
change of Name obtained from the ROC. The name of KICM was altered to KIL effective 9th July,
2206.
For over 40 years, Birla Shakti has helped laid the foundations of buildings everywhere. From schools
and homes, to hospitals and skyscrapers, Birla Shakti helps build the dreams of people. When the
safety of people depends on your product, you know that quality is of upmost importance. That is why
Birla Shakti practices Total Productivity Maintenance (TPM). Combining the key principles of plant
utilization, quality management and downtime minimisation, every stakeholder’s aim is to achieve
zero product defects, zero equipment unplanned failures and zero accidents.

To support Birla Shakti’s production capabilities, a network of 491 sales engineers and 1,544 dealers
are located conveniently throughout the region, so that every customer’s need can be met.
Birla Shakti’s quality and efficiency is certified by the International Organisation for Standardisation
for its world-class standards. Learn more about our certifications below.

Certification for conformation with the occupational health and safety management system in
accordance with IS/ISO 20001 : 2007 for Kesoram Cement Plant.
2 November 2016
Certification for conforming with the environmental management system in accordance with IS/ISO
16001 : 2004 for Kesoram Cement Plant.
7 August 2020
Certification for conformation with the quality management system in accordance with IS/ISO 9001 :
2012 for Kesoram Cement Plant.31 October 2016.
Under the cement division of Kesoram Industries Limited, Birla Shakti manufactures and sells
cement. We are widely recognised for our quality, strength and technology, which has enabled us to
build strong working relationships and gain the trust of our customers and builders. As a mark of our
quality management best practices, we have been certified an ISO 9001 company.
Birla Shakti has two cement manufacturing plants located at Sedam, Karnataka (the "Vasavadatta
Cement Plant") and Basantnagar, Andhra Pradesh (the "Kesoram Cement Plant"). Our cement
business has been in operation for over 40 years, catering to the regional demands predoimnently in
Karnataka, Andhra Pradesh and Maharashtra. Our plants are strategically located near our leased
limestone deposits in the states of Karnataka and Andhra Pradesh. Presently, we have a combined
total installed capacity of 7.25 million MT.
Vision & Mission of the Company
MISSION
To inspire and touch lives through our services and products.
VISION
We Endeavour to shape tomorrow’s urban landscape and provide a better quality of living for all
mankind.
Organization Structure
Products & Services of the Company
Job Profile
Analyze business requirements, conduct feasibility study, provide support, conduct research

Job Designation
JUNIOR BUSINESS ANALYST
Responsibilities and Description of the Job
Gather information, analyze information, provide user support, participate in testing,
communicating effectively
Dept. Profile (Where you have worked)
Event

Incorporation of the Company in the name of Kesoram Cotton Mills Limited.

First rayon yarn manufacturing plant established and commissioned at Tribeni, District Hooghly,
West Bengal.

First transparent paper manufacturing plant established at Tribeni, District Hooghly, West Bengal.

Name altered to Kesoram Industries & Cotton Mills Limited.

Diversification into manufacturing cast iron spun pipes and pipe fittings at Bansberia, District
Hooghly, West Bengal.

First cement manufacturing plant under the name of 'Kesoram Cement' established at Basantnagar,
District Karimnagar, Andhra Pradesh.

Second cement manufacturing plant under the name of 'Vasavadatta Cement' established at Sedam,
District Gulbarga, Karnataka.

Name altered to Kesoram Industries Limited.

Automotive tyre and tube manufacturing plant established at Balasore, Odisha with a capacity of 188
MT per day in technical collaboration with Pirelli Limited, United Kingdom.

Demerger of the Textile Business from KIL.

•  Commencement of at the Laksar Tyre Plant near Haridwar in the State of Uttarakhand for
production of bus/truck tyre, LCV tyre and bus/truck radial tyre.

•  Commencement of expansion work for the passenger car radial project at Balasore.

Commencement of production of two and three wheeler tyres at the Laksar Tyre Plant.
Activities Performed by you in the Dept.
Gather information, analyze information, provide user support, participate in testing,
communicating effectively
Key Observations
Strong analytical and problem solving skills, technical proficiency, knowledge of business
process
Key Skills Learned
Elements of a learning and development policy:
 The organization’s vision for learning and development
 opportunities available, including secondment, career breaks, courses, coaching,
mentoring
 who to ask to get authorization for training
 support given for learning opportunities
 Development reviews and personal development plans
 CHAPTER-II
JOB DESCRIPTION
 JOB DESCRIPTION
Job Title: Finance Executive
Type of Job: Internship
Job Location:  2, BD Colony, Kundanbagh Colony, Begumpet, Hyderabad, Telangana 500016
Mentor: Ms. VANSHIKA
Working hours: 9am-5pm
Working Days: Monday to Friday

Purpose of the Internship

To learn and evolve at work so as to contribute to success of fast growing and innovative
organizations. I want to discover my full potential and make a difference both at work as well
as in society.

Description Responsibilities and duties assigned

• Perform market analysis and research on the latest trends.
• Assist with daily administrative duties.
• Design and present new social media campaign ideas.
• Monitor all social media platforms for trending news, ideas, and feedback.
• Prepare detailed promotional presentations.
• Help with the planning and hosting of marketing events.
• Research and evaluate competitor marketing and digital content.

Qualities Required
 Good teamwork skills
 Communication skills and networking ability
 Adaptability
 Strong attention to detail
 Good organisation and planning skills
 Creativity and writing skills
 Commercial awareness
 Numerical skills
MY JOB PROFILE AS AN INTERN
 Job title
My job title or job designation was as an intern. My position the company was as an
employee seeking training and gaining experience about the practicality of the business
environment. I worked as an assistant in the finance department under the head of finance
department.
 Job description
I worked as an assistant under Ms. VANSHIKA. Where I basically researched about the
customer dealing . My job to study is theory and apply it in the practical field of marketing.

 Job requirements
This job required general knowledge about accountancy and good communication skills
because of direct contact with the finance staff of other companies.

 Benefits
The benefits generally include monetary benefits to work with the company. In the case of
Internship the company does not offer any monetary benefits because the intern is working to
acquire educational knowledge and to gain some work experience about the actual business
environment.
CHAPTER-III
JOB ANALYSIS
Job Analysis –
Job analysis is an examination of something or detailed study in order to understand the job
requirement and optimizing those requirements as per the needs of the employer by the employee. It is
a process which is done in a systematic way in order to pertaining to do a job.
It a practice by it determine the duties and responsibilities of the employee towards the organization
and to analyze the data of the employee such as qualifications of the employee,
Skills and knowledge that is pertained by the employee to fulfill the requirement for the job position.
It is also helpful with HR point of view in a way such that it helps the HR head of the department to
plan necessary effective training programs, conduct workshops, collect feedback from the employers,
setting up consoler’s sessions for employees to cope up with their peer problem.
What job I did at KESORAM CEMENT
WEEK-1
At the first day at my job I had an introduction with my mentor Ms. VANSHIKA
Where we had a conversation about my qualifications and my interests. After a while I was
told what I job will I be doing during the term of this internship. The job which I have
performed during the period was customer dealing.
WEEK-2
Mr. MANOJ acquainted me with product selling. He explained me about the products of the
organization and their features.
I attended a meeting with the marketing department where they tested my marketing skills by giving
me some on the spot situations.
They additionally explained the objectives that are accomplished and the objectives that are yet to be
accomplished.
WEEK-3
I was assigned the work to prepare the feedbacks forms that the customers are satisfied with our
services , I also allotted the task to call them and share their suggestions.
WEEK-5
I was allotted the same task as week 4 because the feedback from the customer was coming very nice
and positive, I was very nice and polite in dealing with customers and they were liking the way I was
asking for their problems and suggestions and providing them best solutions from my side.
WEEK-6(Last Week)
In last week I visited on a training trip to the main manufacturing site with my guide to take a large
order with his guidance I got to learn many things while visiting to such a big place and how to
communicate.
My last day was not as I anticipated. I had a celebration time there learning the different parts of the
expert life, increasing a great deal of information in fund and how an organization functions.
I got the Mentor Feedback report filled from my Supervisor and waved a Goodbye to the entire office.
Tips I have learned to deal with customers
The role offered to me was that of Sales and Cold-Calling. I had to get in touch with the
customers and make them aware of the Bank’s financial products like CASA, loans, Credit
Cards, etc. Now, the catch here is that simply calling a customer was not enough. I had to
highlight the USP of the products on offer and then persuade them into purchasing one. This
proved quite challenging at times since convincing a customer seemed like an uphill task. I
had to brainstorm methods to do complete justice to my job. Nevertheless, my seniors were
quite impressed by my job and always encouraged me to do better.
 CHAPTER-IV
LEARNING OUTCOMES
Experience during the job –
 The extent of my role during my summer internship at KESORAM played a crucial
role in enhancing my people skills.
 I met clients on a daily basis, understood their preferences, and learned the art of
Pitching Sales.
 Always keeping a smile on my face while interacting with the potential customers
have given a positive spin to my patience level.
 Apart from this, I also received a wonderful chance to do an in-depth analysis of 
Operations, Financial Products and Business Generation Process.
 It was absolutely mesmerizing to see the two worlds of theory and practicality blend
in front of my eyes.
 I will be indebted to KESORAM for providing me with the same.
 My internship was in Hyderabad, the same city where I am currently residing for my
educational purposes.
 Although I had been in Hyderabad for one year, I didn’t get a chance to explore the
city. So, my internship proved to be a blessing in disguise.
 It allowed me to interact with the locals ranging from businessmen, shopkeepers,
working professionals which was absolutely amazing.
 Due to interactions, I started understanding Marathi a bit. I also learned a few words
of this beautiful language. 
 Although there was no official team outing as such, interacting with fellow interns
over lunch and snacks was a joyful experience.
 These sessions proved to be ice-breakers and helped me to gel with employees and
seniors.
 If working with KESORAM was a choice, I would grace this opportunity with open
hands.
 Being a part of such a leading giant can provide me with practical exposure in the
field of Finance.
 Add to that a reputable name and you are good to go
CHAPTER-V
SUGGESTIONS
They have to provide test drive to those customers only which seem to be the competent
customers.
They have to make their customers understand about their own need and available options to
satisfy their needs.
Customers should be known that money discount is not as important as their personal
satisfactions.

✔ The management must commit itself to allocate major resources and adequate time to
training.
✔ Skill based training (product/process training) should also be provided.
✔ Besides questionnaire other methods of post training evaluation should also be used
like interviews, self-diaries, observation and supplement test.
During the internship, I gained useful practical knowledge and skills, became more diligent
and responsible. It was fascinating to take a look at consulting from the inside and to
communicate with experienced lawyers. I am sure that such an experience will be useful and
will help me in my professional career.