A Marketing Research of
“Siomai that everybody loves”
A Marketing Research presented to
Ms. Grace Maceda
Presented By:
Aquino, Rhea Anne
Bolano, Anne Gaelle
Camia, Alyssa
Dones, Ana Marie
Elen, Adrian
Legaspi, Micah Ruth
Salomeo, Dhey
Table of Contents
I. Company Description
a. About the Company
b. Company Logo
c. Logo Description
d. Vision
e. Mission
f. Tagline
II. About the Product
a. Product’s Name
b. Health Benefits
c. Product Ingredients
d. Product Preparation
III. Target Market
a. Geographic Profile
b. Area Profile
c. Location Map
d. Demographic Profile
IV. Analysis, interpretation and Presentation of Data
V. Conclusion
VI. Lessons learned and experiences
VII. Research Documentation
VIII. References
INTRODUCTION
People nowadays are obsessed with dumpling that is affordable and easy to
cook, one of that dumpling food is Siomai. This type of dumpling can be seen and
tasted all over the Philippine’s Streets. Siomai is one of the variety of food choices that
you can sell easily to people who are on the go.
Siomai can make a pleasant meal. In fact, you can eat siomai whether it’s for
breakfast, lunch, and snack. There are a lot of people was addicted eating siomai
because it’s a good taste and also can satisfy your cravings.
Siomailab’s valued our future customers, we want to give them the best product
that we offer and guaranteed fresh siomai. Siomailab’s also have a website that they
can buy or order our siomai product and deliver it to the doorstep of our customer.
I. COMPANY DESCRIPTIONS
About the Company
Siomailab is a food cart business that inspired by the Chinese tradition that
Filipino’s adapted then “lab” is from the Filipino word that means “love”.
Siomailab’s business is to provide customers craving satisfaction to our product
by offering a Siomai. We will make sure that our siomai are fresh and give them a great
meal and make them feel at home and feel the love with just a bite of siomai. Our
company also provide a opportunity to the students who wants to have a part time job.
Siomailab is a partnership that aims to satisfy the taste buds of our customers
and let them experience a good taste of food that can never forget. We want to make
sure that our customers will surely love our product.
Siomailab aims to:
Prioritize customer satisfactions
Provide the best service for customers
Provide an affordable a products
Generate income and gain profit
Offers the great meal deal
Company Logo
LOGO DESCRIPTION
The Company logo is a Siomai because that our company offer to see how
delicious our product. We also put the company’s name together with our tagline for the
customers to easily see the name of the company.
MISSION
Siomailab’s Mission is to provide a good quality products, services and
affordable. Siomailab’s maintain cleanliness, comfortable, and to well maintained
premises for customers and staff.
VISION
Siomailab’s Vision is to be popular food cart globally and to improve happiness,
comfort and meet the expectations of the our customers and community.
TAGLINE
Our tagline is “Siomai that everybody loves” because you feel the love with just
a bite of siomai.
II. ABOUT THE PRODUCT
Product’s Name
We named our product “Siomailab” because “Siomai” is the best Asian food that
inspired by the Chinese tradition that Filipino’s adapted then “lab” is from the Filipino
word that means “love”. We will served to our valued customers a fresh homemade
siomai, because homemade food is much healthier and it’s surely made with love.
Siomailab is a pork siomai made of tasty steamed pork meatballs wrapped in a soft
molo wrapper and paired with the dipping sauce, which is chili garlic, or soy sauce with
calamansi. We also offer siomai with drink which is “Gulaman Juice." that gives you a
refreshing drink.
Health Benefits
One of Siomai's health benefits is that it contains essential proteins. Another
health benefit of Siomai is that it helps to reduce hunger cravings because it is high in
vitamins. What's great about Siomai is how few calories it has for how much you get in a
single siomai. These can be quite filling, which is ideal if you're on a diet. It's high in
protein
Product Ingredients
Ground Pork
Onion
Carrots
Cornstarch
Brown Sugar
Salt
Black pepper
Egg
Product Preparation
First, prepare all the ingredients.
Ground Pork
Onion
Carrots
Cornstarch
Brown Sugar
Salt
Black pepper
Egg
Magic Sarap
Second, mix well all the ingredients.
Third, wrap the Siomai
Fourth, put in the steamer and cook it
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P Target Market
In order for Siomailab to be customer-focused, the company first identified
its target market and divided it into several groups. By using these, the company
will be able to easily identify their targeted clients/customers or those who are
more likely to purchase our product. This will also help the organization focus on
its clients’ needs, wants, and expectations, as they will already be aware of
these.
Geographic Profile
Area Profile
.
Location Map
The proposed of the business location is in Villa Fatima Bucandala IV
Imus City, Cavite in front of King Home.
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Demographics Profile
IV. Analysis, interpretation and Presentation of Data
IV.0 INTRODUCTION
This chapter is based on the survey conducted by the proponent, the
results of the questionnaire as seen on the analysis, interpretation and
presentation of data obtained through a study.
4.1 Survey Questions
1. Do you eat siomai?
Table 4.1 Respondents Who Eat Siomai
Response Frequency Percentage
Yes 81 100%
No 0 0
Total 81 100%
Respondents Who Eat Siomai
Yes
No
100%
Table 4.1 shows that the majority of the respondents who eat siomai 100%.
This proves that the most people within the target market eat siomai.
Table 4.2 Gender of Respondents in Percentage
Table 4.2 Gender
Response Frequency Percentage
Female 58 71.6%
Male 23 28.4%
Total 81 100%
GENDER
80.00%
70.00%
60.00%
50.00%
Column1
40.00%
71.60%
30.00%
20.00%
28.40%
10.00%
0.00%
MALE FEMALE
Table 4.2 shows that respondents who responded to our questionnaires. Out of
the 81 responded, 23 males (28.40%) were male, 53 females (71.60%). This analysis
implies that the female customers that the majority of female under the study responded
to the questionnaire than male customers. This implies that female customers are many
as compared to male.
Table 4.3 Age of respondents in percentage
Table 4.3 Age of Respondents
Response Frequency Percentage
12 to 17 years old 16 20%
18 to 25 years old 40 49%
26 and above 25 31%
Total 81 100%
Age of Respondents
45
40
40
35
30
25
25
20
15
16
10
5
0
12 to 17 years old 18 to 25 years old 26 and above
Table 4.3 present age of the respondents who responded to our questionnaires.
Out of 81 12-17 were 16 (20%), 18-25 were 40 (49%) and 26 and above were 25 (31%).
This analysis that the majority of the respondents who range between 18-25 years old
eat siomai.
Table 4.4 Social Status of Respondents
Table 4.4 Social Status
Response Frequency Percentage
Students 43 53.1%
Employee 24 29.6%
Un-employed 14 17.3%
Total 81 100%
Social Status
17.30%
53.10%
29.60%
Students Employee Un-employed
Table 4.5 shows the present social status of the respondents who responded to
our survey questionnaire. Out of 81 respondents, Students were 43 (53.1%), Employee
were 24 (29.6%), and Un-employed were 14 (17.3%). This analysis suggests that the
majority of the respondents who responded to the survey from student, employee and
un-employed.
Table 4.6 How often do you eat siomai?
Table 4.6 How Often Respondents Eat Siomai?
Response Frequency Percentage
Always 60 74.1%
Sometimes 21 25.9%
Total 81 100%
How Often Respondents Eat Siomai?
25.90%
74.10%
Always Sometimes
Table 4.6 shows how our target markets’s consumption can help us determine
how much siomai to produce over a given period of time. As a result, by examining the
target market’s consumption, we were able to determine the overall production schedule
of the company Based on the results, the majority of the respondents eat siomai is
sometimes gamering 74.1% of the total samples.
Table 4.7 Where do you often buy and eat siomai?
Table 4.6 How Often Respondents Eat Siomai?
Response Frequency
Mall 15
Restaurant 7
School 1
Street Food Vendors 58
Total 81
Where The Respondents Buy and Eat Siomai
70
60 58
50
40
30
20 15
10 7
1
0
Street food vendors Mall Restaurant School
Table 4.7 shows the respondents buy and eat siomai on the regular basis.
According to the findings, 58 respondents prefer to buy and eat siomai from street food
vendors, while, 15 respondents prefer to buy and eat siomai form siomai establishments
found inside the mall. The disparity between food stall and a small stall considering they
got the highest responses, also demonstrates how far-reaching the Siomai Business is.
Table 4.8 How many pieces of siomai do you often consume in a meal?
Table 4.8 Number of Siomai Respondents Consume in a Meal
Response Frequency Percentage
1 to 2 10 12.3%
3 to 4 16 19.8%
5 to 6 28 34.6%
7 to 8 13 16%
9 to10 10 17.3
Total 81 100%
Number of Siomai Respondents Consume in a Meal
12.3
17.3
19.8
16
34.6
1 to 2 3 to 4 5 to 6 7 to 8 9 to 10
Table 4.8 shows the consumptions of siomai in a meal. According to the survey
results, 34.6% of the respondents usually eat 5 to 6 pieces of siomai giving us a hint of
how many orders the customers could consume in a meal.
Table 4.9 Do you eat siomai with rice?
Table 4.9 Respondents Preference To Eat Siomai With Rice
Response Frequency Percentage
Yes 69 85.2%
No 12 14.8%
Total 81 100%
Respondents Preference To Eat Siomai With Rice
14.8%
Yes
No
85.2%
Table 4.9 shows how many people at siomai with rice. Out of 81 Yes were 69
(85%) respondents eats Siomai with rice, while No 12 (14.8%) respondents do not. A
clear example of how Sioami is used as “ulam”
VI. Conclusion
Making siomai turns out to be fun and delicious food to make. After producing
siomai, it created a lot of twist in what had to be done with the product. In the end, it is a
tiring but fun activity. it familiarized us how to produce siomai.
Siomai is one of the best seller in the food industry nowadays and many people
find it a good business venture. It is a very versatile dish. It can be eaten solo as snack
or served with rice to make a full meal, so you can sell it anytime of the day. Our
ingredients for making some are readily available in markets; some you’ll even find in
your kitchen right now.
VII. Lessons Learned and Experience
Getting insights on consumers behavior, what motivates them and
concerns they are facing. With this information, you are able to create the
‘need factor’ in your product/services. You must estimate first all the expenses
needed on a building a business, also b meticulous on the process of making
the product and on-site selling strategies.
Learned how to make an options for getting the best and efficient way to
implement the business. Study the dynamics of your market, such as volume
and value, potential customer segments, buying patterns, competitions , and
other important factors.
VIII. Research Documentation
Group of Meeting (March 04, 9:35pm)
IX. References
[Link]
[Link]
339354104_CHAPTER_FOUR_DATA_PRESENTATION_ANALYSIS_AND_INTERPR
ETATION_40_Introduction
