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247 views1,118 pagesUntitled
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Harshit MauryaCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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A (Printed Pages 15)
CM-2951
M.B.A. (First Semester) (CBCS)
Examination, 2016
Principles of Management & Business Ethics
(ec-101)
ime Alowed Three Hours} [asin Marks 70
Note: Question No. 1 is compulsory. Attempt
‘any ene question from each unit.
1. Read the case and answer the folowing ques-
tions 10%3=30
case study
In 1975 as a fresh graduate in Architecture,
Mr. Ramen had discovered that it was not easy
to get a lucurative job (say for Rs. 1800 per
month). He had taken competitive examina
ions, had tried some foreign assionments but
alin vain
Mr, Raman's elder brothers aged 28 and 25
Pro. a
were teiy quite and employed th
2 copetions. They were arin moethan
fe. 3000 per meth sate ad ve mere
years tortie rm goverment serie
Me Raph, 2 endo Mt Raman wed to it
Mt Raman now ad the, He Raman sed
share some of his prottens ad antes ith
We Ragh, In ore such meeting, Me Ramen
ssi 0 Raghu, My fam is asa ser
vie bie one 250 ed st to ge 2 o.
However my efor to gt eb came 10 an
chen September 1975.1 was pry sue
cess nthe sense tat got patie jo
srt an acter rm tht nat of 2
Iearatve sary aceted the offer, ater
on, however und that odo ese to my
i,k reqled by ful tine aero. 1 wes
Shen tha Tae up my mi ogo fo ry
own set frm. Though Thad made up
In mind set-up my on arches rm,
Yet fortes months vas na emma aso
cme
°
whether actually do so or try for anther Jo
elsewhere"
Me, Raman set up his own architectural
consultancy firm at Oki, Phase Lin Septem”
16 called M/s Raman & Company. AS &
get
ber 197
specialist n interior designing he could
‘some small jobs fram local factories and of
‘ices for designing the intertors of their pre-
mises. The units annual turnover was in the
range of Rs. 1.75 lakh to 2.25 lakh.
hotel con-
three star
‘after two years Mr. Raman WOR &
tract for architectural designing. The
Hotel THveni was a Rs. 3 crore project for
hich Mr, Raman had won the contract against
‘competing with other reputed architectural
firms, He charged Rs. 2.5 lakh as consultancy
fee for this project. He had quoted the lowest
“amount which an architect would never quote
for such a big od According to im, other Con
sultants had quoted a consultancy fee of
rRe.d.S lakh to Rs.6 lakh for the seme job. He
com-295t PTO. “
said to Mr, Raghu, “Though I has quoted the
lowest fee for the work, I felt proud of han-
dling it successfully. However, that big job with
2 great a deal of involvement but proportion
ately less income affected my units's local
functioning at Delhi. I had often thought of
expanding my team to handle big projects but
I was not sure of getting big projects on 2
Continuous basis. I came to realize that taking
Lup a big project with the existing staff was not
2 profitable propesition”.
Meanwhile, Mr, Raman’s father who had by
now (1981) retired from government service,
advised him to stop worrying about his own
consultancy firm and take up a salaried job-
elsewhere, His elder brothers also held the
‘same opinion, mainly due to is physical strain
Involved in carrying out time-bound Jobs. His
father and brothers persisted with thelr sug
gestions. Mr. Raman said to them, “I am not
ready for a salaried job any where, I will run
o
say how".
any own firm any
wie. Raman got 2 project fom M/s Bie OF"
‘mond Co. for interior designing of their ofice
Taian and the house of the proprietor ME
naman took Keen interestin accomalishing te
task in time and submited the Fra! desis
‘and plant to M/s Blue Diamond Co. However
the proprietor af M/s Blue piamand CO. Ly
vir 8,8. Kapoor entrusted the tak oF e*eeM4
sng te plan to Mr Raman rime someshing
thet no one had asked him before
timate for the interior e519
5,000
Mr Raman’s @
ing of the factory and house was Rs: 5
cating,
under various heads such 25 ferinds
furniture, curtains,
paints etc, With the task of
Me, Ramen
corpets, electrical ings
window pane
Implementing the plans 1” Nand,
syegan to have doubts about the Scsuraey of
his estimates. He had nether ore such 8 S02
before nar did he have ary feedback on PS
man decided to take
Pro.
pans. However, Me Ral
cw-zest «)
Up the implementation part of the plans too.
M/s Blue Diamond Co. Ltd, approved of Mr.
Ramen estimates. They had laid the condi-
tion that no further price escalation would be
acceptable. They also agreed to pay to Mr
Raman 2 10% commission on the total estl-
mates.
Mr. Raman said to Mr. Raghu, “Even though I
hhad some doubts about my own estimates,
‘Yet I decided to implement the ob totest these
estimates". He went on to add, “during ex-
‘ecution, the furniture part made me mad. It
‘was not easy to get the furniture Items as per
‘my specification and rates. There was no other
{90.25 I was already half-way through with the
project. The expense on furniture items not
only escalated but quality was not as expected
{and took most of my time", After five weeks:
Mr. Raman was able to execute the plans and
{got his commission, The proprietor of M/s Blue
Diamond Co. Ltd, said to Mr. Raman, "Well
om-2961
”
‘done Mr; Raman I lke you taste, You Rave
really done an excellent Job",
but Mr; Raman had spent five weeks tlme on
tis alone, Meanwhile, his unit was unable to
ler assignments in time, The Pro
, Blue Diamond Co, Led. invited
complete othe
prietor of M/
Mr. Raman for his
ceremony. There Me. Raman Was
sGrahapravesn’ (House
warming)
20. Ltd,
‘al special invites of M/s Blue Diamond CF
Me, Raman said to MF: Raghu, "AE the function,
ing with the
tnough I was smiing and minal
quests, I was feeling bad about
fa vsk os wall as the additional role of exec"
aving taken
tion".
‘after two weeks of the cerem
started getting similar types of assignments
execution. Mr. Raman
ony, Mr. Ramen
{or interior designing an a
recalled to Mr. Raghu that he was not able
he assignments, as the fura>
jump happily att 7
ture items were a headache and would s¥ah
pro.
ccw29st °
low both time and proft, At the same time,
Raman found that his consultancy alone
(without taking execution of jobs) was not
providing @ comfortable margin, To support
the fiem, he had to take up work involving
implementation and execution. Mr, Raman had
three such assignments, each with a different
pudoet.
It wes a major decision to take up the execu-
ton part ofall the three jobs at the same time.
In the process, he said, he had to consider
{going in for @ furniture unit of his own. He
shared with Mr; Raghu that he was bothered
‘about how to manage the initial investment
fon furniture item? How much money was
needed to invest on such a furniture frm? He
felt sure of one thing that unless he manufac-
tured the rurniture Items he was not going to
make money out of the jobs Involving execu
tion, Moreover, he sald to Mr. Raghy, "It was
fot just the money or proft I was bothered
eo
about but also the quality of the furniture sUP-
plied to the clients. Fused to receive com
plaints on furniture supplied (through other
dealers), for which I had to depend on the
upplier for service or repairing, This Was 2160
ne of the reason why I decided to go for the
furniture venture too. At that time, however f
had only Re. 2000 with me. f stil decided to
carry out the jobs
rr, Raman took up all the three Jobs at the
same time and asked the parties to pay him
‘an advance of 50% of the estimated amount
“The parties palé him some advance, The tot3)
‘amount that he received as advance was barely
enough to start his furniture ual
“The decision to start a furniture unit was @Ues
thoned by members of Mr. Raman’s Family, and
also is previous professor. His professor asked
him as to why did he have to manufacture
urriture; designing would be an appropriate
Job (to handle) for an architect, An architect
cm-2ost
M-2981 Pro
eee eee ee (1)
Was not meant to go for furniture-mart. Mr
Raman told his professor that he had no com-
Plex about taking up @ furniture unit and
‘thought that it was quite allright to do so. His
family members told him that going for a fure
‘iture unit was not a dlgnifed job for an archi-
tect.
Me. Raman aiso told them that in order to get
J0b satisfaction he would not oniy lke to de-
sign furniture, but would also enjoy the risk
‘and involvement needed for a fumiture ven
ture, and derive pleasure out of giving the best
Possible fumiture to his cients
‘The wood was expensive. After making a thor=
(ugh survey, Mr. Raman fixed 3 dealer for sup-
ly of necessary wood for his new unit. How:
ever, Mr. Raman had to give the wood desler
{an advance of 50% of the value of the wood
ordered. Mr; Raman was not happy to spend
80 muich on wood alone without having enough
‘order, and also his units establishment ex-
om.2951
“
penses were pressing. Mr Raman’s previous
‘employment experience with an architectural
firm came in handy to enable him to locate
wood suppliers, dealers, carpenters ete.
His next step was to complete atleast the
committed assignments. This time, he worked
out a systematic plan by charting out the vari-
fous functions Involved. Mr. Raman’s chart of
functions from the procurement stage to
Implementation stages were mage explicit. He
executed the three jobs in time keeping within
the estimated budget and earned a profit. Mr
Raman said to Mr. Raghu the he felt encour-
aged and now wanted to take up big projects
In interior designing and execution.
One such project came from M/s Nova Conti-
rental Corporation (NCC). He was surprised
to learn that he had won the contract despite
severe competition. The project was worth
Rs. 45 lakh and 20% ofthe total cost, i.e. Rs.
9 lakh as advance he got from NCC Ltd. Even
cm.2951 PO. (2)
after taking Rs.9 lakh as advance Mr, Raman
needed an adcitional Rs. 10 lakh to carry out
the order. Mr Raman knew that carrying out
the order without sufficient capital was not fea-
sible, He also knew that his Involvement in
this project woulé divert his unts activities from
his local cients.
Mr. Raman had to state his willingness to take
Up the work within 15 days time, Le, ater
taking up the order and the execution time
Was 90 days from the date of acceptance;
else NCC Ltd., would withéraw thelr offer and
sive the assignment to the firm that was
ranked second to Mr. Raman’s fr... Mr Raman
said. "This involvement would definitely put my
Unit to go for full time furniture job and archi-
tectural unit will take 2 secondary role”. Mr.
Raman was worrying what to do and how to
0 about it.
(2) Discuss different berriers faced by Mr
Raman in his pursuit of setting up of his
om.2e61
9)
enterprise.
(b) The growth of Me, Raman’s enterprise was
rot smooth. If you were in his postion
how would you react? What traits in Mr.
Raman helped him pull on?
(e) Imagines yourself in Mr. Raman’s posi-
tion and solve NCC's dilemma.
Unit-r
(a) Management is considered as both 2 sci-
fence and an art. Is one of these more
Important than the other? Under what cir-
cumstances can one be more Important
than the other? Explain. ?
(b) “A successful manager does not rely on @
single managerial skl, but rather @ com-
bination of skill’. Elaborate, 3
Explain in deta the diferent perspectives end
approaches to management theories that have
evolved through out the history. How can the
managers apply these In the contemporary
manner? 10
com2ss1 PTO. a4)
Unit-tr
4. (a) Define the term “Span of management’
How do you determine the optimum span
of management in a given situation? 5
(©) ‘By delegating authority, a manager can-
‘not free oneself from his own responsi
bility’ Critically examine the statement.5
5. ‘Planning is an all-pervasive and continuous
function of management’. Elucidate what are
the limitation of planning? As @ manager what
remedial suggestions do you have? 10
Unit-r1r
©. (@) State the diferent principles and tech-
niques of coordination, 5
(®) In your opinion, which types of control
feedforward concurrent or feedback is,
most desirable in an organization? Jus-
ty, 5
7. “There are various overall control techniques
Which can be applied in an organization’. Ex:
Plain in deta 10
om.2ss1
8
(5)
unierv
“Transactional Analysis isto provide better un-
derstanding of how people relate to one an
‘other. It is @ method, of studying interactions
between Individuals, Elaborate. 10
Ethics Is not a nicety". Critically examine the
statement. As 2 manager do you think ‘code
of Ethics’ for an organization Is a better way
to advocate business ethics than leadership
skill of @ manager? Discuss. 10
om.2951 A (Printed Pages 8)
CM-2952
M.B.A. (CBCS) (Semester-I)
Examination, 2016
Global Business Environment
Ge-102
Time Allowed: Three Hours} { Maximum Marks : 70
Note : Answer five questions in all. Question No.t.
Is compulsory. Attempt one question from
each unit
1, Read the case below and answer the ques-
tions that follow 3
Brexit : What Britain decices today will affect
India tomocrow
In 1975, a pint of milk cost 7 p(Rs 7) in Brit
ain, @loef of bread 16p (about Rs 15). Arthur
Ashe became the first Black man to win
\wimbledon and England hosted the fist Cricket
PO. ®
World Cup.
But it was also the year people were asked to
vote on whether Britain should stay a mem-
ber of the European Economic Community
(EEC), the Common Market, It seems after
41 years, Britain's marriage with the European
Union (EU) has hit a seriousiy rocky patch.
Forty-one years apart, the two referenda have
plenty of similarities. Britain, under Labour
Prime Minister Harold Wilson held a referen-
dum to give people the chance to decide
Whether the country should stay in the Com-
‘mon Market o leave it.
Fast forward to 2015, and Conservative Prime
Minister Davi Cameron promised to hold 2
referendum on the EU, if he won the general
election. Tt seemed like good politics at the
‘ume, with the UK Independence Party (UKIP)
taking votes from the Conservative Party and
deep divisions within his own ranks on the is-
sue of Europe.
In the run-up to 1975, Wilson announced that
cm.2952
°
the gavernment hag deci¢ed to recommend
2 "yes" to Europe vote, But it emerged that
‘the Cabinet had split, with seven of its 23
‘members seeking withdrawal. The ‘no! faction
Included Michael Foot, Secretary of State of
Employment (and later Labour Leader) and
‘Tony Benn, Industry Secretary.
Now In 2036 again, the leading party is spl.
‘Cameron is campaigning to'remain’ and mem=
bers of his own party anc cabinet - like former
London Mayor Boris Johnson and the Justice
Secretary Michael Gove - are urging voters to
eave’
In 1975, just over 67% of voters backed the
Labour government's campaign to stay in.
Come around 4 am in the UK (8.30 am IST)
‘on Friday (June 24), we should know the out~
come of the same question.
Every indication is that the gap will be much
‘smaller. The polls seem to have narrowed and
those that are stil undecided may well hold
the key.
om.2862 Pro. «
‘The economy and immigration are the key
battle grounds. And not justin Britain as we"
ve been reflecting on BBC World News. Most
of my relatives in Mumbai have, at one stage
oF another in this campaign, texted me thelr
views or challenged 2 particular line they've
seen, This is @ referendum that’s being argued
about in many parts of the globe. Incia, too,
Is watching closely
BAC correspondent Justin Rowlatt noted that
Prime Minister Modi has always been careful
to avold taking a clear stand on the referen-
dum, although he has said that he sees Britzin
‘as India’s "entry point to the EU". And with
festest growing economy In the
world, Britain will be keen to preserve those
India as
links whatever the result
‘A recent report from the State Bank of India
suggested if Britain chooses to leave the EU
the decision could open up wider opportun!-
ties for India, That it would become easier for
India to negotiate outside of the rules of EU
om.2952
6
membership. Indeed the bank's chief economic
advisor SK Ghosh commented: "UK has an
‘expertise In cyber security and ts miitary tech-
nology Is stil competitive. This can become
the point of convergence uncer Make in In-
iB.
It's what the ‘leave’ campaigners point to ~
the hope that Britain can compensate for the
loss of market in the EU, by the gains in India,
China and America. ‘Remain’ campaigners,
however, argue that the shock to the British
economy, and the European economy would
be so great, that the ripples would be felt
around the globe. Bath sides Insist the other
is wrong, n the mide the public are trying to
make up thelr minds.
‘Then there Is Immigration. It’s an issue that
drils into the minutiae of what matters to
people both at home and abroad. One of the
most common questions on 2 local level is
‘around who can come and who can stay. Ac:
cording the Office of National Statistics (ONS),
om-2982 Pro. ©
India was the most common non-UK country
of birth (a position it’s held since at least 2010),
In 2014, an estimated 793,000 residents of
Britain were born in India (9.6% of the total
umber of non-British bom residents in Britain
in 2014) up from 709,000. However, in the
same five years the estimated population of
Poland-bomn residents Increases from 540,000
to 790,000.
‘And this highiights concerns of the leave’ cam-
paigners - what is the Impact for Britain f this
level of EU migrants continues. How do ser-
vices like housing, hospitals and schools cope
with the pressure?
‘The ‘remain’ campaign argues that i's miti-
gated by the benefits migrants bring to the
‘economy, with extra tax, skills and spending
power.
Source
June 22, 2016, Economic Times in ET Com-
mentary [World] ET Matthew Amroliwala
(@) How does Britain’s exit from the Euro-
pean Union impact India
om.2952
”
(b)_ How importants the political environment
(of Britain in deciding Its global trade fur
ture,
(c)_ How do you look at the relationship be-
‘ween migrants from the European Union
countries other than Britain and the m=
pact on services sector.
unit-r
What issues should 2 business consider while
doing business in across cultural environment?
10
Write 2 detailed note on the performance and
challenges faced by Indian business environ
ment post 1991. Elaborate your answer in
context of national and global changes. 10
unit-xr
RBI and SEBI are the pillars on which Indian
‘economic system rests. Detail the importance
‘of both in the context of Indian Economie Sys-
tem. 10
om.2952 Pro. ®
5. How has the Industrial revolution shaped up
Indian economy? Detail the development of
Indian industry since 1947 10
unit 111
6. Briefly explain the genesis of the WTO. Iden-
tify the distinguishing features of WTO vis a
Vis GATT. 10
2. Haw do the views of Adam Smith difer from
Ohlin and Heckscher? 10
Unit-1v
8. Discuss the importance of BRICS in the cur
rent global economic scenario. How does this
structure pose a threat to existing economic
world powers. 10
9. The concept of sustainable development has
‘grown from the “triple bottom line approach
to the “egg of sustainability model”, How do
the two models contribute ta the concept of
sustainable development? 10
om2952 A (Printed Pages 8)
M-2953
M.B.A. (First Semester) (CBCS)
‘Examination, 2016
ACCOUNTING FOR BUSINESS DECISIONS
(cc-103)
Time Allowed: Tiree Hours} cium Marks 370
Note : Attempt five questions in all, Question
'No.t is compulsory. Artempt one ques-
ton from each unit, Use of Financial/Sc
entific calculater is permitted,
1. Attempt all of the following parts: 3«10=30
(a). "Management accounting is an extension
of financial accounting." Explain with rea-
(b) Accrual basis of accounting is considered
to be superior to cash basis of account
ing. Why?
Calculate total assets I
(Capital is Rs. 1,80,000
(i) Accounts payable is Rs. 75,000
(ii) Profits earned curing the year is Rs.
36,000
Pro. @
ee)
0
to)
tn)
®
0
2 @)
om.2953
@
What types of questions are answered
by income statement anc balance sheet?
[ABC Limited has a current ratio of 1.5:1
and working capital of Rs, 5,00,000. Com-
pute the current assets,
If debt to total assets of a business firm
Is 0.4:1, what would be debt to equity
ratio?
Companies X and Y are in the same in-
dustry. Company X Is highly automated
whereas Company Y relies primarily on
labor in the manufacture ofits product. If
sales in the two companies are about the
seme which of the two companies would
you expect to have lower margin of safety
and why?
Write the significance of marginal cost
ing.
What is zero base budgeting? How is it
different from traditional budgeting.
Write the advantages and limitations of
profit centre
Unit-1
Differentiate between Accounting Sten-
dards and Generally Accepted Account:
ing Principles (GAAP). State the signi
‘cance of both 5
o
(b) Following statements/events belong t©
some accounting concent or convention.
Match them and explain their relationship
further: 5
(Requires that financial statement in
formation be supported by some
thing other than someone's opinion
‘or imagination.
(i) Requires that revenue be recognized
at the time itis earned.
(ii). Assumes that business will continue
‘operating instead of being closed or
sold
(iv) Requires expenses to be reported in
the seme period as the revenue
earned
(w)_ Requires that every business to be
accountes for separately from the
‘Asian trading company limited made 2 cash
‘sales of Rs 18,50,000 and credit sales of Rs
8,70,000 during the year 2015-16, The cash
purchases during the year were Rs 12,00,000
‘and credit purchases were 5,00,000. The com-
pany paid 2,60,000 towards various expenses
including an advance payment of Rs. 55,000
cm.2953, PTO. “
land Rs. 18,000 becoming due but not paid.
Ascertain the profit of loss for the year using:
4442-10
(2) Cash basis of accounting
(b) Accrual basis of accounting
(©) Comment on the suitability of each ba-
unit-1
4, The following Trial Balance and adcitional data
are for Boswell Interior Decorators Private Lim
ited: 44442=10
Trial Balance of Boswell Interior Decorators
Pvt. Ltd as on March 31, 2016
Debit credit
cash 55,700 :
Supplies on hané 4,000 7
Accounts receivable 81,400
Rent 12,400 7
Advertsing 2,900
fice equipment 11,600
Accumulate depreciation 2,700
fon office equipment
Office furniture 29,200
Accumulated depreciation -—«8,200
on office furniture
Accounts payable = 23,200
om.2969
co)
capital = 1,00,000
Retained earnings = 22,400
Dividends 42,500 -
Service revenue = 2,20,000
Salaries expense 98,800
tities expense 20,000 :
Miscellaneous expense 24,000
Totat 3,82,500 3,82,500
[Additional information:
@ Closing stock of supplies on hand on 31%
March, 2016 was Rs. 15,000
(i) Actual rent expense curing the year was
Rs, 18,400
(il) Prepaid advertising was Rs. 1,600
(iv) Depreciation expense forthe current year
Office equipment Rs. 900
Office furniture Rs. 1200
You are required to prepare
(2) Income statement
(0) Statement of Retaind earnings
(©) Balance Sheet
Which accounting ratios will be useful in indi-
cating the following symptoms? Write the con:
cerning rato and explain each of them briefly
10
(Low capacity utilization
com.2959 Pro. 6)
(i) Falling demand for the product in the
market
(i) Inablty to pay interest
v) Borrowing for short term and investing in
long term assets.
(W) Large inventory accumulation
(ui) Inefficient collection of debtors
(i) Inability to dues to nancial institutions
(ul) Return on shrehoders’ funds being much
higher than overall return on investment
(00 Liquidity crisis
(09 Increase in average cresit period to main=
tain sales in view of falling demand.
unit
Following information is avalable about for RS
Limited: 2x5=10
Year (ending on Sales (Rs.) Profit (Rs.)
31 March)
2015 10,00,000 2,00,000
2016 15,00,000 4,00,000
You are required to find out:
(2) Profit Volume (P/V) Ratio
(&) Fixed cost
com.2953
ow2083
”
(©) Break even sales revenue
(9) Sales Revenue to earn a profit of Rs-
3,00,000,
(@) Profit when sales revenue is Rs. 8,00,000
(2) What is product mix decision? How can
the CVP analysis be used to take a prod-
uct mix decision? 5
(b) XYZ Limited is seling 50,000 units of
product at Rs.40 per unit, Variable cost is
Rs. 25 per unit and fixed cost Is Rs.
2,00,000. The producer can increase
sales volume by 20% with the help of
reducing the sales price by 10%. Do you
recommené the reduction In the sales
price? 5
unit-rv
Write the uses of budgetary control? How are
solling out budget, flexible budget and zero
budget helpful for a business concern? 10
(2) Bring out the significance of responsibilty
‘accounting and its' associated responsi-
TO. ©
bility centres. 5
(b) Following Is the data relating to the per-
formance of three divisions of 3P Engl-
peering Limited for the year 2016. 5
Particulars OWision A Division 6 Division
(Rs) (Rs) (RS)
Sales Revenue 4,50,00017,00,000 24,00,000
Net Profit 60,000 2,30,000 12,00,000
Investment 10,00,00015,00,000 18,00,000
You are required to measure the performance of
the three divisions on the basis of:
(@) Profit centers
(©) Investment centres
cm.2963 A (Printed Pages 8)
CM-2954
M.B.A. (First Semester)
Examination, 2016
QUANTITATIVE TECHNIQUES FOR BUSINESS
{ec-104)
Time Allowed : Thre Hours} [Maximum Marks: 70
Note : Answer five questions in all. Question No.
1's compulsory. Attempt one question
from each unt, Use of Financial Scientific
Colculator is permitted.
‘Answer the following : 3x10=30
(a) Distinguish between primary data and
secondary data «
(b) A college management wanted to give
scholarships to B.Com. Students secur-
ing 60 percent end above marks in the
following menner :
“The marks of 25 students who were eli-
ible for scholarship are given below
74, 62, 84, 72, 61, 83, 72, 81, 64, 71,
63, 61, 60, 67, 74, 66, 64, 79, 73, 75,
76, 69, 68, 78,8 67
PTO. @
Percentage oF “Monthly, ®)
Marks | Scholarship In | (4) ight cons were tossed together and the
60 - 65 250
a 250 | number of heads (x) resulting was nated.
70-75 350 ‘The Operation was repeated 256 times
75-80 400 and the frequency distribution of the num-
0-95 450
Calculate the monthly scholarship paid to the ber of heads is given below
students | Not 01234 5678
(€), Calculate the range and the coefficient of reads (
range of A's monthly earings fr a year
Month Monthy Frequer: (QL 9 26 59 72 52.2971
Earning (in'00 Rs.) Calculate Median
7 139) 24 6] 5 10 15
2 150 AL, gS] OL e 20 to)
3 151 Find 5A 28
4 151
1) What isa scatter diagram? How does it
5 157 oo) *
6 158 help In studying correlation between two
7 160 variables.
8 161
In single throw with two uniform ace,
$ a @ i orm a
a real find the probabilty of throwing
u 173 © Fre
» 175 (i) Bight
om.2956
85 com.2658 Pro. «
fay
cm) a Ae[3, 3], show that a Sas71 = 0
1s ident matrix.
(What is dispersion? Name any four mea-
sures of espersion
(0) What ate the Chief Functions of Tabula-
tion?
unit-r
2. Given below is the distribution of marks ob-
tained by 140 students in an examination: 10
Marks No.of Students
10-19 7
20-29 45
30-39 18
40-49 25
50-59 30
60 - 69 20
70-79 16
80 - 89 7
90-99 2
Find the mean of the distribution,
om2954
©
A survey of 370 students from Commerce
Faculty and 130 students from Science Fac-
Uulty revealed that 180 students were study-
ing for only C.A, Examination, 140 for only
costing examination and 80 for both C.A and
costing examinations.
‘The rest had offered Part- time Manage-
ment courses. Of those studying for costing
only, 13 were girs and 90 boys belonged to
Commerce Faculty. Out of 80 Studying for both
CA. and costing, 72 were from Commerce
Faculty amongst which 70 were boys
‘Amongst those who offered part-time man-
‘agement courses, 50 boys ware from Science
Faculty and 30 boys and 10 girls from Com-
merce Faculty. tn all there were 110 boys in
science Faculty.
Present the above information in a tabu-
lar form, Find the number of students from
Science Faculty studying for part - time
managment courses.
om.2964 Pro. o
unit
4. Find 10
()_tnter- quartile Range
(i) Quartile Deviation
(i) Coefficient of Quartile Deviation
For the following distribution
5. Four Cards are drawn at random from a pack
of $2 cards. Find the probability thet:
(They are a king, a Queen, a Jack an Ace.
(WH) Two are kings and two are Aces.
(li). Allare diamonds
(iv) Two are red and two are black
(v)_ There Is one Card of each sutt
Unit-11
6. Calculate the coefficient of correlation for the
‘ages of Husbands and Wives:
ge of tusdang 25 27 28 29 30 31 33.35 36 39
foe of te 18 22 23:4 25 26 28 29 30
om.2954
”
Fita binomial distribution to the folowing data:
10
x oro 2 2 3
y : 28 62 46 10
unity
Solve the following system of equation by
matrix method 10
x4 2y-32= -4
2x4 3y 422 =2
3x-3y- 42511
(2) Ram, Shyam & Mohan purchased biscuits
of different brand F, Q&R. Ram purchased
10 packets of P, 7 Packets of Q and 3
Packets of R. Shyam purchase 4 packets
of F 8 packets of Q and 10 packets of R.
Mohan purchased 4 packets of P, 7 pack:
ets of Q and 8 packets of R. If brand P
om-2054 Pro. ()
cm.2954
®
cost Rs. 4 each, Q cost RS. § and R cost
Rs. 6 then using matrix operation, find
the amount of money spent by these
person individually. 5
(Obtain the product AB & Explain why BA
Is not defined a (Printed Pages 4)
Roll. No.
CM-2955
‘M.B.A. (Semester-1) Examination, 2016
Organizational Behaviour
(Gc-105)
Time Allowed : Three Hours} Maximum Marks © 70
Note: Answer five questions in all. Question No.
Lis compulsory. In addition, attempt four
questions, selecting one question from
each of the four units.
1. Read the case given below and answer the
questions based on it:
Rohini Chawla was slumped. Siting in her of-
fice atthe plant, she pondered the same ques-
tions she had been facing for months. How to
get her company’s employees to work harder
and produce more-No matter what she dd, It
dida't seem to help much.
Rohini had inherited the business three years
‘ago when her father, Ramesh Chawla, passed
away unexpectedly. Chawle Machine Parts wes
founded four decades ago by Ramesh and hed
Pro. @
‘grown into @ moderate - size corporation. It
makes replacement parts for large scale
manufacturing machines such as lathes and
mils. Although Rohini grew up in the family
business, she never understood her father’s
‘approach. Ramesh had treated his employees
like part of his family, In Rohiat's view, how-
fever he paid them more, asked thelr advice,
‘and spent too much time listening to thelr ideas
‘and complaints. When Rohini took over, she
vowed to change how things were done.
In addition to changing the way employ:
‘ees were treated, Rohini wanted to meet the
challenge of International competition. Japa-
nese firmed had moved aggressively Into the
‘market for heavy industrial equipment. She saw
this as both a threat and an opportunity,
From the day Rohini took over, she in=
creased production quotas by 20% . She in-
structed her first ine supervisiors to eliminate
all idle time. She also decided to shut down
the company basket ball court her father had
built and use the space for future expansion.
‘She had private plans to cut future pay
Increases to bring average wages down. She
‘announced that future contributions to the
cm2e55
®
firm's. profit- sharing plan would be phased
‘out. Rohini changed a number of operational
procedures and stopped asking other people
{or their advice. She thought outout should be
Lup and costs should be way down, resutting in
higher levels of productivity and profs,
But that was not happening. She sensed
that people weren't doing their best, Perfor=
‘mance resorts indicated that output was only
‘marginally higher, but scrap rates soared. Payroll
costs were lower, but training costs. substan-
tially increased due to high tumover.
In desperation, Rohini hired a consultant.
‘After carefully researching. The organization,
the consultant advised Rohini to be more hu-
‘manistic. Suddenly, Rohini knew just what to,
do. She would announce that all employees
who failed to increase their productivity by
10% would suffer an equal pay cut.
Questions :
(How successful do you think Rohini
‘Chawla's new plan will be? 10
(i) What challenges does Rohini Confront?
10
i) TF you were Rohin's consultant, what
would you advise her to do? 10
om-2ess Pro. ®
Unit-1
2. What are the major job attitudes? What are
the factors that Influence the attitudes? 10
3. What is attrbution theory? What are its implica-
tions in explaining organization behaviour, 10
Unit-I
Discuss Big Five" personality factors. How coes
itinflvence individual behaviour 10
Compare and contrast Masiow’s need hlerar-
chy theory with Herzbera's two factor theory
of motivation, 10
Unit - 1
6. Define the term "group". What are different
types of groups? What purposes do groups
serve? 10
7. Explain the working of a self managed team?
10
Unit-1V
8. Differentiate between 10
(2) ‘Transactional and Transformation leader-
ship
(b) Traditional and Modern approaches to
conflict.
8. Write short notes on : 10
(a) OCTAPACE Model
(©) Lewins’ Modet
com.2956 A (Printed Pages 3)
Roll No. _
CM-2956
M.B.A. Sem. (CBCS) Examination, 2016
‘Legal Framework for Business Decisions
(ec-106)
Time Allowed : Three Hours] [Maximum Marks :70
Note: Answer five questions in all, Question
No.1 is compulsory. Attempt one ques
tion from each unit,
1. Write short notes on the following
3x10=30,
(2) Agreement
(b)_ Undue Influence
(©) Void contract,
(2) Bailment
(e) Partnership
(f) Cheque
Pro. @
(G) Deficiency of service
(h) Future goods
(Digital signature end electronic signature
(3). Private Limited Company
Unit-r
2. State the factors which vitiate the consent in
the Contract Act. 10
3. Discuss the doctrine ‘caveat emptor’ in The
‘Sale of Goods Act, 1930, 10
unit-1
4. What is promissory Note and Bill of exchange
Under the Negotiable Instruments Act? 10
'5. Discuss the liabilities of partners under the Port-
nership Act? 10
Unit-mr
6. Explain the grievance redressal machinery for
consumer under the Consumer Protection
Act, 1986. 10
om2956
°
‘what were the factors responsible for enact-
ment of IF Act. 2000? What is the scope and
‘objective ofthe act? 10
Unit-1v
Discuss the doctrine of constructive notice and
indoor management under the company law
10
‘What is ‘One person company’ under the Com-
panies Act, 2013? What are the relaxations
avaliable to a one person company? 10
cm.2956 A (Printed Pages 7)
Rol
M-2957
M.B.A. (First Semester) Examination, 2016
‘Managerial Economics
[GB-101)]
Time Allowed: Three Hours} { Maximum Marks : 70
Note : Answer five questions in all, Question No.
1s compulsory. In addition, attempt one
question from each unit. Use of financial/
scientific calculator is permitted.
1. Attempt the following 3x10=30
(2) The price of a particular good increases
by 10%, As a result, the demanc falls by
15% and the demand of some other
‘good increases by 15%, What are the
clasticity estimates that can be calculated
PTO. Oy
©
(@)
©
©
cm-2987
@
from this information? What inferences
ean be answer?
How does a firm determine the profit:
maximizing level of output?
How should a firm determine the best
level of (i) Advertising (i) Impact use and
(ii) investment?
What is the distinction between economic
‘costs and accounting costs? Which of the
ebove Is more important for calculating
the ecnomic profits of a firm?
Discuss the concept and relevance of
Prisoner's Dilemma.
What isthe relatioship between the mar~
‘ginal product and average product curves
ofa variable input?
°
(2) What would happen in a perfectly com-
petitive market if the condition of free
entry and free exit closed to be a char~
acteriste?
(h)_Foreach ofthe following production func-
tion, determine whether the function
exihibits decreasing, constant or increas-
ing returns to scale :
a= 5403, Us
@ QeK
(HQ 100431 + 4K
(9th the Keynesian consumption function,
how do we interpret the constant term
and the coefficient?
(1) What is meant by free market economy?
Discuss with examples.
cm2es7 PTO. “
unit
2. Suppose @ firm is considering two alfferent
activities, X and ¥, which yield the total ben-
cefts presented in the scheduie below . The
price of X¥2 per unit, and the price of Vis @
40 per unit. 10
Level or | Total Benent | Total Benent
activity | of Activity x] of Activity ¥
2) rey"
° ro ro
1 30 100
2 ss 190
2 n 2
4 ca 0
5 400
6 6 asa
om2es7
o
(2) The firm places a budget constraint of @
26 on expenditure on activites X and ¥.
What are the levels of Xend Y that maxi-
mize total benefit subject to the budget
constraint.
(©) What is the total benefit associated with
optimal levels of X and ¥ in Part (a)?
(c)_ What are the optimal levels of X end Y if
we raise the budget constraint to & 587
Discuss various types of elasticties of demand
‘along with their application in managerial deci-
sion making 10
vnitar
(2) What is the difference between in com-
plete information and asymmetric infor
mation? In a situation of asymmetric in-
formation, even with adequate market
response, the solution will not be as eff-
dent as a perfect information situation.
wry? 5
om2957 Pro. °
(©) How isthe principal agent relationship C
source of moral hazards? How does 8
market respond to moral hazards? §
5. Explain the environmental fectors that fre-
quently stimulate innovation at the firm lev-
els, How can we dessify the various innova-
tion outputs for the purpose of an
organisation?
Unit
6. (2) Contrast dominant strategy equilibrium
with "Nash equilibrium. 5
(b) In cligopolistic markets, price custs are
matched more often by the firms than
price increases. Why? s
7. Explain the following pricing strategies = (()
Pealcioad princing (i) Pricetining (il) Skimming
(iv) Auction Pricing (v) Contract Pricing. 10
om.2967
o
unitary
(2) Briefly discuss the various approaches to
the quantification ofthe level of economic
‘activity in an economy. 5
(b) Under what circumstances would GDP be
‘greater than GNP? Would GDP at factor
cost be greater or less than GDP at mar~
ket price? 5
Write short notes on the following: S+5
(i) IS Schedule for a two-sector mode!
(8) Expenditure multiplier
ow.2987 A (Printed Pages 4)
cM-2958
M.B.A. (Semester-I) (CBCS)
Examination, 2016
IT Skills for Managers
(GE-102)
Tine Aimed: Tre ours) Mexia Marks: 70
Note : Answer five questions. Question No. 4 is,
compulsory, in addition answer one ques:
tion from each unit
1. Give precise answers to the following
3x
0
(2) Differentiate between magnetic storage
and opticat storage?
(0) Ust any three tasks you can perform to
improve the perfor
‘eof comp!
hard disk?
PTO. @
(€)_Whatis Internet? What are the major ser-
Vices available through the internet?
(2) Diferentiate between Serif and Sans Serif
fonts? Give examples
(e) Explain the concept of bullets and num=
bering
(1) What ts mall merge?
(9) What is text wrap? How can you wrap
the text within 2 cell?
(h) What are worksheets and how can you
268 oF remove worksheets?
(0) Whats a primary key? What is its use?
(3) What are the uses of Forms’ in DBMS?
Unit-1
2. What is @ Computer? Using a block ciagram,
‘exolain the components of a Computer sys~
‘tem and the functions of each. 10
3, Differentiate betiveen impact printers ané.non-
Impect printers. What attributes should be
‘compared while choosing a computer printer?
10
om.2958,
°
Unit-tt
‘What security issues are involved in the use
of Computers and networks for Business?
How are these issues resolved? 10
In what ways does formatting of 2 slide in
presentation software differ from that of
document in 2 word processor? 10
uniter
What "IF function does ia Excel? Explain with
an example, the use of multiple TF function in
a formula. 10
Differentiate between relative ané absolute cell
referencing in a spreadsheet with the help of
somple data. 10
Unitv
Explain the conceot of structured program-
ming and object oriented programming? What
advantages do these offer over unstructured
programming? 10
om2958 P.O, “
9. What is @ query? What are the diferent op-
tions for creating a query? Explain with ex
ample the use of query 10 A (Printed Pages 8)
Roll No.
M-2959
M.B.A. (First Semester) (CBCS)
Examination, 2016
Personal Effectiveness Skills
(GE-103)
Time Allowed : Three Hours} {Maximum Marks: 70
Note: Answer five questions in all, Question No.
1 is compulsory. Attempt one question
from each Unt.
Read the following case and answer the questions
that folion
Rohit Nerang joined Apex Computers (Apex)
in November after @ successful stint at Zen
Computers (Zen), where he had worked as
{an assistant programmer. Rohit felt that Apex
offered better carcer prospects, as it was
growing much faster that Zen, which was @
relatively small company. Although Rohit had
enjoyed working there, he realized that to
‘row further in his field, he would have to join
Pro. @
2 bigger company, and preferable on that
handled international projects. He was sure he
‘would excel in his position at Apex, just as he
had done in his eld job at Zen. Rohit joined as
‘8 Senior Programmer at Apex, with a hand-
‘Some pay hike. Apex had International opera~
tions and there was more that a slim chance
that he would be sent to USA or the Uk on &
Project. Knowing that this would give him 2
lot of exposure, besides looking good on his
resume, Rohit was quite excited about his new
Job. Rohit joined Apama Mehta's five-mem-
ber team at Apex, He had met Aparna during
‘the orientation sessions, and was leoking for-
Ward to working under her. His team mem-
bers seemed warm and friendly, and comfort=
‘able with their work, He introduced himself to
the team members and get to know more
‘bout each of them. Wanting to know more
about his boss, he casually asked Dipti, one of
the team members, about Aparna. Dipti said,
Aparna does not : interfere with our work.
In fact, you could even say that she tries to
lgnore us as much as she can,” Rohit was sur-
prised by the comment but decided that
cm.2959,
a
‘Aparna was probably leaving them alone to
do thelr work without any guidance, in order
to allow them to realize thelr full potential. At
Zen, Rohit had worked under Suresh Reddy
{and had looked up to him as 2 guide and men=
tor-always guiding, but never interfering
‘Suresh had let Rohit make his own mistakes
{end learn from them. He had always encour-
‘aged incividual ideas, and let the team dis-
‘cover the flaws, f any, through discussion ang
experience, He rarely held an incividual mem-
ber of his team responsible f the team as a
‘whole failed to deliver-for him the responsi)
ty for any fallure was collective. Rehit remem=
bered teling his colleagues at Zen that the ideal
boss would be someone who did not interfere
with his/her subordinate’s wor,
Rohit wanted to belleve that Aparna too was
the non-interfering type. It that was the case,
surely er non interference would only help
him to grow. In his frst week at work, Rohit
found the atmosphere at the office a bit dul
However, he was quite excited, His team had
been assigned a new project and was facing a
cm2959 PTO. “
few glitches with the new software. He had
thought about the problem til late in the night
and had come up with several possible solu-
los. He could not wait to discuss them with
his team and Aparna. He smiled to himself
when the thought of how Aparna would react
when he told her that he had come up with
several possible solutions to the problem. He
was sure she would be happy with his having
put in so much effort Into the project, right
from day one. He was daydreaming about all
the praise that he was going to get when
Aparna walked into the office, Rohit waited
for her to go into her cabin, and after five min~
Lutes, called her up, asking to see her. She asked
him to come in after ten minutes. When he
went in, she looked at him blankly and asked,
Yes?" Not sure whether she hag recognized
him, Rohit introduced himself. She said, "Ok,
but why did you want to meet _me?* Rohit
started to tell her about the problems they
were having with the software, But before he
could even finish she told him that she was
busy with other things, end that she would
fon to allthe mem=
send an email withthe s
com.2989
6
bers of the team by the end of the day, and
that they could then implementit immediately.
Rohit was somewhat taken aback. However,
fever the optimist, he thought that she had
perhaps already discussed the matter with the
‘team. Rohit came out of Aparna’s cabin and
went straight to where his team members sat,
He thought It would stil be nice to bounce ideas
off then and also to see what solutions others
rmight come up with. He told them of all the
solutions he had in mind. He waited for the
others to come up with their suggestions but
‘not one of them spoke Up. He was surprised,
and asked them point-blank why they Were
50 disinterested. Sanjay, one of the taem
members, said, "What is the point in out dis-
cussing these things” Aparna is not going to
have time to listen to us on discuss anything
She wil just glve us the solution she thinks is
best, and we will just do what she tells Us to
do; why waste everyone's time?”
Rohit fet his heart sink. Was this the way things
worked over here? However, he refused to
lose heart and though thet maybe, he could
change things little. But as the days went
om.2969 PTO. o
by, Rohit realized that Aparna was the com-
plete opposite of his old boss. while she was
efficient at what she did and extremely inteli-
gent, she had neither the time nor the incina-
tion to groom her subordinates. Her solutions
to problem were always correct, but she was
not willing to discuss or debate the merits of
any other ideas that her team might have.
She did not hold the team down to their dead
fines not did she ever interfere. In fact, she
rarely sold anything at alll f work did not get
finished on time, she would just blame her
team, and totally disassociate herself from
them. Time and again, Rohit found himself
thinking of Sureshm his old boss, and of how
he had been such a positive influence. Apema,
oon the other hand, even without actively do-
ing anything, had managed to significantly
lower his motivation levels. Rohit gradually
began to lose interest In his work: It had be-
come too mechanical for his taste, He dldn’t
really need to think; his boss had all the an=
swers. He was learning nothing new, and he
felt his career was going nowhere. As he be~
came more and more discouraged, his per
om.2059
”
formance suffered. From being someone with
Immense promise and potential Rohit wes now
In danger of becoming just snether Mediocre
techie. 10x3=30
(a) What according to you were the reasons
for Rohit’s isillusionment? Discuss using
Maslow’ Hierarchy of Needs,
(b) Was the low communication level
‘amongst the team and its leader affect-
ing the mental inteligence and contribut-
ing to stress and depression?
(©) What should Rohit do to reselve the situ-
ation?
unit-t
‘What do you understand by personality? Ex-
plain the role ang influence of environment in
evolving the personality of an individual. 10
“The career and personality have @ direct re=
lationship’, Do you agree? Give reasons for
your answers, 10
unit-r
“Global competition has catalyzed the role of
taking effective decision” 'How does commu
nication modules contribute to effective deci~
sion, making process to make organizational
objective possible 10
ow2959 PTO. ®
5, What are the barriers to effective communi
‘cation? How is listening ané hearing be cis-
criminated? Explain with examples. 10
unit-11r
6. You are a fresh MBA graduate In search of a
job opening. You come across an acvertise-
iment in @ newspaper for 2 marketing posi-
tion, Plan an appropriate C.V. along with a cov~
‘ering letter and also an Imaginary reply from
the advertisess. 10
7. There has been @ sudcen dip in the sales of
cettain goods In your using. You being the
General Manager Sales have to send an intra
office memo to your regional saies manager
‘ving the reason behind the sales clip. Also
Graft a reply from the side of RSM. 10
Unit-1V
How does seif evaluation contribute to effec-
tive time management and objective setting?
10
9, Discuss twe of the following 10
(2) Stress.
{b) Depression
(©) Fatigue
{¢)_ Emotional Intelligence
cm-2989 (Printed Pages 3)
Roll. No.
(M-2960
M.B.A, (Semester-I) Examination, 2016
ENVIRONMENT STUDIES
(GE-104)
Time Allowed: Tree Hours | [ Maximum Marks : 70
Note : Answer five questions in all. Question
No.1 is compulsory. Attempt one ques
tion from each unt.
41. Write short notes on the folowing: 31030
(a)
)
©
@
©
©
@
Importance of Environment studies
Wid fe Act of tncia
Harmful effects of deforestation
Sail erosion
Food chain and Food web
Water cycle
Hot spots of biodiversity in Inia
Pro. @
(h) Climate change
(0). Endangered end endemic species of india
(Pyramid of Energy
unit-t
2. Why isthe environment study considered to
be multi disciplinary? Discuss the role of pube
awareness in maintaining the environment bal
ance. 10
3. White an explanatory notes on: 5x:
0
(2) Environment and Human health
(b) Environment Protection Act.
Unit-t
4. Differentiate between renewable and non-re-
ewable resources and discuss briefly their
conservation. 10
0
(2) Timber and wild medicinal plants as for=
5. Describe the following: 5x2.
est resources,
(b) Land degradation and desertification.
cm.2960
°
unit-r11
ions of an ecosystern? Give
a detalied account of energy flow in an eco:
system. 10
Explain in brief the following: 5x2=10
(2) Ecological succession
(b) Estuaries
unitary
What Is pollution? What are the important
sources of environmental pollution? Discuss
measures of its control 10
Discuss: 5x
10
(a) In-situ and Ex-Situ conservation of
Biodiversity
(b) Floods and Earth quakes as natural di
oM.2960 a (Printed Pages 8)
Roll. No.
CM-2961
M.B.A. (Semester-IIl) Examination, 2016
Policy & Strategic Analysis
(ec-301)
Time Allowed: Three Hours | { Maximum Marks : 70
Note : Answer five questions in all. Question No.
1 Is compulsory. Attempt one question
from each unit.
1, Read the given case and answer the ques
tions that foiow.
‘Adapted from : Going Telecom way : Life in
surance at the MA Junction, Economic Times,
Lucknow, Aug. 31, 2036.
case
Insurence Industry was considered very
attractive market for privete players as less
Pro. @
than 30% population was covered with if in-
surance. The industry grew 35% between
2000 and 2008 but the growth fell to 796 af-
ter that, Insurance is going through the same
phase as was telecom during 1990-2000.
‘There were 17 licenses in the first round and
23licenses issued in the second round but there
‘are only 6-7 operators with many having sold
their licenses or business to large companies
thereby exiting. In insurance industry, compa-
‘les which went for securing licenses looked
atit as a financial investment but are now dis-
lustoned and foreign insurance companies are
‘also under stress due to crcumstances in their
home markets. In addition, packaging of eq-
Lity investments as unit-linked insurance plans
Jed to preference given by distributors due to
cw-2961
°
35% commission.
Some early entrants are stil struggling to at
tain signieant size despite being inthe indus
try for over 15 years. Aviva Inc's business
income has fallen by 11% during last three
‘years, Future general in business for 9 years
has only proft of Rs. 4 crore, India First, IV
between Bank of Baroda, Andhra Bank and
8.6 of United Kingdom has earnings of mere
Rs. 7 crores and Star Union Daichi reported
earnings of Rs, 13 Crores after eight years of
operations.
Indian Life Insurance industry having 24 play-
rs is dominated by LIC having 50% market
share. The top four private players together
‘account for 30% market share with remain
ing players others accounting for 20% of the
oMm-2961 PTO. “
market share.
‘The ones which are doing well are because of
distribution network, HOFC Life as well as ICICL
Prudential Lite succeeded because of distribu-
tion strength of HOFC Bank and ICICI Bank
respectively. Max Life similarly benefits from
‘istebution arrangement with Axis Bank. Birla
‘Sun Life and Bajaj Alianz, both having sound
Polcies are unable to penetrate much due to
lack of distribution network. Companies aot
able to build distribution network are short of
capital and are looking forward towards banks
to help them. A spokesman sald that banc-
‘assurance is going to change the scenario. In
FY 2026 bancessurance contributed to almost
53% of new business premium for private sec-
tor companies.
cm.2e61
©
‘The regulation requires insurance companies
to get listed for providing transparency and
practice good corporate governance. Listing
requires financial strengtn and is able to con-
vince investors abut growth and not all com-
ppanles have this capability to go in for IPO or
‘growth expectations. ICICI Prudential is plan-
‘ing to go for an IPO while HOFC Life is con-
templating a merger with Max Life.
(2) Crtically appraise the competitive eavi-
ronment in the Indian Life Insurance In-
dustry.
(b) What are the critical success factors in
Indian Life Insurance Industry?
(©) _Ifsomany companies have not been able
to achieve growth in last 15 years, how
they would be able to survive? Suggest
strategies.
om2e61 PTO. 2
Oo
Unit 303
(2) Describe the key elements n Strategic
management process.
(©) Outline the role of Board of Directors and
EOI te erving and executing the Str
tegic Management Process 545
Give your understanding of any two of the
following
(Company's business model
(Resource based view
(ii) Business definition ses
uniter
(2) Why itis preferred to assess the capabil-
ties of cross functional business pro:
cesses rather than assessing individual
funetions/departments or activities?5+5
(b)_ Explain the implications ofthe value chain
om-2961
a
configuration for competitive advantage?
(a) Outline the key limitations of Porter's
‘mode! of industry competition.
(b)_ Discuss the entry and exit barriers in any
industry of your choice. 5s
unit - 101
What are the prerequisites and organizational
capabilities a firm should prossess to support
2 competitive advantages of
(Cost leadership
(i) Differentiations
(li) Speed sts
(2) Give exemples of concentric diversiica-
tion and extract the relatedness in terms
of market, customers and or technology.
(b) What action plan do you suggest to turn=
‘round a sick business? 55
cm.2961 Pro. ®
Unit-1v
8. (a) Discuss the factors you would consider
In designing a business portfolio, 545
(b) Highlight the salient features and limita
tions of any one of the Portfolio Matri-
(9) Answer any two of the following:
(a) What in your views are the characteris-
tics of coherent companies
(b) If diversification into unrelated business
|s riskier, what could be the reasons that
many companies still diversity
conglomerately?
(©) What are the different modes of corpo-
rate restructuring? 545
om2961 A (Printed Pages 8)
Roll. No.
M-2962
M.B.A. (CBCS) (Semester-II])
Examination, 2016
Entrepreneurship and New Venture
Management
(GE-301)
Time Allowed : Three Hours | [ Maximum Marks: 70
Note: Answer five questions. Question No. 1's com-
pulsory; in aditlon answer one question from
‘each unt.
1. Read the case and answer the following questions
103
case study
Srapdeal, founded by Kunal Bahl and Rohit
Bansal, isan online shopping marketplace started
In February 20:0 28a daly deals platform inspires
by sroupon.com but expanded int become an online
marketplace offering an assortment of 12,
millon products crass diverse categories fom over
150,000 sellers catering toa user base of 25 milion
members, Snapdeal is now the third-largest etal
Ing company after Amazon and Flipkatin India.
Pro. @
In 201, whan Kanal abl and Roit Basal
verted teat tt ow snes, ty cose on
Sine coupon busines na mame it Hoseyones
Intestines mon, 15000 coupors meres To
Cary te buns tthe nox tl ey met
vest Yon al Ate two rund of canton
Vani etre cpt fr elt eth
ropa tenor ajerty inte st fen mont
taunts are ede, ltrs ware an to,
However the Hoge econ cam No
vember 2011 when inepee By the succes
Iitebe com Rohs and Knol decided to cent
Something on stores The Coupon sn des
Dearne ats ov nd on nine merece
wot opere ine. twos 9 ake or besk doce
on Srape hoa huge arc ahve inte Sat
busier at that tine andro something ert
wa very sy andthe move spect theives
te oe a he pant etn, abe mes theo
marketplace in India. "
Th fos two yrs the company went frm
scraping tar coupon busines and sang ah
trlne markipise ra ecune a itor doe com
samy yer on yer grow mont 600%, he
Storage ape ot te norte at Spdea io 25
Ther vteetnoveton, Change, Operest Hons
Shyand onvostip dive tote pose or rater,
‘econ Groat des gh be mpatart forbes
tess bt the confer importation of ose
IUat andthe gh flo wh re mere Inpor
om-2952
o
‘A marketplace mode! like Snapdee! needs to
censure tat technology integrations work seamlessly
“and this ts what Gahlis trying to achieve constanty.
‘The powerful model of local merchants gives the
Spportunty to provide wider variety of choice to
fhe customers. snapdeal Is a conservative com
pany in making investments. Company cure 1
‘bout how to do more with less.
(of etatal of 210 milion Internet users i In-
‘ia, 185 millon users access the web through mo~
bie devs. Like most e-talng companies, Snapdeat
‘also has is own mobile app. In 2015 when mobile
Uisitors to the se were just five percent of the
ota, Baht and Bansal created 2 separate team for
trobiles and urged it to compate with the PC team.
Ths strategy worked in favor of te comapny and
‘Joon the mobile tafe climbed and the result can
be seonintermsof orders coming from mobile, Now
between 70 and 80 percent of the orders come
ver the mobile, Its predicted that the figure wil
Fige to 85 to 30 percent inthe coring two Years.
On mobile, the conversion Is over five percent,
‘and that is 20 percent higher that over PCS. ft
takes alot ofeiference,” says Bonsel
“Wes launches, Sanpezal was irstof ts kind
within 2 years oft feunch, Snape succeese In
Creating more than § milion ser base and enterec
thelist of top 200 Inclan websites in terms of rat
fle. To further increase ther user base anc tat
they started referral program In which @ user was
paid a fixed amount for successful sign up of &
om.2962 PTO. @
‘end after receiving the referral lnk to use Snapdeal
(Other than this, they stated “Get your fist deal
free" offer which got huge response fom the user
side. Tis ed othe strong brand value of Snapdea
Side by side, affilate marketing campaign was
launcned after 8-9 months ofits inception. They
started cost per lead (CPL) campaign in which the
affliates were paid RS. 30 foreach leac generated
But the problem was that the margin was very less
related to cost per acquisition which was very high,
‘and the average revenue generated on each
transation was approx. RS 50-100 only But Snape!
tried promoting themself in this adverse situation.
After leads were generated, an aggressive emall
‘marketing campaign was launched to reach out those
leads. Everyday on regular basls, promotional emails
were sent tothe registered users. Fpkart and Ama
zon were entering the market at the same time. So
te survive in the market, Snapdeal started to add
more products listing on their website. Soon
Snapdeal ventured into a proper e-commerce site
inclusing categories ike electronics, feshion kitenen
‘appllances, apparels and many more. Finally in Sep-
tember 2011, Snapdeal turned into 2 markatplace,
“The company began te concentrate on building scale
‘and improving speed.
‘AS of ow, Snapdea! has over 150,000 sellers,
Shipping to 5,000+towns and cities in India, oe
ing mare than 6,000 brands across S00 categories.
Iehas 25 milion of user base and adds a new prod
uct every 20 seconds. One out of every eight
em2962
6)
{Internet users in Indi is subscribed on Snepdeal,
{and the company is growing atthe rate of 2 elon
‘ew subscribers per month
Technology Is the single biggest expense in
the company. Every line of code in Snapdeal is wetten
Inchouse as they dont outsource anything and don't
use other pletforms. The company Is tapping cus-
tomers in non-metros and tell an teri ies
60 percent of its sales come trom these areas, and
Snapdeal is hoping to widen its reach
When Fipkartlounches its “Big Bll Day" of
for In Octaber 2014, Snapdeal introduced its own
‘evertisement showeasing the advantage to shop
with them. Again when Flipkart launched its new
‘evertisement in June 2015, then also Snapdeal
created its own ad. Other than that, Snapdeal
launches verious television advertisements fr pro
motion and bring traffic to their portal. Snapceal
used the face of many well-known Bollywood
celebratiesincuding Aamic Khan, Pulkt Samrat, Alok
Nath and Krishna Abhishek as theiebrand ambassa-
ors.
‘Snapdeal has received 7 rounds of funding til
date:
Round 1: In January 2011 a funding of $12 millon
from Nexus Venture Partners and Indo-US Venture
Partners.
Round 2: In July 201, $45 millon from Bessemer
‘Venture Partners along with existing investors Nexus
Venture Partners and Indo-US-venture Partners.
* Round 3: $50 milion from eBay and recaivee par
om.2e62 Pro. Cy)
‘pation trom existing Investors Including Besse
‘mer Venture Partners, Nexus Venture and Ingo US
Venture Partners
+ Round 4: $ 133 milion on Feb, 2014 which was led
by eBay with all the current institutional investors,
incluting Kalaar Capita, Nexus Venture Partners,
Bessemer Venture Partners, Intel Captal and Seams
capital.
* Round 5: $105 mition in May 2034 whieh includes
Investments by lackreck, Temasek Holdings, Prem
Tnvest and others. Ths found valued Snapdeal at
'$1,000,000,000.
Round 6: i Oct 2018 from Softbank with invest
‘ments worth $627 milion in resh expt. this made
‘Sftank the largest investor in Snape
* Round 7 : $500 milion of funding in August 2015
trom Alibebs, Softbank and Foxconn,
Acquisitions by Snapdesl
*Indune 2010, sequired Bangaiore-based group buying
+ In Apri 2012, acquired esportsbuy.eom, an online
sports goods retailer from Oath
+ InMay 2023, acquired Shopa.in, an online market
place for Incian handicraft product,
+ Im Apat 2014, acquired fashion products discovery
+ In December 2044, acquired gifting recommends
tion ste, Wishpickercom,
+ Indanuary 2015, acquired » stake in product com-
parison website Smartprx.com.
+ ImFebruary 2035, acquires luxury fashion products
om.2962
”
discovery ste, Excsively.n
In March 2015, acquired 20% stake In Gojavas.com.
In March 2015, acquired online multi-channel e
‘commerce order fulllment platform, Unicammerce,
+ In March 2015, acquired majority stake in
RupeePower, a cigital fnoncel products sistribution
platform.
In pril2015, acquired m-Commerce payments frm
Freecharge
In May 2015, acquired Hyderebad-based mobile
technology startup, MartMobi.
Question
(@) After just two years of incorporation, Shapdeal
decided to scrap its coupon business and start
an online marketplace. Disucss the pros and
cons of such a bold strategy.
(©) Should startup ike Snapdeal whichis incurrying
losses focus on growth or profitability? De-
{end your choice giving reasons forthe same,
(©) Shapes! has received seven rounds of fund=
Ing. What factors do venture capitalists con-
Sider wile deciding to fund the oss making
ventures tke Snapdeat?
Unit-1
What is entrepreneurship? What are the key
tasks of an Entrepreneur? Discuss the desired
{qualities in an Entrepreneur 10
Discuss the role of Entrepreneurship in Eco-
omic Development of @ country lke India.
10
com.2962 Pro. ©
unit-1
4. What sa business opportunity and how does it
ifr from 2 businest idea? Discuss 10
5, Differentiate between patents, Trademarks and
Copyrights. What are the implications of IPRs fer an
entrepreneurial venture? 10
Unit
6. What are the purpaces of preparing a formal Busi
ress Pian? List the desirable contents of # good
Business Plan. 10
7. What factors should be taken ino account while
finalising the Product Design and Speccatons?
5. Uist and explain the essential steps Involved in
launching a new venture 10
9. what ext strategies are avaiable to venture cap-
talsts and entrepreneurs? Explain any four, 10
om-2962 (Printed Pages 4)
Roll. No.
CM-2963
M.B.A. (CBCS) (Semester-III)
Examination, 2016
Project Planning and Mgt.
(GE-302)
fl: Three Hours | | Masamune Marks: 70
Note : Answer five questions in all, Question no.t
|s compulsory. Attempt one question
feom each unit.
Briefly expiain the folowing 3x10
(2) Project scope and its components
(b) Types of projects
(e)_ Major project stakeholders in a big infra-
structure project
(€) Factors affecting debt-equity ratio of a
Project
(@) Risks involved in @ venture capital invest-
ment
Pro. @
(0) ‘Relevant’ Cash flows
(9) Difference between Corporate financing
{and Project fnancing
(h) Attributes end components of @ good
Business Plan.
(Ethics in Project Management
G) Managing versus Leading a project,
Uunit-r
Discuss the concept of project Ife cycle. Also
