MGT103 – INTRODUCTION TO MANAGEMENT
GROUP ASSIGNMENT (20%)
Submission time: Week 9
Task Requirement:
Each group will choose an industry (education, F&B, entertainment, tourism or FMCG) and a
real company operating in this industry. Assuming you are members of the business
development team in this company. You have to make a report about potential investment
opportunities for your business.
Each group must register your choice of industry in week 5
The group assignment is delivered in the form of a written report (60%) and a presentation (40%).
All group members must contribute equally in the group assignment.
Written Report (60%)
The report should be approximately 3000 words (+/-10%) excluding the appendices. It should
start with an executive summary and include a table of contents. Clear headings and sub-
headings should break up the report into distinct but logically related sections. Paragraphs (rather
than point form) should be concise and focused on describing the marketing strategy and its
application.
All assignments should be typed and double spaced with 11-point Arial font. A written report and
a PPT presentation must be submitted in soft copy to your lecturer on LMS. A deduction of
20% of the assignment mark will be applied for late submission.
Recommended Report Structure
1. Executive Summary
2. Introduction
- Company Introduction
- SWOT analysis
3. Market analysis
- An analysis of market trends/potential markets (provide relevant data if possible)
4. Analysis of investment decisions
You could follow steps in rational decision making.
- Identify three potential types of investment in your chosen industry (provide the
plausible reasons why you choose them)
- Analyze advantages and disadvantages of each alternative
- Evaluate each alternative in terms of feasibility, satisfactoriness and consequences.
- Select the best alternative
5. Conclusion
6. Appendix: additional information such as tables, pictures and specifications of the new
product, evidence of primary research…
Presentation (40%)
Each group has 15 minutes for presentation and 15 minutes for Q&A. The presentation is based
upon your written report. However, try to keep it concise and focused with major points and
recommendations. Creativity is highly recommended. Assessment will be based on both
Presentation and Answering.
Scenario
With this assignment, you are presenting your marketing plan to a group of potential investors or
to your company’s Board of Management. Therefore, be professional, creative and convincing in
both of your report and presentation. Another group in the class will act as your Board of
Management. Their questions and evaluations will also contribute to your final mark.
As part of this assignment, you are not asked to present your financial planning. However,
estimated financial budget is a bonus for your marketing plan.
Referencing
Plagiarism is considered academic misconduct and, as such, will be severely penalised.
Plagiarism involves using the work of another person and presenting it as one’s own. Acts of
plagiarism include copying parts of a document without acknowledging and providing the source
for each quotation or piece of borrowed material. Similarly, using or extracting another person’s
concepts, experimental results or conclusions, summarising another person’s work or, where,
there is collaborative preparatory work, submitting substantially the same final version of any
material as another student constitutes plagiarism. It is your responsibility to make sure you
acknowledge within your writing where you have “sourced” the information, ideas and facts etc.
Therefore, include a reference list (list of all documents, books, journals, websites… that you use
to write the report) at the end of your report. Harvard referencing style is recommended
Suggested Evaluation Criteria
Very Fair
Excellent Good Poor
Good 50-
85% + 65-74% < 50%
75-85% 64%
Business Idea [10%]
Situational Analysis [50%]
Marketing Strategy and Action Plan [30%]
Report Structure [10%]
