Baking Alternatives: A feasibility study on baked products using healthy

ingredients as alternative

A Business Plan

Presented to the College of Business and Accountancy and College of

EngineeringandArchitecture Bataan Peninsula State University

In Partial Fulfilment

of the Requirements for the

Degree of Bachelor of Science in Business Administration Major in Operations Management

CHARISMA R. FACELO

ANNABELLE I. HERNANDEZ

COLLEEN B. PASTELERO

JANARA NICOLE Z. BALOLONG

February 2023

DR. EDGAR M. MORENO

Professor
 ACKNOWLEDGEMENT

First and foremost, praise and appreciation to God, the Almighty, for His abundant

blessings during our business plan, which enabled us to successfully conclude the study.

We would also like to express our appreciation to Dr. Edgar M. Moreno for allowing us

to understand the strain of completing these tasks, as well as for all of the encouragement

throughout this effort.

Our parents' love, prayers, care, and sacrifices in educating and preparing us for our

future were greatly appreciated. We'd also like to show our sincere thanks for their patience,

prayers, and emotional guidance, which helped us conclude this business plan.
TABLE OF CONTENTS

Title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Acknowledgement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

List of Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

List of Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Chapter 1: Project Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Chapter 2: Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing Aspect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management Aspect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Aspect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Collaboration of Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …3

Chapter 3: Organization/ Proponent View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Mission and Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Job Responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Strategic Decision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Chapter 4: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Background of the Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kape Peninsulares Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Beneficiaries to the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Brief Description of the Proposed Product Name . . . . . . . . . . . . . . . . . . .

Plant Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Chapter 5: Proposed Business/ Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Marketing Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Production Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Management Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Commitment of Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Profit Sharing Scheme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Work Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Stakeholders Commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...55

 LIST OF TABLES

Table 1. List of Popular Bataan Products as Pasalubongs 18

Table 2. List of Business in Bataan that Kape-Peninsulares may supply 20

Table 3. List of Competitors within Philippines 21

Table 4. International Competitors 22Table

5. Material Description 35Table 6. Material Costing 35

Table 7. Labor of Requirements Costing 39

Table 8. Arabica Annual Production 39

Table 9. Robusta Annual Production 39

Table 10. Excelsa Annual Production 39

Table 11. Harvest Capacity 40

Table 12. Arabica Total Production 40

Table 13. Robusta Total Production 41

Table 14. Excelsa Total Production 42

LIST OF FIGURES

Figure 1. Previous Logo of Kape Peninsulares 5

Figure 2. Previous Company Logo 6

Figure 3. Proposed Company Logo 6

Figure 4. Proposed Brand Logo 6

Figure 5. Previous Organizational Structure 8

Figure 6. Proposed Organizational Structure 8

Figure 7. Product Name 15

 Figure 8. Plant Location 16

Figure 9. Distribution Channel 23

Figure 10. Current Packaging of Kape Peninsulares 24

Figure 11. Example white compostable kraft resealable packaging pouch from(Shopee n.d.) 24

Figure 12. Front Packaging of Robusta Whole Coffee Beans, Ground and Drip Coffee 25

Figure 13. Front Packaging of Arabica Whole Coffee Beans, Ground and Drip Coffee 25

Figure 14. Back Packaging of Arabica, Robusta and Excelsa Coffee 26

Figure 15. Box Packaging 26

Figure 16. Eco-bag Packaging 27

Figure 17. Sample of Flyers 27

Figure 18. Sample of Physical Poster 27

Figure 19. Sample of Tarpaulin 28

Figure 20. Example of Facebook Page of BPSU Abucay Nutripradaks 28

Figure 21.Example of Tiktok account of BPSU Abucay Nutripradaks 28

Figure 22. Example of 25% OFF Discount Coupon 29

Figure 23. Example of Shopee Account of BPSU Abucay Nutripradaks 29

Figure 24. Example of Lazada Account of BPSU Abucay Nutripradaks 29

Figure 25. Existing Floor Plan 33

Figure 26. Proposed Floor Plan 33

Figure 27. Evacuation Plan Structure 33

Figure 28. Building Structure 34

Figure 29. Working Area 34

 Figure 30. Packaging Area 35

Figure 31. Office Area 35

Figure 32. Storage Area 35

Figure 33. Comfort Room Area 35

I. PROJECT BRIEF

Proponent : Cake Walk

Name of Beneficiaries : Mrs. Analiza I. Hernandez

Project Title :

Feasibility Study : Baking Alternatives: A feasibility study on baked products using

healthy ingredients as alternative

Number of Beneficiaries :

Total Project Cost : $ 143107.58

Contact Person : Mrs. Analiza I. Hernandez

Contact Number : 09289521734

II. EXCECUTIVE SUMMARY

MARKETING ASPECT

Kape Peninsulares, part of the BPSU Abucay Campus Nutripradaks, is a business that offers

coffee products such as coffee beans, grounds, and drip in three varieties namely Arabica,

Robusta, and Excelsa. This began with the Bataan Peninsula State University Abucay Campus

project, which introduced "Income Generating Products" to the market in 2021. Kape

Peninsulares produces its own pure and organic products from coffee beans grown on Mount

Natib, a dormant volcano located in the town of Orani, Bataan. The researchers of Kape

Peninsulares chose Bataan residents aged eighteen and up, tourists, and other Bataan businesses

that offer coffee as their target market. There searchers chose that specific minimum age range

because drinking coffee at a young age has negative effects. Coffee contains caffeine, and

excessive intake of caffeine can cause anxiety, sleeplessness, digestive issues, muscle

deterioration, addiction, exhaustion, and other health problems. The researchers also considered

the population of Bataan, aprovince in the Philippines’ Central Luzon region. It has eleven (11)

growing municipalities and one (1) city. Based on the 2020 Census, the Bataan

populationreached853,373. Furthermore, the province’s growing population, as well as the

number of cafes, are driving up demand for coffee in the province, makingit agood market for

Kape Peninsulares.

MANAGEMENT ASPECT

The major assumption of management feasibility is that the company has thenecessary resources

and expertise to effectively manage and operate the business. Thisincludes having a competent

and skilled management team, sufficient financial resourcesto sustain and grow the business, and

access to necessary equipment and technologytosupport operations. It is also assumed that the

company has a well-defined business planand strategy in place to guide decision-making and

ensure the long-termsuccess of thebusiness.

FINANCIAL ASPECT
Kape Peninsulares generates its revenue from a service providing coffee. As thisaspect was able

to come up with total project sales, financial statements, and financial analysis. The

aforementioned information and the major assumptions which was usedas an opportunity for the

Kape Peninsulares to oversee the business for the 5-year

projection of its operation. The presentation currency used is the Philippine pesoandthe business’

sources of financing is funded by its owner. Sales are 8%increasedannually. There are no

accounts receivables and account payables at year end. Thesupplies also are expensed outright at

the end of the period. The depreciationof fixedassets are computed using the straight line

method. Subsequently, Kape Peninsularesdo a financial ratio analysis which assists in evaluating

the liquidity, profitability, asset management and its debt management based on the 5-year

projected financial statements. It consists of current asset to total assets ratio, daily operational

expenses, and defensive interval ratio for the liquidity. In debt management comprises debt

toequity ratio, debt ratio, and equity ratio. Used inventory turnover ratio for asset management.

For profitability, the net profit ratio and gross profit margin and, as well as, payback period to

see when the Kape Peninsulares can have the returnof itsinvestments. This aspect could aid for

the efficiency of the operation, increasedmarket expectancy and of the customer satisfaction, and

increasing in assets as it isfunded by the equity. Based on the result of the following ratios, the

performanceofthe Kape Peninsulares is feasible throughout its operation.

COLLABORATION OF STAKEHOLDERS

Organization/ Proponent Overview

A. History, structure and organization

Nutripradaks - Kape Peninsulares produces three different types of coffee: Robusta, Arabica, and

Excelsa. It was available in ground coffee, coffee beans, and dripcoffee. Coffee beans and

ground coffee weighed 250 grams, while drip coffee contained10sachets weighing 10 grams

each. According to Coffee Affection, coffee beans comeinfour varieties: Arabica, Robusta,

Liberica, and Excelsa. Arabica and Robusta are themost prevalent (and well-liked), but you
might get lucky and come across the other two. Withabout 60% of all coffee consumed

worldwide coming from Arabica beans, they are byfarthe most common type of coffee bean. The

majority of upscale coffee brands tout theuseof only Arabica beans. Why? The best kind of

coffee beans are thought to be Arabicabeans. They are renowned for their flavor, which is

smooth, complex, and noticeablydevoid of bitterness. Compared to other bean varieties, robusta

beans are bigger androunder. In comparison to Arabica plants, these plants typically reach

heights of 15to20feet. Robusta coffee is frequently perceived as being harsher and more bitter. It

frequently has a strong aroma and a taste that is flat and almost burnt. Additionally, Robusta

beans contain a lot more caffeine than Arabica beans. The majority of Libericacherries typically

have an irregular shape and resemble Robusta more in size andoverall appearance because they

come from a much larger plant than Arabica or Robusta. It tolerates hot, muggy weather and

grows well at low elevations. Liberica coffee hasa

contentious and divisive reputation among enthusiasts for its wildly inconsistent flavor. Ifyou’ve

tried this uncommon variety, you either love it or you don’t. Some coffee drinkersadore the

unusual flavor4which is nutty, woody, and finishes with a sneaky backbite. Some people

compare the flavor to burnt trash. Scientists recently reclassified Excelsaasa Liberica variant,

despite the fact that it was previously believed to be a distinct coffeespecies. Excelsa beans are

elongated ovals that resemble Liberica beans and are almost exclusively grown in Southeast

Asia. At moderate altitudes, these beans are grownonsubstantial 20330 foot coffee plants. The

taste of Excelsa beans is quite distinctive. Theyblend flavors that are more reminiscent of dark

roasts with characteristics of light roasts, such as tart notes and fruity flavors. They still have an

unusual depth of flavor whilebeing lower in aroma and caffeine. These unusual beans

occasionally appear inblendsbecause they add complexity. According to CafØdirect, coffee that

is brewed is typicallymade from ground coffee. This indicates that it is the most prevalent type of

coffee foundin stores (apart from the beans themselves). The coffee particles will become finer

themore you process it. The types of ground coffee that are frequently used include coarse,

medium, fine, extra fine, and Turkish. The coffee of Abucay Campus was madebyharvesting
their own raw materials and processing them through their own productionflow. Because they

own their raw materials, they can offer a low but competitivepricethat is easy to sell in the

market. Additionally, Bataan Peninsula State University-Abucay Campus offers additional

income generating services related to the KapePeninsulares, such as the sale of coffee trees for

Php 50.00 each and the rental of coffeegrinding machinery for Php 15.00 per kilo. To be clear,

these services are not part ofNutripradaks - Kape Peninsulares’ scope of operations. Only three

Kape Peninsularesproduct varieties4ground coffee, coffee beans, and drip coffee4are the focus of

thisfeasibility study.

III. ORGANIZATION/ PROPONENT OVERVIEW

COMPANY PROFILE

Kape Peninsulares is mainly involved in producing quality fresh coffee productsmade from three

varieties of coffee beans; robusta, arabica, and excelsa. The products arefully owned and

managed by Abucay Campus, located in the Sitio Bangkal of Mabatang, municipality of Abucay

province of Bataan. In the province as well as on a national andworldwide scale, the Bataan

Peninsula State University - Abucay Campus is becomingknown as a leading institution in

agriculture. The campus and AGRO STUDIES in Israel arecurrently closely connected, and the

graduating students use the company as a venue for theinternational agricultural internship

program. This section also explains the meaningandsignificance of the company logo.

COMPANY LOGO

The manufacturer of Kape Peninsulares wants a new brand identity that is more likelytimely and

relevant in this new generation. The researchers proposed a newbrand identity. Brand Name. The

researchers suggest that the product should not change its brandname because its customers have

known that its product name is Kape Peninsulares sinceit was established.

LOGO

The researchers proposed that the logo of BPSU Abucay Nutripradaks wouldbeseparated from

the logo of Kape Peninsulares. BPSU Abucay Nutripradaks is composedofyellow, orange, ad

green colors that symbolize a company that produces a nutritious product. Green signifies

healing, serenity, nature, and freshness. Green represents vitality andrenewal and is

environmentally friendly and soothing (Jo, 2014). The researchers also borrowedtheidea of

having a sun in the logo to combine the concept of the company and the researchers. While the

logo products, the researchers proposed timely and relevant logo. The logohasacoffee bean

symbol to symbolize the product is a coffee. The photo behind the coffeeisanactual photo of their

coffee beans taken from their site. The color maroon fromthe logoisfrom the color of BPSU,

symbolized as the color of their company.

VISION
To be acknowledged as a prominent, distinctive manufacturer who provides highquality, and

premium products both inside and outside of the Bataan.

MISSION

To provide the best and high-quality products for Filipino households, as well astoensure the

customers satisfaction with its affordable price.

ORGANIZATIONAL STRUCTURE

Organizational structures specify the responsibilities of personnel and the proceduresused to

make business decisions. Employee titles and a basic hierarchy must at the veryleast be included

in your organizational structure. This section presents the executive hierarchyofthe company.

The organizational forms the framework for determining the administrativehierarchy by

categorizing positions, their responsibilities, and functions, as well as whoreports to whom. Each

position, the number of employees, their responsibilities, andtheirrespective salaries are all listed.

The structure below is a functional organizational structure, a typical sort of management

structure that divides a company into several departmentsaccording to areas of competence and

groups personnel according to specialties, skills, orpositions that are related. And by classifying

people according to their skills and areas ofcompetence and enterprises are able to operate

profitably. It establishes a clear structureandreduces uncertainty among workers about who they

should report to. The businessorganizational structure below has 5 key personnel’s which

includes the following: General Manager – is responsible for improving efficiency and

increasing departmental profits while managing the company’s overall operations.

Operations Manager – oversee operational activities at every level of an organization. Human

Resource Manager – will lead and direct the routine functions of the HumanResource (HR)

department.

Marketing Manager – gathers and analyzes information to identify newmarkets andcustomers,

demand for products and services, and efficacy of existing marketing campaignsand strategies.

Chief Accountant – supervise and allocate the work of the accountancy section toensurethat all

tasks are completed within prescribed timescales.

7

Figure 5. Previous Organizational Structure Figure 6. Proposed Organizational Structure

JOB RESPONSIBILITIES
General Manager

∙ Overseeing daily business operations.

∙ Developing and implementing growth strategies.

∙ Training low-level managers and staff.

∙ Creating and managing budgets.

∙ Improving revenue.

Production Manager

∙ Planning and organizing production schedules

∙ Assessing project and resource requirements

∙ Estimating, negotiating and agreeing budgets and timescales with clients andmanagers

∙ Ensuring that health and safety regulations are met

∙ Determining quality control standards

Production/ Machine Operator

∙ Monitor the efficiency of the production line to ensure timely load andshipment.

∙ Assemble and prepare goods for shipment

∙ Complete quality assurance testing on goods and products ∙ Maintain proper storage for

material and product inventory in storage room

∙ Organize inventory in an easy-to-access process

Harvester

∙ Pack and load harvested products

∙ Understand and adhere to all food safety practices and Good Agricultural ∙ Practices

∙ Safely and responsibly use any hand tools

∙ Utilizes best practices based on instruction

∙ Perform other duties as assigned

Marketing Head

∙ Crafting strategies for all Marketing teams, including Digital, Advertising, Communications,

and Creative

∙ Preparing and managing monthly, quarterly and annual budgets for the Marketing department

∙ Setting, monitoring and reporting on team goals

∙ Design branding, positioning and pricing strategies

∙ Ensure our brand message is strong and consistent across all channels and∙ marketing efforts

(like events, email campaigns, web pages and promotional material)

Sales Representtive

∙ Producing leads.

∙ Achieving or surpassing sales targets.

∙ Bargaining with potential customers on all contracts.

promotions, and bargaining.

∙ Creating monthly and weekly reports.

Promoting And Advertising

∙ Consult with employees or department leaders on issues like contracts andbudgets, marketing

strategies, and media selection.

∙ Create promotional strategies like competitions, promotions, or giveaways. ∙ Create advertising

campaigns and decide which media to use, such as billboards, radio, television, print, and online.

∙ Arrange for advertising contracts.

∙ Assess the aesthetics of websites used in advertising campaigns or layouts, which are designs or

plans for advertisements.

Financial Officer

∙ Keep accurate records for all daily transactions

∙ Prepare balance sheets

∙ Process invoices

∙ Record accounts payable and accounts receivable

∙ Update internal systems with financial data

STRATEGIC DECISION

People And Relevant Skills And Expertise

Administration and Finance Department. In the areas of facilities,security,legal affairs, financial

and strategic planning, human resources (HR), and administrative support, the Administration

and Finance Department is responsible. Additionally, it is in chargeofmanaging and organizing

the finances, guaranteeing that a company has stable accesstocapital. Finance and Administration

effectively help the entire firm focus on its core businessand achieve its objectives by offering

financial and administrative services.

10

Operations and Production Department. The Organization and ProductionDepartment is in

charge of managing the entire production process. Whereas the goals andresponsibilities of other

company divisions must be compatible with these manufacturingprocesses. To accomplish the

objectives of a company, operations management andproduction management are both essential.

Sales and Marketing Department. In order to track market developments, devisestrategies, set up

sales plans, and maintain client contacts, a sales and marketing department is in charge of

supervising a team of specialists that are involved in the company’s sales andmarketing

activities. It must also choose where the business should sell its products andwhat its prices
should be. This involves deciding when or how the business will use intermediarieslike

wholesalers, distributors, or retailers.

Human Resources Department. The department who was tasked with discovering, selecting,

hiring, and training job applicants is known as human resources (HR). Humanresources

department is also in charge of managing employee benefits, such as, managingemployee

terminations, and compensation and benefits. Recruitment, workplace safety, employee relations,

compensation planning, labor law compliance, and training are thesixprimary responsibilities of

HR.

11
IV. INTRODUCTION

A. BACKGROUND OF THE BUSINESS

History of Abucay Campus

The BPSU Abucay Campus was created under Republic Act 1965 passedbyPhilippine Congress

in January 1957 to be established in Dinalupihan, Bataan with the nameBataan Agricultural

School (BAS). However, no area could be identified in Dinalupihanandwas decided to be

established in Balanga, Bataan through the amended act later knownasRepublic Act 2438 in June

1959. Again, no area was available and in 1960, it was finallyestablished in Sitio Bangkal of

Mabatang, Abucay, Bataan; a sitio that is nowa full-pledgedbarangay of Abucay. It was then

named the Bataan Agricultural School (BAS) that wasrenamed a year later as the Bataan

National Agricultural School (BNAS).

On February 23, 1995, by virtue of Republic Act 7913, the former Bataan CollegeofScience and

Technology (BCST) of Dinalupihan and BNAS were merged to becometheBataan State College,

the first state college in Bataan. The passing of the BSCcharter wasmade possible through the

initiative of Honorable Felicito C. Payumo the incumbent Congressman of the First District of

Bataan during that time. It was in 1995 whenthedramatic metamorphosis of the two distinct

institutions was felt. Dr. Bonifacio R. Dumlaowho was then the incumbent Superintendent of the

former BCST became the caretaker of theCollege until July 21, 1998 when

he was given appointment of a SUC President I and historically, the first and last President ofthe

Bataan State College.

On March 22, 2007, President Gloria M. Arroyo signed Republic Act 9403converting the Bataan

Polytechnic State College (BPSC) into a state universityandintegrating the Bataan State College.

There was then a remarkable twist in the leadershipofthe institutions. Dr. Bonifacio R. Dumlao

who reached his last years in the government service was inevitably the first and last President of

the Bataan State College, whileDr. Delfin O. Magpantay whose last term as the BPSC President

was about to end, was alsothefirst and last BPSC President and consequently the first BPSU

President.
The Bataan Peninsula State University is in its fourth year of operation as a distinct campus of

the University, distinct in the sense that all 1 the mandated functions of auniversity are being

carried-out in this campus, from instruction, research, extension, andupto the production

mandate. At present, the campus is earning recognition as an institutionin

12

agriculture not only within the province but also in the national and international scenario. Inthe

province, it is now known to be the Provincial Institute of Agriculture (PIA) as per latest

evaluation and accreditation by the National Agriculture and Fisheries Educational

System(NAFES), a CHED accreditation arm for agriculture and fishery schools in the whole

country. Few years ago, the campus was not known to exist since according to CHED, BPSUis

not included in the nationalist offering of agriculture. In the international scenario, the

BPSUthrough this campus is now presently in close linkage with the AGRO STUDIESinIsrael

wherein our graduating students use the company as a venue of the International Agricultural

Internship Program.

KAPE PENINSULARES BACKGROUND

Long-term consumption of coffee and decaffeinated coffee may lower the chanceofdeveloping a

number of ailments, according to Wachamo (2017). These benefits can brightenour mood, assist

in fighting depression and mitigating risk of suicide by 50%, reduce riskofstroke, liver, prostate

and colorectal cancer by 20%, lower the risk of Type II diabetes, minimize the risk of dementia

and protects our brains, reduces risk of Parkinson’s diseaseby25%, and boosts our physical

performance. Moreover, consumers of coffee have a strongconnection of DNA that leads to low

risk of heart diseases. Coffee continues to growuntil today one of the most popular drinks in the

world which is consumed by various people. Various health effects of coffee are generally

related to the activity of caffeine in the body, namely increasing psychomotor work so that the

body is maintained and providespsychological effects in the form of increased energy. The effect

is usually visible manyhours after drinking coffee. Coffee drinking has now become a cultural

normfor most individuals; therefore, coffee shops have proliferated. Business prospects appear

tobepromising. As a result, coffee house manufacturers must be able to compete

whilealsooffering the benefits or uniqueness of their coffee business. Consumers and coffee

loversbenefit from intense competition. Customers can select the coffee that best suits their

needs, purchasing power, and preferences. Today the development in the world of technology,

people’s attitude and lifestyles especially in terms of their work to meet these newneeds, people

are willing to spend extra time, energy and costs. Coffee has been knownsinceancient times as a

very popular drink. That’s why coffee shops sprung up everywhere. TheAbucay Campus came

up with the idea of introducing the Nutripradaks whichisamanufacturing company that produces

coffee with three varieties namely: robusta, arabica, and excelsa. Additionally, it entails

producing them.

13

B. OBJECTIVES

The main goal of the study was to aid Kape Peninsulares or the Bataan PeninsulaState

University's Abucay Campus in the production of coffee. Because the product fromKape

Peninsulares will soon be accessible, one of the objectives of this feasibility studyistodevelop

marketing plans and campaigns, offer guidance, and suggest techniques to advertisethe product

to consumers while also enhancing its flavor, taste, and packaging. Everyonewill be able to

recognize the final product thanks to the team's efforts, but Bataan's coffee shopsstand to gain the

most from the project.

C. BENEFICIARIES TO THE COMMUNITY

Societal Benefits

Societal benefits will discuss how the proposed business will benefit the societyinthe following

aspect:

 People

This to give such opportunities to utilize the product and also to be a part of thegrowing

organization. It tends to provide opportunity to the people by allowing themtowork for Bataan

Peninsula State University, especially in the manufacturing industrytocreate such competitive

advantage and quality products. It will not only contribute totheBPSU organization but also to

the community, business industry, and it can be usedas thebasis for future growth.

 Community

The business will soon help the community by granting business-related seminars and,

eventually,sponsoring the community's projects for its welfare.

 Environment

The SCG or Spent Coffee Grounds produce bioactive compounds that improve thesoil. The SCG

coming from the wase of our product will help produce biodiesel, whichisconsidered safer than

commercialized diesel. The product itself will help the environment byproducing organic,

chemical-free coffee that will help lessen the carbon footprint producedby other commercialized

coffee.

Econmic Benefits

Economic benefits will discuss how the proposed business will benefit general economy in the

following aspect:

 Price

For various product variations, the proponents set a reasonable price per gram: ARABICA: beans

(250 grams) for $2.19, ground (250 grams) for $1.83, and drip bags (100grams) for $2.56;

ROBUSTA: beans (250 grams) for $2.37, ground (250 grams) for $2.01, and drip bags (100

grams) for $2.74; EXCELSA; beans (250 grams) for $2.56, ground(250grams) for $2.37, and

drip bags (100 grams) for $2.74. Since coffee has beenpart of

14

everyone's life, consumers will profit from each variety's affordability. Additionally, thetaxes

from the product, and the raw materials needed to manufacture the proposed product ona small-

scale in the province could significantly boost Bataan's economy. ∙ Social Services
Job opportunities will be required as the business grows and expands, which will haveaneffect on

Bataan's employment rate. Additionally, students, particularly those takingbusiness- related

courses, will have the chance to observe how a firmis run since KAPEPENINSULARES is an

income-generating project of BPSU Abucay Campus. Therefore, it will boost the province's

employment rate and give students future opportunities, bothofwhich will have a favorable

impact on the health of the economy now and in the future. ∙ Competition

It is well known that competition typically results in consumers receiving lower pricing, more

options, and higher-quality goods. As a result, the planned project will present all of itsrival

coffee suppliers with beneficial competition, which may result in the spread of theseideas.

Therefore, having more coffee suppliers will benefit the economy, which will raisetheeconomy's

ratings overall.

Benefits To Government

Government benefits from the proposed business in different ways:

 Tax Duties

Taxes coming from the employees, product and the business itself will landscape theeconomic

status of Bataan. Hence, the local tax income will be used to develop Bataan's local areas.

 Business Licenses

Payments from business permits will be collected from the business that can be usedroraise funds

to fund government projects that can help the community.

D. BRIEF DESCRIPTION OF THE PROPOSED PRODUCT NAME

Figure 7. Product Name

15

Coffee has been known since ancient times as a very popular drink. That’s whycoffee shops

sprung up everywhere. The Abucay Campus came up with the ideaofintroducing the

Nutripradaks which is a manufacturing company that produces coffeewiththree varieties namely:

robusta, arabica, and excelsa. Additionally, it entails producingtheirown brand of coffee, KAPE

PENINSULARES. Since BataeÒos, particularly thoseinAbucay, Bataan, are unfamiliar with the

product, the researchers used its original name, Kape Peninsulares. The name of the product

refers to both its maker, Peninsulares, andthefact that Bataan Province is a peninsula. Both the

product type and the service type definethenature of the business. And as for the location, it will

be in the Bangkal Abucay, insidetheAbucay Campus of the Bataan Peninsula State University,

since Abucay has ideal conditionsfor growing coffee due to its location, climate, and other

factors. Since it is one of theprojects of the Abucay Campus, the administrators will be in charge

of the business.

E. PLANT LOCATION

The Kape Peninsulares facility is located within the Bataan Peninsula State University- Abucay

Campus along the Bataan Farmer’s Training Center in Bangkal, Abucay, Bataan. According to

the Implementing Rules and Regulations of the National Building Code of thePhilippines, G1

(General Institutional) - a community to national level of institutional useoroccupancy,

characterized mainly as a low-rise, medium-rise or high-rise building/structurefor educational,

training and related activities, e.g., schools and related facilities and thelike.

The business’s manufacturing and production facility is a mixed-use type of buildingbecause it

blends into a general institution that is physically and functionally integrated, along with the

provision of connection for students, professors, and individuals that will beapplied in

community or neighborhoods with indication of zoning policy throughout theentire city.

The actual location map of the business's location is shown below.

Figure 8. Plant Location

16
V. PROPOSED BUSINESS/PROJECT

A. MARKETING PLAN

SWOT ANALYSIS

 Strength

Our strength is that we process organic coffee, allowing us to meet the dietaryneeds of our

various clients

∙ Weaknesses

We will face challenges entering the industry because we are a newfirmwithlimited resources

(both financial and human) to compete with establishedthecoffee processing companies.

However, we have strategies in place to helpus get through this.

∙ Opportunities

Many people are promoting the nutritional benefits of coffee and encouragingothers to do the

same.

∙ Threats

There are numerous competitors selling and offering the same product as us.

Market Trends

Kape Peninsulares’ target market is also tourists as the coffee productsthat the business produces

last long if stored appropriately, perfect for longtravelswhich also means it is great for

Pasalubong and to promote the province of Bataan. This study will determine if the business can

integrate itself alongside theotherpopular pasalubong products in Bataan. The table presents the

number of travelersin Bataan from 2016 to 2020. This data is derived from the official report

andwebsite of the Department of Tourism.

LISTS OF COMPETITORS/MANUFACTURERS
PRODUCTS LOCATION

Montey’s Buko Pie Morong, Bataan

Dennis Ube de Leche Halaya Balanga, Bataan

Beakris Tamarind Balls Orani, Bataan

Ina Gloria Cashew Cookies Balanga, Bataan

Amanda’s Smoked Bangus and SmokedTinapa Balanga, Bataan Gigi or

Sam Roque's Mussel Chips Samal, Bataan

Bagakeno Cashew Nuts Bagac, Bataan

17

Busilak’s Cashew Prunes Bataan

Joyce’s Araro Cookies Samal, Bataan

18
Table 1. List of Popular Bataan Products as Pasalubongs

The table merely presents the top products that Bataan tourists buy either for their personal

consumption or as “Pasalubongs” for their relatives and friends.

COMPETITORS WITHIN BATAAN

NO. NAME OF BUSINESS LOCATION

1. CHN Café Orani

2. The Beanery Orani Orani

3. Common Good Dona Francisca, Balanga

4. Little Seoul Café Tala, Orani

5. UNA Café Bagac

6. Kremee Café Laya St. Mariveles

7. Ceylon Coffee Hub Bernabe II Brgy, Morong

8. K O P I Mariveles Mariveles

9. Koffie Jo Corner Poblacion, Mariveles

10. Severde Coffee Shop Gabon St. Abucay

11. Brondial Brews Co Laurel St. Balanga

12. D’ete Café Orani

13. Vita Bella Coffee Shop Bonifacio St. Dinalupihan

14. Shaira's Café Burgos, Pilar

15. Bon bon Café Sta. Rosa

16. Dream Latte Café Panilao, Pilar

17. After Lit Sta. Rosa, Pilar

18. Café Twenty Fifth Liyan, Pilar

19. Café Nukleo San Vicente, Orion

20. Sundates Café Wakas, Orion

21. Tsoko-Latte Café Sto. Domingo, Orion

22. Café Tribu Express Arellano, Orion

23. Berto's Café Townsite, Limay

24. Six Two Café Townsite, Limay

25. Café Carlos Townsite, Limay

26. FIKA Kitang I, Limay

27. Café Indio Sta. Lucia, Samal

28. Viewtea Calaguiman, Samal

29. Kaperotti Magsaysay St. Hermosa

30. Block 2 Café Dinalupihan, Bataan

31. Di Yi Café 第 J.P Rizal, Dinalupihan, Bataan

32. C&J's Tea Blends andHouse General Luna, Dinalupihan,

Food

Bataan

33. Coffeecon Dinalupihan, Bataan

34. Roberto’s Coffee & Tea Vista Mall, Roman

Superhighway,Cupang

35. Coffee Project G/F Vista Mall,Cupang

36. The Coffee Bean & Tea Leaf Cupang Proper

37. Plaza Brew Company and Co. The Plaza Hotel,Poblacion

38. Power House Coffee Store Tenejero, Balanga

39. Giligan's Restaurant Vista Mall, Roman

Superhighway,Cupang

40. KFC ● Roman Highway, Anacleto Ave.,Tenejero● G/F GaleriaVictoria,Poblacion

● D.M. Banzon,DonaFrancisca

41. Ala Carte Food to go JVN Bldg., Market Site,SanJose

42. Crown Royale Hotel &Corporation Capitol Drive,San

Resort

43. Dunkin Donuts & ● Galeria Vista Mall

Victoria,Poblacion

● 2nd Flr. VistaMall,Cupang Proper

44. Jagra Cafe Restaurant Sampaguita St.,San

19

Prope

Proper

City

Proper

Jose
Jose

45. Wanam Restaurant ● Capinpin St.,San● Paterno St.,Poblacion

46. Krispy Kreme Vista Mall. RomanSuperhighway, Cupang

47. Terrace Cafe Malabia, Balanga City

48. Allday Supermarket G/F Vista Mall,CupangBalanga City

49. Louis Restaurant San Jose, Balanga City

50. 11 11 Food and Beverage House Salian, Abucay

51. LingLing Garden Restaurant Santa Rosa, Pilar

52. Scientea’s Cafe Capitangan, Balanga

53. Six Two Cafe Townsite, Limay

54. Cafe Roseate Capitangan, Abucay

55. dot.coffee Orion

56. D’Barlits Orani

57. Bungad Coffee Shop Sitio Mauban, Morong

58. Bean Leaf Four lanes, Tuyo, Balanga

59. Hanan Coffee Brewers Balanga City

60. La Hermanos Steakhouse Munting Batangas, Balanga

61. Keopi Taim Sapa, Samal

62. kôfētala Tala, Orani

63. Daniel’s Coffee Orani

64. Taza en Terraza Alasasin, Mariveles

Jose

Proper

Proper,

City

City

City
TABLE 2. List of Businesses in Bataan that Kape-Peninsulares may supply

The table presented above shows the number of different Coffee Shops establishedin

Bataan as of 2022 that can be potential partners of Kape-Peninsulares. We researcherscarefully

handpicked the businesses that truly use pure coffee beans or grounds for theirdrinks.

20

COMPETITORS WITHIN PHILIPPINES

NO. NAME OF BUSINESS LOCATION

1 Yardstick Makati City

2 Jiro Coffee Studio Quezon City

3 Habitual Makati City

4 Ella And the Blackbird Quezon City

5 Coffee Madness Cebu

6 Tilde Hand Craft CafeMakati City

7 Caravan BlackBonifaio Global City

8 Blocleaf Cafe Malate

9 Eightynine Cafe Palawan

10 El Uninon San Juan, La Union

11 % Arabica Boifacio Global City

12 Curator Makati City

13 Coffee Culture Roastery Bacolod

14 Exchange Alley Coffee House Alabang

15 Tamper Coffee & Brunch Bohol

16 Single Origin Greenbelt

17 Fili Beans Espresso Siargao

18 Cardinal Coffea Cebu

19 Magnum Opus Parañaque City

20 The Secret Cafe Catbalogan

21 Firefly Coffee Quezon City

22 Artisan’s Specialty Coffee Albay

23 Cafeño San Juan

24 Luna Specialty CoffeeTaguig

25 Commune Makati CIty

TABLE 3. List of Competitors within Philippines

21

The table above shows the list of competitors within the Philippines who are alsothesuppliers of

Coffee in the Philippines which shows that there is also a limited number ofsuppliers of Coffee

in the Philippines.

COMPETITORS INTERNATIONAL

NO. NAME OF BUSINESS LOCATION

1 Dunkin Donuts Massachusettes

2 Mc Cafe Melbourne Australia

3 Tim Horton’s Canada

4 Peet’s Coffee California

5 Costa Coffee United Kingdom

6 Lavazza Italy

7 Yum China China

8 Cafe Coffee Day Saudi Arabia

9 Folgers New Orleans

10 Maxwell House North America

11 Luckin Coffee China

12 Global Tea Brands Sri Lanka

fifteen (15) has negative effects. Consuming too much caffeine can lead to health difficulties

TABLE 4. International Competitors

PRODUCT OFFERING

The Kape-Peninsulares is a beverage that everyone needs to try at least once, theyareempathetic

to their customers and give their customers the services they deserve. KapePeninsulares aims to

expand its business in terms of reaching more audiences not just insideBataan but also in other

neighboring places in the future. Their targets are not just direct consumers but also to supply

and establish partnerships between different existingcoffee

shops. The business wants to be known as one of Bataan's producers of the best local andorganic

coffee products.

TARGET MARKET

Kape-Peninsulares' chosen target market are Bataan residents aged eighteen (18) andover. We

chose that particular minimum age bracket because consuming coffee at the ages below

22

such as anxiety, sleeplessness, digestive problems, muscular deterioration, addiction, exhaustion,

and more. Moreover, the target market are also people who do not onlydrinkcoffee for energy

boost but also for the taste, benefits, its social application and peoplewholike to drink coffee at

home in a traditional way rather than buying at coffee shops.

DISTRIBUTION STRATEGY

Figure 9. Distribution Channel

The figure above is the potential distribution path of the product, Kape-Peninsulares.

Adistribution channel is a path a good or service takes from production or

manufacturingtothefinal consumer/buyer. Distribution channels differ but typically include a

manufacturer, awholesaler, a reseller, and the end buyer/consumer.

The BPSU Abucay Nutripradaks has three choices to distribute their products.
1. Manufacturer to the consumer. When the consumer directly orders or buys fromtheBPSU

Abucay Nutripradaks.

2. Manufacturer to reseller to the consumers. BPSU Abucay Nutripradaks will distributeits

products to some reseller like pasalubong centers, coffee shops, etc. And the consumerwill buy

their coffee from the retailers.

3. Manufacturer to wholesaler to resellers to the consumers. BPSU Abucay Nutripradakswill

supply some local distributors from different places. The resellers of Kape Peninsularesmay get

their supply thru local distributors. Then, the consumer will buy their coffeefromthe resellers.

23

BRANDING AND PACKAGING

The manufacturer of Kape-Peninsulares wants a new brand identity that is more likelytimely and

relevant in this new generation. The researchers proposed a newbrand

identityofKapePeninsulares.

Brand Packaging. The current packaging of Kape Peninsulares is made of a one hundredpercent

compostable zip lock pouch. And they are also using sticker paper as the designoftheir

packaging.

Figure 10. Current Packaging of Kape Peninsulares

The researchers propose a new brand packaging of Kape Peninsulares. Since the

packagingiscompostable already, the researchers decided to change the color variation of

packagingintowhite. So, the color scheme that can be fitted on the packaging could be a wide

color scheme.

Figure 11. Example white compostable kraft resealable packaging pouch from (Shopee, n.d.)

24
In the front packaging, the researchers put the proposed logo in the center. Thetypeof coffee used

in the product can be seen as the design background. The net weight label alsocan be seen at the

upper left of the packaging. According to (Kirk, n.d.), the net weight assists manufacturers in

keeping the package as light as possible. The true significanceoffood packaging is wholly

ignored to be mentioned on the package as if specified, andthelimited net weight range may cross

the limit. The type of coffee used in the product andthevariation of the product can also be seen

at the center of the packaging. The researchers alsoput a claim in the center, "100% Organic

Premium Coffee." To emphasize the manufacturer'scontact information, they also set a maroon

color in the lower part of the packaging. Thewhole concept will be printed directly to the

packaging.

The researchers also set three colors for their three types of coffee. The robustawill have a color

maroon tag. The arabica will be set as black as its pride. While the excelsa, it will be set to a

color brown.

Figure 12. Front Packaging of Robusta Whole Cof ee Beans, Ground, and Drip Cof ee

Figure 13. Front Packaging of Arabica Whole Cof ee Beans, Ground, and Drip Cof ee

25

Figure 14. Back Packaging of Arabica, Robusta, and Excelsa Cof ee

The researchers proposed a back packaging containing the claim, type of coffee, variation of

products, nutrition facts layout, period after opening symbol, compostablesymbol, and

manufacturer information. The kind of coffee beans that they have are Robusta, Arabica, and

Excelsa. They offer different types of variation: whole coffee beans, groundcoffee, and drip

coffee. The researchers also claim that Kape-Peninsulares are locallyharvested and roasted. The

researchers also suggested putting a nutrition fact on their backpackaging. Nutrition facts

demonstrate some essential nutrients that have an impact onthehealth (FDA, 2022). Instead of an
expiration date, the researchers put a period after theopening symbol because the

KapePeninsulares doesn't have an expiration date. Furthermore, they also place a hundred

percent compostable symbol to make people aware that theyarebuying an eco-friendly product.

To give accreditation to the manufacturer, they alsoput themanufacturer's information on the

back packaging.

The researchers also create a design for box packaging for bulk orders or whenthemanufacturer

will supply the wholesalers and resellers.

Figure 15. Box Packaging

And last, the figure below is an eco-bag packaging proposal for the customer who will buy the

product of BPSU Abucay Nutripradaks.

26

Figure 16. Eco-bag Packaging

DRAWINGS, SKETCHES, AND LAYOUT OF FIVE YEARS MARKETING

Figure 17. Sample of Flyers

Figure 18. Sample of Physical Poster

27

Figure 19. Sample of Tarpaulin

Figure 20. Example of Facebook Page of BPSU Abucay Nutripradaks

Figure 21. Example of Tiktok account of BPSU Abucay Nutripradaks

28

Figure 22. Example of 25% OFF Discount Coupon

Figure 23. Example of Shopee account of BPSU Abucay Nutripradaks

Figure 24. Example of Lazada account of BPSU Abucay Nutripradaks

29

PROMOTIONS AND ADVERTISING STRATEGY

Marketing and promotional plans will greatly help Kape-Peninsulares in gainingmorecustomers,

boosting sales, increase its market share in Bataan and overall be knownasacoffee producer in

the province. But it's not all about sales, the objectives of the marketingplans are also for the

market to be aware of the business and its products and services, forhigh engagement, for

conversion of potential customers to actual paying customers andforcustomer retention.

Through the marketing and promotional plans, the researchers want the market tobeaware that

Kape-Peninsulares' coffee is preservatives free and no flavoring added. It is 100%pure coffee

perfect for acidic and diabetic people.

The marketing and promotional plans will enable Kape-Peninsulares to showcaseitsproducts

through the utilization of social media, specifically through FacebookandTikTok.Official pages

will be used to post engaging contents and also for sales transactions. Aside from online

advertising, we will also have traditional advertising for the people tostill have awareness of the

products without the use of the internet. This includes the distributionof flyers and setting up

booths for free tastes or samples for every bazaar available inthemunicipality of Bataan.

B. PRODUCTION PLAN

This enumerates the steps involved in producing Kape Peninsulares. It will be relatedin a

distinct, understandable, and consistent manner.

Procedure
Step 1 - Harvesting

The first manufacturing process is harvesting,

the coffee fruit is being harvested once it

already turns red as it indicates that it is ripe.

Step 2 - Drying/ Dehulling & Depulping

After the harvesting, the coffee fruits will be

exposed to the natural heat from the sunlight

30

for a month. This drying process tends to crack the coffee fruit and easier to be peeled. Andthen

it will proceed to dehulling where the coffee beans and coffee peels are being separatedby the

dehuller machine.

Step 3 - Roasting & Cooling

And after dehulling & depulping, the coffee

beans will be roasted for about an hour and a

half by the roasting machine. In the middle of

the roasting an automatic mixer is mixing the

seeds for it to be roasted balancedly. The

machine is also equipped with a cooling fan

for the seeds to be cooled and to be prepared

for grinding.

Step 4 - Grinding

The coffee will be ground and will directly pack the

grinded coffee from the grinding machine. There are

3 varieties before packing, those are Drip, Ground,

and Bean.

Step 5 - Packaging

There are 3 varieties before packing, those are Drip,

Ground, and Bean. It is weighed uniformly and sealed

with a resealable pouch. And after that the pouch full

of aromatic and flavorful coffee will be sold to the

consumer for them to enjoy it.

31

Plant/Workplace

Plant Location

The Kape Peninsulares facility is located within the Bataan Peninsula StateUniversity - Abucay

Campus along the Bataan Farmer’s Training Center in Bangkal, Abucay, Bataan.

According to the Implementing Rules and Regulations of the National BuildingCodeof the

Philippines, G1 (General Institutional) - a community to national level of institutional use or

occupancy, characterized mainly as a low-rise, medium-rise or high-risebuilding/structure for

educational, training and related activities, e.g., schools andrelatedfacilities and the like.

The business’s manufacturing and production facility is a mixed-use type of buildingbecause it

blends into a general institution that is physically and functionally integrated, along with the

provision of connection for students, professors, and individuals that will beapplied in

community or neighborhoods with indication of zoning policy throughout theentire city.

Plant Layout
The layout of the facility for the operations of processes is designed for convenienceand

efficiency of the quality of work and finished product that the manufacturing processeswill

produce.

This plant layout is concerned with the working space that would meet the comfort standards of

the workers, as can be seen at the design, the working area is wide. It isindicated at the layout

that there are separate rooms for kitchen and storage for it to bemore

32

organized and avoid the probability of misplacing materials for their specific uses. Bothareasare

very accessible for the employees to have a smooth workflow.

In this section, the initial sketch of the plant layout with the designated areas for eachworkstation

along manufacturing process and production is indicated below.

Figure 25. Existing Floor Plan

Figure 26. Proposed Floor Plan Figure 27. Evacuation PlanStructure

33

Figure 28. Building Structure

Figure 29. Working Area

34

Figure 30. Packaging Area

Figure 31. Of ice Area Figure 32. Storage Area

Figure 33. Comfort Room Area

RAW MATERIALS

This section shows the raw materials which are needed for the production with their

corresponding quantity and cost, description, source, and alternative source/s.

The main constituent of coffee products, the coffee beans, are harvested by the

KapedePeninsulares because they own their coffee farm. Kape de Peninsulares has an

estimatedpopulation of 1,656 Arabica trees, 552 Robusta trees, and 192 Excelsa trees for a total

of 2,400 coffee trees. Coffee trees have a mortality rate of over 100 years. The materials for

packaging the kraft paper bag pouch and drip coffee bag can be bought in an online storeandcan

also be supplied by GMG Store, located in Balanga City

35

Raw Material Coffee SeeDdesscription

AKlterarnftatPivaApeerSarobPuiocrauc,echRoBbaugsta, ExcelsaOnlineStore,Store

Drip Coffee Filter Bag Store Plain white (90 x 7T5amblme )4.3.1 MOantelriniael

Store,Description Other

Raw Materials Coffee SeeQdsu:antities (in piecAer/asb)icUanit Cost In Peso

RoAbunsntuaal ValuesInPeso

Excelsa 552 1,656 192 ₱

₱ 3.00/ piece ₱ 1,656 ₱ 5,299.22 ₱ 576.00 Kraft Paper

PouchBag

Drip Coffee Filter Bag 57,840 ₱ 2.18 / pTieacbele₱4.13T2.2o6t,Ma0l9aC1te.o2rs0ital=

Costing ₱207,713.66
Plainbrown(16

Physical

3.00/ pie₱ce3.20/piece

Table 5. Material Description

Raw Materials Quantities piece/s) Unit Cost In (in

Peso Annual ValuesIn Peso

Coffee Seeds:

Arabica

Robusta

Excelsa 1,656

552

192

₱ 3.20/ piece

₱ 3.00/ piece

₱ 3.00/ piece ₱ 5,299.22

₱1,656

Kraft Paper Pouch Bag 26,556 ₱ 2.79 / piece ₱ 74,091.24

Drip Coffee Filter Bag 57,840 ₱ 2.18 / piece ₱ 126,091.20

Total Cost = ₱207,713.66

Table 6. Material Costing

576.00

This section presents the machinery and equipment used in producing Kape Peninsulares.

Production supplies, Furniture and Fixtures for the office are also included.

1. De huller & Depulping Machine

A machine used in a process which aims to remove the layer of parchment from the coffee bean.

The beans are processed in the dehuller before they are shipped off to be roasted.

2. Roaster & Cooler Machine

A machine used in roasting coffee beans and this process means transforming coffee beans from

green to brown

36

3. Grinding Machine

Machine used for grinding coffee beans. A process to break up whole coffee beans into small

pieces so the water can easily extract all the compounds from the ground in order to brew coffee.

4. Graphic Printer

Equipment used for printing the coffee label in the coffee bag.

5. LPG Gas
Used for generating heat in roasting coffee beans.

6. Fire Extinguisher

Equipment for first aid response to fire.

7. First Aid Kit

A set of materials and tools used for giving emergency treatment to a sick or injured person.

8. Basin

A container used in transferring roasted coffee beans into the grinding machine.

9. Weighing Scale

Equipment used for weighing the right amount of grams in a pack of coffee.

10. Storage Box

Equipment used as a container for ground coffee.

37

11. Burlap Sack

Used for storing coffee beans.

12. Chair

Seat for the employees to use for resting.

13. Table

A furniture where employees put and do everything needed for the production of coffee.

14. Electric Fan

A cooling appliance that can be used by every employee of Kape Peninsulares.

15. Cabinet

A piece of furniture used for storing documents and important papers.

38

Personnel

Job Title No. of

Employees Nature

Work

ofSource No. of

Rate

Hour

Daily

per

Nature

Rate Monthly

Rate

of Work Annual

Rate

SourceRatep

Production

Manager 1

Full-time Indeed 134.00 1,072.0

0 23,584.

00 283,008.
00

Production

/ MachineOperator 3

Full-time

ERI 105.00 840.00 00 18,480. 665,280.

00

Harvester 1 Seasonal 3,378.00

Total 951,666.

00

Table 7. Labor Requirements Costing

Productivity

Arabica Produced (Annually)

Ground 9,504 packs

Drip 3,936 packs

Bean 4,800 packs

Table 8. Arabica Annual Production

Robusta Produced (Annually)

Ground 3,192 packs

Drip 1,344 packs

Bean 1,596 packs

Table 9. Robusta Annual Production

Excelsa Produced (Annually)

Ground 1,092 packs

Drip 504 packs

Bean 588 packs

Table 10. Excelsa Annual Production

The table above shows their annual production of each variety of products that arebeing offered

by the Kape Peninsulares to the customers.

39

Variety of Cof ee No. of trees No. oHf Tarveest CapaHcaitryv(eAsfttCerapacity(After

Dehull)

Arabica 1656 4,968,000 grams

Robusta 552 1,656,000 grams

Excelsa 192 576,000 grams

TOTAL: 2400 7,200,000 grams

40

Table 11. Harvest Capacity

Production of Arabica

WEEKLY PRODUCTION (8 days)

Manufacturing Process Capacity per week (in grams)

Dehuller & Depulping 331,200

Roasting 331,200

Cooling 331,200

Grinding 231,840

Packaging 1,520 packs

Ground Coffee 792 packs

(Annual Production: Ground Coffee) 9,504 packs

Coffee Beans 400 packs

(Annual Production: Coffee Beans) 4,800 packs

Drip Coffee 328 packs

(Annual Production: Drip Coffee) 3,936 packs

Total Daily Production per pack 190 packs

Total Annual Production per pack 18,240packs

Table 12. Arabica Total Production

Production of Robusta

WEEKLY PRODUCTION (7 days)

Manufacturing Process Capacity per week (in grams)

Dehuller & Depulping 15,771.43

Roasting 15,771.43

Cooling 15,771.43

Grinding 11,040.00

Packaging 73 packs

Ground Coffee 266 packs

(Annual Production: Ground Coffee) 3,192 packs

Coffee Beans 133 packs

(Annual Production: Coffee Beans) 1,596 packs

Drip Coffee 112 packs

(Annual Production: Drip Coffee) 1,344 packs

Total Daily Production per pack 73 packs

Total Annual Production per pack 6,132 packs

Table 13. Robusta Total Production

Production of Excelsa

WEEKLY PRODUCTION (7 days)

Manufacturing Process Capacity per week (in grams)

Dehuller & Depulping 5,485.71

Roasting 5,485.71

Cooling 5,485.71

Grinding 3,840.00

Packaging 26 packs

Ground Coffee 91 packs

(Annual Production: GroundCoffee) 1,092 packs

Coffee Beans 49 packs

(Annual Production: CoffeeBeans) 588 packs

Drip Coffee 42 packs

(Annual Production: DripCoffee) 504 packs

41
Total Daily Production per pack 26 packs

Total Annual Production per pack 2,184 packs

Table 14. Excelsa Total Production

C. MANAGEMENT PLAN

GENERAL MANAGER

Responsibilities
∙ Overseeing daily business operations.

∙ Developing and implementing growth strategies.

∙ Training low-level managers and staff.

∙ Creating and managing budgets.

∙ Improving revenue.

∙ Hiring employees.

∙ Evaluating performance and productivity.

∙ Analyzing accounting and financial data.

∙ Researching and identifying growth opportunities.

∙ Generating reports and giving presentations.

Skills and Qualifications

∙ Proven success in a managerial role.

∙ Strong decision-making ability.

∙ Excellent communication, collaboration, and delegation skills. ∙ Proven ability to develop and

achieve financial plans.

∙ Ability to motivate and lead employees, and hold them accountable.

42

PRODUCTION MANAGER

Responsibilities

∙ Planning and organizing production schedules

∙ Assessing project and resource requirements

∙ Estimating, negotiating and agreeing budgets and timescales with clients andmanagers

∙ Ensuring that health and safety regulations are met

∙ Determining quality control standards

∙ Overseeing production processes

∙ Re-negotiating timescales or schedules as necessary ∙ Selecting, ordering and purchasing

materials

∙ Organizing the repair and routine maintenance of production equipment ∙ Liaising with buyers

and marketing and sales staff

∙ Supervising and managing the work of junior staff

∙ Organizing relevant training sessions.

Skills and Qualifications

∙ Confidence

∙ Technical skills

∙ Project management skills

∙ Organization and efficiency

∙ Leadership and interpersonal skills

∙ Problem solving skills. It and numerical skills

∙ Communication skills. Team working skills.

∙ Managers must also be able to handle responsibility and the pressure of meetingdeadlines

PRODUCTION / MACHINE OPERATOR

Job Description:

∙ Monitor the efficiency of the production line to ensure timely load and shipment ∙ Assemble

and prepare goods for shipment

∙ Complete quality assurance testing on goods and products ∙ Maintain proper storage for

material and product inventory in storage room∙ Organize inventory in an easy-to-access process
∙ Utilize machinery

∙ Maintain the quality and upkeep of production equipment including machinery

43

∙ Move materials or completed products and packages to established locations

Job Specification:

∙ High school diploma/GED

∙ Previous experience working in a factory is beneficial

∙ Experience operating manufacturing machinery

∙ Good communication skills

∙ Basic math skills

∙ Physical dexterity

Harvester

∙ Pack and load harvested products

∙ Understand and adhere to all food safety practices and Good Agricultural Practices∙ Safely and

responsibly use any hand tools

∙ Utilizes best practices based on instruction

∙ Perform other duties as assigned

Job Specification:

∙ High school diploma/GED

∙ Previous experience working in a field is beneficial

∙ Can work 20 days every month

∙ Can tolerate extreme temperatures (especially heat) for 5-7 hours a day ∙ Work in an outdoor

environment, including tolerance for pests and thorns ∙ Physical dexterity

MARKETING HEAD

Duties and Responsibilities

∙ Crafting strategies for all Marketing teams, including Digital, Advertising, Communications

and Creative

∙ Preparing and managing monthly, quarterly and annual budgets for the Marketingdepartment

∙ Setting, monitoring and reporting on team goals ∙ Design branding, positioning and pricing

strategies

44

∙ Ensure our brand message is strong and consistent across all channels and marketingefforts

(like events, email campaigns, web pages and promotional material) ∙ Analyze consumer

behavior and determine customer personas ∙ Identify opportunities to reach new market segments

and expand market share ∙ Craft quarterly and annual hiring plans

∙ Monitor competition (acquisitions, pricing changes and new products and features) ∙ Coordinate

sales and marketing efforts to boost brand awareness ∙ Participate in the quarterly and annual

planning of company objectives

Skills and Qualifications

∙ Work experience as Head of Marketing or VP Marketing, preferably within our industry

∙ Experience running successful marketing campaigns

∙ Solid knowledge of web analytics and Google Adwords

∙ Experience with CRM software

∙ Leadership skills with the ability to set and prioritize goals ∙ Analytical mind

∙ BSc or MSc in Marketing or relevant field

∙ A bachelor’s degree in Marketing, Psychology, Communications, Advertising, or aBusiness

Management related subject.

∙ Minimum of 5 years’ experience in a Marketing role

∙ Minimum of 3 years’ experience in a management role ∙ Fluent level of both spoken and written

English.

FINANCIAL OFFICER

Responsibilities

∙ Keep accurate records for all daily transactions

∙ Prepare balance sheets

∙ Process invoices

∙ Record accounts payable and accounts receivable

∙ Update internal systems with financial data

∙ Prepare monthly, quarterly and annual financial reports

∙ Reconcile bank statements

∙ Participate in financial audits

∙ Track bank deposits and payments

45

∙ Assist with budget preparation

∙ Review and implement financial policies

Requirements and skills

∙ Proven work experience as a Finance Officer or similar role ∙ Solid knowledge of financial and

accounting procedures

∙ Experience using financial software

∙ Advanced MS Excel skills

∙ Knowledge of financial regulations

∙ Excellent analytical and numerical skills

∙ Sharp time management skills

∙ Strong ethics, with an ability to manage confidential data ∙ BSc degree in Finance, Accounting

or Economics

∙ Professional qualification as a CFA/CPA is considered a plus

D. TRAINING NEEDS

∙ Onboarding– Set your employees up for success by outlining their roles andresponsibilities.

∙ Equipment Knowledge – Make certain that your employees understand howtooperateand repair

equipment safely and accurately.

∙ Process Training– Train critical procedures and allow for hands-on trainingtohelpemployees

work at full capacity.

∙ Safety Training– Maintain workplace safety by teaching best practices and

developingaworkforce of proactive safety advocates.

E. COMMITMENT OF STAKEHOLDERS

The cashew nuts business's stakeholders will be the 1 member, who will be requiredtocontribute

431.51 dollars each to cover the coffee business's capital contribution to generateasum of money

for business startup. Member can make payments in installments over thecourse of a year. The

coffee business will generate a total of 12,818,634.63 dollars for itsinitial capital by paying the

specified amount. At the end of the year, its shareholders, knownas the income generated, will

earn revenue.

F. PROFIT SHARING SCHEME

46

This is the initial capital contribution of the owner that serves as the source of fundsof the

proposed business.

CAPITAL CONTRIBUTIONS
Name Amount

Bataan Peninsula State University 12,818,634.63 dollars

G. FINANCIAL PLAN

A. Cost of Direct Raw Material

Machineries/Equipment Qty Unit cost

Total cost Source Salvage

(Residual)Value Est.

Useful

Life

in

Years

(EUL) Depreciation

Expenseper

Year

Dehuller

Depulping

Machine &1 $

471.26 $ 471.26 Alibaba 2,573.18 10 $42.41

Roaster

Cooler

Machine &1 20284.79

20284.79 Existing 110,760.00 10 1825.63

Grinding

Machine 1 556.30

556.30 Alibaba 3,037.56 10 50.07

Graphic

Printer 1 5109.67

5109.67 Inc. 39,857.25

ITNH

7 625.67

Total $ 26422.02 $2543.78

B. Cost of Direct Labor

Labor Requirements

Job Title No. of

Employees Nature

Work

ofSource No. of

Rate

Hour

Daily

per

Nature

Rate Monthly

Rate

of Work Annual

Rate

SourceRatep

Production

Manager 1

Full-time Indeed 2.45 19.63 431.925183.06

Production

/ MachineOperator 3

Full-time

ERI 1.92 15.38 338.4512184.0

6
Harvester 1 Seasonal 61.87

Total 17428.9

C. Other Manufacturing Overhead

47

D. Capital Outlay (Equipment/Tools)

Café De Abucay

Projected Income Statement

For the year ended December 31, 2023

Sales 240,000

Less: Cost of sales 100,000

Gross Profit 140,000Less: Operating Expense

Salaries Expense 17,428.98

Depreciation Expense 2,562

Training Expense 263.72

Permit and License 1750

Research and Development 91.57

Expense

Supplies 142.21

48

Maintenance Expense 22.9

Total General and

Administrative Expense 82,261.38

Selling Expense

Salaries Expense 5183.06

Pre-operating Expense 2137.26

Total Selling Expense 7320.32

Total Operating Expense 29,581.7Net Income 110, 418.3

49

Café De Abucay

Projected Cash flow Statement

For the year ended December 31, 2023

Cash Receipts

Capital Distribution 12,818,634.63

Cash from Sales 240,000

Total Cash Receipts 13,058,634.63

Cash Payments

Machine Equipment 55,924.42

Furniture and Fixtures 1160.20

General and Administrative 22,261.38

expense

Selling Expense 7320.32

Cost of Sales 100,000

Total Cash Payment 186,666.32

Net Cash Flow 12,871,968.31

Rate of Return In Investment

2023 2024 2025 2026 2027

Net IncomeDivided
Total

Investment 110,418.3

by:

12,818,634.63

Rate

Return

Investment 8.6%

of

in

Cost of trainings

Orientation and Training

The administration has a very big responsibility for a company or businesses. Because it is

responsible for the development, implementation of rules and regulations. TheKape Peninsulares

will create activities or programs to be held for the staff whowereworking on them. To ensure

that the employees have the knowledge and skills that arehelpful for the business and it can also

help for smoother adjustment in the organization. Orientation can also help in providing the

employee performance to improve, gaindevelopment relationships and build key skills rapidly.

In both studies, role orientation predicted performance more strongly than other workattitudes,

including job satisfaction, generalized self-efficacy, locus of control, andjobaspiration.

Training helps learners gain new knowledge and skill. The most effective trainingalso helps

learners apply this information to their workplace, a process known as transfer oflearning or

simply learning transfer. Training effectiveness refers to howwell your trainingsupports learning

and learning transfer.

Orientation and training program allows you to strengthen those skills that eachemployee needs

to improve. A development program brings all employees to a higher level so they all have

similar skills and knowledge. This helps reduce any weak links withinthecompany who rely

heavily on others to complete basic

work tasks.

The main objective of conducting the said activity is to provide the newemployeeswith necessary

information, resources, and motivation to ensure their effective integrationinto the new work

environment.

DESCRIPTION PRICE QUANTITY AMOUNT

Trainer’s fee 1200 a day $ 21.98

Training materials(manuals

workbooks) 100

& per piece 54.94

Meal expenses250 30pcs 137.36

Space rental 1200 a day 21.98

Equipment costs 1500 a day 27.47

TOTAL $ 263.72

Pre – Operating Cost

50

i. Licenses/permit

Permits and Licenses Amount

Registration to BIR 500.00

Fire Safety Clearance 500.00

Sanitary Permit 500.00

Electrical Permit 200.00

Inspection Permit 50.00

ii. Other attendant cost

TOTAL PROJECT COST

Building Improvements (Schedule 1.1) $ 48624.15

Machinery and Equipment (Schedule 1.2) 55924.42 Furniture and Fixtures (Schedule 1.3)

1160.20

TOTAL FIXED ASSETS $10475.04

PRE-OPERATING COST

Cost of Feasibility Study 9- $ 91.57 Registration to BIR 9.16

Fire Safety Clearance 9,16 Sanitary Permit 9.16

Electrical Permit 3.66 Inspection Permit 0.92

Office Supplies (Schedule 1.4) 142.21

Preliminary employees’ salaries (Schedule 1.6) 17428.98 Pre-Operating Promotional Activities

(Schedule 1.5) 2137.26

TOTAL PRE-OPERATING COST $19832.08INITIAL WORKING CAPITAL 1831.42

Total $127372.27Add: Allowance for Contigencies (10%) 12737.23TOTAL PROJECT COST $

140109.50

H. WORK PLAN

51

MARKETING

ACTIVITIES DURATION HOW

BE

EXECUTED PERSONNEL

IT WILL INVOLVED ESTIMATED

AWA RENESS AND RETENTION

Facebook Post/Page Boost Twice

(5
duration) The official Abucay

a month

Campus Nutripradaks

days

page will boost their

page or any of theirposts at least oncemonth to reachaudience andengagement thruplatform of

Facebook Marketing

Head

Promoting

and

Advertising a wider

219.77(Annually

for 5years) /

TikTok Post/Page Boost Once a monthdays duration) The official Abucay

(7

Campus Nutripradaks
page will boostpage or anyposts at least oncemonth to reachaudience

engagement thruplatform TikTok Marketing

Head

their

Promoting

of their

and

Advertising a wider

and

the 76.92(Annually

for 5years)

/
Physical Posters onBPSU campus (laminated) 5 weeks every

same timecampus tour) Each BPSU

(at the

will be given

as the

poster to be posted

bulletin boardsthe canteen or cafeteriaof the campus tothe Sales

campus

a physical

Representati on

ve / or near

Prom

oting

make

Advertising 9.16

and
 students awareBPSU product of the

Flyers andTarpaulin 12 weekssame time

launch

booths forsamples

tastes) Flyers will

(at the

distributed to

as the

municipality

of coffee

free

&

Tarpaulin will bein coffee booths be

Sales

every

Representati of Bataan

ve /Prom

oting

Advertising used 336.28

and

Use of Blogs(Endorsements) Anytime

Kape Peninsulares

be contactingbloggers/blog

promote theproducts Marketing

will

Head

pages to

Promoting

coffee

and

Advertising 91.57(Annually

for 5years) /

Radio
Advertisement Kape Peninsularescontact local radiostations in Bataanadvertise thelike

Poweradio Marketing

will

Head

to

Promoting

products,

and

Advertising 366.28(Annually

for 5Years) /

ENGAGEMENT

52
Digital contentcreation

posters / creativecaptions etc.) At least oncetwo months (videos /

every

Kape Peninsulares

least post contentsofficial Facebook

pages to keepengagements alive Marketing

must at

Head

on their

or Tiktok

Promoting

the

Advertising 54.94worthof

products

(Annuallyfor

and

5years)
CONVERSION

BPSU

Tour (Free 5 weeks

Campus

Taste) Kape Peninsularesstaff will go to eachcampus whenever possible(at least one

campusweek) to promoteintroduce the productsfellow Peninsulares Sales

sales

Representative BPSU

Promoti

ng and a

Advertising

and

to 91.57

Coffee boothfree tastesdistribution

coffee samplesevery foodin Bataan 12 weeks for

and

of

in

bazaar

Kape Peninsulares will putup booths inbazaars to give freeand free tastes to

customers Sales

different

RepresentativePromoti

samples

ng and

potential

Advertising 641.00

Designating

personnel formedia pagescustomer

service

lines Everyday
social

and

To monitor and respondcustomer service linecalls and online messagingqueries and

orders. Sales

to

Representative phone Staff Salary

LOYALTY

25%

the total purchasefor five-timereturning

(Each purchasemust be at least250) Anytime

Discount on

customers

Kape Peninsulares will givetheir customers aevery time they buyleast a total of 250when

the customeraccumulates fivecoupons, they are entitleda 25% Sales

coupon

Representative with at

and
of those

to 18.31for

printingofthe

coupons

(Annuallyfor

5years)

discount on

next purchase their

SALES PROMOTION

Use of Shopee,Lazada, andTikTok Shops The use of e-commerceplatforms will

giveopportunity for KapePeninsulares toproducts nationwide Sales

Representative

an

Promoti

ng and sell its

Advertising 91.57

(Annuallyfor5

years)
Bundles Every specialoccasion

(Valentine,

Christmas, NewYear’s, International coffeeday, etc.) Coffee product bundlesbe available

at a discountedprice, arranged beautifully

so it would be perfect to

given as a gift Sales

will

Representative be

109.89for

materialstobe

usedtobundle

theproducts

(Annuallyfor5years)

53
TOTAL $6254.29

I. STAKEHOLDERS COMMITMENTS

∙ Establishes collaborations to fill in any potential gaps in the resource base. Makean effort to

find information, funding, suppliers, customers, etc. Newresources

become accessible as a result of these partnerships, and new resources mayalsobring new

opportunities and ambitions. It is essential to make sure that eachparticipant contributes fresh

resources and makes an effort to commit onlywhat they can. Eventually, the stakeholder

relationships that were formedwithacommitment to supporting the growth of the concept into a

real business.

54

∙ Recognize the values and culture of your stakeholders. Knowthese people'sidentities and

values. This necessitates paying attention to and routinely obtaininginput from stakeholders

including as staff members, clients, suppliers, investors, neighbors, and even the media.
∙ Before making any decisions that could negatively impact any of the stakeholders, inform them.

Ask if you're unsure of how stakeholders will respond. Peoplewant to be acknowledged, heard,

and involved in the development of solutions. Tosavetheir coworkers from losing their jobs,

some employees, for instance, frequentlyoffer to work part-time. Communities frequently

consent voluntarilytorateincreases from water utilities when.They participate in the making of

decisions. When stakeholders are treated as "insiders," they can comprehend andevensupport

company decisions.

∙ Make sure interested parties can access the pertinent data and sources. Answeringinquiries not

only demonstrates the company's respect for its stakeholders but alsofosters goodwill.

Stakeholder loyalty is increased when a corporation exhibitstransparency and a willingness to

communicate.

∙ Stakeholder commitments can help to reduce uncertainty and expandtheresources that are

available. It's crucial to pick your partners, nevertheless, basedon their own desires rather than on

some "predefined" goals. Dependingontheavailability of additional resources, the goals might

alter. Each partner needstofind something that draws them together.

55