EXAMINATION PAPER

FACULTY : BUSINESS AND ACCOUNTANCY

COURSE : BACHELOR (HONS) IN BUSINESS ADMINISTRATION (BBA)

YEAR/ SEMESTER : SECOND YEAR / SEMESTER THREE

MODULE TITLE : BUSINESS ORGANIZATION

CODE : BBA1313

DATE : APRIL 09 - 2018, MONDAY

TIME ALLOWED : 3 HOURS

START : 1:00 PM FINISH : 4:00 PM

Instruction to candidates
1. This question paper has THREE (3) Sections.

2. Answer ALL questions in Section A, MCQ.

3. Answer 5 questions in Section B, MSAQ

4. Answer 2 questions in Section C, MEQ

5. No scripts or answer sheets are to be taken out of the Examination Hall.

6. For Section A, answer in the OMR form provided.

Do not open this question paper until instructed

 SECTION A

Multiple Choice Questions (30*1=30)

1. Barter economy is used as a method of exchange in the times of ______.

a. Monetary crisis
b. Inflation
c. Deflation
d. None of the above

2. The sole trading business is registered under ______.

a. Private firm registration act 2014
b. Private firm registration act 2020
c. Private business act 2014
d. Sole trader act 2014

3. Who is the pioneer of modern production management?

a. F.W. Taylor
b. Henry Fayol
c. Max Weber
d. Abraham Maslow

4. Kaizen means ______.

a. profit maximization
b. mass production
c. continuous improvement
d. step by step gradual improvement

5. ISO stands for:

a. International service for organization
b. International organization for standard
c. International standard organization
d. International operating standard

6. Production activity includes routing, scheduling, machine loading and______.

a. packaging
b. production orders
c. research
d. warehousing
7. 3 M stands for:
a. Material, Manpower, Money
b. Method, Market, Money
c. Money, Marketing, Machines,
d. None of the above

8. What is the maximum number of members in a public company?

a. 50
b. Unlimited
c. Seven
d. None of the above

9. Business idea can be generated from _______.

a. market survey
b. customer
c. project and publication
d. all of the above

10. ______ is the act of making choice among set of alternatives.

a. Choice
b. Planning
c. Co- coordinating
d. Decision making

11. Green business is an example of CSR towards ______.

a. customers
b. society
c. environment
d. employees

12. Determining the number of people who are accountable to a single manager
refers to ______.
a. chain of command
b. degree of centralization
c. span of control
d. degree of specialization

13. Which organizational structure consists of functional specialist and line

authorities?
a. Line organization structure
b. Matrix
c. Line and staff
d. Network
14. ______is the shared values, principles and traditions of doing things.
a. Ethics
b. Networking
c. Culture
d. CSR

15. Which form of departmentalization would be most appropriate in companies

that have distinctly different product lines?
a. Functional departmentalization.
b. Product departmentalization.
c. Customer departmentalization.
d. Geographical departmentalization

16. Divisional organizational structure is used specially by those firms who are
involved in:
a. Production of only one type of specialized goods
b. Division of things
c. Production of various lines of products or services in various locations
d. Production of semi-finished goods

17. To develop new ideas for expanding their product line, many firms have
recently increased their investment in______.
a. research and development
b. production facilities
c. distribution facilities
d. overseas production and assembly operations

18. When entrepreneurs establish a business, they must first decide on the form
of ______.
a. divestiture
b. global expansion
c. joint venture
d. ownership

19. All of the following are typical goals that the management function can help
to achieve EXCEPT:
a. High production efficiency
b. High production quality
c. Limited competition
d. Customer satisfaction
20. The management of a firm would benefit from having _____ in order to
effectively handle various possible unexpected business conditions.
a. interpersonal plans
b. various leadership styles
c. strategic plans
d. contingency plans

21. Which one of the following orders indicates the correct logical order of
managerial functions?
a. Organizing, Planning, Directing, Staffing, Coordination and Control
b. Planning, Organizing, Staffing, Directing, Control and Coordination
c. Planning, Directing, Organizing, Staffing, Control and Coordination
d. Organizing, Planning, Staffing, Directing, Control and Coordination

22. The coordination of materials, equipment, and human resources to achieve

Production and operating efficiencies is called:
a. Routing Production
b. Production control
c. Scheduling
d. Grant charting.

23. Which of the following types of processing is used for production of

Customized goods or services?
a. Batch
b. Repetitive
c. Job Shop
d. Continuous

24. Conflict can be resolved by:

a. Avoiding
b. Negotiating
c. Integrating goals of conflicting parties
d. All of the above

25. Which form of departmentalization would be most appropriate in companies

That has distinctly different product lines?
a. Functional departmentalization
b. Product departmentalization'
c. Customer departmentalization'
d. Geographical departmentalization'
26. Which one of the following layout type is also called -line layout?
a. Cellular layout
b. Fixed position layout
c. Process layout
d. Product layout

27. Mass production is characterized by:

a. Low volume high variety
b. High volume low variety
c. High volume high variety
d. Low volume low variety

28. Organization establishes relationship between:

a. People, work and resources
b. Customer, work and resources
c. People, work and management
d. Customer, work and management

29. The degree to which an organization relies on rules and procedures to direct
the behavior of employees is:
a. Complexity,
b. Formalization
c. Centralization
d. Motivation.

30. An advantage of the matrix structure is said to be :

a. Because product lines can be identified as cost centre it facilitates financial
control
b. Top management has more time to devote to long term strategic issues
c. It is easily understood by the people involved
d. Improved lateral communications.
 SECTION B
Short Answer Questions
Attempt any five (5) questions out of eight (8) questions (5*6=30)

1. Explain the role of financial and non financial motivational tool in an

organization.

2. How human resource plays a key role in fulfilling organizational objectives.

3. Define management conflict. Also examine the different approach to manage

them. (2+4)

4. Explain the process of external employee recruitment.

5. Clarify the registration process of partnership business in Nepal.

6. In Joint Stock Company the liability of member is limited as shareholder only

liable to the extent of shares they hold in a company not more than that. Justify
this statement.

7. Labor unions protect the rights of workers in specific industries. Are you in
support or oppose with this statement. Explain with reasons.

8. Managers have limited amount of time to manage their responsibilities. Define

time management and write down the guidelines that should managers follow for
effective time management.
 SECTION C
Long Answer Questions
Attempt any two (2) questions out of three (3) questions (2*20=40)

1. Briefly describe about functional, divisional, matrix, network structure and

boundary less organization with best examples. Which structure do you think is
most suitable in order to maximize output? Explain that structure with suitable
example.(8+12)

2. “Kaizen is an important breakthrough of innovations”. Explain the elements and

principles of Kaizen in detail.

3. Read the Case and answer the following question

Target Marketing and Promoting Equal Opportunity

By the standards of most of corporate America, PepsiCo had been early to recognize
the importance of people of colour as a distinct customer base and to hire them in its
professional ranks. Pepsi-Cola employed college educated African Americans in
professional positions and later devised a target marketing strategy to improve sales
within minority markets. In order to win over new customers and create customer loyalty,
the sales representatives made personal appearances, placed ads, and set up displays in
black communities. Additionally, Pepsi-Cola signed advertising contracts with minority
publications and created ads that featured prominent minority athletes, achievers and
stars, and essentially broke the ground on target marketing in the United States.

As part of PepsiCo’s equal opportunity initiatives, the company launched strategies

to increase minority representation within its workforce in the 1940s, but its first female
board member and its first African American executives were not appointed until the
1950s and early 1960s, respectively. In 1959, Joan Crawford, actress and wife of the late
Chairman and CEO of Pepsi-Cola Alfred Steele, was elected to the Board of Directors
and became recognized as one of the first female board member.

In the 1970s and 1980s, under the leadership of Donald M. Kendall, then CEO, the
company soon focused more on the issues that were affecting minority communities by
sponsoring because related capital campaigns, television and educational programs, and
music tours. PepsiCo provided financial support to community-focused organizations and
funds like the National Urban League, the United Negro College Fund, and the Martin
Luther King, Jr. Institute. These funds and organizations concentrated on improving
economic parity, economic power, and civil rights for minority groups.
 Kendall was also instrumental in instituting the company’s first supplier diversity
program, the Minority Business Enterprise (MBE), in 1982. The program gave minority-
and later women-owned businesses the opportunity to provide products and services to
meet the company’s needs. For its commitments to employ, market to, provide financial
contributions to, and enter into strategic partnerships with women, minorities, and the
organizations that supported these groups, PepsiCo, its divisions, and its leaders, were
honoured over the years with awards from a number of civic organizations and minority
professional associations.

Questions
a. For PepsiCo, what are the causes behind honoring with the awards? (5)
b. The target marketing strategy of PepsiCo is applicable in order to win over
new customers and create customer loyalty. Elaborate (5)
c. How did PepsiCo maintain its managerial Ethics? (5)
d. To become a successful MNC like PepsiCo, what are the strategies to be
followed by entrepreneurs? (5)

***BEST OF LUCK***