SOUTHERN CHRISTIAN COLLEGE
RETAIL MANAGEMENT
PRELIM MIDTERM EXAM
S.Y. 2023-2024
Name:__________________________ Score:_______
Cr./Yr./Sc:_________________ Date:________
I. Multiple Choice: Circle the correct answer. NO ERASURE
1. It is a marketing plan that details how a business intends to offer its products or services to
consumers and influence their purchases?
a. Retailing c. Retail Strategy
b. Retail d. Retail Planning
2. What is the end of the marketing distributive channel?
a. Wholesaler c. Distributor
b. Retailing d. Manufacturer
3. Which French word retailer derive from?
a. Retailler c. Retailer
b. Retailogus d. break bulk
4. Who is the author told that “Retailing includes all the activities involved in selling goods or services
to the final consumer for personal, or non-business use”?
a. Shakespeare c. Tempest
b. Kotler d. Yuan
5. Which function of retailing that the retailer offering an assortment enables customers to choose
from a wide selection of brands, design, sizes, colors and price in one location?
a. Sorting c. Providing Assortment
b. Breaking bulk d. Holding Inventory
6. Which function of retailer where the retailer offers the product in smaller quantities.
a. Sorting c. Providing Assortment
b. Breaking bulk d. Rendering Services
7. Which function of the retailing where the retailer is the bridge between the manufacturer or his
representative and the end customers.?
a. Holding Inventory c. Channel of Communication
b. Risk Bearing d. Channel Retailing
8. This is a type of retailers where it owns and operates by only one retail outlet.
a. Department store c. Independent Retailer
b. Chain Retailer d. Franchise
9. What type of retailer where it is based on contract agreement between franchisor and franchisee?
a. Franchising c. Franchise
b. Department Store d. Independent Retailer
10. This is type of retailer where the stores are located near the residential area.
a. Supermarket c. Independent store
b. Convenience Store d. Hyperstore
II. TRUE OR FALSE: Write TRUE if the statement is correct, Write FALSE and underline the incorrect
statement and write to the end of the statement the correct answer.
________1. Retailer is the second stage in channel distribution.
________2. The word retailer derived from the French word “breaking bulk”
________3. One of the disadvantages of independent retailer is restricting regulation.
________4. A marketplace is a location where goods and services are exchanged.
________5. A modern market square is a city square where traders set up stalls and buyer browse the
merchandise.
________6. One of the Non-store-based retailer is Leased Department.
________7. Utilitarian needs is when purchases fulfill a need for entertainment, emotional, and
recreational experience.
________8. Dissonance reducing behavior is involves high involvement of the buyer but a less
significance difference among the brands.
________9. Niche Retailing refers to identify specific customer segment and deploy unique strategies to
address the desire of those segment rather than the minimum market.
________10. The overall strategy is the 6th step or stage in element of retail strategy.
III. Fill it: Fill the box with the correct answer. NO ERASURE
1. Kinds of Retail Goods and Service
1.
2.
3.
4.
2. Elements of Retail Strategy
1.
5.
6.
7.
2.
4.
3.
10. 8.
9.
3. Channel of Distribution
1. 2.
IV. Enumeration. List down the answer of the following needed below on the back of paper.
1. 5 stages in buying process
2. Routine purchases of consumer
3. Classification of social factor influencing consumer buying decision
4. Controllable Variables and Uncontrollable Variables
5. Type of Retail store under in non-store based retailer
V. Essay. Write an essay about the topic below. English
1. What is Retailing?
2. What is the significance of retailing strategy?
3. What is the significance information search in the consumer?
