Introduction:

Advertising agency it is a business dedicated to creating,planning ,and handling advertising

and sometimes other forms of promotion and marketing for its clients. Clients include
businesses,nonprofit organization and private agencies.An Advertising Agency creates,plans
and Handles advertising for its clients.It creates an effective and goal oriented advertising
campaign.Agency compensation there are 3 methods used to compensate agencies for their
services commission,negotiated fee,percentage charges.

Adkey advertising Limited

This Company is Established in 05 May, 2005. Adkey first specialized in general

corporate signage. From this position we were early to recognize the opportunity for
digital imaging, and its specific application to large format printing for both internal and
external application Adkey is one of best.

Company Mission:
As a leading marketing agency, our mission is to provide valuable and timely indoor and
outdoor advertising solutions and marketing support which help our clients grow their
businesses and realize their corporate goals digital marketing agency in bangladesh.

Company Vission:

Our vision is to lead in creation and delivering innovative solutions and service that
enable our clients to share their vision and achieve their sales and marketing objectives.

This is the list of popular services available in Adkey Advertising Limited:

Digital Printing Services: Digital PVC Print, Digital Cloth Print, Digital Panaflex, Print
Digital Panaflex, Reverse Print, Digital Reflective PVC, Print Digital Reflective, Sticker
Print, Digital Inkjet Sticker, Print with Glossy Lamination, Digital Inkjet Sticker Print with
Matt Lamination, Digital Clear Media with Glossy Print.
Digital Signage Services: LED Moving, LED Sign, Bell Sign ,Poly Sign, Neon Sign, Shop
Sign ,Metal Sign, Plastic Sign, S.S Letter, M.S Letter.

Digital Boards Services: Bill Boards,Step Sign Board, Steel Sign Board ,Passenger Shaed
Local Sign Board, Stand Sign Board, Non-lit Sign Board ,Project Sign Board, Back-lit Sign
Board ,Lighting Sign Board ,Uni-pool Sign Board, Try Vision Sign Board, Aluminum Sign
Board, Project Boundary Board and more.

This is the Best Advertising Agency. Already Done So Many Projects Allround
Bangladesh. 100% Quality Service Provider With Client satisfaction.

High-Quality Services:

1. Digital Advertising.
2. Brand Branding.
3. Neon Sign.
4. LED Sign, Moving Display.
5. Event Organize & Management.

COMPANY FOCUS AND ACHIEVEMENT

SERVICE LINE:

 Advertising
 Branding
 Event marketing and planning

CLIENT FOCUS:

 Midmarket
 Enterprise
 Small Business
CHALLENGES

Infrastructure is the biggest challenge of expanding digital marketing in Bangladesh. And the
greatest challenge to expand digital marketing is to get all the key players in the ecosystem
working together. The ideal situation is to put all stakeholders, including government, business,
advertising agencies, media, and technology players, under the same platform, to face all the
challenges together in order to make the dream come true.

DigitalVast Marketing Agency

DigitalVast is a full-service agency within digital marketing. We offer result-driven world-

class services for maximum digital presence.
We are a digital marketing agency since 2014. We started our agency as we noticed a
large gap in knowledge of online marketing as well as the lack of transparency, tools
and experience among our industry colleagues.
As a digital agency in Bangladesh our objective is to create a platform for our clients to
gain a better understanding between the correlation of online marketing and how it
directly impacts sales and lead generation.
Bangladesh is still behind some of our larger neighbors when it comes to being visible
online, we want to bridge the gap and bring more Bangladeshi companies to the web
and open new marketing channels for them.
This is the list of the popular services that available in DigitalVast marketing agency:

 Branding
 Print and Design
 Social media marketing
 SMS marketing
 Email marketing
 Copyright solutions
 Website Development
 App Development
  SEO
 Pay per click

Prospect of DigitalVast
Digitalvast is one of the best full services digital marketing in Bangladesh.They are
providing services small business and big business.Though our country still behind the
digital marketing compare to other countries.
 Many selection of services: DigitalVast has many services for the different kind
of business .so that many company grab there digital marketing services.So that
infuture the demand will increase so this agency can provide all types of services
to those companies.

 DigitalVast usages of social media: Nowdays we are using social media in a

big scale and social media are more popular than ever.Business also use social
media to engage their customer.So the sevices like social media marketing has
more growth.DigitalVast has more clients for their social media marketing.

 Economic Development: Bangladeshi economy considered as a fastest econy

growth in the world.Therefore business also expand more on their ad in order to
reach their customer

 Covid 19 pendamic Hit: In the lockdown situation many business has fallen
down and they move their business to online . so therefore disital marketing has
plays an important role in this pendamic situation.

 Multiple Advertisement Strategies: Business always try to use several ways to

engage with their customers.To build up strong relationship they want to contact
their customers with personalize messages.DigitalVast could offer email
marketing or SMS Marketing services to their clients.This way companies will be
able to meet individual customers requirements.
Challenges Faces Company

Monitoring Multiple Client Projects Simultaneously:

Managing several dozen projects at the same time can seem like an unhealthy and
practically impossible task that requires constant attention. Each client website needs to
regularly be worked on in terms of the technical, content and social media strategy. Plus,
each of these tasks requires you to carefully consider all of the agreed-upon elements of
the campaign.

For a human, this is very hard to do on an ongoing basis. However, with the right SEO
tool in hand, you can remove the hassle from the equation and automate these tasks.

Ideally, you need a tool that allows you to monitor all of your clients’ projects from one
central location. To boot, it also needs to let you create additional accounts for your
teammates, senior management and, of course, clients.

Knowing The Market To Grow Your Clients’ Shares

Let’s face it, your chances of having multiple clients from the same niche are slim. In
reality, you may have to research several markets to be able to help each one of your
clients succeed in SEO.

To obtain all of the information you need to help your clients advance in search engine
results pages (SERPs), you need a tool for collecting intelligence on the websites that
compete with your clients. In addition to this detailed analysis of any domain, it also
helps to have a tool that lets you analyze any keyword.

For example, you could enter a client website into such a tool and discover all of the
websites that are competing with it for organic and paid traffic. Then, you could dig
deeper into each client competitor to see what makes them tick. You could then take
things to the next level and get detailed information on each of the keywords they target
to uncover missed opportunities.

Effectively Communicating Relevant Information To Clients

Once you have the necessary information and are ready to let your clients know how
you’re planning to boost their site’s SEO, communicate this to them in a clear fashion.
The harsh truth is that most clients simply won’t have the time to analyze the
information you give to them if you don’t pack it neatly.
In my experience, two things come in handy when reporting to clients: a general
before/after report on their website’s technical setup and follow-up reports on various
aspects of website growth.

The first report can be obtained through a website audit tool. It helps to show clients
exactly what is wrong with their website from Google’s perspective and how many issues
there are before you get to work. You can then present comparative reports each month
to let them know what the overall progress is.

Acheivement

Goodfirms Research Analysis:GoodFirms is an online research and review

platform that monitors the services of the IT service providers by employing
three crucial parameters:

 Quality,
 Reliability, and
 Ability

IT firms are listed based on their performance and accomplishment, expertise,

portfolio, and market acumen and this list helps the service seekers to discover
the fittest company that can favorably complete their marketing projects.

DIGITAL MARKETING SERVICES

With a vision of rebranding the clients’ business to make it reach to the top of
the digital world, DigitalVast provides right directions to the companies in this
online realm. Using their effective marketing strategies, they have proven to
increase the range of the target audience. This has resulted in the conversion of
promising clients to their key clientele list. The marketing policies they devise
are aimed at following the success of the clients.

DIGITAL MARKETING SERVICES

With a vision of rebranding the clients’ business to make it reach to the top of
the digital world, DigitalVast provides right directions to the companies in this
online realm. Using their effective marketing strategies, they have proven to
increase the range of the target audience. This has resulted in the conversion of
promising clients to their key clientele list. The marketing policies they devise
are aimed at following the success of the clients.

Seo Services

Going deep into digital marketing, SEO plays an important role in today’s
generation where the world has gone digital. DigitalVast provides services to
their clients to make their sites visible on search engines on the forefront page.
All their strategies are white hat and the SEO experts of the firm are well aware
of the algorithms of the search engines. Taking these algorithms into
consideration, the firm develops content and strategies which promotes the
clients’ websites.

Hotspex Media

Get the Most Out of Your Programmatic Advertising. Full-Service Solutions to Support
Brands & Agencies From Planning Through to Optimization. Hotspex Media has been
instrumental in growing the client’s business due to their thoughtful work and results-
driven approach. They’re a collaborative partner that follows through on commitments.
They foster a positive partnership by being professional, reliable, and
communicative. Hotspex Media is supporting a creative agency’s various digital
marketing projects. They put together media plans, study digital channels, and make
recommendations.

Digital Ad Buying Channels include:

 Video (Instream, Outstream, YouTube)

 Social (Facebook, Snapchat, TikTok, Twitter, Pinterest, and more)
 Search
 Display
  Native
 Audio

CHALLENGES FACES COMPANY

What was the scope of their involvement?

Hotspex is supporting our team on our various projects. After our client briefs us with
their objectives, Hotspex puts together a media plan based on the desired target
audience. They study digital channels, make recommendations, and analyze the client’s
budgetary constraints.

What is the team composition?

Depending on the project, we work with 2–3 resources. Jonah (VP of Strategy and
Product) is our main point of contact.

How did you come to work with Hotspex Media?

A business partner introduced Hotspex to us, and we worked with them on a project.
We enjoyed collaborating with their team, so we sought opportunities to continue our
relationship.

What is the status of this engagement?

We’ve started working together in July 2019, and our partnership is ongoing.

How did Hotspex Media perform from a project management standpoint?

Hotspex follows their commitments and delivers based on their timeline. They’re
excellent project managers — they communicate what they require and follow up when
they don’t receive what they need. They’re also very professional. We communicate
through emails, Zoom calls, and text messages.
Company Achievement

Hotspex Media is developing a digital and out-of-home marketing campaign for a PR

company’s client. They work within a small budget to manage ad spending on social
media and post physical ads across provinces. Hotspex Media presents sensitive
information appropriately on various platforms. Their team balances the limited budget
and timeline to adapt to campaign changes and challenges. Their senior-level
management is heavily involved in the project; Hotspex Media’s work exceeds the
client’s expectations.

Conclusion:
Digital marketing is the promotion of goods or services using digital technologies, primarily on
the Internet, but also includes cell phones, advertisement displays, and any other digital media.
The growth of digital marketing has changed the way brands and companies use marketing
technologies.

There is no alternative to digital marketing in this world. Different businesses, including in our
country, are now offering high-quality customer care and establishing new frontiers in the field
of digital marketing.