MARKET ANALYSIS

Shake N’ Bite Company

AÑONUEVO, Dian L.
BORJA, Louise Kirsten T.
LOBO, Carl Andrew O.
YONEYAMA, Mary Yoshiko D.
 The considerable number of students at Columban College, Inc.'s Basic Education
Campus are the company's initial target market. This location is situated at 1 First Street, New
Asinan, Olongapo City. More than 2,500 pupils, evenly distributed throughout the Elementary,
Junior High, and Senior High School levels, are thought to be enrolled in this institution. Due to
their demographics and their accessibility to the business's owners, who are also Columban
College students, this group was consciously chosen by the company as their target market.
When choosing a market, the age range is one of the most obvious target demographics. It has
been established that members of Generation Z, who make up the target market for the business,
enjoy consuming sweet foods. According to Hershey and the CGK, young people respond to
advertisements and share and "like" sweets across many media. In actuality, 46% of Gen Z
shoppers currently have a photo of a dessert on their phone. Shakes from fast food restaurants
like Sonic and Steak 'n Shake come to mind first. Together with treats from other candy and
snack goliaths, customers can add Kit Kats to their shakes. Among the most well-known
products are M&M's, Peanut M&M's, Butterfinger, Oreos, and Nutella. Despite the fact that
national companies are generally more recognizable, this idea definitely holds true for regional
brands and neighborhood dessert shops. For instance, the prominent competitor Ang De is still
successful in business owing to their successful targeting of a particular student age group. This
firm is well-known in the area for producing high-quality flavors in terms of sweetness and the
range of tastes they can offer to the market, all while maintaining affordable pricing. It is clear
that having a general student demographic in the market creates a channel for consistent cash
flow in the company, and one of its strongest branches in Olongapo City is nearby Columban
College. The same reasoning holds true for the offering of hotdog sandwiches, which are aimed
at the same market as milkshakes. Due to their distinctive flavor and taste, hot dogs and sausages
are increasingly being consumed by people with rising disposable income around the world. One
of the major factors anticipated to fuel the target market's expansion is the one just mentioned.
But more than that, the company seeks to broaden its market reach, starting with Olongapo City's
vicinity, in order to achieve its goal that Shake N' Bite would be a leading food brand by 2028,
known for its exceptional customer service, originality, and innovation. With that goal in mind,
the company will be more accessible to the targeted age range and more people will be able to
recognize it.
 According to an estimated market size, the student target is around 2,500 students
currently enrolled at Columban College. The maximum capacity for daily operations, if demand
is in fact unpredictable, is an average of 50-100 servings of each food item served. The
production force and production equipment are thought to be a vital element in predicting the
greatest capacity to be offered within a day, given that the business is solely managed by four (4)
people.

Shake N' Bite will operate as a general partnership with four partners who will equally
share the responsibilities and risks involved in the business. The partners are also Columban
College, Inc. students who know their target customers' market demands and preferences. As a
partnership, each partner will have an equal say in the decision-making process and will have a
direct hand in the business's daily operations. The industry orientation of Shake N' Bite will be
focused on the food and beverage industry, particularly in the production and sale of milkshakes
and hotdog sandwiches. The company will position itself as a snack food provider that offers
unique and flavorful options to its customers. Shake N' Bite will also prioritize customer
satisfaction and aim to provide excellent service to create a loyal customer base. To ensure the
quality of its products, Shake N' Bite will source its ingredients from reputable suppliers and
follow strict food safety standards. The company will also invest in high-quality equipment to
improve its production efficiency and product consistency. By adopting these practices, Shake N'
Bite hopes to establish a strong reputation for quality and reliability in the food industry.

Based on the projected minimum production capacity of 50 hotdogs and 50 shakes per
day, Shake N' Bite expects to generate a daily sales revenue of PHP 3,000. Over a period of three
days, this would amount to PHP 9,000 in sales, while five days of operations would generate
PHP 15,000 in sales. On a monthly basis, Shake N' Bite anticipates earning PHP 66,000 in sales
and PHP 780,000 annually. These projections are based on the assumption that the business will
be able to maintain a steady stream of customers and operate at full capacity. However, the actual
sales revenue may vary depending on several factors, such as seasonal demand, competition, and
market trends. Shake N' Bite will continuously monitor its sales performance and adjust its
operations accordingly to maximize its profits. To increase its sales revenue, Shake N' Bite plans
to introduce new and exciting products that cater to the preferences of its target market. The
company will also explore different marketing strategies, such as social media advertising and
partnerships with local events, to expand its reach and attract new customers. Overall, Shake N'
Bite is optimistic about its sales projections and is committed to providing high-quality products
and excellent customer service to achieve its financial goals. The company's partnership structure
and industry orientation position it for growth and success in the competitive food and beverage
industry.

SALES PROJECTION FOR HOTDOG SANDWICH

Daily Triduum Weekly Monthly Annually

Expected Sales Unit 50 150 250 1100 13,000

Unit Price PHP 35.00 PHP 35.00 PHP 35.00 PHP 35.00 PHP 35.00

Total PHP 1,750 PHP 5,250 PHP 8,750 PHP 38,500 PHP 455,000

SALES PROJECTION FOR MILKSHAKE

Daily Triduum Weekly Monthly Annually

Expected Sales Unit 50 150 250 1100 13,000

Unit Price PHP 25.00 PHP 25.00 PHP 25.00 PHP 25.00 PHP 25.00

Total PHP 1,250 PHP 3,750 PHP 6,250 PHP 27,500 PHP 325,000

TOTAL MINIMUM SALES PROJECTION

Daily Triduum Weekly Monthly Annually

Expected Sales Unit 50 150 250 1100 13,000

Unit Price PHP 60.00 PHP 60.00 PHP 60.00 PHP 60.00 PHP 60.00

Total PHP 3,000 PHP 9,000 PHP 15,000 PHP 66,000 PHP 780,000
 In setting the price of each food item being offered, the ingredients and materials to be
used are considered.

CHEESY HOTDOG SANDWICH – COSTING

Ingredients Total Price / Quantity Cost Per Serving

Jumbo Hotdog PHP 200.00 - 17 Pieces PHP 11.76

Lettuce PHP 37.00 - 250g PHP 3.70

Cucumber PHP 26.00 - 500g PHP .20

Mayonnaise PHP 209.35 - 470 mL PHP 1.15

Ketchup PHP 65.65 - 1kg PHP .20

Cheese PHP 82.50 - 450g PHP 3.65

Hotdog Buns PHP 20.00 - 6pcs PHP 3.33

Hotdog Tray PHP 40.00 - 24pcs PHP 1.33

PHP 25.32

MARKED-UP PRICE PER SERVING

Final Costing PHP 25.32

Mark-Up Rate 40%

Marked-Up Price PHP 35.40 or PHP 35.00

MILKSHAKE – COSTING

Ingredients Total Price/Quantity Cost Per Serving

Milk Shake ₱930 - 6kgs ₱10.68 - 1/2 cup

Water ₱50 - 2 gallons ₱0.11- 60mL

Crushed Ice ₱250 ₱1.20 - 240g

Plastic Cup And Straw ₱300 - 150 pieces ₱4.00

₱15.99
 MARKED-UP PRICE PER SERVING

Final Costing PHP 15.99

Mark-Up Rate 56%

Marked-Up Price PHP 24.94 or PHP 25.00

The business owners will take a strategic approach to the market in order to successfully
reach the upcoming sales projection. With social media, people have many "connections," and as
a result, many people absorb information. Consumers and their purchasing decisions are
influenced by this data. Due to the fact that customers are looking for evaluations and
recommendations, business owners are more likely to use a contemporary approach to
marketing. Therefore, it is essential to have a prominent online presence on various social media
platforms. Potential customers can be influenced by social media before they even make a
purchase and afterward as well. To start out, consumers need awareness of the brand and its
product. The firm can effectively expose the offer to the public by setting up business accounts
through Facebook, Instagram, Twitter, and Tiktok, which greatly optimizes the extensive
internet's presence. The business might need a user of social media to persuade them of their
choice at a later time, once they have started to narrow down their options. To maintain a good
relationship, there must be continuous communication between the brand and its customers.
Customers might become glued to a brand with attractive and educational content.

The business will also deploy traditional marketing that includes mediums like
newspaper ads and other print ads, mail advertisements, and personal advertisements. As
Columban College, Inc. is where the owners are based, more in-person interactions will be made
to introduce the products being sold and to genuinely persuade the target market regarding the
uniqueness and affordability of the product.

The business owners will continuously thrive as a result of their active efforts to attain
the projected sales within a specific timeframe.