Contact
[Link]@[Link]
Ricardo Padula Jr.
Program Lead at BEES Brasil
[Link]/in/ricardopadula Jaguariúna
(LinkedIn)
Summary
Top Skills
Business Intelligence Senior Program & Product Manager highly experienced in Sales
Scrum and Marketing strategy, designing and developing digital products
Business Analysis focused on business transformation, commercial growth and
customer experience capabilities.
Languages
Portuguese (Native or Bilingual) Hands-on strategist leading the entire lifecycle of complex products,
English (Native or Bilingual) from market fit to actual rollout, alongside multicultural teams around
Spanish (Professional Working) the world. Expert in discovering and delivering innovative solutions
with proven ROI for Sales (Retail Execution, CRM, eCommerce, BI),
Certifications Digital Marketing (MarTech & AdTech), Logistics (T2 Distribution)
Professional Scrum Master I (PSM I) and Finance (Banking & FX).
Experience
Bees Brasil
Program Lead, BEES Force
December 2020 - Present (4 months)
Campinas, São Paulo, Brazil
Anheuser-Busch InBev
3 years 11 months
Program Lead, BEES Force
December 2020 - Present (4 months)
Campinas, São Paulo, Brazil
Group Product Manager, Frontline Sales
January 2020 - December 2020 (1 year)
Jaguariúna, SP, Brazil
Group Product Manager leading the multi-zone product for the Frontline Sales
with the ambition to be the most customer-centric retail execution platform in
the world; empowering our field sales team to really solve customer problems
and drive sell-out growth.
Sr. Product Manager, Sales Systems
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December 2018 - January 2020 (1 year 2 months)
Jaguariúna, São Paulo, Brazil
Senior Product Manager responsible for Sales Systems in Solutions team
supporting ABI Digital Sales transformation -- enabling customer-centric
capabilities for Field Sales (OnTap), Telesales (OnCall), Customer Services
(OnCustomer) & Route to Market (OnTime) operations.
Program Manager, MarTech
May 2017 - December 2018 (1 year 8 months)
Jaguariúna, São Paulo, Brazil
Program Manager responsible for Consumer 1:1 initiative. Global SME for
MarTech & AdTech stack, driving personalization at scale through automation
& big data analytics supporting Digital Marketing transformation.
2017 - Consumer 1:1 Foundation (Automation & Data)
Full deployment and operationalization of Salesforce Marketing Cloud across
all ABI Zones. Foundational definitions for Consumer Data Strategy.
2018 - Consumer 1:1 Optimization (Personalization @ Scale)
Full setup of DMP (Salesforce) and CDP (Treasure Data) guided by GDPR
streamlines, improving the data collection process in a responsible and
compliant way in order to accelerate ABI Digital Transformation through best-
in-class MarTech stack.
Mout'S | Soluções em TI
Project Manager, AB InBev
February 2017 - May 2017 (4 months)
Jaguariúna, São Paulo, Brazil
Project Manager at AB InBev (Global Solutions - Sales and Finance)
responsible for BI, Advanced Analytics and Big Data projects using Hadoop/
HDInsights (HDFS, Azure Blob Storage/Data Lake, YARN/MapReduce,
Hive, Pig, Spark), SAP HANA, MuleSoft ESB/CloudHub, SQL Server (SSIS),
QlikView, Qlik Sense and web technologies (.NET, JavaScript, REST API,
JQuery, JSON) all running through Cloud environment on MS Azure.
TPM responsible for Portfolio and Program management over BI and Big Data
Analytics projects (Insights Top Line & OneST).
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Wipro Limited
2 years
Sr. Agile Consultant, AB InBev
May 2016 - February 2017 (10 months)
Jaguariúna, São Paulo, Brazil
Agile Lead at AB InBev (Global Solutions - Supply and Logistics) coordinating
BI, Analytics and Big Data projects through the most advanced platforms in
terms of Data Analytics (SAP HANA), Data Acquisition (MuleSoft, SAP BODS)
and Data Visualization (QlikView, SAP UI5) technologies.
Agile Consultant, Santander
February 2016 - May 2016 (4 months)
São Paulo, São Paulo, Brazil
Agile Lead at Santander Bank (Isban) for the Test Factory transformation
process. Responsible for the Corporate Internet Banking portal rebuild/rewrite
project.
Product Owner, Citibank
March 2015 - February 2016 (1 year)
São Paulo Area, Brazil
Product Owner in Global Rainbow Program at Citibank Brazil for Core banking
and Services streams (Liability Products, Payments and Statement) sponsored
by the Business Solution team. SME for FX and International Transactions.
The entire project was conceived and conducted following Scrum of Scrums
baseline.
Senior Solution
Product Owner, BNP Paribas
October 2014 - March 2015 (6 months)
São Paulo Area, Brazil
Product Owner at BNP Paribas Brazil for Corporate Loans & Credit products
at the BFS Program (Brazil Finance System). The project scope and main goal
was to plan, build and release a new DWH (Data Warehouse) base for loans to
support BFS Program and generate IFRS audit reports for bank controllers in
France.
Banco Rendimento
Business Analyst
January 2011 - October 2014 (3 years 10 months)
São Paulo Area, Brazil
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Responsible for the FX (exchange) systems: Remessa Expressa (Outbound)
and Remittance (Inbound) as Business and Functional Analyst -- and Project
Leader for new implementations.
Systems Analyst assigned to support IT Architecture, leading the functional
stream for Integration (EDI).
Technologies used: ASP, .NET (C#, ASP .NET), JavaScript, SQL Server
(SSIS), WebServices and REST APIs. AWS cloud environment. Swift FX and
BACEN integration technologies.
L'Occitane en Provence
Systems Analyst
November 2006 - July 2010 (3 years 9 months)
Systems Analyst responsible for the corporate ERP legacy systems:
- Back-Office: Benner
- Front-Office: Linx
Data Analyst responsible for all the integrations, including also the data
roadmap from the transactional database to the tactical/strategical cubes in the
BI system.
DBA responsible for all the company's databases (SQL Server 2005) ensuring
performance, data integrity and full availability for integrations.
L3 technical support to the users in the office and the stores distributed by
Brazil.
Scenika Diagnósticos Ltda
IT Intern
January 2006 - November 2006 (11 months)
São Paulo
Full-stack developer responsible for all customized web solutions running in
the company:
- Institutional web site;
- Intranet with sales support (integrating in Protheus), documents workflow
module, etc.
- Technologies used: ASP, HTML, CSS, JavaScript, SQL Server.
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Also responsible for all documentation (technical and users guide) and key
users support.
Part of the team who defined the SLAs for IT services following ITIL.
PRODAM - Prodam - Empresa de Tecnologia da Informação e
Comunicação do Município de São Paulo
Intern
November 2004 - August 2005 (10 months)
São Paulo
Experience in a Software Factory environment following RUP and MSF.
- Systems Engineering area:
Development of simple web pages and prototypes using ASP and HTML.
- Systems Architecture area:
Requirements analysis, system modeling and specification using UML (Use
Cases, Class and Sequence Diagrams; also training materials)
Education
Uninove - Universidade Nove de Julho
Master of Business Administration - MBA, Business Strategy · (2016 - 2017)
Instituto Brasileiro de Tecnologia Avançada - IBTA
Bachelor's degree, Systems Analysis and Development (IT) · (2006 - 2008)
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