GADDAM SRINIVAS REDDY

Hyderabad- Telangana
Mobile: 8341234568
E- Mail : srinivasreddy.gaddam.gmail.com

 Sales & Distribution Professional 

18+ years of quantifiable experience in the FMCG & TELCOM
OBJECTIVE: Looking for career enrichment opportunity in Sales-Distribution, Marketing, Operations and Business
Development with a Pioneer organization

CORE COMPETENCIES Career Precise

 Highly Talented Results producing Sales & Distribution professional with over 18+ years of experience
includes 6 years in FMCG & 12+ Years in Telecom industry – Currently self employed working on
KNITAPP project A community bonding Web application)

Accomplished and Proven track record of being consistently Rated Exceeding the expectations for noteworthy
contribution to business growth -known for delivering Revenues and Profit gain within highly competitive regional
markets Core strengths includes
 Team Cohesion
PEOPLE LEADERSHIP  Direct Sales
 Sales and Distribution (channel & retail sales )
Building Organizational  Trade Marketing ( BTL)
Capability  Customer Relation Management ( process establishment and Logistics)
Collaboration and  Training , Development and Recruitments

Influencing  Believe in People Development(Promoting Talent to next level)

 Training & Development A keen learner with a flair for adopting emerging trends and addressing industry requirements to achieve
organizational objectives and profitability norms. A proactive leader & planner with expertise in Sales, Strategic
planning, market plan execution, Account management and pre-sales efforts with skills in staffing and in targeted
market. A consistent performer with demonstrated skills in increasing revenue & streamlining workflow. Exceptional
communicator with strong negotiation, problem resolution, and client need assessment aptitude. Equally effective at
identifying opportunities, developing focus & providing tactical business solutions

BUSINESS LEADERSHIP
BASIC SKILS & RESPONSIBILITIES
Result & Customer  PREFER to be in MARKET to Monitor the sales and the understand team efforts , Note-Learning’s
Orientation And to do timely correction as required by adhering to minimum CALLs
Change Leadership  Exposed and Experienced To Channel Sales & Distribution,Direct marketing as well with
CORPORATE SALES And be a BRAND AMBASSADOR
 Teaming up with ASM, SO, TSM, SE’s, ISR & Train them as per Business needs and if required Recruitment
of the Down line team as per company specification in line with the Core Management & as per Budget
,
 Maximum penetration of Markets through appointments of Distributors, Sub Distributors, Super
THOUGHT LEADERSHIP stockiest and stockiest by expanding the POS, and other institutions ,special POS
 Develop Strategy to robust Distribution Penetration (Alternate Network/ New Model) in to INTERIOR
Markets
Strategic Orientation
 Data-driven and self-sufficient with numerical analysis- Proficient in MS-Excel
 Establishing COST Effective Logistic setup
Market Insight  Ensure Targeted Distribution Deliveries within the Geographical area of the assigned
REGION/ZONE/AREA
 Responsible for Primary , Secondary and to an extent focus on Offtakes/Territories
 Coordinating with product teams & with other CROSS FUNCTIONAL teams for business
operations improvements
 Trade Marketing Activities – Ensuring & Executing ATL, BTL, proper Visibility, Merchandising as
per the company specifics
 Formulate Strategies to ensure sales and promotions of the desired targets and implement them
effectively
 Business Skills
 Sales and Marketing: Managing sales and marketing operations thereby achieving
increased sales / maximizing profit in assigned territory. Building brand focus, reviewing
market response to facilitate product growth. Implementing plans for augmenting the
business volume by enhancing brand visibility & recall. Conducting market surveys/ analysis
for effective product launches- DTR ROIs

 Business Development: Initiating and developing relationships with key decision makers
in target organizations for business development. Interacting with the customers to gather
their feedback regarding the organization’s services.
 Customer Relationship Management: Managing customer centric operations & ensuring
customer satisfaction by achieving delivery & service quality norms. Attending to investors /
clients (individuals / corporate clients) concerns & complaints and undertaking steps for
effectively resolving them. Maintaining cordial relations with customers to sustain the
profitability of the business.
 Tam Management: Recruiting, mentoring, training and development of the field
functionaries to ensure sales and operational efficiency. Creating and sustaining a dynamic
environment that fosters development opportunities and motivates high performance
amongst team members

Currently engaged on Product Development of web application and

marketing , Sales and Distribution Services strategies Since – Aug’2016

th July’09
Telenor Communication Services Pvt Ltd., A.P. Circle– 7 to 31st
July’2016

Current Role: Zonal Sales Manager

Job Profile:

 ZSM Responsible to drive overall Business , People ,Sales & Distribution, Customer care and Revenue Functions
 In the zone.
 Managing a TEAM of Zonal team 3 ASMs, 14 TSM ,MIS, Trade Marketing, & Dotted reports of CAF LEAD and
Technical Lead ,
 Distribution –47 Distributors & 117 FOS – with over 7500+ Retailers base
 Turnover – Handling 4.31 Cr Revenue
 Acquisitions – Responsible increasing the sales volumes in assigned territory’s as per the AOP.
 Coordinating with product team to improve product offering in the market & with Cross functional teams for
business operations
CARREER CONTOUR  Updating the management about market intelligence & competition information.
 Endearing all resources in the zone to drive priorities.
Performance Management-
 Direction & motivating the field sales team; Ensuring optimum performance for all operational and sales related issues
 By evaluating Sales team ,Trade marketing ATL Activities & Distribution performance
 ROI of the DTRs -DTR & RSEs sustainability, Adhering to compliance of the channel Appointments process
 Training & Guiding - A Regular Feedback on-the-field and off-the-field
 Facilitating timely settlement of channel payouts and tracking channel performance
 Engage and training of TOP Performing RSEs
Revenue KPIs- SUB BASE-ARPU-COST Control
Driving Through BASIC Distribution Elements – Design Schemes to increase Width and Depth of Distribution & New Customer
Acquisition with Right Product Mix to enhance REVENUE & FOCUS on below
 Distribution Process-
i. Communications - visibility –Prompt services( bill cuts) and Market Rapport
ii. POS Servicing- Sims placement 85% of E-load pos
iii. Daily Activating Outlets (DAO) -Buddy POS-Promotions..
iv. Best offers & STV products
v. Primary, Secondary & OFFTAKE
 By TSM -100% of RSEs productivity drive on a Daily basis
 Sub base Increase - Churn Control
 Site wise profitability-Cluster performance-New Site Planning
 SAC Management
 Update Database ( Facts & Figures) for suitable Analysis
 NEW Activation Performance
 AVAM uploading % within TAT -36 hours and 48 hours
FRC % on initiations Alternate No. collection, telecalling
FCA % on AVAM uploading
 Monitoring Trade marketing activities.
 Brand Visibility - BTL Plan Execution Retail & Distributor Engagements.
 Responsible for Product Launch activities(BTL) across the markets
 Engaging - Certification of sales team, retailers and channel RSEs/DTRs..

Business Hygiene
 Finance Discipline, Resource Management -ZMUS’s-Rotational Churn-Top POS contribution and CAF
Barring
Notable Accomplishments:

 Awards & Promotions:

 Achieved 4 UBCL Award ( Out of 12 Awards)
 Jeet KA Junoon for DAO – An Award Received from TELENOR GROUP HEAD.
 TOP ASM – on Forward Uninor Contest
 Promoted as Deputy Manager to Manager – S & D in dec’2010.
 8 TSE’s Promoted as TSM in Q1-2012.
 10 RSEs promoted Next level TSE
Operational Establishment Achievements & Rewards:
 Successfully setting up of Distribution & launch of Uninor Brand in 3 districts -28 towns
 In A.P Circle ,The First AREA (All 3 districts) were in EBITA Positive by end of JAN ’12- REWARDED
 Best performer TSM in A.P for the month of June and July’10 has received by our team member.
 Nominated as Uninor Ambassador by the AP management TEAM- for the year 2011.

IFFCO KISAN SANCHAR LIMITED - AS a SALES MANAGER for MODEST

stint of 11 month Period- 7th August’08 to 7th july’09

Jun’05 to Aug’08
Vodafone Essar South Ltd- Channel Sales Manager –Prepaid – 16th July’05
to 06th Aug’08

Job Profile:

 From the appointments of DTR to Launching of all the New towns in a big bang way by implementing activities such as: market
storming, auto rallies and high level of visibility, Retailer meets.etc.,
 Responsible for acquiring - Subscribers every month (Achieving Active base targets).
 Handling Maintaining Continuous inflow & outflow of communication both Upwards and Downwards.
 the KROs, increasing the counter share in these outlets with regular contacts and designing special promotional activities both in
shop
 and out shop
 Responsible for the revenue generation achieving both primary & secondary targets from
Achievements in Vodafone as CSM:
 Selected for 6 months Circle Combat Trip to GOA
November 2002 to JULY 16, 2005

Sales Executive for Wipro Ltd., Vijayawada Branch, Monitoring

distribution network by heading a team of 14 Distributors and 6
ISR’s for Krishna district- 1st Nov’02 to 15th July’05

o Sales forecasting and ensuring the committed business.

o Planning and implementing of brand inputs
o Stock control Management-Accurate forecasting, Optimum inventory management
o Lead and motivate the team to achieve company objective.
o Plan, implement and monitor the required distribution systems to deliver business.
o Ensure Financial Discipline
o Update database (Facts & Figures) for suitable analysis.
o Handling promotions and field activities.
o Business Development:
o Responsible for Primary and secondary
 Achievements
Promoted from the position of Jr. SALES OFFICER to SALES EXECUTIVE in a span of one year
Achieved 2 foreign trips- SINGAPORE & BANGKOK on achievement of product wise sales
Target Of AOP

Previous  Nutrine Confectionary Company private ltd, As a Sales Supervisor for Telangana Region 29th june’99 to 28th
Organizations Oct’2002

 Leadership
Trainings
 Performance Management Skills
 Presentations Skills

 Operating Systems--- Windows

IT Skills  Application Packages—MS Office Suite
 Internet Applications & Tools
 M.com From Badruka Evening College Osmania University -1997
Scholastics  B.com From GiriRaj Govt. College Nizamabad Osmania University 1995

 Always a part of learning and re-learning process

 Planning ,Presentation & Execution -Articulation of Trade Scheme
Interests
 People management, Team Cohesion and Quick Learner
and
 Adaptable to change
strengths
 I don’t put hours in to work; I put work into hours.
 Watching Movies & Current Affairs

o Date of Birth: 2nd January’1973,

o Nationality: Indian,
PERSONAL
DOSSIER
o Marital Status: Married

o Languages: Telugu, Hindi and English