Business Management
Edition: 3rd Edition
Publication date: 2018
Author/Editors: Nel, J de Beer A
eISBN: 9781485129882
Format: eBook
Number of Pages: 464
Retail price: R632.00 (incl. VAT)
Website Link: [Link]/pdf/25065/
About this Publication:
No business exists in a vacuum – it is impacted on by a constantly evolving world which presents
new challenges and opportunities every day. To cope with these, a business should be proactive
and adaptive, not just at an operational level, but at a functional and strategic level as well.
Business Management: A Contemporary Approach focuses specifically on the functions of the
business organisation and how to respond to changes in the micro- and macro-environment, and
in the market.
This title starts with introducing the field of business management, followed by general
management principles applicable to any business manager. The book goes on to cover the
various functions of the business organisation: financial management; information management;
credit management; marketing management; operations management; public relations; human
resource management; and purchasing management in supply chain management. It also covers
contemporary issues like corporate citizenship and trends and changes in internationalisation.
The third edition of Business Management: A Contemporary Approach includes new features and
updated content, such as:
New case studies applying theory to practical situations
Experiential exercises and multiple-choice questions
Up-to-date theory on the functions of the business organisation
In-depth analysis of the relevant issues of corporate citizenship, globalisation and international
trade.
Contents Include:
Chapter 1: What is Business Management?
Introduction
The scientific framework of business management
Factors of production: methods to satisfy people’s multiple needs
Entrepreneurship and business
The business management cycle
The business environments
The internal and external environments
The micro-environment
The market environment
The macro-environment
The value-chain approach
Chapter 2: General Management
Introduction
Definition of management
Managerial skills
Managerial levels
Areas of management
Creative problem solving, decision making and information management
Management functions (tasks)
Interaction of general management with other business functions
Chapter 3: Financial Management
Introduction
The core principles of financial management
Value-chain analysis for growth and profitability
Analysis of the organisation to determine value adding
Financial planning (long- and short-term financing)
Financial statements
Financing organisation needs
Financial decisions
Financial management and other organisation functions
Chapter 4: Credit Management
Introduction: The background development of credit
The credit management function
Credit management in practice
Chapter 5: Corporate Citizenship
Introduction
Conceptual background
The business case for corporate citizenship
Corporate citizenship architecture
Chapter 6: Information Management
Introduction
The role of information management and the information manager within a business
Information systems
Communicating information
Communication format
Chapter 7: Public Relations
Introduction
Definition of public relations
The role of public relations
Affiliation
What are publics?
Corporate image of a business
Objectives of public relations
The requirements of successful public relations
The role of communication in public relations
The public relations process
Instruments of public relations
Media for conveying public relations messages
Interaction between the public relations and other business functions
Chapter 8: Operations Management
Introduction
Operations management is dynamic
Operations management defined
OM performance objectives
Productivity is central to OM
Macro-productivity
Micro-productivity
Operations strategy and operations design
Operations planning and control
Operations improvement
Operations and the other functions of the business
Chapter 9: Trends and Changes in Internationalisation
Introduction
The fourth industrial revolution creating the perfect storm for globalisation
Internationalisation
Business in an international context
Internationalisation in a business context
Theories on international trade
The question is who to trade with
Trade blocs and alliances
How can we promote internationalisation?
The impact of internationalisation
Developing a global business strategy
Future trends in internationalisation
Chapter 10: Marketing Management
Introduction
The marketing landscape
Consumer behaviour
Marketing research
Market segmentation and target marketing
The marketing mix
Product life cycle
Marketing control and implementation
Relationship between the marketing function and the other business functions
Chapter 11: Human Resource Management
Introduction
Definitions and scope of human resource management
Human resource management in the business context
Implementing HR: the HR functional value chain
Human resource delivery platform
Interaction between human resource management and other business functions
Chapter 12: Purchasing Management in Supply Chain Management
Introduction
The concepts of supply chain management and purchasing
Suppliers – the most important responsibility of purchasing
The formation and management of strategic supplier alliances
Of Interest and Benefit to:
This book will equip readers with a general understanding of the different internal functions of
the business organisation and the interrelationships between and among these functions. The
readers will also be equipped with the necessary competencies (knowledge, skills and values) to
perform the tasks and roles of a manager in any functional area of business.
