Scribd
Upload
826 views2 pages

II-Sem-Event Management

This course provides an introduction to event management principles over 5 units spanning 45 periods. It aims to impart knowledge about organizing various events successfully. Key topics covered include the history and evolution of the event industry, types of events, event planning and legal issues like contracts, event marketing strategies, operation considerations like site selection and logistics, and safety evaluation. The intended outcomes are learning the structure and ethics of the industry, event planning regulations, marketing and operation skills, and safety measures.

Uploaded by

ahilpappu02
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
826 views2 pages

II-Sem-Event Management

This course provides an introduction to event management principles over 5 units spanning 45 periods. It aims to impart knowledge about organizing various events successfully. Key topics covered include the history and evolution of the event industry, types of events, event planning and legal issues like contracts, event marketing strategies, operation considerations like site selection and logistics, and safety evaluation. The intended outcomes are learning the structure and ethics of the industry, event planning regulations, marketing and operation skills, and safety measures.

Uploaded by

ahilpappu02
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

EVENT MANAGEMENT

CREDITS
3
:
OBJECTIVE :

 This course is designed to provide an introduction to the principles of event


management. The course aims to impart knowledge on the various events and how
these events can be organized successfully.

UNIT I EVENT CONTEXT 9


History & Evolution – Types of events – MICE – Types of Meeting, Trade Shows,
Conventions, Exhibitions- Structure of event industry – Event Management as a
profession – Perspectives on event : Government, Corporate & Community – Code
of Ethics.

UNIT II EVENT PLANNING & LEGAL ISSUES 9


Conceptualizing the event – Host, sponsor, Media, Guest, Participants , Spectators
– Crew – Design of concept – Theme and content development – Visualization –
Event objectives – Initial planning – Budgeting – Event design and budget checklist
– Preparation of functional sheets – Timing – Contracts and Agreements –
Insurance, Regulation, Licence and Permits
– Negotiation.

UNIT III EVENT MARKETING 9


Role of Strategic Marketing Planning - Pricing – Marketing Communication
Methods & budget – Elements of marketing communication – Managing Marketing
Communication – Role of Internet – Sponsorship – Event sponsorship – Strategy –
Managing Sponsorships – Measuring & Evaluating sponsorship.

UNIT IV EVENT OPERATION 9


Site Selection – Types of location – Venue Requirements – Room, Stage, Audi-
Visual, Lighting, Performers, Decors, Caterer, Photography & Videography –
Protocols – Guest list – Guest demographics – Children at event – Invitation –
Media – Freelance Event Operation – Road show - Food & Beverage –
Entertainment – Event Logistics – Supply of facilities – Onsite logistics – Control of
event logistics – Evaluation & Logistics.

UNIT V SAFETY & EVENT EVALUATION 9


Risk assessment – Safety officer, Medical Manager – Venue, Structural safety –
Food safety– Occupational safety – Fire Prevention – Sanitary facilities – Vehicle
traffic – Waste Management. Event Impact – Event Evaluation Process – Service
Quality - Customer Satisfaction.

TOTAL: 45 PERIODS

OUTCOMES :

 Learning about structure and code of ethics of events


 Exploring and getting to know about event planning and regulations
 Understand about event marketing, planning and strategies
 Enhance professional skills in event management
 Analyse the safety measure of event management
REFERENCES :

1. Lynn Van Der Wagen, Event Management for Tourism, Cultural Business &
SportingEvents, 4 th Edition, Pearson Publications, 2014.
2. Lynn Van Der Wagen, & Brenda R. Carlos,Sucessful Event Management.
3. Judy Allen, Event Planning 2nd Edition, Wiley & Sons, Canada, 2014.
4. A.J. Bowdin, Events Management ,Elseiver Butterworth
5. John Beech, Sebastian Kaiser & Robert Kaspar, The Business of Events
Management,Pearson Publication, 2014.
6. Judy, Event Planning Ethics and Etiquette: A Principled Approach to the
Business ofSpecial Event Management, 2014.
7. Shannon Kilkenny, The complete guide to successful event planning.
8. Julia Rutherford Silvers, Professional Event Coordination,
9. TheWiley Event Management Series. Allison , The Event Marketing Handbook:
Beyond Logistics & Planning.

You might also like