Unit 14: Researching for ICT Projects

Lesson 3: Audience Pro ling by Creating

Advanced Forms Using Survey Application
Contents

Engage 1
Introduction 1
Objectives 2

Explore 2

Explain and Elaborate 4

Advanced Forms 4
Basic Forms vs. Advanced Forms 9

Extend 11
Activity 1 11
Activity 2 12

Evaluate 12

Wrap Up 15

Bibliography 16
Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Engage

Introduction

Fig. 1. Online survey

Having basic knowledge in using surveying applications should be the first step when
you are audience profiling. It would be best if you first learned how to construct good
surveying questions that were emphasized in the previous lessons. On the other hand,
survey questions have been modified and made advanced so that surveyors can easily
monitor, check, and collect data for their research.

This lesson will guide you by creating advanced forms for audience profiling in which
you can utilize it by having full access to a surveying application. You will be familiarized
with a specific type of surveying application and its advanced features for creating
audience profiling forms.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

How do you keep your audience profiling more advanced than having only an online yet
plain format of surveying forms? What are the features to add if you are going to create
advanced forms? What is the difference between an advanced form and a basic form?

Objectives
In this lesson, you should be able to do the following
● Differentiate advanced form creation from basic form creation for audience profiling.
● Identify the advanced features added to the survey form.
● Create an audience profiling form using advanced features.

DepEd Competency
Analyze how target or intended users and audiences are expected to respond to the
proposed ICT Project for Social Change on the basis of content, value, and user experience.
(CS_ICT11/12-ICTPT-IIm-p17)

Explore

3 minutes

Technology has given us a more comfortable life as we get most of our needs online,
including in conducting surveys. As we encounter this pandemic, we are forced to conduct
our activities digitally and having surveying platforms is beneficial in this situation. It is
helpful because it offers the advanced features that we need. Search for a video online on
online surveys with advanced features. Below is an example. After watching a video, answer
the questions provided.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

YouTube
Salesforce Releases, “Salesforce Surveys: Advanced Branching
(Platform)” YouTube (YouTube, January 3, 2020),
https://www.youtube.com/watch?v=nw1WrKIzJgc, last
accessed on July 8, 2020.

Guide Questions
1. What advanced feature does the platform you found talk about on the video?

2. How does this advanced feature help us from creating advanced survey forms?

3. Why do you think branching is important in audience profiling?

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Explain and Elaborate

Advanced Forms
Creating advanced forms is made easy with the use of surveying platforms available on the
internet. These are the features you cannot use when doing manual creation of surveying
forms. Having advanced forms will allow you to dig into your topic and your audience's
perspective.

What is the difference between creating an

advanced form and creating a basic form for
audience pro ling?

Advanced Features
Basic survey form creation may be helpful and straightforward, but sometimes you need to
add questions that might be necessary as follow up questions for the basic ones. Since
there might be additional queries about the topic, you might want to add more features in
your surveying platform to create an interactive and interesting type of audience profiling
form.

The images given on the following advanced features are screenshots from the google form
application and may vary depending on the surveying application you are going to use.

Response Validation
For fast verification, advanced forms use response validation, also known as data
validation, to avoid wrong input for each item. Usually, this response validation is used to
verify if the input data is in the correct format for a specific question. It is commonly used
for numbers or dates input. Sometimes, response validation is used if you are restricting the
number of text characters in the responses.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Fig. 3. Clicking the three dots in Google form will show Response Validation

Fig. 4. Google form response validation

Google form response validation gives the user options to check the input values. These
options are the type of character to validate (i.e., number, text, length, etc.), conditions
(whole number, greater than, etc.), and the error message shown when the respondent
gives an invalid answer.

Branching
Having simple questions will give you insufficient data to prove your research or project
proposal as the best proposal. It would be best to convince other people that you have
sufficient and valid proof that your plan is the best one. On that note, you should add
follow-up questions to your basic questions called branching. It adds accurate data through
the branching responses of the audience.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Fig. 5. Going to a different section using branching

Fig. 6. Process of branching

As you noticed with the encircled options for the choices of branching on figure 5, you are
going to assign a section where survey questions should proceed after the respondents
choose their respective age and hit next. On figure 6, it shows that when the respondents

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

hit minor age, it will proceed to the “For Minors” section, which indicates a description for
minors and will no longer continue to other parts.

Adding Images or Videos to Questions

Adding images or videos to your questionnaire will make it more engaging, and it can help
the respondents express their point of view towards the topic. It will help you emphasize the
scenario you want to imply in your audience profiling. Thus, it will allow your respondents to
visualize and immerse themselves towards your goal.

Fig. 7. Inserting video in surveying form

Adding Images as Choices

With images, you can add it as your choices in the questions. Images can be used as choices
as it may allow the respondents to choose their preferred image. It is commonly used if you
need to know the respondents' preference towards the image prototype for your proposal.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Edit Response
As a surveyor, you may not want multiple responses coming from one person as it will only
give inaccurate data. Giving them the capability to edit their responses will limit their
answers according to their will and preferred solutions. The edit response feature helps
both parties lessen the hassle because it enables the respondents to double-check their
answers and promptly edit them.

Fig.10. Allowing respondents to edit their answer even after submitting their answer

Show Progress
One of the reasons respondents refuse to answer survey questions is the lengthy questions
that are very tiring. This feature allows the respondents to see the progress of their
responses. It will help them check their progress as they answer the questions one by one.

Fig. 11. Set surveying form that shows progress bar (left image), preview of the progress bar
(right image)

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Add Collaborators
Some of the surveying applications allow you to formulate survey questions with your
teammates collaboratively. With this feature, you allow your teammates to edit, proofread,
and add more items essential to the audience profiling for your project proposal.

Fig. 12. Adding collaborators option

Basic Forms vs. Advanced Forms

Adding the above features makes a basic form turn into an advanced form but there are no
major differences between both types and their uses. Below is a table showing the
similarities and differences between basic forms and advanced forms.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Table 1. Similarities and differences of Basic and Advanced forms

Type of Survey Form Similarities Differences

● Utilizes the basic features

of a surveying application
● For audience profiling
Basic purposes ● Provides simple
questions towards a
● Questions are related to specific topic
the specific topic
● Can be composed using
● To seek comments and basic account or trial
suggestions coming from accounts in surveying
the target audience platform

● For gathering data from

the target audience ● Utilizes basic and
advanced features of a
● Used as instrument for surveying application
Advanced research and project
proposals within and ● More detailed questions
across fields of using branching feature
specialization
● Can use basic account
with full access to
features of the surveying
application

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

Extend

Activity 1
Using google form as a surveying application, create an advanced form that contains
audience profiling for conducting an online symposium about Coronavirus Disease 2019
(COVID-19). Write down the possible questions and advance features you can use in creating
this survey.

Guide
Refer to the applications that are mentioned in the explain part.

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Activity 2
Write down your insights about adding advanced features in creating advanced forms for
audience profiling.

Guide
Explain your answer using your own opinion and your own words.

Evaluate

A. Identify the word/s being described in the sentence.

1. It is used to validate whether the answer of the respondent is the correct format for
an answer.

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2. What feature should you use if you need the help of your teammates in formulating
questions for audience profiling?

3. What feature should you insert if you want your respondents to visualize their
preferred answer?

4. What advanced feature should you use if you want your respondents to edit their
responses even after submitting their answers?

5. How will your respondents know if they are almost finished in answering the
audience profiling?

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B. Answer the following comprehensively.

1. When do you use the branching feature of surveying applications?

2. Why is it necessary to add follow-up questions in your surveys? Explain your answer.

3. Why do you think the edit response feature could help you from limiting the
response of your audience? Explain your answer.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

4. How can the feature of adding images or videos in the questions help your survey?
Justify your answer.

5. With the advanced features of survey forms discussed, what feature/s would you add
to improve the survey creation? Explain your answer.

Wrap Up
___________________________________________________________________________________________
● Creating advanced forms has been made easy because of advanced features
offered by most of the surveying applications just like google form.
● Advanced features offered by some of the surveying applications are as follows but
not limited to: response validation, branching, adding images and videos as part
of the question, adding images as choices, edit responses, show progress, and
add collaborators.
● Similarities and differences of creating basic and advanced forms are also given
emphasis.

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Unit 14.3: Audience Pro ling by Creating Advanced Forms Using Survey Application

___________________________________________________________________________________________

Bibliography
Barltrop, Michael. “Creating an Advanced Google Form.” What Binder Education, June 6,
2019. Accessed on July 9, 2020.
https://whatbinder.com/2018/05/31/creating-an-advanced-google-form/.

Bougouffa, Ilyes. “Exciting New Capabilities of Survey123 - Resource Centre: Esri UK &
Ireland.” Resource Centre | Esri UK & Ireland, August 12, 2020. Accessed on July 9,
2020. https://resource.esriuk.com/blog/exciting-new-capabilities-of-survey123/.

Herring, Mark. “2 Tips for Advanced Google Forms Users.” Using Technology Better, July 17,
2017. Accessed on July 9, 2020.
https://usingtechnologybetter.com/blog/2-tips-for-advanced-google-forms-users/.

Jones, Megan. “Add Advanced Features to Gravity Forms with Gravity Wiz.” Gravity Forms,
August 12, 2020. Accessed on July 9, 2020. https://www.gravityforms.com/gravity-wiz/.

Unknown. “Advanced Features” JotForm, 2020. Accessed on July 9, 2020.

https://www.jotform.com/help/chapter-8-Advanced Features.

Writtenhouse, Sandy. “10 Advanced Google Forms Tips and Tricks.” MakeUseOf, December
10, 2019. Accessed on July 9, 2020.
https://www.makeuseof.com/tag/10-advanced-tips-tricks-for-google-forms/.

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