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One Page Promotion Lutropur MSA

This document discusses Lutropur® MSA, a strong organic acid produced by BASF that is useful for creating powerful hard surface cleaners. It provides fast cleaning even against greasy soils while also removing limescale, calcium deposits, and soap scum. Testing showed that a bathroom cleaner containing just 1% active Lutropur® MSA achieved excellent cleaning performance comparable to or better than cleaners containing higher percentages of other acids like citric acid or formic acid. The document promotes Lutropur® MSA as being odorless, biodegradable, and suitable for use in various hard surface cleaner applications like bathroom, shower, and toilet cleaners as well as rust removers.

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Mohammad Naufal Alief
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403 views1 page

One Page Promotion Lutropur MSA

This document discusses Lutropur® MSA, a strong organic acid produced by BASF that is useful for creating powerful hard surface cleaners. It provides fast cleaning even against greasy soils while also removing limescale, calcium deposits, and soap scum. Testing showed that a bathroom cleaner containing just 1% active Lutropur® MSA achieved excellent cleaning performance comparable to or better than cleaners containing higher percentages of other acids like citric acid or formic acid. The document promotes Lutropur® MSA as being odorless, biodegradable, and suitable for use in various hard surface cleaner applications like bathroom, shower, and toilet cleaners as well as rust removers.

Uploaded by

Mohammad Naufal Alief
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Home Care

Lutropur® MSA

The Strong Organic Acid for Powerful Hard Surface Cleaners

The right choice of cleaning products depends on the


material of the surface to be cleaned, the type of dirt and
individual preferences in terms of odor, handling and
hygiene awareness. The perfect combination of our
strong organic acid Lutropur® MSA with surfactants,
other acids and surface modifying polymers enables
you to design sustainable products that deliver
excellent cleaning performance for brilliantly effective
results on different kinds of surfaces.

Benefits Cleaning Performance of Bathroom Cleaners


nnProvides fast and powerful cleaning, even against (Test method: IKW Drop Test)
greasy soils
100
Cleaning Performance (%)

nnRemoves lime scale, calcium deposits and soap


75
rests
nnImproves rust and grime removal 50

nnShows perfect solubility of its salts 25

nnOdorless and compatible with other standard


0 www.basf.com/care-chemicals
ingredients 0 0.5 1 1.5 2 2.5
Time (min)
nnReadily biodegradable and leaves no phosphorus
1.0% (active) MSA 2.0% (active) MSA & Formic Acid
compounds in the environment
4.0% (active) Citric Acid 4.0% (active) Formic Acid
nnLow corrosive acid due to the innovative 2.0% (active) Citric & Formic Acid
production process by air oxidation
nnCan be safely used on a broad range of surfaces
With only 1.0% (active) Lutropur® MSA in your formulation, excellent cleaning
® = Registered trademark of BASF group
performance can be achieved.
A-EMD/Lutropur_MSA/2012/V1

Applications
nnBathroom Cleaners nnShower Cleaners
nnToilet Bowl Cleaners nnRust Removers, etc.

This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may
affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full inspection of the products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA OR INFORMATION MAY BE USED
WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.

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