Volume-09 / Feb 2019 Special Issue (04) / ISSN 2249-9598
International Conference on “Modern Trends in Accounting, Banking and Digital
Marketing
Organized and Hosted by School of Commerce,
Erode Arts and Science College (Autonomous),
Rangampalayam, Erode - 638 009, Tamil Nadu, India
Date of Conference: 22nd Feb, 2019
Total Research Papers: 65
Table of contents
Name of The Research Paper
[Link]
Table of contents [Full Text PDF]
1 International Finance Management….[Link]- 01-06
Haripriya S, Praveena P S, Megavarthini M S[Full Text PDF]
Internet and Communication Technology (ICT) in Teaching in Schools in
2
Tamilnadu: Prospects and Challenges….[Link]- 07-20
[Link] [Full Text PDF]
Financial Performance of State Bank in India- An Empirical Study….[Link]-
3
21-28
[Link], D. Raksha Jain, V.K. Varshini[Full Text PDF]
Practical Healthcare Service in Gynaecology Hospital : A Study with -
4
Percentage Analysis….[Link]-29-32
[Link], [Link][Full Text PDF]
The Evaluation of Customer Satisfaction on Modern Banking
5
Services….[Link]- 33-39
S. Deivamani, R. Nithya, R. Sneha Jaiswal[Full Text PDF]
6 Digitalisation of Marine Insurance Industries Leads to Upgrading E Commerce
and Trade-A Legal Perspective….[Link]-40-44
J. Hema Latha[Full Text PDF]
Faces of Sugar Industries: A Review….[Link]- 45-48
7
[Link], [Link][Full Text PDF]
Non-Performing Assets of Select Public and Private Sector Banks in India – A
8
Study….[Link]-49-58
[Link][Full Text PDF]
9 A Study on Nationalised Bank Sector….[Link]- 59-62
[Link], [Link], [Link] Keyan[Full Text PDF]
10 A Study on Transformation towards Digital Banking….[Link]-63-66
[Link][Full Text PDF]
The study on digital green marketing in Retail industry with special reference to
11
Coimbatore City ….[Link]-67-72
[Link] Priya, [Link] Shri Laya, [Link][Full Text PDF]
Behavioural Analysis of Individual Investors towards Investment….[Link]-
12
73-77
[Link][Full Text PDF]
Importance of Online Marketing for Recent Trends.….[Link]-78-82
13
L. Rajendran[Full Text PDF]
14 Framework of Small Finance Bank – A Next Step to Financial
Inclusion….[Link]-83-94
[Link], M. Baby[Full Text PDF]
15 A Study of Customer Satisfaction on Mobile Service Providers BSNL and
Bharti Airtel in Trichirappalli District….[Link]-95-102
[Link], S. M. Pushpa Rani[Full Text PDF]
16 Growth of Indian Textile Industry during Post-Reform and Post-MFA
Regime.….[Link]-103-107
M. Saravanakumar, M. Priyadharshini, P. Deepa[Full Text PDF]
A Study on Financial Performance of Gail and HPCL Oil and Gas Companies
17
in India – A Comparative Study….[Link]-108-117
[Link], [Link][Full Text PDF]
A Study on Talent Management Practices and its Impact on Employee
18
Retention in it Industry in Coimbatore District….Page. No- 118-123
[Link] Muthulakshmi, G.K Kalaimani[Full Text PDF]
19 Digital Asset Management Strategies….[Link]-124-130
[Link][Full Text PDF]
20 New and Emerging Roles of Accountants….[Link]- 131-134
[Link][Full Text PDF]
An Empirical Study on the Problems Faced by the Users of Jio and Airtel in
21
Erode City….[Link]- 135-138
[Link][Full Text PDF]
22 A Study on Preferred Investment Avenues among Salaried Class Investors
with Reference to Erode City, Tamilnadu….[Link]- 139-150
S. Sabarinathan, R. Vanathi[Full Text PDF]
23 Productivity Growth in Selected Indian Steel Companies 2000 To 2016: A
Malmquist Approach….[Link]- 151-157
K. Raja, S. Rajivgandhi[Full Text PDF]
24 Foreign Direct Investment in Banking Sector- A Boon in Disguise….[Link]-
158-163
B. Karthikeyan, R. Ullamudaiyar[Full Text PDF]
Rural Customer Satisfaction on Banking Services in Gobichettipalayam
25
Taluka….[Link]- 164-172
[Link][Full Text PDF]
26 Web Advertising and Online Purchasing – A Glimpse….[Link]- 173-177
[Link][Full Text PDF]
27 A Study on Disproportionate Assets Case….[Link]- 178-182
[Link][Full Text PDF]
A Study on Support Systems for Women Entrepreneurship in India….[Link]-
28
183-188
M. Anusuya[Full Text PDF]
29 Emerging Problems in Cardamom Plantation and its Impact on Growth – A
Study….[Link]- 189-202
[Link], [Link][Full Text PDF]
30 Sources of Productivity Growth in Selected Indian Sugar
Companies….[Link]- 203-210
[Link], [Link][Full Text PDF]
Decomposition of Total Factor Productivity Growth in Selected Indian Food
31
Product Companies….[Link]- 211-218
D. Padma, K. Prabhakaran[Full Text PDF]
Relationship among Selected Cement Companies on Various Ratios during
32
Study Period….[Link]- 219-222
[Link], Shanthi Rangasamy[Full Text PDF]
33 Digital Marketing and Its Impact on Healthcare Sector in India….[Link]-
223-228
[Link][Full Text PDF]
34 Elements and Impact of Digital Marketing….[Link]- 229-235
[Link][Full Text PDF]
35 A Comparative Financial Analysis of Bank of Baroda and Axis
Bank….[Link]- 236-242
[Link], [Link][Full Text PDF]
36 Women Entrepreneurs Problems – A Study with Special Reference to Financial
Problems in Tiruchirappalli District….[Link]- 243-249
M. Malathi, [Link][Full Text PDF]
37 Modern Trends in Indian Banking Sector….[Link]- 250-257
G. Kiruthika, G. Selvakumar [Full Text PDF]
38 Employee Retention Strategies in Software Companies with Special Reference
to Chennai….[Link]- 258-266
[Link][Full Text PDF]
A Study on Awareness of Crowd Funding Concept among the People with
39
Special Reference to Trichirappalli City….[Link]- 267-275
[Link] Grace Ruby[Full Text PDF]
Digital Marketing….[Link]- 276-282
40
G. Sudharsan[Full Text PDF]
41 Recent Trends in Accounting and its Impact….[Link]- 283-287
[Link][Full Text PDF]
42 A Study on Customer’s Shopping Preference and Satisfaction towards Online
Shopping in Erode District….[Link]- 288-298
M. Gomathi, A. Vijayakumar[Full Text PDF]
43 Challenges Ahead In Indian Banking Industry….[Link]- 299-305
[Link][Full Text PDF]
44 Students Awareness about Online Courses in Arts and Science
Colleges….[Link]- 306-310
[Link], C.D. Shakthivel[Full Text PDF]
45 Impact of Digital Marketing on Automobile Industry….[Link]- 311-316
S. Saravanan[Full Text PDF]
Impact on the Banking System and the Challenges of
46
Implementation….[Link]- 317-323
R.P. Manjula, S. Devaki, M[Full Text PDF]
Digital Marketing: An Overview….[Link]- 324-328
47
Inbaraj.P, Paradeep Kumar Rai. J[Full Text PDF]
A Study on Customers Attitude towards Online Bus Ticket Booking with
48
Special Reference to Tiruchendur Area….[Link]- 329-335
[Link], S. Revathi[Full Text PDF]
49 Digital Marketing….[Link]- 336-342
[Link], [Link], Joshni.D[Full Text PDF]
Understanding Factors Influencing Employee Engagement: A Study of the
50
Banking Sector in Erode District with Special Reference to ICICI
Bank….[Link]- 343-347
[Link], [Link][Full Text PDF]
51 Digital Marketing, Web Advertising and Marketing….[Link]- 348-355
S.M. Mohamed Thayub, [Link], Pavankumar[Full Text PDF]
Web Advertising and Marketing….[Link]- 356-360
52
Baladhandapani R, Thanushkar R[Full Text PDF]
A Study on Home Loan Disbursement and Behaviour Track of Customers in
53
Private and Public Limited Banks….[Link]- 361-370
[Link], [Link][Full Text PDF]
54 Evolution of Karaikal Milk Cooperative Society – An Overview….[Link]-
371-375
K. Kalidoss, P. Rethinavadivelu [Full Text PDF]
55 Hyundai and Mahindra – A Comparative and an Empirical Study in
Automobile Companies in India….[Link]- 376-382
[Link], [Link][Full Text PDF]
56 International Financial Management….[Link]- 383-390
R. Sangeetha [Full Text PDF]
Determinants of Customer Satisfaction in Sree Annapoorna Sree Gowrishankar
57
Hotels at Coimbatore….[Link]- 391-397
[Link], Shanthi Rangasamy[Full Text PDF]
58 Impact of Cashless Transactions on the Society….[Link]- 398-404
[Link], [Link], S. Janani [Full Text PDF]
59 Recent Trends, Upcoming Opportunities and Challenges of Digital
Marketing….[Link]- 405-411
[Link] , A. Vijayakumar[Full Text PDF]
A Study on Online Investment Behaviour of Individuals in Coimbatore
60
City….[Link]- 412-418
S. Shantha Kumari, K. Geethanjali[Full Text PDF]
61 A Study on Motivational Factors and the Level of Satisfaction of Borrowers of
Co-Operative Housing Societies in Erode District….[Link]- 419-427
[Link] Rekha[Full Text PDF]
62 A Study on Operational Performance of Vessel Traffic Management – An
Approach through Queuing Model with Special Reference to the New
Mangalore Port Trust….[Link]- 428-434
[Link][Full Text PDF]
63 FDI in Retailing – Opportunities, Challenges, Prospects and Potentials of
India….[Link]- 435-444
B. Vidya [Full Text PDF]
An Analytical Study on Inventory Management of Selected Companies in
64
Indian Paint Industry….[Link]- 445-449
S. Kamaladevi [Full Text PDF]
A Study on the Soft Skill Development Training Programme and Its Impact on
65
Engineering Students….[Link]- 450-454
[Link] Selvi, [Link][Full Text PDF]
